Search Engine Optimization is the process of getting your website to rank high on Search Engine Results Pages (SERPs) in Arlington, Texas.
Why Is SEO Important for Arlington Businesses?
Arlington, TX, is a thriving city, and like any flourishing city, there is a substantial commercial community. As a business owner in Arlington, TX, you have probably asked yourself how to get more customers.
However, if you are ignoring SEO in 2022, you are already making a big mistake. The fact is that as more people shift their research and shopping habits to online formats, SEO becomes more and more viable.
That’s because SEO is all about increasing your online presence and getting more consumer eyes on your website. For example, consider the following statistic: 68% of consumers begin interacting with a company, business, or service provider with an online search.
More than half of your potential customers use search engines to find you, patronize you, and do research on your business.
Now consider this statistic: the top three search results hog all but 25% of user clicks. That means that if your site isn’t ranking among the top 3, there is only a 25% chance it will get clicked on. And if you don’t get any clicks, you have no chance at converting customers online.
Not convinced that SEO Arlington, TX is important yet? Take a look at the following reasons why you should be investing in SEO Arlington, TX in 2022 and beyond.
Top Reasons SEO is Critical in Arlington
1) SEO Generates Quality Leads
One significant aspect of local SEO is keyword research and usage. Keywords represent the services you provide. For example, if you own an auto repair garage, one crucial keyword for you may be “brake shop in Arlington, TX.”
Keyword selection and usage allow you to generate quality leads because you can attract customers based on the services you want to emphasize.
Proper keyword research eliminates empty visits. Those are people clicking but not interested in your services, and they won’t convert. SEO gives you a better shot at converting customers online by displaying relevant content to customers ready to make a purchase.
2) SEO is Sustainable
Local SEO Arlington, TX is a more sustainable method of generating leads than advertising. But, of course, you can make the argument that online ads like PPC or retargeting ads are also an essential part of digital marketing.
The counterargument is this; organic SEO is more sustainable than ad campaigns. Once you have your pages optimized for the keywords you want to rank for, you have to do light maintenance and some performance testing.
With advertising, you have to pay monthly (or by click fees) and do performance testing to make sure they are generating results.
Once you have your on and off-site SEO set up, it more or less generates leads on its own. Plus, people tend to be distrustful of black-hat SEO tactics and ads.
3) SEO Gives your Business Credibility
Another big part of SEO is online customer reviews. The more reviews you can get for your business, the better. Research has shown that the average consumer will read multiple online reviews before making a purchasing decision.
But there is another advantage of online reviews: they can quickly lend your business an air of credibility. Remember when the only way to hear about a company was from a friend or relative? Online reviews are like word-of-mouth referrals times a thousand. Now, anyone can listen to what your customers think about your business with the click of a mouse.
Of course, you want more good reviews than bad, but the most important thing for SEO is that you have reviews. People will be more trusting of a company with bad reviews than a company with no reviews at all. Of course, if you do have a lot of good reviews, it makes your business appear very credible, which is always a good thing.
4) SEO Makes you More Visible to Mobile Users
SEO works the same for desktop users as it does for mobile users. If you have no SEO presence, you have no hope of being visible on desktop or mobile. The statement is quite simple: SEO Arlington, TX, makes you more visible for mobile users, and over 60% of online searches occur on a mobile device.
Making your site visible for mobile users is critical because mobile searches continue to rise. As phones and tablets get faster and mobile devices become more convenient; more people will use them to conduct local searches.
Using SEO To Compete With Arlington Businesses
One of the primary reasons people get into SEO is because their competitors are reaching customers online. Since most business owners hate the idea of losing, they look for top experts to help them overtake their local rivals. However, it’s important to note, SEO is not always a competition.
Content Gap Analysis
SEO is simpler than you might think. Agencies like ours at DFW SEO perform content gap analysis between your website and your competitors’ websites:
A) We see which keywords they rank for that your website fails to rank for online.
B) We evaluate what kinds of topics their pages target, compared to your pages.
C) We close these gaps with full-fledged content marketing.
Backlinks remain a top ranking factor in Google’s algorithm. We can analyze which websites link to your competitors with various link analysis tools. While some 3rd party links block crawlers from these tools, essentially hiding their links, we can still get a general outline. Finding competitors’ links helps us understand new linking opportunities and what we’d need to close the gap, link-wise.
Existing websites tend to become stagnant with their SEO. Achieving desirable results requires a consistent effort. We can see when your website begins to overtake competitors growth-wise. For instance, you may start ranking for more total keywords than competitors who once outranked you. From there, Google will respect your site even more.
Texas small businesses looking to implement local SEO in Garland, TX, must first understand their goals and objectives for online marketing. Because only 30% of existing companies would recommend their current SEO provider, there is a significant disconnect between agency and customer. To clear things up, DFW SEO presents the Garland SEO guide.
Chapter 1: Defining Your Goals
As a Garland business owner, what do you hope to accomplish through SEO? It shouldn’t be enough to invest in search engine optimization for the sake of it or because you’ve heard about it from other businesses. To have SEO success, you must define clear and measurable goals. For example:
Some companies want to establish an online presence to expand brand recognition and awareness. However, if your company lacks a basic online presence, it can be hard to grow and scale in 2022. Essential SEO tasks like claiming your Google My Business listing are cost-effective and straightforward ways to grow your brand online.
Perhaps the most common SEO objective is to generate leads. SEO is an effective way to get more prospective customers to contact your company with website funnels, forms, and calls-to-action. Depending on your business model, your lead generation methods may vary in 2022.
Though leads are the first step in selling your products and services, the sales process requires a unique set of strategies. Optimizing your website for conversions is one of the main reasons why companies invest in search engine optimization. The bottom line always appeals to business owners.
Chapter 2: Creating a Plan
Once you know your SEO goals, you can begin developing a plan to achieve them. One of the most significant challenges with SEO is identifying the best ways to achieve your marketing objectives. Below, Dallas Fort Worth SEO will outline some of the primary SEO plan points.
Companies without an online presence must plan to launch a new website optimized for search engines. However, even businesses with existing websites should look into creating a unique design and optimization strategy. SEO-friendly websites are designed to provide excellent user experience and easily accessible content through clean navigation.
Identifying target keywords is essential to SEO success for Garland, TX. However, finding search volumes for location-specific keywords can present challenges for researchers.
Still, once you set up your Google Search Console, you will acquire more reliable data in the form of search queries. The goal is to find both primary terms and long-tail keywords to target with your website. It would help if you also considered user intent and the potential for conversions.
Once you identify high-opportunity keywords, you must assign those keywords to specific pages or blog posts through content mapping. You can use a Google Sheet or MS Excel Spreadsheet to map out your content. Your service pages should target primary keywords, while your blog posts can target long-tail terms and phrases that relate to your topics.
Chapter 3: Local SEO Basics
Once you have an SEO plan, it’s time to start implementing local SEO basics. It begins by claiming and optimizing your Google My Business listing and then investing in NAP citations. From there, you want to start asking former clients to leave reviews on your various feedback platforms. Let’s review the steps below:
Claim Your Google My Business
Local SEO’s top priority is your Google My Business listing. By claiming your listing, you can appear in Google’s Local Map 3-Pack for related keyword terms. In addition, GMB listings are free of charge, so you can begin optimizing them as soon as you’re verified. Verification typically occurs via postcard, where Google sends a code to your office address. Once you input the code, your listing goes live.
Invest in NAP Citations
Citations are essential for any Garland-area business looking to grow through SEO. You can use services like Whitspark or Yext to spread your citations across various platforms like Yelp, Angi, and HomeAdvisor. Each provider offers different packages depending on your industry and budget. In addition to spreading your contact information across the web, citations also serve as nofollow backlinks for your website.
Your business can quickly gain legitimacy through review requests. Ask some of your most satisfied former or existing clients to leave a review about your business. You can automate review requests through software tools like DataPins. As you begin acquiring legitimate reviews from real customers, you will see your GMB listing rise in the local rankings and your other platforms rank higher on Google search.
Chapter 4: On-Page SEO for Local Businesses
Once you set up your local SEO basics, it’s time to implement your on-page SEO on your local website. We spoke about designing a website in the planning phase, and now it’s time to optimize it for search engines. It starts by inserting title tags and meta descriptions on the appropriate pages and properly deploying keywords and synonyms throughout the content. First, let’s take a look at the on-page SEO steps for local websites.
Title Tags / Meta Descriptions
Each page and post needs both a title tag and meta descriptions containing your primary keyword instances. Remember, Google uses the title tag to designate the page’s topic, so correctly inserting your tag is critical. Titles should be between 50-60 characters, and keep in mind that Google recently updated how it displays title tags to users. Meta descriptions should be about 160 characters and describe your page.
Inserting Keywords Within Content
Correctly inserting keywords into titles and descriptions is not enough to rank for the term. To give yourself a chance to rank high on SERPs, you must include the keyword in your content. Always insert the keyword within the first paragraph and in one or more header tags within your page. Be careful not to overly use the keyword as that’s considered keyword stuffing which can harm your site’s SEO. Instead, use synonyms and LSI keywords to diversify the language and create readable content for the user.
URL Structure and Internal Linking
Each page and post has its own unique permalink, which Google crawls when indexing your website. So, for example, garlanddental.com/teeth-cleaning-services would represent the teeth cleaning service page on your website. Aside from correctly naming your URL slugs with the proper terms, you should also link internally from your homepage to service pages and from blog posts to related service pages. Internal linking helps the reader find related pages and helps Google crawl your site.
Chapter 5: Off-Page SEO
Even the best on-page content in all of Texas won’t be enough to rank your Garland website on the first page of Google. For search engines to trust your domain, you must correctly implement off-page SEO. For example, we covered some off-site SEO tasks in the SEO basics section, like investing in NAP citations. However, there is more to do relating to off-page SEO in 2022.
Investing in NAP citations, which we cover in the local SEO basics, helps establish nofollow links for your business website. However, nofollow links only count as a hint for your website’s authority rather than a full endorsement. Follow links, in contrast, do count as an endorsement, and you must build them by producing great content and building relationships. For example, a local chamber of commerce mentioning your company, along with a link to your website, is an example of a link that can pass equity to your domain. Avoid paying for links, however, as Google will penalize and de-index your entire website.
We covered review generation in local SEO basics, but a more extensive reputation management process should ensure that your brand is in good standing across the web. It is essential to monitor what people are saying about your company, not just on review platforms like Yelp and Google, but on social media networks like Twitter, Facebook, and LinkedIn. You can also bolster your reputation directly on your website by downloading the DataPins plugin and performing jobsite schema pins when you complete services.
Much like citations, claiming social media profiles is a big part of SEO success. Your company should have a verified business page on Facebook, Twitter, Instagram, Linkedin, and YouTube, at the very least. While you don’t have to post frequently, you should always optimize your social profiles with your company logo, the about us section, and a link to your main website, depending on your industry and outreach plan. It also helps to publish video content on YouTube, which you can share on other social platforms and your website.
Chapter 6: Technical SEO
Technical SEO is often overlooked in the context of local optimization. However, technically sound websites perform better locally, which makes technical SEO imperative in 2022. Factors like site speed, crawl budget, and sitemap submission influence how well or poorly you rank on Google search results. Below we outline the aspects of technical SEO.
Your site speed can make or break user experience, especially for mobile visitors. Test your website speed on Google Pagespeed Insights and GTMetrix to evaluate where you can improve. Consider downloading and installing WordPress plugins like WPRocket and W3 – Total Cache to speed up your website automatically. Considering some local institutions ignore website speed entirely, it presents a chance for your company to stand out among the crowd.
Search engines like Google use resources to crawl websites. However, with over 1.7 billion websites currently online, Google must preserve some of those resources for the most optimal websites. The resources allocated by Google for your website are known as your crawl budget. Removing thin content and low-quality pages helps increase your crawl budget and encourage Google to crawl your website more frequently. Instead, focus on consolidating similar pages and only publishing valuable content.
It is essential to submit a sitemap through Google Search Console to help Google crawl and index your pages. Every website should have an XML sitemap which you can create manually or with a plugin like Yoast SEO. Think of your sitemap as a roadmap for search engine crawlers which will help index your pages efficiently and put your website on good terms with Google, Bing, and Yahoo.
Chapter 7: Reporting & Analytics
Tracking your SEO progress is the best way to understand its value or lack thereof, especially if you pay for Garland SEO services. Ultimately, you must set benchmarks for traffic, lead generation, and clicks so that you can correctly attribute ROI to your SEO budget. Let’s take a look at some of the best ways to monitor your progress.
Google Analytics is a free Google tool that requires web admins to install tracking code within your website’s HTML. Once set up, administrators can view traffic, landing pages, sources, and various other important metrics that showcase SEO progress. It helps to understand the intricacies of Google Analytics to get the most out of its reporting. You may want to invest in an SEO agency to produce reports on your behalf, and you shouldn’t trust companies that fail to provide such data.
Google Search Console
Google Search Console is another free Google tool with a more user-friendly interface than Google Analytics. GSC is relatively easy to use, even for non-professionals; however, it only tracks Google traffic rather than total traffic (other search engines, direct traffic, etc.). Despite such limitations, Google is by far the #1 search engine globally, so GSC can provide extremely valuable insights for business owners.
Google My Business Insights
Your Google My Business listing should be a top traffic source for Garland-area companies, which makes Google My Business Insights a critical tracking tool. GMB insights provide data about who clicks on your GMB listing, who calls directly from your profile, and which queries your listing show up for on Google Maps. You’ll find that your listing may show up for various near me search queries which is a sign of good local SEO.
Investing in Garland SEO Services
If you find the local SEO process overwhelming, you are not alone. Consider partnering with Dallas-Fort Worth SEO for SEO services in Garland, TX. Our agency provides a full spectrum of services, including website design, GMB optimization, citations, and complete SEO. We also offer reporting and analytics using the tools mentioned above.
We are aware that most business owners find their SEO agency falling short of their promises. At DFW SEO, we consult with clients before they join our agency and outline detailed plans for growth in Garland, Texas. Best of all, we offer month-to-month plans so that businesses never feel locked into a long-term contract. Such plans keep the pressure on our agency to deliver success for your website so that you keep coming back.
What drives more than half of all internet traffic? Search engines. More than half of the people who make it to your website made it there via a search engine query. One study found that 68% of all customers’ experience with a company begins with an online search.
To put it mildly, SEO is essential for all industries. You can’t expect to compete in the digital age from mom-and-pop corner markets to major financial institutions if you don’t have an excellent digital marketing strategy in place.
SEO for finance is crucial because people expect to be able to find you through an online search. So it’s not enough to have a sleek website (although having one certainly helps); you need to make sure that it’s showing up when people perform relevant searches.
In the following post, Dallas Fort Worth SEO will be talking about SEO for finance and sharing with you tips on how you can boost your rankings and get seen by more people in need of financial services.
The first step of any SEO strategy is to identify your industry’s top keywords. These are the keywords that people use the most to search for the kinds of services you offer. They can also be keywords people use to find your business, specifically if they already know it exists.
That last part is essential because not everyone is at the same stage of the sales funnel. For example, some people are still researching financial services and institutions; some already know the specific services they need, while others already know which company fits their needs.
Keywords reflect these different stages that people use to get information from search engines. Here is a simple breakdown of how keywords correlate with people’s buying intent:
Short Head Keywords: These are search terms that people use when doing broad research on a topic. Typically, people use them while doing research and may need financial services shortly. Short head keywords are best used for top-level content and in headers and page titles.
Longtail Keywords: Longtail keywords are more specific and typically used by people who have a better idea of the kinds of services they need. These people are usually further along the sales funnel and therefore need more specific information. Longtail keywords belong in the meat of your content, like your blogs, landing pages, and of course, service pages of your website.
The trick to all this is identifying which head, and longtail keywords would be most beneficial for your business. Luckily there are several helpful keyword research tools online. When developing a keyword list for your company’s website, email marketing campaigns, and social media posts, these are significant assets.
Producing Great Content
In 2021 it’s no longer enough to have content to boost your SEO rankings. Especially for finance institutions, you have to have quality content. What constitutes quality content, though? For the financial industry, it means content written by authoritative experts in the field. Your blog posts, white papers, press releases, and even social media posts need to be written by someone who can establish themselves as an expert in the subject. Google even offers author schema markup so that web admins can tell search engines who wrote the article.
Google determines whether users have their needs met by the search results. For example, if a person clicks through to a website through their online search, Google will analyze the subsequent behavior to determine that the web page met the user’s needs.
For this to happen, though, users must perceive your content as professional quality. In the case of finance companies and institutions, it means authoritative writing and multimedia content.
You must provide your visitors with something of value, not only to help increase organic traffic to your site; but to inspire trust in your brand and, ideally, move people along the sales funnel.
Writing Long-Form Blog Posts
If you’ve read this far then, you know that quality content is essential. But how do you come up with quality content? Blogging is one of the simplest and most effective ways to offer quality content to your visitors. As a professional in the finance industry, you can leverage your knowledge to create high-quality blog content for your business. Here are some more tips for creating quality finance blog content:
Choose Topics Based on Keywords: You have already done your keyword research, so put it to even more use. Your target keywords should be the basis for most of your blog posts because you already know these terms that people are using the most to look for financial services.
Choose Topics Based on Search Intent: You will want to target as many people as possible, including people at multiple stages of the sales funnel. Additionally, create blog content for people who use research intent keywords and purchasing intent keywords. In other words, the content will attract the attention of people who aren’t sure if/what financial service they need and people who may already know that they need financial assistance or the specific service they need.
Current Events: It’s always a good idea to stay up on current events – especially in the finance industry. Creating blog content that explains or provides insight on recent trends or news in the finance industry is a great way to generate organic traffic and attract people much further along the sales funnel.
Optimizing Title Tags and Meta Descriptions
Title tags and meta content are some of the most important ranking factors for search engines like Google. Among other SEO signal concepts, meta content and title tags are a couple of ways your content speaks to the Google algorithm and lets it know that your site has data that can be of use to the searcher.
Metadata tells the algorithm and the searcher what your content is about, and your title tags provide a brief description of what the searcher will learn about if they click through. For this reason, your meta content/descriptions and title tags should be:
Accurate: One thing that will immediately hurt your rankings is inaccurate or poorly written title tags. Your rankings will surely suffer if the tags don’t indicate what the person will read on the page or reads confusingly.
Centered Around Keywords: You can probably tell why we put keyword identification at the top of our guide. It serves so many other aspects of SEO for finance. Your meta content and title tags should center around one of your target keywords to help bring in more traffic and indicate to the algorithm and the searcher that your content is relevant.
Brief: When your title tags and meta descriptions are too long, they truncate on search engines. As a result, people won’t read a complete description of the page and be less likely to click through to it.
Unique: It can be challenging to come up with unique meta descriptions, meta titles, and title tags when your website has many pages. However, it’s also essential to make them as memorable as possible. Reusing meta descriptions and title tags can hurt your ranking.
Building White-Hat Backlinks
Backlinks (links to your site on other websites) are also an important ranking factor. They are votes of trust in the authority and quality of your site, so in general, search engines like Google prioritize websites that have a lot of quality backlinks.
Backlinks can be hard to come by, however. The most effective white-hat strategies to build a strong backlink profile are through content and social media marketing. Content marketing can include blogging (which we’ve already discussed), YouTube videos, and social media posts.
Social media posts can be compelling for building backlinks because quality posts will encourage sharing and get your links out to more sources. Try to convert some of your blog content into helpful how-to social media posts, stories on Instagram, video content centered around finance and surveys.
Keep in mind that black-hat link building (methods that violate Google’s guidelines) may result in a penalty and the de-indexing of your website. Common black-hat link-building tactics include buying links, excessive link exchanges, and comprehensive link schemes designed to deceive users.
Expert SEO Help From DFW SEO
It can be a lot to take in if you are a neophyte at SEO. Sometimes it’s best to enlist the help of seasoned SEO experts. Here at Dallas Fort Worth SEO, we can craft a strategy that is tailor-made for your company. From keyword strategy to content marketing and everything in between, we will act as your SEO Sherpas. So achieve your goals by working with our SEO for finance team today.
Dallas SEO is a series of tasks to optimize a Dallas-area business on search engines. Search engine optimization is all about getting more eyes on your business. After all, you can’t generate leads, convert those leads, and thrive in business without reaching consumers online.
The great thing about Dallas SEO is that you can take immediate steps to improve rankings. Then, depending on your niche, you can outrank competitors through a series of SEO tasks that focus on branding, content, and link building. Smaller businesses must invest in a quality SEO strategy.
For smaller businesses, local SEO levels the playing field against companies with ten times larger marketing budgets. With some strategic planning and due diligence, you can dominate your local market rankings through SEO.
And for the city of Dallas, there are lots of opportunities. Sure, Dallas may be a densely populated market for most industries, but through SEO, you can stand out in the crowd – you have to get a little creative.
And that’s what today’s post is all about. Dallas Fort Worth SEO talks about Dallas SEO and how you can utilize tried and proper tactics to climb to the top of the rankings.
The Basics of Local SEO
If you have ever searched on Google, Bing, or Yahoo, you have probably encountered local SEO. That’s because almost halfof all search engine queries seek local information.
Modifiers like “near me” have skyrocketed over the last few years. As a result, the businesses that appear for “near me” or “in Dallas” searches are all exercising local SEO.
Local SEO helps search engine users find local businesses. But more than that, it gives local businesses a chance to stand out to their target market. However, it doesn’t happen magically. You can’t just set up shop in Dallas and magically appear on local Google searches by magic.
You need a strong web presence, and you need to utilize local SEO tactics to ensure that people see your business when they do “near me” or “in Dallas” searches.
Key Section Takeaways:
Nearly half of all Google searches have local intent
No web presence equals no chance of showing up on local searches
Local SEO connects readily to spend consumers with local businesses.
SEO Ranking Factors for Dallas-area Businesses in 2021
Google classifies its algorithm so that no non-Google employee can accurately describe its complexity. Moreover, since Google regularly updates its algorithm (like every day), 3rd party trackers can’t accurately measure every aspect of its process. Nevertheless, Google occasionally recommends best SEO practices, and their general guidelines outline some of the dos and don’ts regarding search engine optimization. Let’s examine some of the known SEO ranking factors in 2021:
We know that Google values quality content and uses it as a ranking factor. However, questions remain about how Google grades content since machines analyze the writing rather than humans. Still, Google’s algorithm gets better each year at identifying quality, user intent, and authority. Additionally, Google can use user behavioral metrics to monitor how content engages users.
Writing a robust content piece matters less when the website lacks relevance and previous history with the subject matter. For example, a roofing company writing about plumbing services can’t establish the same authority as a plumber doing the same thing. Establishing topical authority by publishing a series of topically related pages and posts is one of Google’s many ranking factors.
Search engines look for keywords in familiar places like title tags, meta descriptions, body content, and alt text. Fundamentally, Google won’t even consider ranking a piece of content that fails to explain its subject matter. Thus, the algorithm’s first stage is identifying relevant pages based on keyword placement to the best of our knowledge. But, of course, to even get consideration, your website must exercise proper keyword placement.
We know that links are a Google ranking factor, albeit a controversial one. However, since links are easy to manipulate, Google consistently cracks down on malicious link schemes, link buying, and excessive link exchanges. With this in mind, links get rank your website #1 on Google but can also cause a manual penalty that de-indexes your website entirely. The key is understanding the difference between white-hat and black-hat links. Creating great content is the best way to earn links naturally.
For Google’s Local Map 3-Pack, proximity matters. Users searching for a service on their mobile device will see results that are within a short distance. Google pulls your location from your business’s map pin, created when registering your address on a GMB listing. You can’t influence proximity unless you’re willing to move your offices into a more populated part of town.
Local relevance is another ranking factor for Google’s Local Map-Pack. For example, a business with Dallas as part of its brand name has a better chance of ranking than one without the city name. Of course, there are other ways to establish relevance outside of your company name. For example, if customer reviews mention your location, industry, and other specific characteristics, you have a better chance of showing up for searches that mention any of the above.
Prominence is another way of saying authority and trust. A Dallas business with thousands of reviews, a complete website, and 25 years in business is going to rank better than a brand new company with zero reviews. In Google’s eyes, a trusted company is safer to put within the Google Map-Pack because users are more likely to experience satisfactory results. You can build your company’s reputation by getting more reviews and beefing up your website.
How To Improve Local Search Rankings in 2021
There are various ways to improve rankings in 2021, but first, you must evaluate your website’s current standing along with your Google My Business listing. For example, how old is your domain? How readable is your content? Are your title tags relevant to the consumers you’re targeting? Does your GMB listing show recent reviews?
Ideally, you want to show up first for target keywords. If not the first, then the second, and so on. It’s a simple concept but achieving a high ranking isn’t always easy.
This section will discuss some of the most effective ways to improve your rankings in Dallas, TX.
Optimize Google My Business Listing
The fastest way to rank locally doesn’t involve your website but utilizes your Google My Business listing. GMB listings are free to claim and manage so that any business owner can get one for free.
Registering on GMB is the easiest method for breaking into the Google local 3-pack, which will, in turn, ensure that your business shows up for many local searches. The goal is to appear among the top three listings when users perform a relevant search.
Registering for Google My Business is free, and it doesn’t take much time. But be sure you fill out your profile with as much well-written information as possible, including services offered, operation hours, and correct contact info. Also, include high-quality images that convey authenticity to your future clients.
Manage Your Local Reputation
Search engines determine content relevance through a series of ranking factors. In terms of local SEO, one of the most important ranking factors is reviews. Reviews allow other people to learn more about your business, and they are a huge source of social proof.
Ask your customers to leave reviews on Google and register on major review platforms like Yelp and the Better Business Bureau. Accurate business information is also a significant ranking factor. In addition, you can use a Local SEO tool like DataPins to automate review requests through text and email.
In addition, ensure that your website, GMB page, and all other directory listings include your business name, address, and phone number, listed correctly and uniformly. NAP consistency helps legitimize your business in the eyes of search engines.
Again, consider investing in Local SEO software like DataPins to streamline the entire process and boost rankings without much effort.
Perform On-Page SEO
On-Page SEO serves as the basis for your ranking strategy in Dallas.
Google must know each page’s topic to rank them appropriately. On-page SEO refers to refining title tags, meta descriptions, keyword placement, and image alt text. Ultimately, Google crawls your website and gets its information from these leading indicators.
Of course, obsolete tactics like keyword stuffing no longer work for SEO. You can’t overuse keywords and rank on Google in 2021. Instead, focus on creating high-quality content and refining it with tactical on-page optimization. Write for the user first and foremost, and Google will take care of the rest.
Satisfying user intent is a central focal point for 2021 SEO. Users expect to find the most relevant page for their search. For example, if their query says: how much does a plumbing repair cost in dallas?, your page should directly answer that question and lead them to more resources that stem from their inquiry.
Generate Social Signals
Is social media a ranking factor for Google? No, it isn’t. At least not officially. But building a social media audience will help significantly with our next step, which we will get to shortly. Posting engaging content related to your industry on multiple outlets like Twitter, Facebook, Instagram, and even TikTok still helps you get your name out there.
Don’t forget about Reddit. Helping to answer questions on Reddit threads will help you appear more on relevant searches. Also, though links from social media sites have rel=nofollow tags, they still count as a ranking hint in Google’s algorithm. So while social links are not a valid endorsement, they do hold influence.
Shares are one of the most outstanding social signals for SEO as they indicate interest in your service or brand. An example of a social share is when a Facebook user shares your blog post on their feed. As a result, other users engage with the blog post and then share the content themselves with an even broader audience.
Build Links From Local Directories
NAP stands for Name Address Phone number. And NAP citations are an important local SEO ranking factor. A NAP citation is any instance of your business’s NAP appearing on a website other than your own. The more outside NAP citations you have, the more search engines index your site on relevant searches.
You can find citation opportunities using online tools SeoFoxy and see where your competitors are getting their citations and start there. But it helps to ensure that your business is listed on review sites as well. You can also reach out to local organizations related to your industry and ask them to include your NAP citation on their sites.
Most directories include space for your website URL within your profile. While these links count as nofollow links — meaning Google counts them as a hint instead of an endorsement, the locality and relevance of these links make up for their tag type and can boost your rankings quickly.
Focus Your Website on Local Consumers
Look your business up on Google Maps. For example, if you have your business set up on GMB and have uploaded pictures, you will see a listing for your business. In the bottom left corner of the listing, you will see a menu icon. Click the icon and select “share or embed map.” You will then see a code that you can use to embed the listing onto your website.
Embedded maps show both your customers and the search engines where your business resides. Another location signal on your website is location pages—these pages, sometimes known as city pages, target cities, and towns within your service area. However, be careful not to publish excessive city pages since Google may view them as doorway pages instead of legitimate locations.
Another way to stress location on your website is by using geo-pins. A software called DataPins allows local businesses (like plumbers, pest control, etc.) to add Jobsite pins and publish those on their corresponding city pages. Pins serve as social proof and let users know you worked in the precise location.
Need Help? Dallas Fort Worth SEO is Here.
Anyone can implement all of the tips we have mentioned here. The list mentioned above should be any business owner’s starting point with SEO. But that’s not to say that it’s not time-consuming. There are also many more technical steps that can bolster your SEO strategy in 2021.
So it helps to have a professional in your corner. Here at Dallas Fort Worth SEO, we provide basic and advanced SEO services specifically to help your business rank higher in the Dallas/Fort Worth area. So please find out how we can help you climb the local rankings by talking to us today.
Small law firm marketing can be a challenge because chances are, you won’t have the hundred thousand dollar marketing budget that the significant form down the street has. But digital marketing has leveled the playing field to some degree.
More money will help you with marketing, but the good news is that you don’t have to have a huge budget to get your small law firm noticed by more potential clients. We know this firsthand here at DFW SEO, and in the following post, we will show you some steps you can take to market your small law firm and get your name out to more people who need your services. Let’s start with the basics.
What is a Small Law Firm?
A small law firm consists of around 2 to 12 practicing lawyers. Generally speaking, if your firm specializes in one area of the law, it is probably a small firm. And it’s essential to market your small firm to sign more cases properly.
Why do Small Law Firms Need Marketing?
Small law firms need effective digital marketing strategies to get themselves noticed by the local public. Consider the following statistic: there are over 12,000 practicing lawyers in the Dallas/Fort Worth area. That’s a lot of lawyers and firms that are saturating this primary metropolitan market. It’s hard for small firms to get noticed when so many firms are active in the area.
That’s why small law firm marketing is so important. It helps your firm acquire more customers through sustainable means. But now, let’s ask the all-important question: how do you market a small law firm?
A Guide for Marketing a Small Law Firm
There is some overlap when you are talking about digital marketing in different industries. For example, whether you are a lawyer or a restaurateur, you will need the same basic marketing things. These things include a robust website with adequate security and fast loading times. But we don’t want to focus too much on the ordinary things in this post because we are specifically talking about small law firms in the Dallas/Fort Worth area.
And while these basic marketing strategies take the first precedent, we will assume that you already have a decent website and a social media presence. Next, we will skip ahead to the digital marketing strategies that are specifically relevant and important for small law firms.
Focus your Services: If you practice a specific niche branch of the law, you will want to focus on that in your marketing campaigns. While you may offer more than one type of legal service, it’s a better idea to target a specific audience to start with, at least. If you specialize in family law, focus on that. If you handle criminal law, focus on that. And what do we mean by focus? Read on.
Create Relevant Content: Content marketing is wildly influential in today’s world. 70% of consumers report that they would prefer to learn about a business, product, or service through some form of online content than through an ad. You can leverage this trend to market your specific legal niche and audience. To take an example from the last point, if family law is your specialty, create blog content revolving around topics related to family law. Video content is also useful, but you have to make sure it revolves around your things in one way or another.
Leverage External Links: Again, if family law is your expertise, become a fixture with local family service organizations. Then ask them to include a link to your official website on their websites. External link signals are significant criteria for search engines, and the more you have, the more you will get your firm noticed. You can also request external links with any legal organizations or professional networking groups.
Longtail Keywords: Once again, you should lean into your specialties. Google will still rank your website high if you aim at smaller, more specialized keywords and services. For example, including precise keywords in your website’s on-page content like “family law in Fort Worth” or “divorce attorney in Irving” can help you rank higher for your niche services. Notice that the longtail keyword examples we just mentioned include specific services and geographic areas.
Respond to Reviews: People need to feel that they can trust your law firm and form relationships with the people representing them in the courtroom. Reputation is especially critical in the digital age, where 84% of consumers rely on strangers’ online reviews. But responding to customer reviews of your law firm takes it a step further. It lets people know that someone is reading their reviews and lets potential clients know that you value their experience.
PPC: PPC stands for pay-per-click, and it can be a beneficial form of advertising for small law firms. You can target who sees your ad depending on the types of searches they enter in Google or Bing. So if someone searches for “divorce attorney in Dallas,” your ad (including a link to your site or landing page) can show up to interested parties. Then, you only pay any time someone clicks on the ad.
Get Noticed in Dallas/Fort Worth
Here at DFW SEO, we specialize in increasing your law firm’s consumer awareness in the Dallas/Fort Worth area. We do this by combining lawyer SEO, content marketing, web design, and PPC strategies. If you are struggling with small law firm marketing, we want to help. Discuss an effective marketing strategy with us today.
Lead generation for lawyers is the process of attracting prospects and potential clients for your Dallas / Fort Worth area law firm. Common lead generation channels include Google search engine, Google Maps, and Facebook Advertising.
Why DFW Law Firms Need Qualified Leads
The history of litigation is long and nuanced. Everyone needs a lawyer from time to time as they provide an essential service. But it is the reliance on these facts that cause lawyers to est on their laurels.
Just because you are a lawyer and provide an essential service doesn’t mean that you can sleep on lead generation. Lead generation is still critical to your practice, whether it’s a massive one or if you just started it. Lead generation is utterly crucial if you just began your practice.
Remember that people have choices when it comes to which lawyer they choose to represent them. And if you compete for a saturated market like Dallas/Fort Worth, lead generation can be the difference between a thriving practice and one that’s barely getting by.
With that, we’d like to dedicate today’s post to all the lawyers practicing in the Dallas/Fort Worth area. It’s easy to see why someone would want to start a practice here; after all, there is plenty of opportunity in this central metropolitan area.
But that also means there is a very healthy amount of competition. But fear not because we will be providing you with some tips for lead generation. Let’s get started.
# of Lawyers
Lead Generation for Lawyers
What is the process of lead generation for lawyers? Does it differ from other industries? Yes and no. Yes, because acquiring a lead for a law firm works in much the same way as, say, a dentist would go about obtaining a lead.
No, because it will depend on what you consider a lead. You can get very specific with what you determine to be a lead, but in a general sense, the process of lead generation for lawyers involves explicitly:
Getting Noticed: The first step in acquiring leads is getting noticed by the public. You can do this in several ways, including local SEO, which can be very useful, but the goal remains the same: getting your name out to as many people as possible.
Sparking Interest: Once the public is aware of your firm, you have to generate interest in it. You have to provide the public with something that will entice them to contact you, view your website’s pages, and move further along the sales funnel.
Conversion: For lawyers, qualifying a lead entails a consultation, the lead filling out an online or physical form, or the lead requesting more information of some kind. But the ultimate goal is to get the lead to decide to use your services.
How do Law Firms Generate Leads?
Now, onto the big question: how do lawyers find clients? The oversimplified answer to that is to generate leads. You can’t have any clients without any leads. And fortunately (or unfortunately, depending on whether or not you’re a “glass half full” kind of person), there are many lead generation methods for lawyers. Let’s take a look at the most effective ones:
Optimize your Website: People are taking to the internet to find local businesses more than ever before, so first thing’s first: you have to have a reliable website for your law firm. People tend to trust lawyers when they can see their faces, so make sure you have plenty of pictures of you and your staff as well as bios on your website. Optimizing it for search engine queries is also very important. Using strategic keywords and longtails can help get more web traffic to your site.
Fortify your Landing Pages: If you are utilizing any online advertising strategy like pay-per-click ads, your efforts (not to mention your money) will be in vain if you don’t have solid landing pages. Landing pages are what people see when they click on a digital ad, and they are distinct from the standard pages on your website. They need to help move the lead along the sales funnel. Make sure your landing pages have content that speaks to the needs that your leads may have. Infographics, pictures, and strong, clear calls to action should all be part of your law firm’s landing pages.
Get Reviews: Nowadays, most people trust online reviews as much as a word of mouth referral – and in many cases, even more than personal referrals. So getting reviews is very important. Be sure to remind your current and past clients how much their review means to your firm. Make it easy for them by including a Google review button on your website and in emails. Ensure your business is available to review on multiple platforms (Google My Business, Avvo, Yelp, etc.).
Offer Content: One of the most effective ways to generate an email list, get people interested in your services, establish yourself as an authority, and of course, generate leads is to offer people content that is valuable to them. Content can be white papers, an ebook, or blog content that explains legal processes or answers questions your clients typically have about the law. Video content can also be beneficial, especially if you are utilizing any social media marketing strategy.
Build Trust: Building trust is crucial for lawyers. Clients need to feel that they can depend on you as lawyers before they can become clients. One of the best ways to establish trust and generate more leads is to offer free legal consultations and promote it as a service feature. Of course, not every lawyer will offer this, but it’s an excellent method of attracting leads if you can.
Don’t Forget About SEO
The last method of lead generation for lawyers but certainly not the least, is SEO. We offer web design, content marketing, PPC services, and more here at DFW SEO. Contact us and get more clients through search engine optimization. Exclusive leads are superior for various reasons, and SEO secures leads that hold exclusivity to your brand. First, exclusive prospects attribute their findings to your business and are likely to return as repeat clients. Second, your brand gets reviews and testimonials from those clients, which helps expand your reach even further. To get started with lawyer SEO, give us a call at (800) 231-4871.
Medical Doctor Leads, or MD Leads, are prospects inquiring about a doctor in their local area. Leads can come from various online channels, including a website, Google My Business listing, and social media platforms. Once the prospect supplies contact information, they become a “lead” to follow up.
Lead Generation for Doctors
So how do doctors generate leads online? The omnichannel approach is the superior method. For example, you would implement medical SEO, website design, social media advertising, and other marketing techniques to create full visibility on the web. Reputation management is a critical component in attracting consumers since medical professionals must be highly qualified.
Create a Website
To get DR leads, you must first have a website. While many prospects may find you on other channels, your website remains the central hub through which every other channel connects. For example, your Google My Business listing has a field for a website, which means you must have one to market your services properly. The best websites are designed with a custom codebase and display clear and convincing calls to action. It helps showcase verified reviews on your website from 3rd party platforms like Google, Yelp, and Facebook.
Claim Your Google My Business Listing
Doctors need to claim their GMB listing to acquire more medical leads. Consumers vet doctors thoroughly so that they can trust that medical issues are appropriately addressed. It’s essential to accumulate reviews for your clinic unless you want to lose prospects to competitors in your area. GMB listings should also show Q&A and FAQ sections so that prospective patients can get a better feel coming in. Uploading custom photos from your office helps create a sense of comfort for the prospects.
Create Social Media Profiles
While business primarily comes from Google, it helps to create social profiles for both signaling and visibility. Google respects entities with a robust omnichannel presence, which means your company on Facebook, YouTube, and other social channels is imperative. The goal is to produce content worth sharing on social media. For example, writing highly-entertaining blog posts that inform potential patients are sufficient content marketing opportunities. As people engage with your social content, Google acknowledges the signals and attributes them to your brand.
Create NAP Directory Listings
For medical doctors, it is essential to get listed on as many qualified directories as possible. The idea of NAP consistency is overstated, but it helps to build your web presence for signaling purposes. It’s not as much about having the exact suite number written repeatedly as it is about showing Google that you are a real business. HealthGrades, WebMD, and ZocDocs are three of several reputable doctor directories to boost signaling. You can encourage patients to leave reviews on each of these platforms, along with Google and Facebook. Trust makes a big difference.
Can Dallas / Fort Worth SEO Help Generate Medical Leads?
Yes, DFW SEO helps generate medical leads for doctors in DFW. We have been building websites for more than a decade and have years of data to help launch your campaign. We make sure that doctors can acquire as many new patients as possible with our strategy. But our goals don’t end with merely creating visibility. We also produce websites that convert. Furthermore, we include exclusive reputation management software that helps medical doctors maximize their conversions and create sustainable growth.
Being an attorney means that you have a lot of competition in your particular geographic area. If you are an attorney in Dallas, TX, for instance, there are likely quite a few different competitors that are all vying for the same client pool.
For this reason, it is important to be able to rank on
Google for your local area. When you can do this, it allows you to get in front
of your target audience for relevant keywords on a consistent basis, creating
more leads that eventually lead to the conversions that keep a business going
So, how can you rank for “attorney in Dallas” on Google and
keep your firm going strong in your geographic area? Here are a few helpful
Create a Google My Business Listing
One of the most essential resources out there for any kind of business is the Google My Business listing. Business listings are essential in all formats as they allow those leads to find out more about your business and see how it ranks when compared to others.
With Google My Business, it is essential to provide all the
relevant information pertaining to your business. All too often, businesses claim
their Google My Business listing and then fail to list all of their essential
This can not only frustrate potential customers that are
trying to find out information about your business, but it also ranks poorly
with Google. Google and other search engines will punish those listings that have
incomplete information. Don’t fall into that trap.
Once you have set up your Google My Business listing, there
are a few things that you should add. Try adding a long, unique description
with proper formatting. Definitely add your local phone number and choose all
the relevant categories.
Photos are also a huge thing for Google My Business. It shoes
your business in a more realistic light and makes it feel more personable than
webpages with those stock photos that we have all seen before. If you want to
rank for “attorney in Dallas”, this is one of the most important places to
Acquire Customer Reviews
There might not be a more essential aspect to both your business and ranking for search engines than acquiring positive reviews. Reviews are the quickest way to verify the reliability of a business as it has been used by others out there who want to give their opinion.
Having a page with a ton of positive reviews will do wonders
for your search engine ranking. Positive reviews are treated with the utmost
importance as engines like Google want to provide the best and most trustworthy
It is also worth noting that having a couple of negative
reviews is not the end of the world. As a matter of fact, they can be quite
positive. Having negative reviews can give your business a sense of realism
that 100% positive reviews can’t.
Not only that, having negative reviews gives you a chance to
respond. If you can respond in a timely and professional manner, it shows that
you are willing to go above and beyond to create a positive experience for
those who may not have had one to start.
Ranking for “attorney in Dallas” won’t be possible without
having as many positive reviews as you possibly can.
Optimize for On-Page SEO
SEO is one of the most effective marketing strategies that there is. With a great location-targeted SEO strategy, you can have effective marketing at a fraction of the cost that others spend on their marketing budgets to achieve the same results.
There is a large weighting when it comes to on-page content
for local search listings. This is why it is so important that, wherever
possible, you get the most out of your content. There are a few important
things to cover like adding your city and region plus a relevant keyword within
your page title, page H1, page URL, landing page content, and within your ALT
If you can achieve these in an organic way, your local on-page
SEO will stand out in a positive way, garnering the results that you are
looking for when trying to bolster your local SEO rankings and ranking for “attorney
Produce High-Quality Content
One of the biggest factors for a strong SEO ranking is ensuring
that you have relevant, quality content throughout your website. This is where
having something like a blog can really come in handy for creating that kind of
The best strategy to take here is to look into what users
are searching for within your given industry and then answer those with
relevant and comprehensive content. This is to make your website the authority
on the topic. When you do this, your website becomes appointment viewing and
gives those on the fence about using your service the incentive to make that
You don’t need to create daily content to have a strong
content presence in your local SEO. But the fact is that you need to create
relevant, interesting content that hits all of the on-page SEO factors. This
will help you to rank highly for your local keyword searches and give you the
leg up on the competition.
Ranking for “attorney in Dallas” can be difficult given the
competition in the field and the size of a city like Dallas. That means making certain
that your SEO game is as strong as it possibly can be so that you can be near
the top of the rankings in your relevant keywords.
Without a strong local SEO game, it will be difficult to
rank near the top of relevant keywords in your area. This means that your
marketing strategy will face an uphill battle and that you will have to
dedicate more time and resources to reaching your target audience.
Take the extra steps to enhance your local SEO game and you
will see substantial strides when developing leads and finding new clients.
Ranking for local SEO is the best thing that you can do for your business.
The zero-click search trend is one that continues to grow. There is a litany of terms – things like currency conversions, word definitions, time zones, and how-to questions – where no one is clicking through.
This is because now more than ever, Google is implementing featured
snippets. These featured snippets allow users to type in a keyword and get
their answer in a short blurb at the top of the search. It makes for quicker,
more efficient searches that don’t require clicking through to find the answer.
It is also because many new SERP features like media elements and paid ads have taken over the top spots in those keyword searches. They make clicking on certain types of search results completely unnecessary for the end-user.
For SEO professionals out there, this can create a real issue. After all, the point of SEO is to get the user to click through to your website. But with featured snippets, what is an SEO expert to do to draw that click through to their site?
Here is a little bit of a breakdown on the zero-click search and how you can combat it.
What is a Zero Click
Though we touched on it a bit above, a zero-click search is one where the answer is displayed right at the top of that Google search result. Whereas old search algorithms from Google would produce the most relevant results, it now gives you the answer directly.
The intent of the user is completely satisfied without the user having to click on any actual search result links. The zero-click search is most common for voice and mobile searches because more users than ever are using these formats to find practical, short answers to their specific questions.
A zero-click search can include database-style searches that center around time, date, time zone, currency conversions, names and ages of products and people, and so on. There are also dictionary searches looking for definitions or “what if” searches. And lastly are direction-style searches that center around queries with “near me” and the like.
A whopping 34.4 percent of all desktop searches are of the zero-click search variety. And on mobile, that number nearly doubles, jumping up to 62.5 percent for zero-click search results. To say that they have risen in prevalence would be putting it lightly.
How to Boost Click-Through’s
Because the zero-click search has dominated SERPs thanks to these zero-click features, SEO professionals, as well as content creators, need to make adaptations by using different tactics in order to get the click-through results that they desire.
The main goal of SEO is very much the same: to take up as
much of that prime page 1 real estate as possible in order to win the top
positions. Those top positions are where users go for nearly all of their
information and anything less than page 1 is a failure for SEO experts.
Factor in CTR
The vast array of SEO tools will offer a click-through-rate (CTR) metric. This shows search volumes with clicks against searches without click using what is known as clicks per search (CPS) metric. CPS is one of the core metrics that SEO experts will use to identify those target keywords that provide the highest traffic return on investment.
CPS should remain one of the most valuable metrics available
to SEO experts when they make the decision on which keywords to pursue. This
will also account for things like keyword difficulty, current rankings, and
search volume as well.
Optimizing for Featured Snippets
Those featured snippets are perhaps the most important real estate to conquer for SERPs in the world of zero-click searching. They are important to win because they will allow you to gain more organic traffic without having to create new content or backlinks.
Generally speaking, featured snippets are won by the pages
that are already ranking on page 1 of the Google search results for that
keyword. This means improving your previous ranking success is as important as
it ever was before.
Those featured snippets are actually more important than
ever because Google now displays those featured snippets for a massive 12
percent of all of their search queries. Getting into those snippets means a lot
The key to ranking for featured snippets is to identify the
high-potential opportunities available to you and then create a step-by-step
plan in order to update those relevant pages so that you can win them in the
featured snippet space.
In order to find those quality opportunities, there are
three steps to follow:
Pull a ranking report in order to find those relevant keywords
Filter those keywords that are currently ranking in the top 10 positions
Filter by those keywords that currently display those featured snippets
It is, of course, a good idea to double-check those findings
by typing them into Google and seeing what is generated. The first position is
the page that Google thinks is the most relevant to that keyword search. And
because of their importance in SEO, most rank tracking tools will track SERP
The good thing to keep in mind is that featured snippets are
not quite as volatile as they might sometimes seem. If you follow optimization
strategies that are available, you can feature in those SERPs and hold that spot
for weeks or months at a time.
As user behavior changes, mobile browsing becomes more
prevalent over desktops, and voice searching becoming more mainstream, Google
will continue to adapt to whatever the new search reality is and SEO
professionals will have to adapt with it.
Implementing changes to rank for featured snippet content
can result in huge shifts in organic traffic for your website. To say that
those top spots on page 1 are important is putting it lightly; it could make or
break your business.
Implement the changes necessary to get your business into
those coveted spots and you will have a leg up on the competition.
The beauty of the internet is that it can help businesses in any industry and market. The largest companies in the world and the smallest in your community can all generate the leads that they need to sustain their business and keep it growing. That’s where medical SEO comes in.
Doctors and other healthcare professionals can generate leads to bring in new patients for their Forth Worth practice, keeping it healthy and thriving. And the fact of the matter is that every business needs that kind of help unless they are the biggest on the globe. Fort Worth SEO is your best chance.
There is one thing that you might
be thinking: “just use SEO practices.” And while that isn’t very far off base,
there is more to it than that.
What is Medical SEO?
Medical SEO is meant to increase
your medical website’s search engine rankings. This makes you more visible on
search engines that generate billions of searches each day, allowing your
physicians and treatment centers to reach a larger audience.
Being able to reach a larger
audience means that you can grow the patient list for your practice. Bringing
in new patients each year is something that any practice has to do to stay alive.
Having the right medical SEO can make all the difference in the world.
Why Invest in Medical SEO?
Regardless of how you feel about
technology, there is little denying the impact that it has had on nearly every
facet of life. Marketing has felt a tremendous impact due to technology and
only continues to develop.
SEO is at the heart of this
technological movement. Being able to properly optimize your website for search
engines gives any business a fighting chance of showing up on the top page of
searches for relevant keywords in their location.
And with most people now having a
mobile device, being able to rank organically is more important than ever. The
times, they are a-changin’. Or so the song goes.
So, how can you make the most of
medical SEO to help your practice generate more leads for patients? Here are a
few helpful tips.
Your Website Has to Have it All
There are three aspects that any website needs to have these days: it has to be secure, it has to be fast, and it has to be mobile-friendly. If your website doesn’t meet those criteria, there is a good chance that it will be hindering you more than anything.
Having a fast website is maybe the most important thing. Users have little to no patience for slow-loading websites these days. If your web page does not load within three seconds, it is likely that the user will have moved on to another website. Get your website moving at lightning speeds and you’ll have met one of the most important criteria.
Security, especially in the medical
profession, is of the utmost importance as well. If a user feels like their
personal information could be compromised while using your website, they will
click away faster than you can blink.
And being mobile-friendly is becoming more important each day. That’s because more and more people are switching to mobile platforms to do their web surfing. If your website isn’t optimized for mobile, you are missing out on a massive portion of the audience that will likely not even give you the time of day.
It does not matter what industry
you are in, having quality content is no longer an option, it is a necessity.
If you don’t have quality content on your website, you are missing an important
aspect that separates the best of the bunch.
For the medical profession, having
a blog is a great idea. You can have informative content that answers all the
relevant questions that your audience may have. Because when you can provide
that informative content, your website becomes an authority and appointment
Think about it: a potential patient
is on the fence about using your practice. They’ve seen everything that your
website says about your practice but they still aren’t certain. Then they come
to your blog.
They read an informative post after an informative post, showcasing your authority on all matters medical. This makes them feel confident that you can care for their needs, instilling a level of trust in your authority. Now you have brand awareness and a new patient.
You don’t need to have daily
content to accomplish this so long as you post on a semi-regular basis. You can
capture those patients that are on the fence and become an authority within the
industry. This can even lead to other businesses within the industry referring
back to you as that authority. That is a huge aspect of any successful website.
Google My Business
Online business listings are
becoming more and more essential for a lot of reasons. Having a Google My
Business page is perhaps one of the most important things that your business
should have if it hopes to rank highly in relevant search results.
One common mistake is that
businesses take out a GMB listing but don’t put in enough relevant information.
That incomplete information not only results in issues with their SEO ranking,
it also causes frustration among customers who want to find information out
about your business but can’t.
When opening a Google My Business
listing, it is imperative that you include all relevant information. This
includes the name of your business, the address, and the phone number (NAP) as
those are three of the most important pieces of information for any business.
Another great use of a Google My Business listing is posting pictures of your practice. Post real pictures of your staff and offices. This allows users to see your practice as it actually is, allowing them to feel like they know your practice on a personal level. Don’t forget to track your clicks to gauge performance.
One of the fastest-growing mediums on the web is video. Video allows a business to provide information in a new and interesting way. Best of all? Shooting informative videos is easier than ever before. It can even be done on a smartphone.
Being able to shoot quick, cheap,
high-quality videos is an asset to any business on the web and is growing daily
as a viable option for delivering content. Optimizing your content is fine and
well, but attention spans are shorter than ever. Getting people to read
anything, let alone posts on a website, can be a difficult endeavor.
Make the most of the video capabilities. Film posts related to specific health topics and even perform live Q&A sessions. This is a great way to drive interaction with your audience, drawing unique clicks to your website.
Video can also be incorporated
through platforms like Instagram and Facebook Live. Creating these live, streaming
posts creates a sense of appointment viewing. Your audience will feel compelled
to join because of a fear of missing out.
They have to click to see what it
is you are talking about and those clicks could be the one that converts
someone who is on the fence about your practice. Reaching your audience is fine
and well, but really reaching your target audience is essential if you want to
convert more of those leads.
Local and Medical SEO are Changing Everything
Local SEO, in particular, has changed the game. Before, everyone on the web was competing for the same digital real estate, fighting for relevance on a limited number of keywords. But local SEO has refined that approach.
Local SEO is the method of refining
those keywords down to a geographic location. And the vast majority of
businesses only serve a certain geographic location anyway. Why would your
Forth Worth area business want to compete for clicks from someone located in
New York? The short answer is that you wouldn’t.
Local SEO allows you to rank for keywords that are refined to your service area. So instead of competing with everyone on the web, you would only have to compete with other relevant businesses in the Forth Worth area.
That ability to refine down the
competition and reach your target audience more easily provides a game-changer
for small, localized businesses. This is
the same case for Medical SEO: it allows practices in a given area to find
their target audience and reach them in a far easier manner.
If you want to keep your medical
practice growing, finding new patients that are the lifeblood of any medical
practice, then implementing medical SEO is a must. Technology has made
marketing in the digital world a necessity regardless of your industry; the
medical field is no different.
There are plenty of other things
that you can do to up your medical SEO game, but these tips will give you a
head start on appealing to your target audience in new and unique ways.
Patients in your area will be able to find your practice easier than ever
before and your bottom line will be thankful for all of those technological
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