Author Archives: Dallas / Fort Worth SEO

How to Fight Google’s Zero-Click Search Trend in 2020

Google Zero-Click Search Cover

The zero-click search trend is one that continues to grow. There is a litany of terms – things like currency conversions, word definitions, time zones, and how-to questions – where no one is clicking through.

This is because now more than ever, Google is implementing featured snippets. These featured snippets allow users to type in a keyword and get their answer in a short blurb at the top of the search. It makes for quicker, more efficient searches that don’t require clicking through to find the answer.

It is also because many new SERP features like media elements and paid ads have taken over the top spots in those keyword searches. They make clicking on certain types of search results completely unnecessary for the end-user.

For SEO professionals out there, this can create a real issue. After all, the point of SEO is to get the user to click through to your website. But with featured snippets, what is an SEO expert to do to draw that click through to their site?

Here is a little bit of a breakdown on the zero-click search and how you can combat it.

What is a Zero Click Search?

Though we touched on it a bit above, a zero-click search is one where the answer is displayed right at the top of that Google search result. Whereas old search algorithms from Google would produce the most relevant results, it now gives you the answer directly.

The intent of the user is completely satisfied without the user having to click on any actual search result links. The zero-click search is most common for voice and mobile searches because more users than ever are using these formats to find practical, short answers to their specific questions.

A zero-click search can include database-style searches that center around time, date, time zone, currency conversions, names and ages of products and people, and so on.  There are also dictionary searches looking for definitions or “what if” searches. And lastly are direction-style searches that center around queries with “near me” and the like.

A whopping 34.4 percent of all desktop searches are of the zero-click search variety. And on mobile, that number nearly doubles, jumping up to 62.5 percent for zero-click search results. To say that they have risen in prevalence would be putting it lightly.

How to Boost Click-Through’s

Because the zero-click search has dominated SERPs thanks to these zero-click features, SEO professionals, as well as content creators, need to make adaptations by using different tactics in order to get the click-through results that they desire.

The main goal of SEO is very much the same: to take up as much of that prime page 1 real estate as possible in order to win the top positions. Those top positions are where users go for nearly all of their information and anything less than page 1 is a failure for SEO experts.

Factor in CTR

The vast array of SEO tools will offer a click-through-rate (CTR) metric. This shows search volumes with clicks against searches without click using what is known as clicks per search (CPS) metric. CPS is one of the core metrics that SEO experts will use to identify those target keywords that provide the highest traffic return on investment.

CPS should remain one of the most valuable metrics available to SEO experts when they make the decision on which keywords to pursue. This will also account for things like keyword difficulty, current rankings, and search volume as well.

Optimizing for Featured Snippets

Those featured snippets are perhaps the most important real estate to conquer for SERPs in the world of zero-click searching. They are important to win because they will allow you to gain more organic traffic without having to create new content or backlinks.

Generally speaking, featured snippets are won by the pages that are already ranking on page 1 of the Google search results for that keyword. This means improving your previous ranking success is as important as it ever was before.

Those featured snippets are actually more important than ever because Google now displays those featured snippets for a massive 12 percent of all of their search queries. Getting into those snippets means a lot of eyeballs.

The key to ranking for featured snippets is to identify the high-potential opportunities available to you and then create a step-by-step plan in order to update those relevant pages so that you can win them in the featured snippet space.

In order to find those quality opportunities, there are three steps to follow:

  • Pull a ranking report in order to find those relevant keywords
  • Filter those keywords that are currently ranking in the top 10 positions
  • Filter by those keywords that currently display those featured snippets

It is, of course, a good idea to double-check those findings by typing them into Google and seeing what is generated. The first position is the page that Google thinks is the most relevant to that keyword search. And because of their importance in SEO, most rank tracking tools will track SERP features.

The good thing to keep in mind is that featured snippets are not quite as volatile as they might sometimes seem. If you follow optimization strategies that are available, you can feature in those SERPs and hold that spot for weeks or months at a time.

As user behavior changes, mobile browsing becomes more prevalent over desktops, and voice searching becoming more mainstream, Google will continue to adapt to whatever the new search reality is and SEO professionals will have to adapt with it.

Implementing changes to rank for featured snippet content can result in huge shifts in organic traffic for your website. To say that those top spots on page 1 are important is putting it lightly; it could make or break your business.

Implement the changes necessary to get your business into those coveted spots and you will have a leg up on the competition.

Posted: | Updated: Feb 5, 2020 | Categories: SEO

How Medical SEO is Helping Doctors in Dallas & Fort Worth

Medical SEO Dallas Fort Worth

The beauty of the internet is that it can help businesses in any industry and market. The largest companies in the world and the smallest in your community can all generate the leads that they need to sustain their business and keep it growing. That’s where medical SEO comes in.

Doctors and other healthcare professionals can generate leads to bring in new patients for their Forth Worth practice, keeping it healthy and thriving. And the fact of the matter is that every business needs that kind of help unless they are the biggest on the globe. Fort Worth SEO is your best chance.

There is one thing that you might be thinking: “just use SEO practices.” And while that isn’t very far off base, there is more to it than that.

What is Medical SEO?

Medical SEO is meant to increase your medical website’s search engine rankings. This makes you more visible on search engines that generate billions of searches each day, allowing your physicians and treatment centers to reach a larger audience.

Being able to reach a larger audience means that you can grow the patient list for your practice. Bringing in new patients each year is something that any practice has to do to stay alive. Having the right medical SEO can make all the difference in the world.

Why Invest in Medical SEO?

Regardless of how you feel about technology, there is little denying the impact that it has had on nearly every facet of life. Marketing has felt a tremendous impact due to technology and only continues to develop.

SEO is at the heart of this technological movement. Being able to properly optimize your website for search engines gives any business a fighting chance of showing up on the top page of searches for relevant keywords in their location.

And with most people now having a mobile device, being able to rank organically is more important than ever. The times, they are a-changin’. Or so the song goes.

So, how can you make the most of medical SEO to help your practice generate more leads for patients? Here are a few helpful tips.

Your Website Has to Have it All

There are three aspects that any website needs to have these days: it has to be secure, it has to be fast, and it has to be mobile-friendly. If your website doesn’t meet those criteria, there is a good chance that it will be hindering you more than anything.

Having a fast website is maybe the most important thing. Users have little to no patience for slow-loading websites these days. If your web page does not load within three seconds, it is likely that the user will have moved on to another website. Get your website moving at lightning speeds and you’ll have met one of the most important criteria.

Security, especially in the medical profession, is of the utmost importance as well. If a user feels like their personal information could be compromised while using your website, they will click away faster than you can blink.

And being mobile-friendly is becoming more important each day. That’s because more and more people are switching to mobile platforms to do their web surfing. If your website isn’t optimized for mobile, you are missing out on a massive portion of the audience that will likely not even give you the time of day.

Quality Content

It does not matter what industry you are in, having quality content is no longer an option, it is a necessity. If you don’t have quality content on your website, you are missing an important aspect that separates the best of the bunch.

For the medical profession, having a blog is a great idea. You can have informative content that answers all the relevant questions that your audience may have. Because when you can provide that informative content, your website becomes an authority and appointment clicking.

Think about it: a potential patient is on the fence about using your practice. They’ve seen everything that your website says about your practice but they still aren’t certain. Then they come to your blog.

They read an informative post after an informative post, showcasing your authority on all matters medical. This makes them feel confident that you can care for their needs, instilling a level of trust in your authority. Now you have brand awareness and a new patient.

You don’t need to have daily content to accomplish this so long as you post on a semi-regular basis. You can capture those patients that are on the fence and become an authority within the industry. This can even lead to other businesses within the industry referring back to you as that authority. That is a huge aspect of any successful website.

Google My Business

Online business listings are becoming more and more essential for a lot of reasons. Having a Google My Business page is perhaps one of the most important things that your business should have if it hopes to rank highly in relevant search results.

One common mistake is that businesses take out a GMB listing but don’t put in enough relevant information. That incomplete information not only results in issues with their SEO ranking, it also causes frustration among customers who want to find information out about your business but can’t.

When opening a Google My Business listing, it is imperative that you include all relevant information. This includes the name of your business, the address, and the phone number (NAP) as those are three of the most important pieces of information for any business.

Another great use of a Google My Business listing is posting pictures of your practice. Post real pictures of your staff and offices. This allows users to see your practice as it actually is, allowing them to feel like they know your practice on a personal level. Don’t forget to track your clicks to gauge performance.

Implement Video

One of the fastest-growing mediums on the web is video. Video allows a business to provide information in a new and interesting way. Best of all? Shooting informative videos is easier than ever before. It can even be done on a smartphone.

Being able to shoot quick, cheap, high-quality videos is an asset to any business on the web and is growing daily as a viable option for delivering content. Optimizing your content is fine and well, but attention spans are shorter than ever. Getting people to read anything, let alone posts on a website, can be a difficult endeavor.

Make the most of the video capabilities. Film posts related to specific health topics and even perform live Q&A sessions. This is a great way to drive interaction with your audience, drawing unique clicks to your website.

Video can also be incorporated through platforms like Instagram and Facebook Live. Creating these live, streaming posts creates a sense of appointment viewing. Your audience will feel compelled to join because of a fear of missing out.

They have to click to see what it is you are talking about and those clicks could be the one that converts someone who is on the fence about your practice. Reaching your audience is fine and well, but really reaching your target audience is essential if you want to convert more of those leads.

Local and Medical SEO are Changing Everything

Local SEO, in particular, has changed the game. Before, everyone on the web was competing for the same digital real estate, fighting for relevance on a limited number of keywords. But local SEO has refined that approach.

Local SEO is the method of refining those keywords down to a geographic location. And the vast majority of businesses only serve a certain geographic location anyway. Why would your Forth Worth area business want to compete for clicks from someone located in New York? The short answer is that you wouldn’t.

Local SEO allows you to rank for keywords that are refined to your service area. So instead of competing with everyone on the web, you would only have to compete with other relevant businesses in the Forth Worth area.

That ability to refine down the competition and reach your target audience more easily provides a game-changer for small, localized businesses.  This is the same case for Medical SEO: it allows practices in a given area to find their target audience and reach them in a far easier manner.

If you want to keep your medical practice growing, finding new patients that are the lifeblood of any medical practice, then implementing medical SEO is a must. Technology has made marketing in the digital world a necessity regardless of your industry; the medical field is no different.

There are plenty of other things that you can do to up your medical SEO game, but these tips will give you a head start on appealing to your target audience in new and unique ways. Patients in your area will be able to find your practice easier than ever before and your bottom line will be thankful for all of those technological progressions.

Posted: | Updated: Jan 13, 2020 | Categories: SEO

7 SEO Tips for Fort Worth Dentists

Fort Worth Dental SEO

Oral health is becoming more important to us all these days. As a matter of fact, a recent study conducted revealed that 95% of Americans believe that their oral health is extremely essential to their overall health.

This is one of the main reasons that charcoal powders and teeth whitening kits are so popular right now. But the fact of the matter is that no product can replace the dentist. And now that more people are looking to spend to get that “million-dollar smile”, they are looking for the right dentist for them.

The fact of the matter is that if you own a dental practice, one of the needs that constantly face your business is getting more patients and clients to use your practice. The best way to achieve this is by making certain that your website is fully optimized to the latest SEO standards.

This method is the best option for dental clinics because 90% of people will use a search engine to find a local business that is in their area and 93% of online experiences start with a search engine like Google. That means a massive number of potential clients out there that you might not be reaching.

Being able to properly optimize your website is the key to getting more clients into your practice so that you can continue to grow your business and expand on your client list. But what SEO techniques should you be implementing?

1) Keyword Research

It does not matter if people are typing their queries or saying them via voice search, keywords are the way that people find what they want on search engines. That is why having a narrowed focus on the right keywords can greatly benefit a dentistry practice.

Keyword research goes a long way towards finding the right keywords for your business. Think about what a client might search if they were looking for a dentist’s office. It would be things like “dentist”, “dentist + location”, “dental surgeon + location”, “orthodontist”, and the like.

There are, of course, a ton of different variations that you could implement. Use research tools to validate or eliminate the keywords you select. Details that you can get from keywords that will tell you why to target them are things like competition, search volume, paid difficulty, SEO difficulty, and more.

Knowing what keywords to target and why is a great place to start.

2) User Intent Optimization

In the early days of SEO, you could just spam keywords to get a higher search ranking. Google has made changes since then and now you can actually get in trouble for doing that.

For this reason, it is essential to understand the intent of the user when they search. There are typically four types of user intent keywords: navigational searches, informational searches, commercial searches, and transactional searches.

Understanding the difference between each of these and how they influence the intent behind a search can help you better understand why a user is searching for the keywords related to your practice. Not only that, it helps you to refocus your keywords so that they are more frequently triggered by those potential clients implementing the search.

User intent is still a developing practice. The more we learn about it, the better we can target the keywords that help our particular business.

3) Website / URL Structure

Your website is the key to your business. It is more often than not the first exposure that a potential client has to your business. What they see in that first visit will dictate their opinion of your business going forward.

That said, understanding what users want in a search is imperative to know. There are four main aspects to building a good website structure: making your website easier to navigate, improving speed, optimizing for mobile, and including internal links.

Speed and mobile are particularly important. Now, more than ever, users are impatient. They simply will not tolerate a website that takes more than a handful of seconds to load before moving on to the next choice. If your website drags, it will drag those potential leads down with it.

Mobile, meanwhile, continues to grow. The number of users that perform their web-related activities on their phones has sky-rocketed. Simply put more and more users are beginning their searches on their smartphones and websites that are not properly equipped will lose out on potential leads.

These are just a few of the factors that contribute to your overall SEO ranking but they are two of the most important practices in SEO right now. If you don’t have a fast, mobile-friendly website, you need to remedy that immediately.

4) Local SEO

One of the biggest changes to Google’s search algorithm is that it has narrowed the scope of searches. Before, you would compete with everyone else across the web for a particular keyword. This gave the advantage to those websites with bigger budgets, making it next to impossible to get onto the first page of search results.

But Google has changed the landscape by implementing local search functions. This narrows those keywords down to a geographic location. So, if you search for a dentist, you aren’t going to get every dentist ever, you will get the ones that are within your designated geographic area.

This helps users to find more relevant results that are in their area and allows businesses to carve out a more important chunk of real estate in search results. If you aren’t optimizing for local results, you are doing your business a great disservice.

Start with a Google My Business page. This is akin to what a phonebook listing used to be. It has all of your important information and can greatly affect your SEO score for local searching. If you are missing essential information, you can be hurting your website in the overall rankings.

5) Content Value

Perhaps now more than ever, websites need to focus on quality content. This is because Google has placed more value than ever in that quality content. They want to provide users with the most authoritative and informative websites in their search results.

To achieve this, your website should absolutely have a blog. Your blog can be the spot where you provide content on relevant industry topics. Perhaps a user is looking for more information on root canals; your blog can be that authoritative and informative destination that they choose to get their information from.

Having an FAQ is a great idea as well. Here, you can answer a lot of the relevant questions that your target audience may have. When you make your website the destination for users seeking information, you become appointment surfing.

6) Inbound Link Building

Backlinking is still as relevant to SEO score as it has ever been. The reason for this is that, if a website wants to link back to you, it means you are seen as being a relevant website to the topic at hand. Building credible and relevant links will only strengthen this.

This can be achieved a number of different ways. Partnerships with relevant websites around the net can be a particularly good way to do this. Sharing links can grow your authority within the industry and help to strengthen each other’s SEO scores.

Another great way to achieve this is through guest blogging. You can encourage guest bloggers to help you reach a new audience and also increase your authority as an expert within the industry.

You can also achieve link sharing by answering in forums. When people have questions, they want answers from the experts. And who better than an expert on the industry to answer their questions?

When you establish your credibility and authority this way, you can add backlinks to your website, thus strengthening your overall SEO authority.

7) Measurement & Analytics

Implementing all of these measures is all fine and well, but if you aren’t keeping track of what is having the most impact and what needs work, then you are wasting your time. You have advanced statistics at your disposal and you should absolutely be using them.

Checking your visibility is an important statistic to follow. This allows you to know how many of your keywords that your website is ranking for. Even if you aren’t seeing traffic yet from search engines, you can tweak your keywords to rank higher for more keywords.

Organic traffic is also important. This is the number of visitors that are coming through your website through search engines. You can accomplish this in Google Analytics by adding a segment. This will show you the number of visitors that are coming to your website through those search engines.

These are all important steps to implement so that your website is attracting new eyes. This can come from standard traditional searches as well as growing your organic search rankings. Whatever you implement, you need to make your website as strong as possible because it is the lifeblood of your business as a whole.

Optimize Locally in Fort Worth

SEO for dentists in Fort Worth can help grow your clinic. When you appear on the Local 3 Pack and organic results, you are going to get more clicks. Local optimization like Fort Worth SEO is more logical than national optimization because it can get you seen by consumers within your proximity.

Posted: | Updated: Dec 18, 2019 | Categories: SEO

How To Check SEO Stats With Google Analytics & Other Tools

Check SEO Stats Blog Banner

If you have a website of any kind in 2019, there is a good chance that you have heard something about the analytics aspect of having a web presence. But the key is knowing just what kind of things you can find out through these analytics.

Even more important than obtaining the information through analytics is knowing just what can be done with that information. After all, having the information is all fine and well but if you do not know what to do with it, none of that really matters, does it?

That is why most web services now offer built-in analytics tools for each owner to use. Things like Google Analytics and Yoast SEO provide real-time statistics that will show you detailed information about your website that you can use to improve the way it runs.

But what exactly is available through these statistics packages? Here is a bit of an overview.

Understanding your analytics packages can mean all the difference in the world.
Understanding your analytics packages can mean all the difference in the world.

Overviews

This is where you can view the basics: things like page views, unique users that clicked on your website, how long each user’s session time was, and so on. This is a brief overview of how well your website is doing on the whole, though it isn’t granular enough to give you much else.

This aspect of your analytics package is great for a 30,000-foot view of how your website is doing, but if you want to implement any kind of corrective action, you need to dig deeper into the numbers and overall performance of your website using other tools.

Overall SEO analysis

Easily accessible through the dashboard of most analytics packages is an overall SEO “health” check. What this means is that it shows you any potential errors that you have with your SEO as well as recommendations on how to accurately correct these issues.

Even the most knowledgeable of us make errors when using SEO and these built-in correction tools help to keep things as tight as they possibly can be. They will even offer specific analyses like pointing out what pages might have a low word count and the kind of impact that it will have on your SEO.

Having this general checker at your disposal is great if you are more familiar with the inner workings of SEO and only need a gentle push in the right direction to get those critical errors corrected. Making these corrections will go a long way towards the overall health of your website and making it a more viable search option.

Specific Stats

One of the great things about these analytics tools is that they will offer you comprehensive statistics regarding not only the overall traffic of your page but things like backlinks, your click-through rate, individual page traffic numbers, and a whole slew of other stats that can really be helpful if you know how to use them.

The easiest way to do this, if you are not particularly SEO inclined, is to take a look at where your website is strongest and where it is weakest. In the areas that you are strongest, this is easy as you can just keep going forward with the same strategy and perhaps even put a further emphasis on it.

For instance, if your social media is great at driving traffic to your home page, this is something that you will want to keep implementing. Or perhaps your website has a page where you house all of your offers and discounts and that does particularly well; you wouldn’t want to change these things and you might want to make a little bigger of an emphasis on these to help make up for the weaker aspects of your page.

These analytics tools are also great for helping you find a weakness in your website and giving you the tools needed to improve them. This goes back to the overall SEO analysis that will offer tips on areas where you are weakest – low word count, too few internal links, etc. – and offering you suggestions on how to best correct them.

Having these tools at your disposal gives you a more detailed look at just what is working and what is not for your website and how to best institute corrective action. Simple traffic numbers are great, but they don’t tell you much about the story. With these detailed breakdowns, you get a much better picture of what works and why.

SEO Statistics
SEO Statistics Can Reveal Valuable Insights About Your Fort Worth Business

Audit Reports

This ties in somewhat with the first portion of this piece, but there are SEO Audit Reports available through some of these analytics packages that will not only show you where there are issues but include step-by-step instructions on how to best fix those issues.

Depending on the service you use, this can also include video tutorials on how to best correct these issues. This allows you to get really granular in your analysis and corrections, helping your website to run as refined as possible.

In some sense, this can be a bit of overkill but the way to grow and build your business’ online presence is to make your website run as smoothly as possible and to make it as easily identifiable to search engines as possible.

And that’s the key, isn’t it? Your website could be the most informative and helpful that there is on the internet but if no one can find it, it’s not good for much. That is the whole point of SEO: to make your website as optimized as it can be so that search engines can more accurately find it when associated keywords and locations are implemented.

Your analytics packages are there for a reason and they can be extremely powerful tools in making your website more optimized for search engines, generating more traffic, and driving users towards sales. At the end of the day, your website is both the first impression that you make to new consumers as well as the vehicle that most consumers will use to both learn more about your business as well as purchase services and products.

Get Started With The Top SEO Agency in Fort Worth

Posted: | Updated: Nov 25, 2019 | Categories: SEO

The 5 Social Media Platforms All Fort Worth Businesses Need

Fort Worth Social Media Blog Cover

If you are a business in the Forth Worth area, regardless of the industry that you are in, you know that it is tough for your company to stand out from the rest of the pack. That is why Fort Worth SEO and digital marketing is so essential to the health of your business in any given area.

It should also go without saying that social media has impacted the way that we do business online. While your website is certainly an imperative place to refer customers to, having an adequate online presence via social media is often the difference between a successful business and one that is in trouble.

The key is to know which social media platforms that your business should be using and why. It can be easy to get lost in the social media game, but when you know which platforms your business should be on and how to make the best use of them, it can make all the difference in the world.

Social Media Facebook

Facebook

While Facebook has caught some flack in recent months (and rightfully so) for the way they have handled personal information of their users, there is one undeniable truth: they are still a giant in the social media game. They have hundreds of millions of users that log into their platform each day, meaning the potential audience for any business is absolutely massive.

Because of its sheer size, Facebook has a way that your business can establish itself thanks to the ability to create a business page. This allows you to not only attempt to increase awareness about your brand, but it gives you the ability to display your contact information, interact with current and potential clients, and even get those ever valuable reviews that have become the lifeblood of SEO.

Facebook is an infinitely valuable tool that your business should be making daily use of. If you are utilizing it correctly, Facebook can become a tool that makes a noticeable difference in the number of leads that you build and, eventually, turn those leads into sales.

Twitter

While Twitter is more known for being able to post your thoughts to a potential audience of likeminded individuals, it is becoming a tool that more and more businesses are utilizing to both reach and interact with their audience.

The true key to Twitter is that it can help generate that all-important traffic to your website. Your business can do this by creating relevant content and tweeting out the link to your audience. They then click that link and go to your website where they see that relevant content.

Not only that, it is a great avenue for developing new and unique traffic to your website. You can do this by offering specials or coupons, with the link leading back to your website. Customers who may have not been aware of your business previously may see a link to a deal on your website and take the leap.

Lastly, Twitter allows for direct interaction with your audience. If they have issues with your business, you have the issue to take it up with them directly. Being able to respond to any client or customer concerns can set you apart from others in the area.

Instagram

Instagram is one of the fastest-growing forms of social media that there is today. It might seem like a pretty simple venture: you share pictures to your account and users can repost them or like them. Doesn’t exactly seem earth-shattering, does it?

But there is far more to it than you would think. You can establish the credibility of your company by posting pictures of your work or the services that your business provides. This way, prospective customers can see just what your business is all about, developing that all-important trust with your company by simply posting those pictures.

Additionally, you can now link to your own website through pictures that you post, meaning that you can drive additional traffic to your website through this avenue as well. Being able to have that kind of interaction with your audience while being able to display your talents to them is a huge tool that not enough businesses are making use of.

Pinterest

While this might seem like a bit of a niche social media avenue to use, the fact of the matter is that Pinterest has 291 million active users each month. They are predominantly women – 81% or so – so it helps if your business is both creative and appeals to females more than anything else.

Even if it doesn’t appeal to a female-only audience, being active on Pinterest is still a good idea for your business. Depending on what your business does and the service it provides, you can share articles or pictures that can generate successful searches that can benefit your business as a whole.

This takes a bit more creativity to pull off, but being able to appeal to that massive audience can do wonders for the growth of your business.

Social Media Snapchat

Snapchat

This is a bit similar to Instagram in that it is primarily about sharing videos and pictures with your audience; some users do this via their Snapchat Story which can be a collection of videos and pictures. Generally speaking, a Snpachat that is sent directly to another user can only be viewed once, but if it is on a story, it is visible for up to 24 hours after it is published.

Snapchat is a great feature to use if your business targets a younger demographic. With over 350 million active users each month (and 203 million daily users active), this is a great avenue to make your business relevant to the younger demographic that is also more likely to share your content with their peers.

Snapchat might seem like a more difficult platform to properly use, but if you can make the right use of it, you can appeal to a whole different demographic and use an avenue that many businesses are not properly utilizing in today’s social media climate.

Posted: | Updated: Nov 22, 2019 | Categories: Social Media

Why Dallas Lawyers Are Benefiting From SEO

Dallas Lawyer SEO Cover

Times have changed and so too has the way that businesses market themselves. While this might not seem like it would matter to someone like an attorney, it certainly does have an impact. While traditional methods of advertising as an attorney are still there (think newspaper and television ads), digital marketing has provided a new and powerful avenue for them to market their wares.

Digital marketing, powered by search engine optimization (SEO), allows law firms to be more easily noticed in online searches. And thanks to Google’s new search algorithm, users can now search based on location, making it even more likely that a business can get itself noticed.

The benefits of SEO for law firms and attorneys

There are certainly other avenues of online marketing like buying ad space, but that can get costly quickly – namely, every time someone clicks on the ad. Not only that, people are not so likely to click on these ads because they are often seen as being spam to the user themselves.

This is why making certain that, as a law firm or individual attorney, having an effective SEO strategy is imperative. It provides a greater return on investment over a longer period of time and pages that are near the top of Google’s SERPs because of sound SEO strategy rather than spending money to remain at the top.

Here are just a few benefits that lawyers and law firms can experience building their SEO for a local area like the Dallas area.

Dallas Lawyer SEO Keywords

Increase brand awareness as well as online visibility

SEO is a long-running process and takes time as well as patience. This might leave you wondering how to increase the visibility of your website and content right after you publish that content without having to pay extra money on things like search engine advertisements.

One thing that you should do is post your content to social media. This allows for a spike in your overall page views while the SEO simultaneously works to help improve your overall SERP ranking. Not only that, it allows other individuals to share your legal content, which helps to spread the word of your services and law firm.

Your firm can also promote content across social media in order to promote awareness of your brand to individuals in the Dallas area that might not have heard of your firm. Additionally, when you publish links from your website through social media to external websites, you create those important backlinks that have a big impact on SEO.

Publishing great legal content

One of the biggest and most important benefits of lawyers using SEO is that publishing content that is both relevant and informative to your website allows your firm to be more easily discoverable by that particular audience.

Make sure that when you create content to research it, write it, and post it so that it is informative to the audience. This will be relevant to the search engines, making your website an authority on the topic at hand and driving up traffic to your website.

These potential clients are more likely to click on the law firms that appear near the top of the SERPs. When you optimize your website’s content and maximize your SEO, those search engines are more likely to display your website near the top of the search rankings.

Publishing case studies on your website can also increase the likelihood that your audience will find your firm to be a trustworthy one and that it is up to date with any changes that might be going on within the legal industry. Establishing that trustworthiness is essential.

Be sure to improve the functionality and design of your website

Your website is the single most important tool that you as a business have in the digital marketing game. This is because the vast majority of potential clients will check out a website of the business they have an interest in using before they actually use it.

For this reason, being certain that your website is fully functional and that it has a fresh and unique design is imperative. It is the first impression that your business sets; make it a good one. Having a strong design that is fairly easy to navigate sets the right tone for your audience and it makes you more discoverable in search engine rankings.

Websites that don’t provide access to information quickly – either due to things like poorly coordinated menus or long load times – are given lower rankings in the SERPs and, in some cases, can be removed temporarily from those search rankings altogether.

When you optimize your website for both mobile and desktop users, you give your site a much better chance of being clicked on by users in your target audience; ones that cannot cater to these needs will be fighting an uphill battle in this regard.

Establishing firm credibility

For any website, being able to establish your business as a credible one is perhaps the most important battle. You can say on your own website how great your firm or business is, but people are going to assume that you would say that about yourself, right?

This is why online reviews are so critical to the success of a business and its digital marketing campaign. Not only that, reviews play a major part in the SEO process and Google values them heavily in their search engine rankings. Simply put you need to have reviews and good ones at that.

Google (and other search engines) have built-in review systems that will allow previous clients to offer their reviews about your firm. To a law firm, it is crucial to show your audience that your firm is trustworthy and offers reliable legal services that they and their family and friends should use.

You might also be thinking that you have to ignore or defend any negative review: don’t. Acknowledge and respond to negative reviews by responding to them in a professional manner. This will show prospective clients that you take negative reviews seriously and that your aim is to provide the best services possible.

Think about publishing featured testimonials on your site as well. This allows new visitors to read perspectives from previous clients on their experience with your firm and services. It is the electronic form of word-of-mouth and it is still a very useful method of marketing.

Dallas Lawyer Website Review Plugin

Convert more of those qualified leads

When you implement better SEO practices on your website, it has been proven that you can attract potential leads to your website. And while those leads are great in practice, simple exposure to that information might not be enough to actually convert them to clients.

This is where a good call to action comes into play. Use phrases like “Request Legal Assistance” which encourages readers to take that next step towards signing up for your services. Having a call to action on each landing page is essential for this. It can be in text somewhere on the page or in a button that is strategically placed somewhere on the page as well.

Adding these calls to action to the end of an informative piece of content can go a long way as well. Something at the end of a case study or article can offer each reader the option of something like a free consultation. You should also provide your phone number on each page because contacting you should be as easy as possible for anyone perusing your website.

Remember that your website is the gateway to converting those potential clients that would have an interest in your firm into actual paying clients. Giving them all the means and tools that they need to do this is imperative to your success as a business.

Conclusion

Optimizing your website to be more visible to the search engines is a vital part of any business, especially for a law firm. Prospective clients need to know about the services that your firm offers and what it is your firm can do for them. Making certain that your website is as optimized as it can be is your key to reaching a larger audience, one that may not have been previously aware of your services or your firm as a whole.

There are a variety of things that you can do to make your website more visible to prospective clients. Taking each of those steps can make your website more visible and a more viable platform to share meaningful content that can boost your business and make your law firm more visible.

It might also be more worthwhile to look into a digital marketing agency. While it might save a bit of money to take on the task of optimizing your website yourself, a professional can be worth the money. There are things that they can do more skillfully and can get your website up and running in an efficient way far more quickly.

In any event, keep your website running smoothly and you should see an uptick in traffic and, eventually, clients.

Posted: | Updated: Nov 20, 2019 | Categories: SEO

How Dallas Businesses Can Optimize For Bing (in 2020)

How To Optimize for Bing in 2020

Google is still the big dog in the search engine game, but that does not mean that you should ignore Bing. This is especially true when you consider the fact that Bing powers Yahoo as well, meaning that Bing is not a search engine to be ignored.

A study done on the number of searches done through Firefox 33 in December of 2014 showed that Google had 82% of the browser’s traffic. Even though Bing/Yahoo combined for less than 18% of that browser’s traffic, that is still a huge audience.

That means that optimizing for Bing is something that your website should be prioritizing. Google and Bing each use different algorithms that produce different results, and each of the search engines weighs a number of factors differently.

Rightfully so, most SEO guides will focus specifically on how to rank for Google. With a little help, you can properly optimize for Bing. Here is how you get it done.

Claim your business

This is no different than Google: you need to claim your business on both Yahoo and Bing to maximize your local search results. Bing Places for Business is where you need to go to either create or claim ownership over the listing for your business.

The local business search results for Yahoo utilizes Bing’s business listings instead of their own, which show up as local listings on a website called Yext. Register on Yext; there are instructional guides out there if you need a little assistance.

Once you have taken these steps to register your business with Bing, you will need to register your website in basically the exact same way as you would with Google: by indexing your site.

Bing

Index your site

With Bing in control, Bing’s Webmaster Tools have now replaced Yahoo Webmaster Tools. This means that you have to submit your site once for it to work for both of the search engines. That’s pretty nice when you think about it.

The first thing that you need to do is to create a Bing login. To do this, you can use your Outlook (or Hotmail if you have been grandfathered in) or Microsoft login to create that login if you so wish. Then, visit the Big Website Submission page and make sure that you fill out the form completely to submit your website.

Also, you will need the URL address for the XML sitemap portion of your site. When you do this, you need to verify the ownership of your website by copying and pasting the code that was provided into the right portion of WordPress.

If you have any questions on how to do this, Bing (like just about anything from Microsoft) has extensive “how-to” instructions on the Bing website itself. Once you have properly registered everything, your site should be indexed within a few minutes and you will notice traffic beginning to trickle in by the end of the year.

Properly categorize and tag your website

Just like with any other search engine on the globe, categories and tags will help your content become more discoverable to the right audiences that are employing the right searches. This is why optimizing your website is so important in the first place.

WordPress makes this pretty easy. You can add categories and tags to each post or page that you create. These are vital labels that tell both the human readers and robotic algorithms what they can expect from the post, just like a header or a title would tell the reader what the piece is about.

You might have noticed the description and slug of a tag. These help to further explain what the content’s purpose is and they are signals that are used in the sitemaps to identify the different sections. This helps the search engines identify content so that it can deliver the appropriate ad experiences through each of the platforms.

Despite all of the tips and tricks that are out there for SEO, the right categories and tags are probably the most important things because they give an overall picture of what your website is actually about. Without those things, your bounce rates will go up and your organic search traffic will go down.

Use your SEO keywords in the right context

Using the right keywords has proven to be very important as far as ranking factors go in every search engine there is. Proof keywords and relevant keywords are critical when it comes to Bing’s searches and for good reason.

Internal links are becoming less important in Bing than they are in Google and relevant, contextual keywords are becoming as vital as ever. Blogging is one of the most widely used forms of content marketing today for this very reason.

Ensuring that your website content is fully optimized with things like marketing slogans as well as other ad copy gives your website descriptive information around the keywords that you want to make the focal point. This is the key to getting more accurate searches through Bing.

Much like Google’s algorithm, Bing’s algorithm takes the surrounding 5-7 words for each of the keywords along with its density within the content itself when it determines its search rankings. This means you can’t just spam your keywords; you have to have relevant and unique content to actually make an impact in the search.

Connecting to social networks

You can actually link your social media accounts through WordPress. All it takes is the Jetpack plugin, which actually is a generally standard plugin for just about any WordPress hosted websites, especially through providers like GoDaddy. If it doesn’t, you can certainly install it manually by searching through WordPress’ plugins list.

When you link your social media accounts with your WordPress page, you can ensure that your posts on your site go out to your social media accounts with backlinks. This is a great way of providing content through those avenues and building an audience.

While there is still some debate as to the importance of social signals, there is more than enough evidence to prove that they have a substantial impact on search results. In Bing, the results viewed by your Facebook friends can and will be featured in SERPs. Even if it didn’t really help your search results, those social networks offer larger audiences that you have to be in front of anyway.

Avoid black-hat techniques

There are SEO techniques that are referred to as black-hat and white-hat techniques. Black-hat techniques are considered to be tactics that might work but will violate the search engine’s terms of usage and can actually get your website banned from those search engines. Your white-hat techniques work just as well but they actually follow the rules.

Black-hat techniques might sound like a good idea but they aren’t sustainable and will get you banned. JC Penny got itself removed from Google temporarily after Google found it to be using black-hat techniques. Don’t be like that.

Bing operates no differently. If your website is found to be using black-hat SEO techniques, there’s a pretty good chance that you will get removed from the index. This means losing all the time and effort that you invested into building up your search rankings and it makes you look foolish.

This can be especially problematic on Big since the age of a website is also a ranking factor that isn’t heavily weighed on Google. Sites that have stayed up longer are more likely to have results that are presented at the top of Bing SERPs, so a ban can have a hugely detrimental effect on Bing searches.

These are just a few of the things that you can do to optimize your website for Bing searches. Even though Bing/Yahoo’s reach is nowhere close to what Google’s is, they still can reach a sizable audience and that alone is not worth ignoring.

While there are similarities between Bing and Google, Bing operates with a few different things that make their SEO stand out from Google’s. Being able to optimize your website to meet those requirements means that your website can be seen by eyes that perhaps Google’s search engine doesn’t.

It is important to make sure that your website gets seen by the most eyes possible so that you can develop the most possible traffic to your website. When you optimize your website to meet the standards outlined above, you can get some of those eyeballs onto your product.

Being able to incorporate Bing into your SEO work might feel like extra work, but it can give you a leg up on some of the other websites out there that might not even bother with earning those Bing rankings. Even a little extra to stand-out lifts your website above competitors.

Posted: | Updated: Nov 19, 2019 | Categories: SEO

B2B Marketing Guide for The Dallas Business Owner

Dallas B2B Marketing Guide Cover

Marketing can be a challenging game if you don’t really know how to go about it. What you might not have realized is how specific marketing can be. Many businesses focus their marketing towards individual customers, but there is another type of marketing: B2B.

B2B is business-to-business marketing and makes reference to any kind of marketing strategy that is more aimed towards an organization or business. When a company sells products or services to any other business or organization, they will typically use B2B marketing strategies.

What is the difference between B2B and B2C Marketing?

Though it might not seem like it, B2B and B2C (which stands for business-to-consumer) marketing are really quite different. There is a huge difference in the strategies that both employ as well as their applications. Not only that, there is a difference in their audiences and just how they communicate with those audiences.

B2B Marketing. This targets the interests, needs, and challenges of those individuals that are making purchases either for or on behalf of their organization. This makes the organization itself the customer. A few examples of B2B companies are:

  • An order fulfillment, screen printing, or warehousing service.
  • A marketing software company that specializes in lead generation software, social media management tools, and other marketing tools to organizations and businesses.
  • A coworking space that would lease office space to freelancers and remote teams

B2C Marketing. This is more geared towards the interests, needs, and challenges of individual consumers who are making purchases for themselves. Here are just a few examples of your average B2C company:

  • A store that sells things like t-shirts and other clothing accessories (think Target)
  • An e-commerce company that sells goods like office supplies to self-employed or remote individuals (think Poppin)
  • A platform that sells streaming subscriptions

As you can see, the different type of marketing depends on the audience that is being targeted. This is why advertising and marketing for B2B and B2C companies can vary quite a bit.

B2B Marketing Strategies

While it is important to note that B2B and B2C marketing can vary, that doesn’t mean that all pieces of B2B marketing material are the same, either. There are a number of different strategies that you, as a B2B Dallas Business Owner can implement.

B2B Email Marketing

Email marketing remains one of the most consistent methods of reaching individual customers as well as business customers. What you might not have realized is that a whopping 93% of B2B marketers actually use email and your business should definitely be among them. These emails ultimately lead to engagement, which then turns subscribers into those ever-valuable leads, and those leads to eventual customers.

B2C customers are generally responding based on entertainment and emotion, whereas B2B customers are looking for things like logic and a positive ROI (return on investment). They are looking for things that can help their business grow.

For this reason, your email marketing has to be able to resonate with these business customers and focus on the things that will ultimately matter to them: money, time, and resources. Not only that, using email marketing is a great way to share your brand’s content.

Another interesting stat: 83% of B2B companies use things like email newsletters as a part of their content marketing program and 40% of them say that their newsletters are the most critical aspect of their content marketing success. The key here is to be creative and to send out marketing emails that will stand out, making them effective marketing tools.

B2B Digital Marketing Strategy

Regardless of the business, having a digital presence is imperative. This is comprised of search engine optimization, paid ads, having a website, and so much more. Each of these is critical to the digital marketing capabilities of a B2B company.

These are a few of the things that a business needs to take into consideration when it comes to their individual B2B Marketing strategies:

Know your target audience

You can’t hope to have a successful marketing campaign if you don’t know who your audience is. Having the right demographic information will have an impact on just about every other aspect of your digital marketing campaign. Ensuring that your content is absorbed by the right eyes and ears means that your campaign is as targeted and refined as possible and that your resources don’t end up going to waste by trying to target the wrong type of audience.

Your website is one of the biggest factors

Without a website that is engaging and informative, your digital marketing campaign can’t quite function the way that it is meant to. A whopping 80% of buyers tend to visit the website of the business before they make a purchase. For this reason alone, having a great website is an essential aspect of digital marketing.

Because B2B sales can have a number of different people involved, like decision-makers or gatekeepers that have to okay the purchase, having an informative website is a straightforward, easy way to share information about your business with potential customers.

Optimize your presence

Having a website that is informative, engaging, and that stands out in a positive manner is all fine and well, but it has to be discoverable, too. To do this, you have to ensure that your on-page SEO and technical SEO tactics are up to snuff.

This includes a litany of things from meta descriptions and alt-text for your images to things like site speed and structured data. You also need to take into account things like social sharing and external linking strategies to ensure that your business is discoverable with the relevant searches and keywords.

Run Pay-Per-Click Ad Campaigns

Pay-per-click (PPC) advertising is becoming a great way to keep your brand in front of your target audience while only paying for those ads when they are actually clicked on. This keeps your brand and content in front of audiences through search engines as well as other advertising platforms.

Those PPC ads will then follow the user around to different sites they visit, keeping your site in the consciousness of the user. When they finally click on it, your goal has succeeded. For smaller businesses, this is a great way to maximize your ad budget.

One of the best ways to see an ROI from paid ads is to incorporate your buyer persona data and to boost content that they can relate to. Think about it: a consumer who has never heard of you is not likely searching for your product. They might search based on location or product features. To reach the largest number of potential customers, you can pay to target certain categories within your brand. This makes for an essential aspect of digital marketing campaigns.

B2B Content Marketing

Though we have already touched on the differences in B2B vs B2C, there is another thing to take into consideration. B2C marketing generally has to interrupt a consumer’s day-to-day protocol with those promotional materials. With a B2B, those content marketing strategies will add information and inform the consumer.

Being able to provide that essential information to those B2B customers works much differently and the delivery is much different as well. This is why creating content that is informative is the most important aspect. You are trying to give these B2B companies all of the information that they should need to choose your company.

Creating a business blog can be a great way to achieve this. Having a great website is key for a lot of reasons, but giving your audience informative content is one of the most important. Potential customers who find all of the information that they need on your website will likely choose your business.

B2B Social Media Marketing

The numbers for social media marketing are incredible: 75% of B2B buyers and 84% of C-Suite executives make use of social media before making a purchase.  B2B companies tend to struggle with their social media marketing, though.

This is because it is harder to connect with business customers than individuals due to longer chains of command and a lengthier sales cycle. This aspect of marketing isn’t so much about converting leads, it is about connecting with other businesses, humanizing your own, creating brand awareness, and giving your company more of a personality online.

Social media can also be a very effective tool for enhancing your brand and sharing your content. The more avenues that you have to get that information about your company out to your audience, the more valuable it is to your overall marketing strategy.

Developing those B2B contacts and turning them into sales mean everything to B2B businesses. There are a number of ways that every B2B company should be trying to establish a digital marketing campaign and they are all valuable to growing and developing a B2B business.

Understanding your audience – what their wants and needs are – and working to develop that audience is the biggest key to orchestrating a successful B2B digital marketing campaign.

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The Value of A/B Testing for SEO

AB Testing SEO Banner

You might be struggling to get traffic to your website from Google and wondering what you can do about it. And the truth is that you are not alone. There is one report that has found that 91% of content gets exactly zero organic traffic. If you fall in that range and have been executing an SEO strategy that you had hoped would work, this can be especially frustrating.

The good thing is that you don’t need to completely overhaul your entire SEO approach to begin seeing results. There is a way that you can run experiments to find the right optimization without having to sacrifice the number of rankings that you have established or change your website entirely.

The answer is A/B SEO testing.

What can you test with A/B Testing?

There are a wide variety of on-page SEO elements that you can use to form the very foundation of your A/B experiments. Things like URL structures, headlines, meta titles, calls to action, sales copy, images or videos, product descriptions, and standard descriptions.

Rewriting most of or all of your content would not be a good way to run the test since it would invoke the content freshness algorithm that Google implements. You could try to implement your test by doing varying product descriptions. One page would be a standard 150-word product description while the other would be a redirected duplicate of the page with a 400-word product description.

The A/B SEO testing allows you to find out what the ideal length of your product description should be before having to commit to writing those extra 150 words for each product. Basically, you are finding out if it’s worth it or not. This can be hugely helpful.

Why should you bother with SEO testing?

This is a seemingly smart question because, really, no one wants to have to put more work into something than is necessary. But the idea with split testing your SEO strategies is that it will save you time as well as money. Sitewide changes require not only a lot of time, but a big investment, but an SEO strategy that is not working needs to be changed.

This is also a huge risk: without understanding the full potential impact that making those changes could have on your website as a whole. You run the risk of losing the results (even if they are small) that your SEO results have been generating. Even if you only have something like 50 keyword ranking positions, you definitely do not want to lose those.

A/B testing can also protect your website from potentially being negatively impacted by something that is outside of your control. The fact of the matter is that Google is constantly changing its best practices and can almost make changes overnight. This actually happened pretty recently when Google implemented their EAT (Expertise, Authoritativeness, Trust) release: it caused several of the more well-known healthcare sites to lose around half of their organic traffic.

Being aware of algorithm updates can be helpful so that you can split test features that are being prioritized in the new updates. This way, you can know how your website will be impacted by these updates rather than waiting around and seeing, which might make it too late.

Pick your hypothesis

Each and every A/B test has to start with a hypothesis; that is, a single statement that explains the result that you are expecting to achieve. Usually, this is in an if/then kind of statement. Things like:

  • If I add more videos on my website, then my bounce rate should go down
  • If I include a power word in my meta descriptions, then my organic CTR should see an increase
  • If my URL structure becomes shorter, then Google should be able to understand the content on my page more easily, which would rank my shorter URLs much higher in the SERPs

Having a hypothesis for your A/B test is important because it then gives you a more thorough understanding of the kind of results that you are hoping to see. When you focus on the expected outcome, you test to see if your initial expectations are accurate.

Google Optimize is just one way to run your A/B Testing.

How to run your A/B test

There are a few different avenues that you can run your standard A/B test through. The first is Clickflow. It is a tool that is designed to make the SEO experimentation process easier than ever. What it does is it syncs with your Google Search Console account in order to find the opportunities where there is a high impression count yet a low click-through rate.

All you need to do with Clickflow is to go to the New Test button and select whether you are using a single URL or a group of them. Then, name your test and add the pages that you want to test. What is great about this is that it suggests SEO experiments that you may have missed.

There is also Google Optimize. There’s a pretty chance that you already have a Google Analytics account which you use to track your SEO strategy results. Build on this by using Google Optimize, which works with Analytics to run you’re a/B tests on a certain web page.

Google Ads is also another possibility as SEO can take a long time before it starts to pay off. With Google Ads, you can track and map changes before you start to see the organic changes, which can take a long time to see. This can be achieved through Google Ad variations. You can change the text on your campaigns or swap out the text, which allows you to perform the A/B test to see which copy will work best for what you are trying to achieve.

Ultimately, A/B testing is a great way to find out if you can implement changes to your current SEO strategy without having to completely re-do your entire website or rewrite all of your content. It is a tool that can save businesses a lot of time and trouble.

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Posted: | Updated: Nov 15, 2019 | Categories: SEO

How To Track Google My Business Clicks (And Why You Should)

Track GMB Clicks Blog Banner

When establishing an online presence for our business, we try to make the best possible decisions. Unfortunately, Google doesn’t always give us the necessary data or it delivers it in a format that isn’t the easiest to use.

This is absolutely the case with the data that Google provides in the Insights section of the Google My Business dashboard. Finding out the rankings of your company is great, but tracking the clicks from the listing itself is vital information to know.

Google Insights gives a little bit of the data, but it isn’t the most reliable source there is. Even if it was reliable, it doesn’t include a breakdown by keyword; information that would be vital to any business online. But there is a way to begin tracking your GMB click data.

GMB URL Maker

Tracking Traffic in Google My Business

While there are a number of different ways to track through the GMB dashboard, the best way to record data is by adding a UTM code to the link that is in the listing. By doing this, you can get your information over to both Google Analytics and Search Console. Adding the UTM code allows us to record the number of clicks, but also the number of impressions and some associate keyword data.

Overall, this provides a lot more data than what Insights tend to give us and it only takes a few minutes to set up.

Setting up the UTM Codes for Tracking in the GMB Dashboard

It might sound complicated, but creating a UTM code is actually very easy. If you don’t know what a UTM tracking code is, they are basically extra parameters that get added to the end of a URL for tracking purposes. It doesn’t change the page, but it does let you see when that specific URL has been loaded.

To create a UTM code, you can use the Campaign URL Builder in the Google Developer Tools. Once you fill out the values in each of the appropriate fields, the tracking URL will be available in the box below the input area.

There is one important note: if you keep the ‘Campaign Source = google’ that generates automatically, it will automatically be grouped with collected data from Google that would be shown in Analytics.

Adding the UTM Tracking URL to your GMB dashboard

The next step is to add the URL that was just created to the listing. This is pretty easy to do. All you do is go into the info section of your Google My Business account dashboard. From there, click on ‘website’ and then add the URL into the field. You can also add a separate URL into the Appointment field.

Then, hit ‘apply’ and your new tracking URL is ready to go. That’s it! To verify that you have done everything properly, you can load up your Knowledge Panel in a generic Google search and then hover your mouse over the Website button. By doing this, you will be able to see the UTM link appear at the bottom corner of the window and you know that you are all set.

GMB Source Setup

Google My Business Data in the Search Console

The unfortunate part is that it takes a day or so before the data begins to appear in the Search Console. This might seem like an eternity, but it really isn’t that long. Once it begins to generate, you can find the data in any number of ways.

One of these ways is by using the new version of the Search Console. You go to the Performance tab and add a new Page filter. After that, type in ‘campaign’ in the field for URLs containing. You can actually type any word here that is in the string of the UTM that you have created, but ‘campaign’ will work for any of them if you have created more than one UTM URL.

From here, you will now be able to play around in the Search Console while looking only at the data collected for your Google My Business listing. This includes impressions and queries that have displayed your listing.

There is a bonus here: previously, if you had only ‘domain.com’ entered as your GMB URL, all the data would be lumped together with any of your normal organic display data. With the UTM added, you have effectively split the data and can explore GMB rankings and organic rankings separately. This also applies to the Search Console as well as Analytics.

After you complete this task once, and it should only take a few minutes, you are set. You can begin to reap the rewards of setting up that extra UTM tracking for as long as the listing lasts and you won’t have to alter the updated URL for really any reason until Google changes something that applies to it.

Being able to track clicks and organic data through the GMB and Analytics dashboard can really show you the strong points of your website, where to place emphasis, and what portions of your site are not getting as much action and need extra attention.

For the longest time, data through Google seemed to be helpful but not everyone really knew how to use it or what was missing. But now, with the ability to add these tracking URLs, anyone can see just where the clicks are being focused and the impact it is having on their website.

The tools are now at your fingertips to make the best use of this information and to best apply it to the betterment of your website. As Google continues to better understand how its data is tracked and how companies make use of that data, it will continue to be refined and more useful.

Gone are the days where all of your data was too generic and lumped together to make much of it; you can get all the organic data that you could possibly need to be successful and make your website the weapon that you always envisioned it being.

Posted: | Updated: Nov 9, 2019 | Categories: Uncategorized