Author Archives: Dallas / Fort Worth SEO

Small Law Firm Marketing: A Manual for DFW Lawyers

Small Law Firm Marketing

Small law firm marketing can be a challenge because chances are, you won’t have the hundred thousand dollar marketing budget that the significant form down the street has. But digital marketing has leveled the playing field to some degree. 

More money will help you with marketing, but the good news is that you don’t have to have a huge budget to get your small law firm noticed by more potential clients. We know this firsthand here at DFW SEO, and in the following post, we will show you some steps you can take to market your small law firm and get your name out to more people who need your services. Let’s start with the basics.

What is a Small Law Firm?

A small law firm consists of around 2 to 12 practicing lawyers. Generally speaking, if your firm specializes in one area of the law, it is probably a small firm. And it’s essential to market your small firm to sign more cases properly. 

Why do Small Law Firms Need Marketing?

Small law firms need effective digital marketing strategies to get themselves noticed by the local public. Consider the following statistic: there are over 12,000 practicing lawyers in the Dallas/Fort Worth area. That’s a lot of lawyers and firms that are saturating this primary metropolitan market. It’s hard for small firms to get noticed when so many firms are active in the area. 

That’s why small law firm marketing is so important. It helps your firm acquire more customers through sustainable means. But now, let’s ask the all-important question: how do you market a small law firm?

A Guide for Marketing a Small Law Firm

There is some overlap when you are talking about digital marketing in different industries. For example, whether you are a lawyer or a restaurateur, you will need the same basic marketing things. These things include a robust website with adequate security and fast loading times. But we don’t want to focus too much on the ordinary things in this post because we are specifically talking about small law firms in the Dallas/Fort Worth area. 

And while these basic marketing strategies take the first precedent, we will assume that you already have a decent website and a social media presence. Next, we will skip ahead to the digital marketing strategies that are specifically relevant and important for small law firms.

  • Focus your Services: If you practice a specific niche branch of the law, you will want to focus on that in your marketing campaigns. While you may offer more than one type of legal service, it’s a better idea to target a specific audience to start with, at least. If you specialize in family law, focus on that. If you handle criminal law, focus on that. And what do we mean by focus? Read on.
  • Create Relevant Content: Content marketing is wildly influential in today’s world. 70% of consumers report that they would prefer to learn about a business, product, or service through some form of online content than through an ad. You can leverage this trend to market your specific legal niche and audience. To take an example from the last point, if family law is your specialty, create blog content revolving around topics related to family law. Video content is also useful, but you have to make sure it revolves around your things in one way or another. 
  • Leverage External Links: Again, if family law is your expertise, become a fixture with local family service organizations. Then ask them to include a link to your official website on their websites. External link signals are significant criteria for search engines, and the more you have, the more you will get your firm noticed. You can also request external links with any legal organizations or professional networking groups.
  • Longtail Keywords: Once again, you should lean into your specialties. Google will still rank your website high if you aim at smaller, more specialized keywords and services. For example, including precise keywords in your website’s on-page content like “family law in Fort Worth” or “divorce attorney in Irving” can help you rank higher for your niche services. Notice that the longtail keyword examples we just mentioned include specific services and geographic areas.
  • Respond to Reviews: People need to feel that they can trust your law firm and form relationships with the people representing them in the courtroom. Reputation is especially critical in the digital age, where 84% of consumers rely on strangers’ online reviews. But responding to customer reviews of your law firm takes it a step further. It lets people know that someone is reading their reviews and lets potential clients know that you value their experience. 
  • PPC: PPC stands for pay-per-click, and it can be a beneficial form of advertising for small law firms. You can target who sees your ad depending on the types of searches they enter in Google or Bing. So if someone searches for “divorce attorney in Dallas,” your ad (including a link to your site or landing page) can show up to interested parties. Then, you only pay any time someone clicks on the ad. 

Get Noticed in Dallas/Fort Worth

Here at DFW SEO, we specialize in increasing your law firm’s consumer awareness in the Dallas/Fort Worth area. We do this by combining lawyer SEO, content marketing, web design, and PPC strategies. If you are struggling with small law firm marketing, we want to help. Discuss an effective marketing strategy with us today. 

Posted: | Updated: Dec 17, 2020 | Categories: Marketing

Lead Generation for DFW Lawyers (A 2021 Guide)

Lead Generation Guide for Lawyers (Cover)

What is Lead Generation for Lawyers?

Lead generation for lawyers is the process of attracting prospects and potential clients for your Dallas / Fort Worth area law firm. Common lead generation channels include Google search engine, Google Maps, and Facebook Advertising.

Why DFW Law Firms Need Qualified Leads

The history of litigation is long and nuanced. Everyone needs a lawyer from time to time as they provide an essential service. But it is the reliance on these facts that cause lawyers to est on their laurels. 

Just because you are a lawyer and provide an essential service doesn’t mean that you can sleep on lead generation. Lead generation is still critical to your practice, whether it’s a massive one or if you just started it. Lead generation is utterly crucial if you just began your practice. 

Remember that people have choices when it comes to which lawyer they choose to represent them. And if you compete for a saturated market like Dallas/Fort Worth, lead generation can be the difference between a thriving practice and one that’s barely getting by. 

With that, we’d like to dedicate today’s post to all the lawyers practicing in the Dallas/Fort Worth area. It’s easy to see why someone would want to start a practice here; after all, there is plenty of opportunity in this central metropolitan area. 

But that also means there is a very healthy amount of competition. But fear not because we will be providing you with some tips for lead generation. Let’s get started.

Location# of Lawyers
Texas56,000
Dallas County12,000

Lead Generation for Lawyers

What is the process of lead generation for lawyers? Does it differ from other industries? Yes and no. Yes, because acquiring a lead for a law firm works in much the same way as, say, a dentist would go about obtaining a lead.

No, because it will depend on what you consider a lead. You can get very specific with what you determine to be a lead, but in a general sense, the process of lead generation for lawyers involves explicitly:

  • Getting Noticed: The first step in acquiring leads is getting noticed by the public. You can do this in several ways, including local SEO, which can be very useful, but the goal remains the same: getting your name out to as many people as possible.
  • Sparking Interest: Once the public is aware of your firm, you have to generate interest in it. You have to provide the public with something that will entice them to contact you, view your website’s pages, and move further along the sales funnel.
  • Conversion: For lawyers, qualifying a lead entails a consultation, the lead filling out an online or physical form, or the lead requesting more information of some kind. But the ultimate goal is to get the lead to decide to use your services. 

How do Law Firms Generate Leads?

Now, onto the big question: how do lawyers find clients? The oversimplified answer to that is to generate leads. You can’t have any clients without any leads. And fortunately (or unfortunately, depending on whether or not you’re a “glass half full” kind of person), there are many lead generation methods for lawyers. Let’s take a look at the most effective ones:

  • Optimize your Website: People are taking to the internet to find local businesses more than ever before, so first thing’s first: you have to have a reliable website for your law firm. People tend to trust lawyers when they can see their faces, so make sure you have plenty of pictures of you and your staff as well as bios on your website. Optimizing it for search engine queries is also very important. Using strategic keywords and longtails can help get more web traffic to your site.
  • Fortify your Landing Pages: If you are utilizing any online advertising strategy like pay-per-click ads, your efforts (not to mention your money) will be in vain if you don’t have solid landing pages. Landing pages are what people see when they click on a digital ad, and they are distinct from the standard pages on your website. They need to help move the lead along the sales funnel. Make sure your landing pages have content that speaks to the needs that your leads may have. Infographics, pictures, and strong, clear calls to action should all be part of your law firm’s landing pages.
  • Get Reviews: Nowadays, most people trust online reviews as much as a word of mouth referral – and in many cases, even more than personal referrals. So getting reviews is very important. Be sure to remind your current and past clients how much their review means to your firm. Make it easy for them by including a Google review button on your website and in emails. Ensure your business is available to review on multiple platforms (Google My Business, Avvo, Yelp, etc.).
  • Offer Content: One of the most effective ways to generate an email list, get people interested in your services, establish yourself as an authority, and of course, generate leads is to offer people content that is valuable to them. Content can be white papers, an ebook, or blog content that explains legal processes or answers questions your clients typically have about the law. Video content can also be beneficial, especially if you are utilizing any social media marketing strategy. 
  • Build Trust: Building trust is crucial for lawyers. Clients need to feel that they can depend on you as lawyers before they can become clients. One of the best ways to establish trust and generate more leads is to offer free legal consultations and promote it as a service feature. Of course, not every lawyer will offer this, but it’s an excellent method of attracting leads if you can. 

Don’t Forget About SEO

The last method of lead generation for lawyers but certainly not the least, is SEO. We offer web design, content marketing, PPC services, and more here at DFW SEO. Contact us and get more clients through search engine optimization. Exclusive leads are superior for various reasons, and SEO secures leads that hold exclusivity to your brand. First, exclusive prospects attribute their findings to your business and are likely to return as repeat clients. Second, your brand gets reviews and testimonials from those clients, which helps expand your reach even further. To get started with lawyer SEO, give us a call at (800) 231-4871.

Posted: | Updated: Nov 30, 2020 | Categories: Uncategorized

How To Generate Medical Doctor Leads in Dallas / Fort Worth

Medical Doctor Leads

What Are Medical Doctor Leads?

Medical Doctor Leads, or MD Leads, are prospects inquiring about a doctor in their local area. Leads can come from various online channels, including a website, Google My Business listing, and social media platforms. Once the prospect supplies contact information, they become a “lead” to follow up.

Lead Generation for Doctors

So how do doctors generate leads online? The omnichannel approach is the superior method. For example, you would implement medical SEO, website design, social media advertising, and other marketing techniques to create full visibility on the web. Reputation management is a critical component in attracting consumers since medical professionals must be highly qualified.

Create a Website

To get DR leads, you must first have a website. While many prospects may find you on other channels, your website remains the central hub through which every other channel connects. For example, your Google My Business listing has a field for a website, which means you must have one to market your services properly. The best websites are designed with a custom codebase and display clear and convincing calls to action. It helps showcase verified reviews on your website from 3rd party platforms like Google, Yelp, and Facebook.

Claim Your Google My Business Listing

Doctors need to claim their GMB listing to acquire more medical leads. Consumers vet doctors thoroughly so that they can trust that medical issues are appropriately addressed. It’s essential to accumulate reviews for your clinic unless you want to lose prospects to competitors in your area. GMB listings should also show Q&A and FAQ sections so that prospective patients can get a better feel coming in. Uploading custom photos from your office helps create a sense of comfort for the prospects.

Create Social Media Profiles

While business primarily comes from Google, it helps to create social profiles for both signaling and visibility. Google respects entities with a robust omnichannel presence, which means your company on Facebook, YouTube, and other social channels is imperative. The goal is to produce content worth sharing on social media. For example, writing highly-entertaining blog posts that inform potential patients are sufficient content marketing opportunities. As people engage with your social content, Google acknowledges the signals and attributes them to your brand. 

Create NAP Directory Listings

For medical doctors, it is essential to get listed on as many qualified directories as possible. The idea of NAP consistency is overstated, but it helps to build your web presence for signaling purposes. It’s not as much about having the exact suite number written repeatedly as it is about showing Google that you are a real business. HealthGrades, WebMD, and ZocDocs are three of several reputable doctor directories to boost signaling. You can encourage patients to leave reviews on each of these platforms, along with Google and Facebook. Trust makes a big difference.

Can Dallas / Fort Worth SEO Help Generate Medical Leads?

Yes, DFW SEO helps generate medical leads for doctors in DFW. We have been building websites for more than a decade and have years of data to help launch your campaign. We make sure that doctors can acquire as many new patients as possible with our strategy. But our goals don’t end with merely creating visibility. We also produce websites that convert. Furthermore, we include exclusive reputation management software that helps medical doctors maximize their conversions and create sustainable growth.

Posted: | Updated: Nov 19, 2020 | Categories: Uncategorized

How to Rank for “Attorney in Dallas” on Google (2020 Update)

Rank for Attorney in Dallas Blog Cover

Being an attorney means that you have a lot of competition in your particular geographic area. If you are an attorney in Dallas, TX, for instance, there are likely quite a few different competitors that are all vying for the same client pool.

For this reason, it is important to be able to rank on Google for your local area. When you can do this, it allows you to get in front of your target audience for relevant keywords on a consistent basis, creating more leads that eventually lead to the conversions that keep a business going strong.

So, how can you rank for “attorney in Dallas” on Google and keep your firm going strong in your geographic area? Here are a few helpful tips.

Create a Google My Business Listing

One of the most essential resources out there for any kind of business is the Google My Business listing. Business listings are essential in all formats as they allow those leads to find out more about your business and see how it ranks when compared to others.

With Google My Business, it is essential to provide all the relevant information pertaining to your business. All too often, businesses claim their Google My Business listing and then fail to list all of their essential information.

This can not only frustrate potential customers that are trying to find out information about your business, but it also ranks poorly with Google. Google and other search engines will punish those listings that have incomplete information. Don’t fall into that trap.

Once you have set up your Google My Business listing, there are a few things that you should add. Try adding a long, unique description with proper formatting. Definitely add your local phone number and choose all the relevant categories.

Photos are also a huge thing for Google My Business. It shoes your business in a more realistic light and makes it feel more personable than webpages with those stock photos that we have all seen before. If you want to rank for “attorney in Dallas”, this is one of the most important places to start.

Acquire Customer Reviews

There might not be a more essential aspect to both your business and ranking for search engines than acquiring positive reviews. Reviews are the quickest way to verify the reliability of a business as it has been used by others out there who want to give their opinion.

Having a page with a ton of positive reviews will do wonders for your search engine ranking. Positive reviews are treated with the utmost importance as engines like Google want to provide the best and most trustworthy results possible.

It is also worth noting that having a couple of negative reviews is not the end of the world. As a matter of fact, they can be quite positive. Having negative reviews can give your business a sense of realism that 100% positive reviews can’t.

Not only that, having negative reviews gives you a chance to respond. If you can respond in a timely and professional manner, it shows that you are willing to go above and beyond to create a positive experience for those who may not have had one to start.

Ranking for “attorney in Dallas” won’t be possible without having as many positive reviews as you possibly can.

Optimize for On-Page SEO

SEO is one of the most effective marketing strategies that there is. With a great location-targeted SEO strategy, you can have effective marketing at a fraction of the cost that others spend on their marketing budgets to achieve the same results.

There is a large weighting when it comes to on-page content for local search listings. This is why it is so important that, wherever possible, you get the most out of your content. There are a few important things to cover like adding your city and region plus a relevant keyword within your page title, page H1, page URL, landing page content, and within your ALT image attributes.

If you can achieve these in an organic way, your local on-page SEO will stand out in a positive way, garnering the results that you are looking for when trying to bolster your local SEO rankings and ranking for “attorney in Dallas.”

Produce High-Quality Content

One of the biggest factors for a strong SEO ranking is ensuring that you have relevant, quality content throughout your website. This is where having something like a blog can really come in handy for creating that kind of content.

The best strategy to take here is to look into what users are searching for within your given industry and then answer those with relevant and comprehensive content. This is to make your website the authority on the topic. When you do this, your website becomes appointment viewing and gives those on the fence about using your service the incentive to make that leap.

You don’t need to create daily content to have a strong content presence in your local SEO. But the fact is that you need to create relevant, interesting content that hits all of the on-page SEO factors. This will help you to rank highly for your local keyword searches and give you the leg up on the competition.

Ranking for “attorney in Dallas” can be difficult given the competition in the field and the size of a city like Dallas. That means making certain that your SEO game is as strong as it possibly can be so that you can be near the top of the rankings in your relevant keywords.

Without a strong local SEO game, it will be difficult to rank near the top of relevant keywords in your area. This means that your marketing strategy will face an uphill battle and that you will have to dedicate more time and resources to reaching your target audience.

Take the extra steps to enhance your local SEO game and you will see substantial strides when developing leads and finding new clients. Ranking for local SEO is the best thing that you can do for your business.

Posted: | Updated: May 14, 2020 | Categories: SEO

How to Fight Google’s Zero-Click Search Trend in 2020

Google Zero-Click Search Cover

The zero-click search trend is one that continues to grow. There is a litany of terms – things like currency conversions, word definitions, time zones, and how-to questions – where no one is clicking through.

This is because now more than ever, Google is implementing featured snippets. These featured snippets allow users to type in a keyword and get their answer in a short blurb at the top of the search. It makes for quicker, more efficient searches that don’t require clicking through to find the answer.

It is also because many new SERP features like media elements and paid ads have taken over the top spots in those keyword searches. They make clicking on certain types of search results completely unnecessary for the end-user.

For SEO professionals out there, this can create a real issue. After all, the point of SEO is to get the user to click through to your website. But with featured snippets, what is an SEO expert to do to draw that click through to their site?

Here is a little bit of a breakdown on the zero-click search and how you can combat it.

What is a Zero Click Search?

Though we touched on it a bit above, a zero-click search is one where the answer is displayed right at the top of that Google search result. Whereas old search algorithms from Google would produce the most relevant results, it now gives you the answer directly.

The intent of the user is completely satisfied without the user having to click on any actual search result links. The zero-click search is most common for voice and mobile searches because more users than ever are using these formats to find practical, short answers to their specific questions.

A zero-click search can include database-style searches that center around time, date, time zone, currency conversions, names and ages of products and people, and so on.  There are also dictionary searches looking for definitions or “what if” searches. And lastly are direction-style searches that center around queries with “near me” and the like.

A whopping 34.4 percent of all desktop searches are of the zero-click search variety. And on mobile, that number nearly doubles, jumping up to 62.5 percent for zero-click search results. To say that they have risen in prevalence would be putting it lightly.

How to Boost Click-Through’s

Because the zero-click search has dominated SERPs thanks to these zero-click features, SEO professionals, as well as content creators, need to make adaptations by using different tactics in order to get the click-through results that they desire.

The main goal of SEO is very much the same: to take up as much of that prime page 1 real estate as possible in order to win the top positions. Those top positions are where users go for nearly all of their information and anything less than page 1 is a failure for SEO experts.

Factor in CTR

The vast array of SEO tools will offer a click-through-rate (CTR) metric. This shows search volumes with clicks against searches without click using what is known as clicks per search (CPS) metric. CPS is one of the core metrics that SEO experts will use to identify those target keywords that provide the highest traffic return on investment.

CPS should remain one of the most valuable metrics available to SEO experts when they make the decision on which keywords to pursue. This will also account for things like keyword difficulty, current rankings, and search volume as well.

Optimizing for Featured Snippets

Those featured snippets are perhaps the most important real estate to conquer for SERPs in the world of zero-click searching. They are important to win because they will allow you to gain more organic traffic without having to create new content or backlinks.

Generally speaking, featured snippets are won by the pages that are already ranking on page 1 of the Google search results for that keyword. This means improving your previous ranking success is as important as it ever was before.

Those featured snippets are actually more important than ever because Google now displays those featured snippets for a massive 12 percent of all of their search queries. Getting into those snippets means a lot of eyeballs.

The key to ranking for featured snippets is to identify the high-potential opportunities available to you and then create a step-by-step plan in order to update those relevant pages so that you can win them in the featured snippet space.

In order to find those quality opportunities, there are three steps to follow:

  • Pull a ranking report in order to find those relevant keywords
  • Filter those keywords that are currently ranking in the top 10 positions
  • Filter by those keywords that currently display those featured snippets

It is, of course, a good idea to double-check those findings by typing them into Google and seeing what is generated. The first position is the page that Google thinks is the most relevant to that keyword search. And because of their importance in SEO, most rank tracking tools will track SERP features.

The good thing to keep in mind is that featured snippets are not quite as volatile as they might sometimes seem. If you follow optimization strategies that are available, you can feature in those SERPs and hold that spot for weeks or months at a time.

As user behavior changes, mobile browsing becomes more prevalent over desktops, and voice searching becoming more mainstream, Google will continue to adapt to whatever the new search reality is and SEO professionals will have to adapt with it.

Implementing changes to rank for featured snippet content can result in huge shifts in organic traffic for your website. To say that those top spots on page 1 are important is putting it lightly; it could make or break your business.

Implement the changes necessary to get your business into those coveted spots and you will have a leg up on the competition.

Posted: | Updated: Feb 5, 2020 | Categories: SEO

How Medical SEO is Helping Doctors in Dallas & Fort Worth

Medical SEO Dallas Fort Worth

The beauty of the internet is that it can help businesses in any industry and market. The largest companies in the world and the smallest in your community can all generate the leads that they need to sustain their business and keep it growing. That’s where medical SEO comes in.

Doctors and other healthcare professionals can generate leads to bring in new patients for their Forth Worth practice, keeping it healthy and thriving. And the fact of the matter is that every business needs that kind of help unless they are the biggest on the globe. Fort Worth SEO is your best chance.

There is one thing that you might be thinking: “just use SEO practices.” And while that isn’t very far off base, there is more to it than that.

What is Medical SEO?

Medical SEO is meant to increase your medical website’s search engine rankings. This makes you more visible on search engines that generate billions of searches each day, allowing your physicians and treatment centers to reach a larger audience.

Being able to reach a larger audience means that you can grow the patient list for your practice. Bringing in new patients each year is something that any practice has to do to stay alive. Having the right medical SEO can make all the difference in the world.

Why Invest in Medical SEO?

Regardless of how you feel about technology, there is little denying the impact that it has had on nearly every facet of life. Marketing has felt a tremendous impact due to technology and only continues to develop.

SEO is at the heart of this technological movement. Being able to properly optimize your website for search engines gives any business a fighting chance of showing up on the top page of searches for relevant keywords in their location.

And with most people now having a mobile device, being able to rank organically is more important than ever. The times, they are a-changin’. Or so the song goes.

So, how can you make the most of medical SEO to help your practice generate more leads for patients? Here are a few helpful tips.

Your Website Has to Have it All

There are three aspects that any website needs to have these days: it has to be secure, it has to be fast, and it has to be mobile-friendly. If your website doesn’t meet those criteria, there is a good chance that it will be hindering you more than anything.

Having a fast website is maybe the most important thing. Users have little to no patience for slow-loading websites these days. If your web page does not load within three seconds, it is likely that the user will have moved on to another website. Get your website moving at lightning speeds and you’ll have met one of the most important criteria.

Security, especially in the medical profession, is of the utmost importance as well. If a user feels like their personal information could be compromised while using your website, they will click away faster than you can blink.

And being mobile-friendly is becoming more important each day. That’s because more and more people are switching to mobile platforms to do their web surfing. If your website isn’t optimized for mobile, you are missing out on a massive portion of the audience that will likely not even give you the time of day.

Quality Content

It does not matter what industry you are in, having quality content is no longer an option, it is a necessity. If you don’t have quality content on your website, you are missing an important aspect that separates the best of the bunch.

For the medical profession, having a blog is a great idea. You can have informative content that answers all the relevant questions that your audience may have. Because when you can provide that informative content, your website becomes an authority and appointment clicking.

Think about it: a potential patient is on the fence about using your practice. They’ve seen everything that your website says about your practice but they still aren’t certain. Then they come to your blog.

They read an informative post after an informative post, showcasing your authority on all matters medical. This makes them feel confident that you can care for their needs, instilling a level of trust in your authority. Now you have brand awareness and a new patient.

You don’t need to have daily content to accomplish this so long as you post on a semi-regular basis. You can capture those patients that are on the fence and become an authority within the industry. This can even lead to other businesses within the industry referring back to you as that authority. That is a huge aspect of any successful website.

Google My Business

Online business listings are becoming more and more essential for a lot of reasons. Having a Google My Business page is perhaps one of the most important things that your business should have if it hopes to rank highly in relevant search results.

One common mistake is that businesses take out a GMB listing but don’t put in enough relevant information. That incomplete information not only results in issues with their SEO ranking, it also causes frustration among customers who want to find information out about your business but can’t.

When opening a Google My Business listing, it is imperative that you include all relevant information. This includes the name of your business, the address, and the phone number (NAP) as those are three of the most important pieces of information for any business.

Another great use of a Google My Business listing is posting pictures of your practice. Post real pictures of your staff and offices. This allows users to see your practice as it actually is, allowing them to feel like they know your practice on a personal level. Don’t forget to track your clicks to gauge performance.

Implement Video

One of the fastest-growing mediums on the web is video. Video allows a business to provide information in a new and interesting way. Best of all? Shooting informative videos is easier than ever before. It can even be done on a smartphone.

Being able to shoot quick, cheap, high-quality videos is an asset to any business on the web and is growing daily as a viable option for delivering content. Optimizing your content is fine and well, but attention spans are shorter than ever. Getting people to read anything, let alone posts on a website, can be a difficult endeavor.

Make the most of the video capabilities. Film posts related to specific health topics and even perform live Q&A sessions. This is a great way to drive interaction with your audience, drawing unique clicks to your website.

Video can also be incorporated through platforms like Instagram and Facebook Live. Creating these live, streaming posts creates a sense of appointment viewing. Your audience will feel compelled to join because of a fear of missing out.

They have to click to see what it is you are talking about and those clicks could be the one that converts someone who is on the fence about your practice. Reaching your audience is fine and well, but really reaching your target audience is essential if you want to convert more of those leads.

Local and Medical SEO are Changing Everything

Local SEO, in particular, has changed the game. Before, everyone on the web was competing for the same digital real estate, fighting for relevance on a limited number of keywords. But local SEO has refined that approach.

Local SEO is the method of refining those keywords down to a geographic location. And the vast majority of businesses only serve a certain geographic location anyway. Why would your Forth Worth area business want to compete for clicks from someone located in New York? The short answer is that you wouldn’t.

Local SEO allows you to rank for keywords that are refined to your service area. So instead of competing with everyone on the web, you would only have to compete with other relevant businesses in the Forth Worth area.

That ability to refine down the competition and reach your target audience more easily provides a game-changer for small, localized businesses.  This is the same case for Medical SEO: it allows practices in a given area to find their target audience and reach them in a far easier manner.

If you want to keep your medical practice growing, finding new patients that are the lifeblood of any medical practice, then implementing medical SEO is a must. Technology has made marketing in the digital world a necessity regardless of your industry; the medical field is no different.

There are plenty of other things that you can do to up your medical SEO game, but these tips will give you a head start on appealing to your target audience in new and unique ways. Patients in your area will be able to find your practice easier than ever before and your bottom line will be thankful for all of those technological progressions.

Posted: | Updated: Jan 13, 2020 | Categories: SEO

7 SEO Tips for Fort Worth Dentists

Fort Worth Dental SEO

Oral health is becoming more important to us all these days. As a matter of fact, a recent study conducted revealed that 95% of Americans believe that their oral health is extremely essential to their overall health.

This is one of the main reasons that charcoal powders and teeth whitening kits are so popular right now. But the fact of the matter is that no product can replace the dentist. And now that more people are looking to spend to get that “million-dollar smile”, they are looking for the right dentist for them.

The fact of the matter is that if you own a dental practice, one of the needs that constantly face your business is getting more patients and clients to use your practice. The best way to achieve this is by making certain that your website is fully optimized to the latest SEO standards.

This method is the best option for dental clinics because 90% of people will use a search engine to find a local business that is in their area and 93% of online experiences start with a search engine like Google. That means a massive number of potential clients out there that you might not be reaching.

Being able to properly optimize your website is the key to getting more clients into your practice so that you can continue to grow your business and expand on your client list. But what SEO techniques should you be implementing?

1) Keyword Research

It does not matter if people are typing their queries or saying them via voice search, keywords are the way that people find what they want on search engines. That is why having a narrowed focus on the right keywords can greatly benefit a dentistry practice.

Keyword research goes a long way towards finding the right keywords for your business. Think about what a client might search if they were looking for a dentist’s office. It would be things like “dentist”, “dentist + location”, “dental surgeon + location”, “orthodontist”, and the like.

There are, of course, a ton of different variations that you could implement. Use research tools to validate or eliminate the keywords you select. Details that you can get from keywords that will tell you why to target them are things like competition, search volume, paid difficulty, SEO difficulty, and more.

Knowing what keywords to target and why is a great place to start.

2) User Intent Optimization

In the early days of SEO, you could just spam keywords to get a higher search ranking. Google has made changes since then and now you can actually get in trouble for doing that.

For this reason, it is essential to understand the intent of the user when they search. There are typically four types of user intent keywords: navigational searches, informational searches, commercial searches, and transactional searches.

Understanding the difference between each of these and how they influence the intent behind a search can help you better understand why a user is searching for the keywords related to your practice. Not only that, it helps you to refocus your keywords so that they are more frequently triggered by those potential clients implementing the search.

User intent is still a developing practice. The more we learn about it, the better we can target the keywords that help our particular business.

3) Website / URL Structure

Your website is the key to your business. It is more often than not the first exposure that a potential client has to your business. What they see in that first visit will dictate their opinion of your business going forward.

That said, understanding what users want in a search is imperative to know. There are four main aspects to building a good website structure: making your website easier to navigate, improving speed, optimizing for mobile, and including internal links.

Speed and mobile are particularly important. Now, more than ever, users are impatient. They simply will not tolerate a website that takes more than a handful of seconds to load before moving on to the next choice. If your website drags, it will drag those potential leads down with it.

Mobile, meanwhile, continues to grow. The number of users that perform their web-related activities on their phones has sky-rocketed. Simply put more and more users are beginning their searches on their smartphones and websites that are not properly equipped will lose out on potential leads.

These are just a few of the factors that contribute to your overall SEO ranking but they are two of the most important practices in SEO right now. If you don’t have a fast, mobile-friendly website, you need to remedy that immediately.

4) Local SEO

One of the biggest changes to Google’s search algorithm is that it has narrowed the scope of searches. Before, you would compete with everyone else across the web for a particular keyword. This gave the advantage to those websites with bigger budgets, making it next to impossible to get onto the first page of search results.

But Google has changed the landscape by implementing local search functions. This narrows those keywords down to a geographic location. So, if you search for a dentist, you aren’t going to get every dentist ever, you will get the ones that are within your designated geographic area.

This helps users to find more relevant results that are in their area and allows businesses to carve out a more important chunk of real estate in search results. If you aren’t optimizing for local results, you are doing your business a great disservice.

Start with a Google My Business page. This is akin to what a phonebook listing used to be. It has all of your important information and can greatly affect your SEO score for local searching. If you are missing essential information, you can be hurting your website in the overall rankings.

5) Content Value

Perhaps now more than ever, websites need to focus on quality content. This is because Google has placed more value than ever in that quality content. They want to provide users with the most authoritative and informative websites in their search results.

To achieve this, your website should absolutely have a blog. Your blog can be the spot where you provide content on relevant industry topics. Perhaps a user is looking for more information on root canals; your blog can be that authoritative and informative destination that they choose to get their information from.

Having an FAQ is a great idea as well. Here, you can answer a lot of the relevant questions that your target audience may have. When you make your website the destination for users seeking information, you become appointment surfing.

6) Inbound Link Building

Backlinking is still as relevant to SEO score as it has ever been. The reason for this is that, if a website wants to link back to you, it means you are seen as being a relevant website to the topic at hand. Building credible and relevant links will only strengthen this.

This can be achieved a number of different ways. Partnerships with relevant websites around the net can be a particularly good way to do this. Sharing links can grow your authority within the industry and help to strengthen each other’s SEO scores.

Another great way to achieve this is through guest blogging. You can encourage guest bloggers to help you reach a new audience and also increase your authority as an expert within the industry.

You can also achieve link sharing by answering in forums. When people have questions, they want answers from the experts. And who better than an expert on the industry to answer their questions?

When you establish your credibility and authority this way, you can add backlinks to your website, thus strengthening your overall SEO authority.

7) Measurement & Analytics

Implementing all of these measures is all fine and well, but if you aren’t keeping track of what is having the most impact and what needs work, then you are wasting your time. You have advanced statistics at your disposal and you should absolutely be using them.

Checking your visibility is an important statistic to follow. This allows you to know how many of your keywords that your website is ranking for. Even if you aren’t seeing traffic yet from search engines, you can tweak your keywords to rank higher for more keywords.

Organic traffic is also important. This is the number of visitors that are coming through your website through search engines. You can accomplish this in Google Analytics by adding a segment. This will show you the number of visitors that are coming to your website through those search engines.

These are all important steps to implement so that your website is attracting new eyes. This can come from standard traditional searches as well as growing your organic search rankings. Whatever you implement, you need to make your website as strong as possible because it is the lifeblood of your business as a whole.

Optimize Locally in Fort Worth

SEO for dentists in Fort Worth can help grow your clinic. When you appear on the Local 3 Pack and organic results, you are going to get more clicks. Local optimization like Fort Worth SEO is more logical than national optimization because it can get you seen by consumers within your proximity.

Posted: | Updated: Dec 18, 2019 | Categories: SEO

How To Check SEO Stats With Google Analytics & Other Tools

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If you have a website of any kind in 2019, there is a good chance that you have heard something about the analytics aspect of having a web presence. But the key is knowing just what kind of things you can find out through these analytics.

Even more important than obtaining the information through analytics is knowing just what can be done with that information. After all, having the information is all fine and well but if you do not know what to do with it, none of that really matters, does it?

That is why most web services now offer built-in analytics tools for each owner to use. Things like Google Analytics and Yoast SEO provide real-time statistics that will show you detailed information about your website that you can use to improve the way it runs.

But what exactly is available through these statistics packages? Here is a bit of an overview.

Understanding your analytics packages can mean all the difference in the world.
Understanding your analytics packages can mean all the difference in the world.

Overviews

This is where you can view the basics: things like page views, unique users that clicked on your website, how long each user’s session time was, and so on. This is a brief overview of how well your website is doing on the whole, though it isn’t granular enough to give you much else.

This aspect of your analytics package is great for a 30,000-foot view of how your website is doing, but if you want to implement any kind of corrective action, you need to dig deeper into the numbers and overall performance of your website using other tools.

Overall SEO analysis

Easily accessible through the dashboard of most analytics packages is an overall SEO “health” check. What this means is that it shows you any potential errors that you have with your SEO as well as recommendations on how to accurately correct these issues.

Even the most knowledgeable of us make errors when using SEO and these built-in correction tools help to keep things as tight as they possibly can be. They will even offer specific analyses like pointing out what pages might have a low word count and the kind of impact that it will have on your SEO.

Having this general checker at your disposal is great if you are more familiar with the inner workings of SEO and only need a gentle push in the right direction to get those critical errors corrected. Making these corrections will go a long way towards the overall health of your website and making it a more viable search option.

Specific Stats

One of the great things about these analytics tools is that they will offer you comprehensive statistics regarding not only the overall traffic of your page but things like backlinks, your click-through rate, individual page traffic numbers, and a whole slew of other stats that can really be helpful if you know how to use them.

The easiest way to do this, if you are not particularly SEO inclined, is to take a look at where your website is strongest and where it is weakest. In the areas that you are strongest, this is easy as you can just keep going forward with the same strategy and perhaps even put a further emphasis on it.

For instance, if your social media is great at driving traffic to your home page, this is something that you will want to keep implementing. Or perhaps your website has a page where you house all of your offers and discounts and that does particularly well; you wouldn’t want to change these things and you might want to make a little bigger of an emphasis on these to help make up for the weaker aspects of your page.

These analytics tools are also great for helping you find a weakness in your website and giving you the tools needed to improve them. This goes back to the overall SEO analysis that will offer tips on areas where you are weakest – low word count, too few internal links, etc. – and offering you suggestions on how to best correct them.

Having these tools at your disposal gives you a more detailed look at just what is working and what is not for your website and how to best institute corrective action. Simple traffic numbers are great, but they don’t tell you much about the story. With these detailed breakdowns, you get a much better picture of what works and why.

SEO Statistics
SEO Statistics Can Reveal Valuable Insights About Your Fort Worth Business

Audit Reports

This ties in somewhat with the first portion of this piece, but there are SEO Audit Reports available through some of these analytics packages that will not only show you where there are issues but include step-by-step instructions on how to best fix those issues.

Depending on the service you use, this can also include video tutorials on how to best correct these issues. This allows you to get really granular in your analysis and corrections, helping your website to run as refined as possible.

In some sense, this can be a bit of overkill but the way to grow and build your business’ online presence is to make your website run as smoothly as possible and to make it as easily identifiable to search engines as possible.

And that’s the key, isn’t it? Your website could be the most informative and helpful that there is on the internet but if no one can find it, it’s not good for much. That is the whole point of SEO: to make your website as optimized as it can be so that search engines can more accurately find it when associated keywords and locations are implemented.

Your analytics packages are there for a reason and they can be extremely powerful tools in making your website more optimized for search engines, generating more traffic, and driving users towards sales. At the end of the day, your website is both the first impression that you make to new consumers as well as the vehicle that most consumers will use to both learn more about your business as well as purchase services and products.

Get Started With The Top SEO Agency in Fort Worth

Posted: | Updated: Nov 25, 2019 | Categories: SEO

The 5 Social Media Platforms All Fort Worth Businesses Need

Fort Worth Social Media Blog Cover

If you are a business in the Forth Worth area, regardless of the industry that you are in, you know that it is tough for your company to stand out from the rest of the pack. That is why Fort Worth SEO and digital marketing is so essential to the health of your business in any given area.

It should also go without saying that social media has impacted the way that we do business online. While your website is certainly an imperative place to refer customers to, having an adequate online presence via social media is often the difference between a successful business and one that is in trouble.

The key is to know which social media platforms that your business should be using and why. It can be easy to get lost in the social media game, but when you know which platforms your business should be on and how to make the best use of them, it can make all the difference in the world.

Social Media Facebook

Facebook

While Facebook has caught some flack in recent months (and rightfully so) for the way they have handled personal information of their users, there is one undeniable truth: they are still a giant in the social media game. They have hundreds of millions of users that log into their platform each day, meaning the potential audience for any business is absolutely massive.

Because of its sheer size, Facebook has a way that your business can establish itself thanks to the ability to create a business page. This allows you to not only attempt to increase awareness about your brand, but it gives you the ability to display your contact information, interact with current and potential clients, and even get those ever valuable reviews that have become the lifeblood of SEO.

Facebook is an infinitely valuable tool that your business should be making daily use of. If you are utilizing it correctly, Facebook can become a tool that makes a noticeable difference in the number of leads that you build and, eventually, turn those leads into sales.

Twitter

While Twitter is more known for being able to post your thoughts to a potential audience of likeminded individuals, it is becoming a tool that more and more businesses are utilizing to both reach and interact with their audience.

The true key to Twitter is that it can help generate that all-important traffic to your website. Your business can do this by creating relevant content and tweeting out the link to your audience. They then click that link and go to your website where they see that relevant content.

Not only that, it is a great avenue for developing new and unique traffic to your website. You can do this by offering specials or coupons, with the link leading back to your website. Customers who may have not been aware of your business previously may see a link to a deal on your website and take the leap.

Lastly, Twitter allows for direct interaction with your audience. If they have issues with your business, you have the issue to take it up with them directly. Being able to respond to any client or customer concerns can set you apart from others in the area.

Instagram

Instagram is one of the fastest-growing forms of social media that there is today. It might seem like a pretty simple venture: you share pictures to your account and users can repost them or like them. Doesn’t exactly seem earth-shattering, does it?

But there is far more to it than you would think. You can establish the credibility of your company by posting pictures of your work or the services that your business provides. This way, prospective customers can see just what your business is all about, developing that all-important trust with your company by simply posting those pictures.

Additionally, you can now link to your own website through pictures that you post, meaning that you can drive additional traffic to your website through this avenue as well. Being able to have that kind of interaction with your audience while being able to display your talents to them is a huge tool that not enough businesses are making use of.

Pinterest

While this might seem like a bit of a niche social media avenue to use, the fact of the matter is that Pinterest has 291 million active users each month. They are predominantly women – 81% or so – so it helps if your business is both creative and appeals to females more than anything else.

Even if it doesn’t appeal to a female-only audience, being active on Pinterest is still a good idea for your business. Depending on what your business does and the service it provides, you can share articles or pictures that can generate successful searches that can benefit your business as a whole.

This takes a bit more creativity to pull off, but being able to appeal to that massive audience can do wonders for the growth of your business.

Social Media Snapchat

Snapchat

This is a bit similar to Instagram in that it is primarily about sharing videos and pictures with your audience; some users do this via their Snapchat Story which can be a collection of videos and pictures. Generally speaking, a Snpachat that is sent directly to another user can only be viewed once, but if it is on a story, it is visible for up to 24 hours after it is published.

Snapchat is a great feature to use if your business targets a younger demographic. With over 350 million active users each month (and 203 million daily users active), this is a great avenue to make your business relevant to the younger demographic that is also more likely to share your content with their peers.

Snapchat might seem like a more difficult platform to properly use, but if you can make the right use of it, you can appeal to a whole different demographic and use an avenue that many businesses are not properly utilizing in today’s social media climate.

Posted: | Updated: Nov 22, 2019 | Categories: Social Media

Why Dallas Lawyers Are Benefiting From SEO

Dallas Lawyer SEO Cover

Times have changed and so too has the way that businesses market themselves. While this might not seem like it would matter to someone like an attorney, it certainly does have an impact. While traditional methods of advertising as an attorney are still there (think newspaper and television ads), digital marketing has provided a new and powerful avenue for them to market their wares.

Digital marketing, powered by search engine optimization (SEO), allows law firms to be more easily noticed in online searches. And thanks to Google’s new search algorithm, users can now search based on location, making it even more likely that a business can get itself noticed.

The benefits of SEO for law firms and attorneys

There are certainly other avenues of online marketing like buying ad space, but that can get costly quickly – namely, every time someone clicks on the ad. Not only that, people are not so likely to click on these ads because they are often seen as being spam to the user themselves.

This is why making certain that, as a law firm or individual attorney, having an effective SEO strategy is imperative. It provides a greater return on investment over a longer period of time and pages that are near the top of Google’s SERPs because of sound SEO strategy rather than spending money to remain at the top.

Here are just a few benefits that lawyers and law firms can experience building their SEO for a local area like the Dallas area.

Dallas Lawyer SEO Keywords

Increase brand awareness as well as online visibility

SEO is a long-running process and takes time as well as patience. This might leave you wondering how to increase the visibility of your website and content right after you publish that content without having to pay extra money on things like search engine advertisements.

One thing that you should do is post your content to social media. This allows for a spike in your overall page views while the SEO simultaneously works to help improve your overall SERP ranking. Not only that, it allows other individuals to share your legal content, which helps to spread the word of your services and law firm.

Your firm can also promote content across social media in order to promote awareness of your brand to individuals in the Dallas area that might not have heard of your firm. Additionally, when you publish links from your website through social media to external websites, you create those important backlinks that have a big impact on SEO.

Publishing great legal content

One of the biggest and most important benefits of lawyers using SEO is that publishing content that is both relevant and informative to your website allows your firm to be more easily discoverable by that particular audience.

Make sure that when you create content to research it, write it, and post it so that it is informative to the audience. This will be relevant to the search engines, making your website an authority on the topic at hand and driving up traffic to your website.

These potential clients are more likely to click on the law firms that appear near the top of the SERPs. When you optimize your website’s content and maximize your SEO, those search engines are more likely to display your website near the top of the search rankings.

Publishing case studies on your website can also increase the likelihood that your audience will find your firm to be a trustworthy one and that it is up to date with any changes that might be going on within the legal industry. Establishing that trustworthiness is essential.

Be sure to improve the functionality and design of your website

Your website is the single most important tool that you as a business have in the digital marketing game. This is because the vast majority of potential clients will check out a website of the business they have an interest in using before they actually use it.

For this reason, being certain that your website is fully functional and that it has a fresh and unique design is imperative. It is the first impression that your business sets; make it a good one. Having a strong design that is fairly easy to navigate sets the right tone for your audience and it makes you more discoverable in search engine rankings.

Websites that don’t provide access to information quickly – either due to things like poorly coordinated menus or long load times – are given lower rankings in the SERPs and, in some cases, can be removed temporarily from those search rankings altogether.

When you optimize your website for both mobile and desktop users, you give your site a much better chance of being clicked on by users in your target audience; ones that cannot cater to these needs will be fighting an uphill battle in this regard.

Establishing firm credibility

For any website, being able to establish your business as a credible one is perhaps the most important battle. You can say on your own website how great your firm or business is, but people are going to assume that you would say that about yourself, right?

This is why online reviews are so critical to the success of a business and its digital marketing campaign. Not only that, reviews play a major part in the SEO process and Google values them heavily in their search engine rankings. Simply put you need to have reviews and good ones at that.

Google (and other search engines) have built-in review systems that will allow previous clients to offer their reviews about your firm. To a law firm, it is crucial to show your audience that your firm is trustworthy and offers reliable legal services that they and their family and friends should use.

You might also be thinking that you have to ignore or defend any negative review: don’t. Acknowledge and respond to negative reviews by responding to them in a professional manner. This will show prospective clients that you take negative reviews seriously and that your aim is to provide the best services possible.

Think about publishing featured testimonials on your site as well. This allows new visitors to read perspectives from previous clients on their experience with your firm and services. It is the electronic form of word-of-mouth and it is still a very useful method of marketing.

Dallas Lawyer Website Review Plugin

Convert more of those qualified leads

When you implement better SEO practices on your website, it has been proven that you can attract potential leads to your website. And while those leads are great in practice, simple exposure to that information might not be enough to actually convert them to clients.

This is where a good call to action comes into play. Use phrases like “Request Legal Assistance” which encourages readers to take that next step towards signing up for your services. Having a call to action on each landing page is essential for this. It can be in text somewhere on the page or in a button that is strategically placed somewhere on the page as well.

Adding these calls to action to the end of an informative piece of content can go a long way as well. Something at the end of a case study or article can offer each reader the option of something like a free consultation. You should also provide your phone number on each page because contacting you should be as easy as possible for anyone perusing your website.

Remember that your website is the gateway to converting those potential clients that would have an interest in your firm into actual paying clients. Giving them all the means and tools that they need to do this is imperative to your success as a business.

Conclusion

Optimizing your website to be more visible to the search engines is a vital part of any business, especially for a law firm. Prospective clients need to know about the services that your firm offers and what it is your firm can do for them. Making certain that your website is as optimized as it can be is your key to reaching a larger audience, one that may not have been previously aware of your services or your firm as a whole.

There are a variety of things that you can do to make your website more visible to prospective clients. Taking each of those steps can make your website more visible and a more viable platform to share meaningful content that can boost your business and make your law firm more visible.

It might also be more worthwhile to look into a digital marketing agency. While it might save a bit of money to take on the task of optimizing your website yourself, a professional can be worth the money. There are things that they can do more skillfully and can get your website up and running in an efficient way far more quickly.

In any event, keep your website running smoothly and you should see an uptick in traffic and, eventually, clients.

Posted: | Updated: Nov 20, 2019 | Categories: SEO