What is Dallas SEO?
Search engine optimization is all about getting more eyes on your business. After all, you can’t drum up leads, convert those leads, and thrive in business if no one is aware of your business in the first place.
And the great thing about Dallas SEO is that you can take steps right now to up your rankings. And the more specific with your area you get, the more opportunities for optimization you have. That’s why smaller businesses need to invest in a quality SEO strategy.
For smaller businesses, local SEO levels the playing field on which you may be doing battle with companies and organizations with your marketing budget ten times. With some strategic planning and due diligence, you can dominate your local market rankings through SEO.
And for the city of Dallas, there are lots of opportunities. Sure, Dallas may be a densely populated market for most industries, but through SEO, you can stand out in the crowd – you have to get a little creative.
And that’s what today’s post is all about. We will be talking all about Dallas SEO and how you can utilize tried and true tactics to climb to the top of the rankings.
The Basics of Local SEO
If you have ever done a search on Google or Bing Or Yahoo or wherever you prefer to look things up online, you have probably encountered local SEO. That’s because almost half of all search engine queries seek local information.
Tags like “near me” and the frequency with which they appear on searches have skyrocketed over the last few years. And what shows up when you perform a search that ends in “near me” or “in Dallas” are all examples of local SEO.
Local SEO helps search engine users find local businesses. But more than that, it gives small, local businesses to stand out to their target market. But it doesn’t happen magically. You can’t just set up shop in Dallas and magically appear on local Google searches by magic.
You need a strong web presence, and you need to utilize local SEO tactics to make sure that people see your business when they do “near me” or “in Dallas” searches.
Key Section Takeaways:
- Nearly half of all Google searches have local intent
- No web presence equals no chance of showing up on local searches
- Local SEO connects readily to spend consumers with local businesses.
How to Climb the Rankings for Dallas SEO
What do we mean when we say “climb the rankings”? We are referring to the order in which search engine results appear. For example, let’s say someone searches “flower deliver in Dallas.” The first few links that come up would be examples of businesses that have good search engine ranking.
Ideally, you want to be the first result that comes up. If not the first, then the second, and so on. It’s a simple concept but achieving a high ranking isn’t always easy.
In this section, we will discuss some of the most effective ways to up your rankings for Dallas SEO.
Register With Google My Business
Registering on GMB is the easiest yet most essential method for breaking into the Google local 3-pack, which will, in turn, ensure that your business is among the top three listings when users perform a relevant search.
Registering for Google My Business is free, and it doesn’t take much time. But be sure you fill out your profile with as much well-written information as possible, including services offered, operation hours, and correct contact info. Also, include high-quality images that convey authenticity to your future clients.
Manage Your Local Reputation
Search engines determine how relevant your content is by a set of ranking factors. In terms of local SEO, one of the most important ranking factors is reviews. Reviews allow other people to learn more about your business, and they are a huge source of social proof.
Be sure you are asking your customers to leave reviews for you on Google and that you register on major review platforms like Yelp and the Better Business Bureau. Accurate business information is also a significant ranking factor.
Ensure that your website, GMB page, and all other directory listings include your business name, address, and phone number, listed correctly and uniformly.
Consider investing in reputation management software like BrandREVU to streamline the entire process and boost rankings without much effort.
Perform On-Page SEO
Google must know the topics and content of each page to rank them appropriately. On-page SEO refers to refining pages, meta descriptions, keyword placement, and image alt text. Ultimately, Google crawls your website and gets its information from these leading indicators.
Of course, obsolete tactics like keyword stuffing no longer work for SEO. You can’t overuse keywords and rank on Google in 2021. Instead, focus on creating high-quality content and refining it with tactical on-page optimization. Write for the user first and foremost, and Google will take care of the rest.
Satisfying user intent is a central focal point for 2021 SEO. Users expect to find the most relevant page for their search. If their query says: how much does a plumbing repair cost in dallas?, your page should directly answer that question and lead them to more resources that stem from their inquiry.
Generate Social Signals
Is social media a ranking factor for Google? No, it isn’t. At least not officially. But building a social media audience will help significantly with our next step, which we will get to shortly. Posting engaging content related to your industry on multiple outlets like Twitter, Facebook, Instagram, and even TikTok still helps you get your name out there. And don’t forget about Reddit. Helping to answer questions on Reddit threads will help you appear more on relevant searches.
Build Links From Local Directories
NAP stands for Name Address Phone number. And NAP citations are an important local SEO ranking factors. A NAP citation is any instance of your business’s NAP appearing on a website other than your own. The more outside NAP citations you have, the more search engines will index your site on relevant searches.
You can find citation opportunities using online tools SeoFoxy and see where your competitors are getting their citations and start there. But it would help if you always were sure that your business is listed on review sites as well. You can also reach out to local organizations related to your industry and ask them to include your NAP citation on their sites.
Most directories include space for your website URL within your profile. While these links count as nofollow links — meaning Google counts them as a hint instead of an endorsement, the locality and relevance of these links make up for their tag type and can boost your rankings quickly.
Focus Your Website on Local Consumers
Look your business up on Google Maps. If you have your business set up on GMB and have uploaded pictures, you will see a listing for your business. In the bottom left corner of the listing, you will see a menu icon. Click the icon and select “share or embed map.” You will then see a code that you can use to embed the same listing you see on Google Maps onto your website.
Embedded maps show both your customers and the search engines where your business resides. Another location signal on your website is location pages—these pages, sometimes known as city pages, target cities and towns within your service area. Be careful not to publish excess city pages since Google may view them as doorway pages instead of legitimate locations.
Another way to stress location on your website is by using check-ins. A software called BrandREVU allows local businesses (like plumbers, pest control, etc.) to perform jobsite check-ins and publish those on their corresponding city pages. Check-ins serve as social proof and let users know you worked in the precise location.
Need Help? Dallas Fort Worth SEO is Here.
Anyone can implement all of the tips we have mentioned here. The list mentioned above should be any business owner’s starting point with Dallas SEO. But that’s not to say that it’s not time-consuming. There are also many more technical steps that can bolster your SEO strategy in 2021.
So it helps to have a professional in your corner. Here at Dallas Fort Worth SEO, we provide basic and advanced SEO services specifically to help your business rank higher in the Dallas/Fort Worth area. Please find out how we can help you climb the local rankings by talking to us today.