Author Archives: Dallas / Fort Worth SEO

Local SEO for Therapists: The Ultimate Guide for Therapy Pros


Blog Cover for Local SEO for Therapists

Mental health professionals who invest in Local SEO for Therapists are 317 times more likely to generate consistent clients online.

Still, many in the mental health industry lack awareness of search engine optimization.

At Dallas-Fort Worth SEO, we help businesses, including therapists, rank locally on search results.


In the following guide, Dallas Fort Worth SEO addresses the SEO needs of an often overlooked group of professionals: therapists.



What is Local SEO for Therapists?

Local SEO for therapists targets local mental health keywords through website development, content publishing, and Google Business Profile optimization.

Typically, Local SEO helps therapists rank on Google Maps.


The Importance of SEO for Mental Health

Gone are the days of scanning the Yellow Pages for therapists, couples counselors, and addiction specialists.

These days, if you don’t have an online presence as a therapist or mental health professional, it might as well be like you don’t exist. 

Whether your practice is in a small town or metropolitan area, you should invest in SEO to maintain a steady stream of clients.

Once you establish a local online presence, you can build your reputation through online reviews.


Local SEO Pillars for Therapists

Comprehensive keyword research is the foundation of a successful Local SEO campaign.

By researching what your target audience is searching for, you can create a blueprint for how to best reach them with SEO.

The ultimate goal is to generate traffic that converts into new clients.


Keyword Research for Therapists

First, you must research the top keywords for your location and industry and categorize them by intent.

Being mindful of what the patient is seeking can be a big help. 

For example, many people will search for things like therapists in Tempe.

Still, they intend to find the price of a therapist, the process of a typical therapist, average therapy session length, what a therapist can help with, and so on. 

Use keyword research tools Ahrefs and SEMRush to find keyword volumes and difficulties.

Remember, though, some of your best keyword opportunities come from your own experience with past patients.


Top 10 SEO Keywords for Therapists


  • therapist near me
  • mental health therapists near me
  • mental therapy near me
  • therapist near me for depression
  • how to find a therapist with my insurance
  • weekend counseling near me
  • therapists with weekend hours
  • social anxiety therapist near me
  • therapist for anxiety and depression
  • anxiety therapist near me

Google Business Profile

If you perform one action for Local SEO, it should be Google Business Profile optimization.

This is because listing your practice on Google is the fastest way to appear in local search results on the Local Map 3-Pack.

At its core, Local SEO is about ranking within the Local Map 3-Pack for relevant keyword terms.

Your clicks, calls, and inquiries will increase substantially if you appear within the top 3 Google Maps results.

Creating a Google Business Profile is free.

From there, make sure to verify your listing via postcard and update your profile with images, hours of operation, and frequently asked questions.


Content Marketing

Once you have target keywords, you must build content around those terms and phrases.

If you have an existing website, you can better alter some of your pages and posts to target the terms and user intent.

Content marketing is a potent tool for local SEO for therapists.

As we touched on earlier, people are looking to be educated on mental health issues online for the most part. 

By providing the information they need, you make it much more likely that they will turn to you when they are ready for therapy.


Consider implementing the following:


  • Blog Posts: Structure blog content around keywords that you want to rank for and include them naturally, flowingly, and organically into your blog content. 
  • White Papers: Educational white papers are a great way to generate therapy leads and increase your search engine rankings. 
  • Social Media Posts: Social media posts about mental health can be beneficial for local SEO. You can share blog posts, post polls, ask provocative questions or entrench yourself in communities related to mental health.

Citations and Review Platforms

In contrast to other industries, therapists should not solicit reviews.

Still, it is vital to list your practice on all of the mental health review platforms.

You should also make sure to claim your Google Business Profile and list your practice on Psychology Today.



Online reviews can provide a haven for other people while maintaining their anonymity.

For this reason, it helps your local SEO to be present on review websites like Google My Business, GoodTherapy, and even Yelp.


Local Link Building

The more websites (that aren’t your own) that point to your website, the more it signals to Google and other search engines that you have something of value to offer their users. 

Off-site links build your web authority, which is excellent for SEO.

Start with local business directories and try to get your site listed with them.

Ask other professionals in your city to consider linking to your website.

As a therapist, you may appear in one or more medical or research journals.

Make sure to list your website with these publications as well.

You can also reach out to colleagues in other cities or disciplines.


How Local SEO Connects Therapists With Clients

SEO is a popular industry that helps businesses improve their online presence and grow their company.

However, therapists’ relationship with the internet is incredibly constructive in enhancing mental health crises.


Here’s why:


Online Research is Anonymous

Many people are reluctant to talk about mental health issues.

They fear ridicule or judgment from their peers, so it’s not like there are droves of patients asking their friends and family to refer them to a good therapist. 

For better or worse, many people take to the internet to search for local therapists to avoid embarrassment. 


People Seek Information Online

Content marketing is a massive part of local SEO for therapists. It involves composing quality online content that either entertains or informs visitors. 

Therapists creating content (blogs, video content, infographics, etc.) is educational.

Why is this important?

Because many people also take to the internet to learn more about mental health conditions and treatments. 

A large portion of your potential clients perform their own research online.

So you must ask yourself, “Are they finding my content?”


SEO Builds Trust 

For many people, the ability to trust a therapist is paramount.

Therefore, practices that are good for SEO are also good for your therapy practices. 

Posting bios, credentials, pictures, and personal messages are great opportunities to include keywords that will boost your SEO.

These methods also create trust between you and your prospective clients. 

Reviews and reputation management are powerful SEO tools.

Patient reviews can also do a lot to make a potential patient more comfortable with you. 

As you can see, SEO plays a dual role by increasing your online presence and allowing patients to get a better feel for your practice. 


Next Steps for Dallas-Fort Worth Therapists

Claiming a Google Business Profile is free and a great way to get started with your Local SEO campaign.

However, you may determine that you need more exposure on Google and other search engines, in which case investing in a Local SEO agency makes sense.

At Dallas-Fort Worth SEO, we’ve worked with thousands of Metroplex area businesses to craft custom Local SEO campaigns for optimal visibility.

Reach out to our agency today to discuss how DFW SEO can maximize your online reach.


Posted: | Updated: Feb 7, 2024 | Categories: Local Mapping

7 Best SEO Companies in Arlington, TX (w/Tips for Businesses)

Blog Cover for Best Arlington SEO Companies Showing Arlington, TX Skyline

Which SEO companies are the best in Arlington, TX? Dallas Fort Worth SEO examines the top digital marketing agencies in the Arlington, Texas, area. As a local business owner, it makes sense to trust a local agency.

1) Dallas Fort Worth SEO

You might look at this ranking as self-serving, but DFW SEO is the best Arlington, TX SEO agency. We have written about why Arlington business owners can benefit from SEO and published a location page for Arlington-based services. You can see some of our benefits below:

  • Month-to-Month Agreements (No Long-Term Deals)
  • Custom Website Design for SEO Boosts
  • Extensive Keyword Research to Find Long-Tail Terms
  • Work With a Wide-Range of Industries

2) Digital SkyRocket

Run by Chad Barnes and Jacob Shulenberger, Digital SkyRocket has offices in both Tyler and Dallas, TX. But, of course, they also work with Arlington business owners, including those in the law, roofing, HVAC, and plumbing industries, among others. Some of their main benefits include:

  • Texas local (in Tyler and Dallas)
  • Work with an excellent range of niches
  • Offer SEO, web design, and content strategy

3) D3 Agency

D3 provides professional services that merge strategy consulting and technology. They offer specialized solutions across multiple marketing facets, including marketing, software development, and IT. D3 is among the most technically sound SEO providers in the entire nation.

  • Technically advanced agency
  • Combines SEO with technical solutions
  • Offers consulting along with services

4) SEOTeric

SEOteric offers SEO services for Arlington business owners despite being located out of state. Their agency specializes in attorneys, doctors, and franchises, making them a practical option for business owners in those categories: their services include design, SEO, and Google Ads.

  • Specialize in law firm and doctor SEO
  • Provide a diverse set of services
  • Award-winning Facebook Ads agency

5) JG Marketing

Jameson Grace Marketing provides SEO expertise in Arlington. They provide digital marketing options to help boost an online presence. Their agency stresses the reduction of advertising costs to maximize clients’ overall revenue. Some of their primary benefits include:

  • Link-building strategies
  • Budget optimization
  • A diverse set of services

6) Canz Marketing

Canz Marketing aims to accelerate growth for Arlington, TX business owners. As their case studies outline, they work with a wide variety of industries. Their services include WordPress web development along with local SEO and paid social media. Let’s review some of their benefits:

  • Wide-Range of Services
  • Wide-Range of Industries
  • Facebook Rapid Fire Testing Method

7) Ascend Web Media

Ascend specializes in email marketing, SEO, and social media, which gives Arlington businesses an excellent opportunity to improve their online presence. In their own words, they work best with small and medium-sized companies to help increase revenue with SEO.

  • Don’t guarantee rankings (a sign of honesty)
  • Work with small and medium-sized businesses
  • Provide email marketing services along with SEO

What to Look for in an Arlington SEO Company?

Choosing an SEO company can be stressful, especially with so many options. It helps to break down your potential choices into categories and go from there. Of course, you can filter your list down by considering:

Graphic Showing Statistic About Arlington SEO Companies

Price

Your budget will eliminate some providers from your list. Be sure to look for price ranges on their websites. If no such price is listed, submit a contact form or inquiry to get more information.

Customization

Does their website appear custom or a carbon copy of another website? Does it look like actual employees work there, or is it simply a lead generation agency? These are things you can find out on their site.

Experience

How long has the agency worked with clients? You can usually find that information on the website, but it’s best to confirm it by checking out their reviews and calling the agency yourself. Typically, a tenured agency will have an aged domain.

Fit

The best agency is not necessarily the best agency for you. The most important aspect of selecting an SEO provider is to make sure they fit your needs. Much of this depends on the type of company you run and what your online marketing goals will include in 2022.

Posted: | Updated: Nov 17, 2021 | Categories: Uncategorized

SEO for Medical Aesthetic Clinics: The #1 (2022) Strategy Guide

SEO for Medical Aesthetic Clinics (Blog Cover)

The medical aesthetic industry is booming. Today, it is estimated to be worth more than $86.2 billion. However, you may find that your medical aesthetic clinic is in a slump. If so, you must ask yourself one question: are you investing in SEO? 

Suppose you are not keeping up with how your customers are searching for medical aesthetic clinics. In that case, it doesn’t matter how lucrative the business is. 

SEO for medical aesthetic clinics is your ticket to landing new patients and, more importantly, keeping up with the times. SEO is the practice of optimizing your website and your online content so that people who search for your services online will be able to find you. 

And make no mistake about it; most consumers in 2022 are taking to the internet to find goods and services. 

You need to be visible where your customers are. So if you are in the medical aesthetics field and would like more customers, you need to seriously consider SEO. 

In the following guide, Dallas Fort Worth SEO takes you through essential and advanced SEO practices you can put into practice to make your clinic more visible online. 

What is SEO for Medical Aesthetic Clinics?

SEO stands for Search Engine Optimization. It’s a form of digital marketing that focuses on search engines like Google, Bing, and Yahoo (mainly Google, though). The main goal of SEO is to drive more traffic to your website. But, of course, the more traffic to your site you get, the better the odds are that you will land a new customer. 

So how does SEO drive website traffic? Think back to the last Google search you did. Did you scroll all the way down to the bottom of the page? Did you click on the second page of search results? Or maybe the 3rd? We’d be willing to guess that you didn’t. That’s because we know that less than 1% of people ever click on the 2nd page of search results. 

This holds true whether someone is searching for medical aesthetic clinics or a local bakery. So why is this important? People don’t even see your website if it ranks on the 2nd page of Search Engine Results Pages (SERPs. As a result, they have no chance to visit your website. If they don’t see your website, you have no chance of converting.

SEO will help you show up on the first page of SERPs and get you as high as possible on that first page. So now that you know what SEO does and why it’s important, let’s take a look at some of the most effective strategies.

Medical Aesthetic SEO Elements

Keyword Research

You can use any number of online tools to help you with your research. The Google Keyword Planner would be a good place to start because you don’t have to be an experienced marketer to figure it out and make use of it. Plus, it’s free, and that always helps. 

Start by entering the medical procedures you offer to your patients. Next, you will see a list of keywords related to the service and how many times it is searched a month. Keep in mind that the higher the search volume, the more competitive it will be to rank for that keyword. 

Competition shouldn’t deter you, but Google Keyword Planner also gives you a list of alternative keywords you can use for some short-term wins. Other factors like link equity, and branded authority, determine how quickly you can rank for more competitive keywords.

In the meantime, choose the most relevant keywords and start building your on-page content around them. Don’t overuse or “stuff” keywords into your content unnaturally. This will hurt your SEO rankings. Instead, use them organically in the content and remember to include them in your content’s meta titles, page titles, and headings. 

Medical Esthetician Near Me Suggestions

Google My Business

If your clinic isn’t already on Google My Business, stop reading and sign up right now. If you are on Google My Business, there are specific ways you can optimize it to drive more traffic. Here are some tips:

  • Include Pictures: Google loves pictures. Be sure there are high-quality, relevant photos on your Google My Business Page.
  • Accurate NAP: Make doubly sure that your clinic’s Name, Address, and Phone Number are listed correctly on your Google My Business page. Inaccurate or inconsistent NAP info is the quickest way to get docked in the rankings. 
  • Update Regularly: Google also loves fresh content. That’s why it’s a good SEO practice to update your GMB page regularly. We aren’t talking about significant overhauls – just minor tweaks here and there. Maybe updated hours, COVID policies, new services, new photos, or updated business descriptions. 
Medical Spas GMB Screenshot

Content Marketing

Google and other search engines may take into account how long people spend on your website. This is an example of an advanced SEO tactic because it appears to only affect the rankings of the top search results. 

However, having quality content on your site is essential no matter what. It will draw new users to your site and keep them on your site for more extended periods. Whether that’s a ranking factor or not, it’s always good for business because the longer a person stays on your site, the more likely it will be that they schedule an appointment. 

So what kind of quality content are we talking about? Blog content is an excellent start. Offer your potential patients valuable insight into the cosmetic surgery and medical aesthetics process. Maybe even knock up a welcoming video for new patients. 

Create engaging social media posts that will get people interested in medical aesthetics. Before and after photos are also effective content focal points in the medical aesthetics field. 

DFW Content Marketing Blurb

Reputation Management

In the world of medical aesthetics, patient reviews can make you or break you. If your clinic is still in business and you are reading this post now, we’re willing to bet that you have at least a few good patient reviews. It’s time to leverage those reviews to draw in more patients. Here are a few tips on how you can do that:

  • Reply to Reviews: People love when you reply to their reviews, whether good or bad. Potential patients will see your replies and get the sense that you care about the patient experience.
  • Use Good Reviews: You can use the reviews you already have in your website’s on-page content to attract new patients. You can also use them in structured data for more visibility.
  • Use Google Reviews: Use Google review links to get more reviews. Get a Google Review link and share it in your emails and text correspondence with patients.

This is really only the tip of the iceberg. For a more in-depth insight into SEO for medical aesthetic clinics and to earn new patients, reach out to us here at Dallas Fort Worth SEO.

 

Google Reviews Fort Worth Plastic Surgery

Medical Aesthetic SEO Services

Looking for SEO services for your medical aesthetics clinic? Dallas Fort Worth SEO provides full-service SEO including content marketing, reputation management, local SEO, and on-page SEO. Start improving your online presence with our suite of automated SEO tools that ensure keyword targeting for every procedure your clinic provides. Contact Us today to learn more about our pricing and discounts.

Posted: | Updated: Oct 22, 2021 | Categories: Uncategorized