Author Archives: Dallas / Fort Worth SEO

Dallas SEO: The Ultimate Guide

Dallas SEO Guide

What is Dallas SEO?

Search engine optimization is all about getting more eyes on your business. After all, you can’t drum up leads, convert those leads, and thrive in business if no one is aware of your business in the first place. 

And the great thing about Dallas SEO is that you can take steps right now to up your rankings. And the more specific with your area you get, the more opportunities for optimization you have. That’s why smaller businesses need to invest in a quality SEO strategy.

For smaller businesses, local SEO levels the playing field on which you may be doing battle with companies and organizations with your marketing budget ten times. With some strategic planning and due diligence, you can dominate your local market rankings through SEO. 

And for the city of Dallas, there are lots of opportunities. Sure, Dallas may be a densely populated market for most industries, but through SEO, you can stand out in the crowd – you have to get a little creative. 

And that’s what today’s post is all about. We will be talking all about Dallas SEO and how you can utilize tried and true tactics to climb to the top of the rankings. 

The Basics of Local SEO

If you have ever done a search on Google or Bing Or Yahoo or wherever you prefer to look things up online, you have probably encountered local SEO. That’s because almost half of all search engine queries seek local information. 

Tags like “near me” and the frequency with which they appear on searches have skyrocketed over the last few years. And what shows up when you perform a search that ends in “near me” or “in Dallas” are all examples of local SEO. 

Local SEO helps search engine users find local businesses. But more than that, it gives small, local businesses to stand out to their target market. But it doesn’t happen magically. You can’t just set up shop in Dallas and magically appear on local Google searches by magic. 

You need a strong web presence, and you need to utilize local SEO tactics to make sure that people see your business when they do “near me” or “in Dallas” searches. 

Key Section Takeaways:

  • Nearly half of all Google searches have local intent
  • No web presence equals no chance of showing up on local searches
  • Local SEO connects readily to spend consumers with local businesses.

How to Climb the Rankings for Dallas SEO

What do we mean when we say “climb the rankings”? We are referring to the order in which search engine results appear. For example, let’s say someone searches “flower deliver in Dallas.” The first few links that come up would be examples of businesses that have good search engine ranking. 

Ideally, you want to be the first result that comes up. If not the first, then the second, and so on. It’s a simple concept but achieving a high ranking isn’t always easy. 

In this section, we will discuss some of the most effective ways to up your rankings for Dallas SEO.

Register With Google My Business

Registering on GMB is the easiest yet most essential method for breaking into the Google local 3-pack, which will, in turn, ensure that your business is among the top three listings when users perform a relevant search. 

Registering for Google My Business is free, and it doesn’t take much time. But be sure you fill out your profile with as much well-written information as possible, including services offered, operation hours, and correct contact info. Also, include high-quality images that convey authenticity to your future clients.

Manage Your Local Reputation

Search engines determine how relevant your content is by a set of ranking factors. In terms of local SEO, one of the most important ranking factors is reviews. Reviews allow other people to learn more about your business, and they are a huge source of social proof

Be sure you are asking your customers to leave reviews for you on Google and that you register on major review platforms like Yelp and the Better Business Bureau. Accurate business information is also a significant ranking factor. 

Ensure that your website, GMB page, and all other directory listings include your business name, address, and phone number, listed correctly and uniformly.

Consider investing in reputation management software like BrandREVU to streamline the entire process and boost rankings without much effort.

Perform On-Page SEO

Google must know the topics and content of each page to rank them appropriately. On-page SEO refers to refining pages, meta descriptions, keyword placement, and image alt text. Ultimately, Google crawls your website and gets its information from these leading indicators.

Of course, obsolete tactics like keyword stuffing no longer work for SEO. You can’t overuse keywords and rank on Google in 2021. Instead, focus on creating high-quality content and refining it with tactical on-page optimization. Write for the user first and foremost, and Google will take care of the rest.

Satisfying user intent is a central focal point for 2021 SEO. Users expect to find the most relevant page for their search. If their query says: how much does a plumbing repair cost in dallas?, your page should directly answer that question and lead them to more resources that stem from their inquiry.

Generate Social Signals

Is social media a ranking factor for Google? No, it isn’t. At least not officially. But building a social media audience will help significantly with our next step, which we will get to shortly. Posting engaging content related to your industry on multiple outlets like Twitter, Facebook, Instagram, and even TikTok still helps you get your name out there. And don’t forget about Reddit. Helping to answer questions on Reddit threads will help you appear more on relevant searches.

Build Links From Local Directories

NAP stands for Name Address Phone number. And NAP citations are an important local SEO ranking factors. A NAP citation is any instance of your business’s NAP appearing on a website other than your own. The more outside NAP citations you have, the more search engines will index your site on relevant searches. 

You can find citation opportunities using online tools SeoFoxy and see where your competitors are getting their citations and start there. But it would help if you always were sure that your business is listed on review sites as well. You can also reach out to local organizations related to your industry and ask them to include your NAP citation on their sites. 

Most directories include space for your website URL within your profile. While these links count as nofollow links — meaning Google counts them as a hint instead of an endorsement, the locality and relevance of these links make up for their tag type and can boost your rankings quickly.

Focus Your Website on Local Consumers

Look your business up on Google Maps. If you have your business set up on GMB and have uploaded pictures, you will see a listing for your business. In the bottom left corner of the listing, you will see a menu icon. Click the icon and select “share or embed map.” You will then see a code that you can use to embed the same listing you see on Google Maps onto your website. 

Embedded maps show both your customers and the search engines where your business resides. Another location signal on your website is location pages—these pages, sometimes known as city pages, target cities and towns within your service area. Be careful not to publish excess city pages since Google may view them as doorway pages instead of legitimate locations.

Another way to stress location on your website is by using check-ins. A software called BrandREVU allows local businesses (like plumbers, pest control, etc.) to perform jobsite check-ins and publish those on their corresponding city pages. Check-ins serve as social proof and let users know you worked in the precise location.

Need Help? Dallas Fort Worth SEO is Here.

Anyone can implement all of the tips we have mentioned here. The list mentioned above should be any business owner’s starting point with Dallas SEO. But that’s not to say that it’s not time-consuming. There are also many more technical steps that can bolster your SEO strategy in 2021. 

So it helps to have a professional in your corner. Here at Dallas Fort Worth SEO, we provide basic and advanced SEO services specifically to help your business rank higher in the Dallas/Fort Worth area. Please find out how we can help you climb the local rankings by talking to us today. 

Grow Your Business.
Call Today: 800.231.4871
Posted: | Updated: Feb 3, 2021 | Categories: SEO

Small Law Firm Marketing: A Manual for DFW Lawyers

Small Law Firm Marketing

Small law firm marketing can be a challenge because chances are, you won’t have the hundred thousand dollar marketing budget that the significant form down the street has. But digital marketing has leveled the playing field to some degree. 

More money will help you with marketing, but the good news is that you don’t have to have a huge budget to get your small law firm noticed by more potential clients. We know this firsthand here at DFW SEO, and in the following post, we will show you some steps you can take to market your small law firm and get your name out to more people who need your services. Let’s start with the basics.

What is a Small Law Firm?

A small law firm consists of around 2 to 12 practicing lawyers. Generally speaking, if your firm specializes in one area of the law, it is probably a small firm. And it’s essential to market your small firm to sign more cases properly. 

Why do Small Law Firms Need Marketing?

Small law firms need effective digital marketing strategies to get themselves noticed by the local public. Consider the following statistic: there are over 12,000 practicing lawyers in the Dallas/Fort Worth area. That’s a lot of lawyers and firms that are saturating this primary metropolitan market. It’s hard for small firms to get noticed when so many firms are active in the area. 

That’s why small law firm marketing is so important. It helps your firm acquire more customers through sustainable means. But now, let’s ask the all-important question: how do you market a small law firm?

A Guide for Marketing a Small Law Firm

There is some overlap when you are talking about digital marketing in different industries. For example, whether you are a lawyer or a restaurateur, you will need the same basic marketing things. These things include a robust website with adequate security and fast loading times. But we don’t want to focus too much on the ordinary things in this post because we are specifically talking about small law firms in the Dallas/Fort Worth area. 

And while these basic marketing strategies take the first precedent, we will assume that you already have a decent website and a social media presence. Next, we will skip ahead to the digital marketing strategies that are specifically relevant and important for small law firms.

  • Focus your Services: If you practice a specific niche branch of the law, you will want to focus on that in your marketing campaigns. While you may offer more than one type of legal service, it’s a better idea to target a specific audience to start with, at least. If you specialize in family law, focus on that. If you handle criminal law, focus on that. And what do we mean by focus? Read on.
  • Create Relevant Content: Content marketing is wildly influential in today’s world. 70% of consumers report that they would prefer to learn about a business, product, or service through some form of online content than through an ad. You can leverage this trend to market your specific legal niche and audience. To take an example from the last point, if family law is your specialty, create blog content revolving around topics related to family law. Video content is also useful, but you have to make sure it revolves around your things in one way or another. 
  • Leverage External Links: Again, if family law is your expertise, become a fixture with local family service organizations. Then ask them to include a link to your official website on their websites. External link signals are significant criteria for search engines, and the more you have, the more you will get your firm noticed. You can also request external links with any legal organizations or professional networking groups.
  • Longtail Keywords: Once again, you should lean into your specialties. Google will still rank your website high if you aim at smaller, more specialized keywords and services. For example, including precise keywords in your website’s on-page content like “family law in Fort Worth” or “divorce attorney in Irving” can help you rank higher for your niche services. Notice that the longtail keyword examples we just mentioned include specific services and geographic areas.
  • Respond to Reviews: People need to feel that they can trust your law firm and form relationships with the people representing them in the courtroom. Reputation is especially critical in the digital age, where 84% of consumers rely on strangers’ online reviews. But responding to customer reviews of your law firm takes it a step further. It lets people know that someone is reading their reviews and lets potential clients know that you value their experience. 
  • PPC: PPC stands for pay-per-click, and it can be a beneficial form of advertising for small law firms. You can target who sees your ad depending on the types of searches they enter in Google or Bing. So if someone searches for “divorce attorney in Dallas,” your ad (including a link to your site or landing page) can show up to interested parties. Then, you only pay any time someone clicks on the ad. 

Get Noticed in Dallas/Fort Worth

Here at DFW SEO, we specialize in increasing your law firm’s consumer awareness in the Dallas/Fort Worth area. We do this by combining lawyer SEO, content marketing, web design, and PPC strategies. If you are struggling with small law firm marketing, we want to help. Discuss an effective marketing strategy with us today. 

Posted: | Updated: Dec 17, 2020 | Categories: Marketing

Lead Generation for DFW Lawyers (A 2021 Guide)

Lead Generation Guide for Lawyers (Cover)

What is Lead Generation for Lawyers?

Lead generation for lawyers is the process of attracting prospects and potential clients for your Dallas / Fort Worth area law firm. Common lead generation channels include Google search engine, Google Maps, and Facebook Advertising.

Why DFW Law Firms Need Qualified Leads

The history of litigation is long and nuanced. Everyone needs a lawyer from time to time as they provide an essential service. But it is the reliance on these facts that cause lawyers to est on their laurels. 

Just because you are a lawyer and provide an essential service doesn’t mean that you can sleep on lead generation. Lead generation is still critical to your practice, whether it’s a massive one or if you just started it. Lead generation is utterly crucial if you just began your practice. 

Remember that people have choices when it comes to which lawyer they choose to represent them. And if you compete for a saturated market like Dallas/Fort Worth, lead generation can be the difference between a thriving practice and one that’s barely getting by. 

With that, we’d like to dedicate today’s post to all the lawyers practicing in the Dallas/Fort Worth area. It’s easy to see why someone would want to start a practice here; after all, there is plenty of opportunity in this central metropolitan area. 

But that also means there is a very healthy amount of competition. But fear not because we will be providing you with some tips for lead generation. Let’s get started.

Location # of Lawyers
Texas 56,000
Dallas County 12,000

Lead Generation for Lawyers

What is the process of lead generation for lawyers? Does it differ from other industries? Yes and no. Yes, because acquiring a lead for a law firm works in much the same way as, say, a dentist would go about obtaining a lead.

No, because it will depend on what you consider a lead. You can get very specific with what you determine to be a lead, but in a general sense, the process of lead generation for lawyers involves explicitly:

  • Getting Noticed: The first step in acquiring leads is getting noticed by the public. You can do this in several ways, including local SEO, which can be very useful, but the goal remains the same: getting your name out to as many people as possible.
  • Sparking Interest: Once the public is aware of your firm, you have to generate interest in it. You have to provide the public with something that will entice them to contact you, view your website’s pages, and move further along the sales funnel.
  • Conversion: For lawyers, qualifying a lead entails a consultation, the lead filling out an online or physical form, or the lead requesting more information of some kind. But the ultimate goal is to get the lead to decide to use your services. 

How do Law Firms Generate Leads?

Now, onto the big question: how do lawyers find clients? The oversimplified answer to that is to generate leads. You can’t have any clients without any leads. And fortunately (or unfortunately, depending on whether or not you’re a “glass half full” kind of person), there are many lead generation methods for lawyers. Let’s take a look at the most effective ones:

  • Optimize your Website: People are taking to the internet to find local businesses more than ever before, so first thing’s first: you have to have a reliable website for your law firm. People tend to trust lawyers when they can see their faces, so make sure you have plenty of pictures of you and your staff as well as bios on your website. Optimizing it for search engine queries is also very important. Using strategic keywords and longtails can help get more web traffic to your site.
  • Fortify your Landing Pages: If you are utilizing any online advertising strategy like pay-per-click ads, your efforts (not to mention your money) will be in vain if you don’t have solid landing pages. Landing pages are what people see when they click on a digital ad, and they are distinct from the standard pages on your website. They need to help move the lead along the sales funnel. Make sure your landing pages have content that speaks to the needs that your leads may have. Infographics, pictures, and strong, clear calls to action should all be part of your law firm’s landing pages.
  • Get Reviews: Nowadays, most people trust online reviews as much as a word of mouth referral – and in many cases, even more than personal referrals. So getting reviews is very important. Be sure to remind your current and past clients how much their review means to your firm. Make it easy for them by including a Google review button on your website and in emails. Ensure your business is available to review on multiple platforms (Google My Business, Avvo, Yelp, etc.).
  • Offer Content: One of the most effective ways to generate an email list, get people interested in your services, establish yourself as an authority, and of course, generate leads is to offer people content that is valuable to them. Content can be white papers, an ebook, or blog content that explains legal processes or answers questions your clients typically have about the law. Video content can also be beneficial, especially if you are utilizing any social media marketing strategy. 
  • Build Trust: Building trust is crucial for lawyers. Clients need to feel that they can depend on you as lawyers before they can become clients. One of the best ways to establish trust and generate more leads is to offer free legal consultations and promote it as a service feature. Of course, not every lawyer will offer this, but it’s an excellent method of attracting leads if you can. 

Don’t Forget About SEO

The last method of lead generation for lawyers but certainly not the least, is SEO. We offer web design, content marketing, PPC services, and more here at DFW SEO. Contact us and get more clients through search engine optimization. Exclusive leads are superior for various reasons, and SEO secures leads that hold exclusivity to your brand. First, exclusive prospects attribute their findings to your business and are likely to return as repeat clients. Second, your brand gets reviews and testimonials from those clients, which helps expand your reach even further. To get started with lawyer SEO, give us a call at (800) 231-4871.

Posted: | Updated: Nov 30, 2020 | Categories: Uncategorized

How To Generate Medical Doctor Leads in Dallas / Fort Worth

Medical Doctor Leads

What Are Medical Doctor Leads?

Medical Doctor Leads, or MD Leads, are prospects inquiring about a doctor in their local area. Leads can come from various online channels, including a website, Google My Business listing, and social media platforms. Once the prospect supplies contact information, they become a “lead” to follow up.

Lead Generation for Doctors

So how do doctors generate leads online? The omnichannel approach is the superior method. For example, you would implement medical SEO, website design, social media advertising, and other marketing techniques to create full visibility on the web. Reputation management is a critical component in attracting consumers since medical professionals must be highly qualified.

Create a Website

To get DR leads, you must first have a website. While many prospects may find you on other channels, your website remains the central hub through which every other channel connects. For example, your Google My Business listing has a field for a website, which means you must have one to market your services properly. The best websites are designed with a custom codebase and display clear and convincing calls to action. It helps showcase verified reviews on your website from 3rd party platforms like Google, Yelp, and Facebook.

Claim Your Google My Business Listing

Doctors need to claim their GMB listing to acquire more medical leads. Consumers vet doctors thoroughly so that they can trust that medical issues are appropriately addressed. It’s essential to accumulate reviews for your clinic unless you want to lose prospects to competitors in your area. GMB listings should also show Q&A and FAQ sections so that prospective patients can get a better feel coming in. Uploading custom photos from your office helps create a sense of comfort for the prospects.

Create Social Media Profiles

While business primarily comes from Google, it helps to create social profiles for both signaling and visibility. Google respects entities with a robust omnichannel presence, which means your company on Facebook, YouTube, and other social channels is imperative. The goal is to produce content worth sharing on social media. For example, writing highly-entertaining blog posts that inform potential patients are sufficient content marketing opportunities. As people engage with your social content, Google acknowledges the signals and attributes them to your brand. 

Create NAP Directory Listings

For medical doctors, it is essential to get listed on as many qualified directories as possible. The idea of NAP consistency is overstated, but it helps to build your web presence for signaling purposes. It’s not as much about having the exact suite number written repeatedly as it is about showing Google that you are a real business. HealthGrades, WebMD, and ZocDocs are three of several reputable doctor directories to boost signaling. You can encourage patients to leave reviews on each of these platforms, along with Google and Facebook. Trust makes a big difference.

Can Dallas / Fort Worth SEO Help Generate Medical Leads?

Yes, DFW SEO helps generate medical leads for doctors in DFW. We have been building websites for more than a decade and have years of data to help launch your campaign. We make sure that doctors can acquire as many new patients as possible with our strategy. But our goals don’t end with merely creating visibility. We also produce websites that convert. Furthermore, we include exclusive reputation management software that helps medical doctors maximize their conversions and create sustainable growth.

Posted: | Updated: Nov 19, 2020 | Categories: Uncategorized

How to Rank for “Attorney in Dallas” on Google (2020 Update)

Rank for Attorney in Dallas Blog Cover

Being an attorney means that you have a lot of competition in your particular geographic area. If you are an attorney in Dallas, TX, for instance, there are likely quite a few different competitors that are all vying for the same client pool.

For this reason, it is important to be able to rank on
Google for your local area. When you can do this, it allows you to get in front
of your target audience for relevant keywords on a consistent basis, creating
more leads that eventually lead to the conversions that keep a business going
strong.

So, how can you rank for “attorney in Dallas” on Google and
keep your firm going strong in your geographic area? Here are a few helpful
tips.

Create a Google My Business Listing

One of the most essential resources out there for any kind of business is the Google My Business listing. Business listings are essential in all formats as they allow those leads to find out more about your business and see how it ranks when compared to others.

With Google My Business, it is essential to provide all the
relevant information pertaining to your business. All too often, businesses claim
their Google My Business listing and then fail to list all of their essential
information.

This can not only frustrate potential customers that are
trying to find out information about your business, but it also ranks poorly
with Google. Google and other search engines will punish those listings that have
incomplete information. Don’t fall into that trap.

Once you have set up your Google My Business listing, there
are a few things that you should add. Try adding a long, unique description
with proper formatting. Definitely add your local phone number and choose all
the relevant categories.

Photos are also a huge thing for Google My Business. It shoes
your business in a more realistic light and makes it feel more personable than
webpages with those stock photos that we have all seen before. If you want to
rank for “attorney in Dallas”, this is one of the most important places to
start.

Acquire Customer Reviews

There might not be a more essential aspect to both your business and ranking for search engines than acquiring positive reviews. Reviews are the quickest way to verify the reliability of a business as it has been used by others out there who want to give their opinion.

Having a page with a ton of positive reviews will do wonders
for your search engine ranking. Positive reviews are treated with the utmost
importance as engines like Google want to provide the best and most trustworthy
results possible.

It is also worth noting that having a couple of negative
reviews is not the end of the world. As a matter of fact, they can be quite
positive. Having negative reviews can give your business a sense of realism
that 100% positive reviews can’t.

Not only that, having negative reviews gives you a chance to
respond. If you can respond in a timely and professional manner, it shows that
you are willing to go above and beyond to create a positive experience for
those who may not have had one to start.

Ranking for “attorney in Dallas” won’t be possible without
having as many positive reviews as you possibly can.

Optimize for On-Page SEO

SEO is one of the most effective marketing strategies that there is. With a great location-targeted SEO strategy, you can have effective marketing at a fraction of the cost that others spend on their marketing budgets to achieve the same results.

There is a large weighting when it comes to on-page content
for local search listings. This is why it is so important that, wherever
possible, you get the most out of your content. There are a few important
things to cover like adding your city and region plus a relevant keyword within
your page title, page H1, page URL, landing page content, and within your ALT
image attributes.

If you can achieve these in an organic way, your local on-page
SEO will stand out in a positive way, garnering the results that you are
looking for when trying to bolster your local SEO rankings and ranking for “attorney
in Dallas.”

Produce High-Quality Content

One of the biggest factors for a strong SEO ranking is ensuring
that you have relevant, quality content throughout your website. This is where
having something like a blog can really come in handy for creating that kind of
content.

The best strategy to take here is to look into what users
are searching for within your given industry and then answer those with
relevant and comprehensive content. This is to make your website the authority
on the topic. When you do this, your website becomes appointment viewing and
gives those on the fence about using your service the incentive to make that
leap.

You don’t need to create daily content to have a strong
content presence in your local SEO. But the fact is that you need to create
relevant, interesting content that hits all of the on-page SEO factors. This
will help you to rank highly for your local keyword searches and give you the
leg up on the competition.

Ranking for “attorney in Dallas” can be difficult given the
competition in the field and the size of a city like Dallas. That means making certain
that your SEO game is as strong as it possibly can be so that you can be near
the top of the rankings in your relevant keywords.

Without a strong local SEO game, it will be difficult to
rank near the top of relevant keywords in your area. This means that your
marketing strategy will face an uphill battle and that you will have to
dedicate more time and resources to reaching your target audience.

Take the extra steps to enhance your local SEO game and you
will see substantial strides when developing leads and finding new clients.
Ranking for local SEO is the best thing that you can do for your business.

Posted: | Updated: May 14, 2020 | Categories: SEO

How to Fight Google’s Zero-Click Search Trend in 2020

Google Zero-Click Search Cover

The zero-click search trend is one that continues to grow. There is a litany of terms – things like currency conversions, word definitions, time zones, and how-to questions – where no one is clicking through.

This is because now more than ever, Google is implementing featured
snippets. These featured snippets allow users to type in a keyword and get
their answer in a short blurb at the top of the search. It makes for quicker,
more efficient searches that don’t require clicking through to find the answer.

It is also because many new SERP features like media elements and paid ads have taken over the top spots in those keyword searches. They make clicking on certain types of search results completely unnecessary for the end-user.

For SEO professionals out there, this can create a real issue. After all, the point of SEO is to get the user to click through to your website. But with featured snippets, what is an SEO expert to do to draw that click through to their site?

Here is a little bit of a breakdown on the zero-click search and how you can combat it.

What is a Zero Click
Search?

Though we touched on it a bit above, a zero-click search is one where the answer is displayed right at the top of that Google search result. Whereas old search algorithms from Google would produce the most relevant results, it now gives you the answer directly.

The intent of the user is completely satisfied without the user having to click on any actual search result links. The zero-click search is most common for voice and mobile searches because more users than ever are using these formats to find practical, short answers to their specific questions.

A zero-click search can include database-style searches that center around time, date, time zone, currency conversions, names and ages of products and people, and so on.  There are also dictionary searches looking for definitions or “what if” searches. And lastly are direction-style searches that center around queries with “near me” and the like.

A whopping 34.4 percent of all desktop searches are of the zero-click search variety. And on mobile, that number nearly doubles, jumping up to 62.5 percent for zero-click search results. To say that they have risen in prevalence would be putting it lightly.

How to Boost Click-Through’s

Because the zero-click search has dominated SERPs thanks to these zero-click features, SEO professionals, as well as content creators, need to make adaptations by using different tactics in order to get the click-through results that they desire.

The main goal of SEO is very much the same: to take up as
much of that prime page 1 real estate as possible in order to win the top
positions. Those top positions are where users go for nearly all of their
information and anything less than page 1 is a failure for SEO experts.

Factor in CTR

The vast array of SEO tools will offer a click-through-rate (CTR) metric. This shows search volumes with clicks against searches without click using what is known as clicks per search (CPS) metric. CPS is one of the core metrics that SEO experts will use to identify those target keywords that provide the highest traffic return on investment.

CPS should remain one of the most valuable metrics available
to SEO experts when they make the decision on which keywords to pursue. This
will also account for things like keyword difficulty, current rankings, and
search volume as well.

Optimizing for Featured Snippets

Those featured snippets are perhaps the most important real estate to conquer for SERPs in the world of zero-click searching. They are important to win because they will allow you to gain more organic traffic without having to create new content or backlinks.

Generally speaking, featured snippets are won by the pages
that are already ranking on page 1 of the Google search results for that
keyword. This means improving your previous ranking success is as important as
it ever was before.

Those featured snippets are actually more important than
ever because Google now displays those featured snippets for a massive 12
percent of all of their search queries. Getting into those snippets means a lot
of eyeballs.

The key to ranking for featured snippets is to identify the
high-potential opportunities available to you and then create a step-by-step
plan in order to update those relevant pages so that you can win them in the
featured snippet space.

In order to find those quality opportunities, there are
three steps to follow:

  • Pull a ranking report in order to find those relevant keywords
  • Filter those keywords that are currently ranking in the top 10 positions
  • Filter by those keywords that currently display those featured snippets

It is, of course, a good idea to double-check those findings
by typing them into Google and seeing what is generated. The first position is
the page that Google thinks is the most relevant to that keyword search. And
because of their importance in SEO, most rank tracking tools will track SERP
features.

The good thing to keep in mind is that featured snippets are
not quite as volatile as they might sometimes seem. If you follow optimization
strategies that are available, you can feature in those SERPs and hold that spot
for weeks or months at a time.

As user behavior changes, mobile browsing becomes more
prevalent over desktops, and voice searching becoming more mainstream, Google
will continue to adapt to whatever the new search reality is and SEO
professionals will have to adapt with it.

Implementing changes to rank for featured snippet content
can result in huge shifts in organic traffic for your website. To say that
those top spots on page 1 are important is putting it lightly; it could make or
break your business.

Implement the changes necessary to get your business into
those coveted spots and you will have a leg up on the competition.

Posted: | Updated: Feb 5, 2020 | Categories: SEO

How Medical SEO is Helping Doctors in Dallas & Fort Worth

Medical SEO Dallas Fort Worth

The beauty of the internet is that it can help businesses in any industry and market. The largest companies in the world and the smallest in your community can all generate the leads that they need to sustain their business and keep it growing. That’s where medical SEO comes in.

Doctors and other healthcare professionals can generate leads to bring in new patients for their Forth Worth practice, keeping it healthy and thriving. And the fact of the matter is that every business needs that kind of help unless they are the biggest on the globe. Fort Worth SEO is your best chance.

There is one thing that you might
be thinking: “just use SEO practices.” And while that isn’t very far off base,
there is more to it than that.

What is Medical SEO?

Medical SEO is meant to increase
your medical website’s search engine rankings. This makes you more visible on
search engines that generate billions of searches each day, allowing your
physicians and treatment centers to reach a larger audience.

Being able to reach a larger
audience means that you can grow the patient list for your practice. Bringing
in new patients each year is something that any practice has to do to stay alive.
Having the right medical SEO can make all the difference in the world.

Why Invest in Medical SEO?

Regardless of how you feel about
technology, there is little denying the impact that it has had on nearly every
facet of life. Marketing has felt a tremendous impact due to technology and
only continues to develop.

SEO is at the heart of this
technological movement. Being able to properly optimize your website for search
engines gives any business a fighting chance of showing up on the top page of
searches for relevant keywords in their location.

And with most people now having a
mobile device, being able to rank organically is more important than ever. The
times, they are a-changin’. Or so the song goes.

So, how can you make the most of
medical SEO to help your practice generate more leads for patients? Here are a
few helpful tips.

Your Website Has to Have it All

There are three aspects that any website needs to have these days: it has to be secure, it has to be fast, and it has to be mobile-friendly. If your website doesn’t meet those criteria, there is a good chance that it will be hindering you more than anything.

Having a fast website is maybe the most important thing. Users have little to no patience for slow-loading websites these days. If your web page does not load within three seconds, it is likely that the user will have moved on to another website. Get your website moving at lightning speeds and you’ll have met one of the most important criteria.

Security, especially in the medical
profession, is of the utmost importance as well. If a user feels like their
personal information could be compromised while using your website, they will
click away faster than you can blink.

And being mobile-friendly is becoming more important each day. That’s because more and more people are switching to mobile platforms to do their web surfing. If your website isn’t optimized for mobile, you are missing out on a massive portion of the audience that will likely not even give you the time of day.

Quality Content

It does not matter what industry
you are in, having quality content is no longer an option, it is a necessity.
If you don’t have quality content on your website, you are missing an important
aspect that separates the best of the bunch.

For the medical profession, having
a blog is a great idea. You can have informative content that answers all the
relevant questions that your audience may have. Because when you can provide
that informative content, your website becomes an authority and appointment
clicking.

Think about it: a potential patient
is on the fence about using your practice. They’ve seen everything that your
website says about your practice but they still aren’t certain. Then they come
to your blog.

They read an informative post after an informative post, showcasing your authority on all matters medical. This makes them feel confident that you can care for their needs, instilling a level of trust in your authority. Now you have brand awareness and a new patient.

You don’t need to have daily
content to accomplish this so long as you post on a semi-regular basis. You can
capture those patients that are on the fence and become an authority within the
industry. This can even lead to other businesses within the industry referring
back to you as that authority. That is a huge aspect of any successful website.

Google My Business

Online business listings are
becoming more and more essential for a lot of reasons. Having a Google My
Business page is perhaps one of the most important things that your business
should have if it hopes to rank highly in relevant search results.

One common mistake is that
businesses take out a GMB listing but don’t put in enough relevant information.
That incomplete information not only results in issues with their SEO ranking,
it also causes frustration among customers who want to find information out
about your business but can’t.

When opening a Google My Business
listing, it is imperative that you include all relevant information. This
includes the name of your business, the address, and the phone number (NAP) as
those are three of the most important pieces of information for any business.

Another great use of a Google My Business listing is posting pictures of your practice. Post real pictures of your staff and offices. This allows users to see your practice as it actually is, allowing them to feel like they know your practice on a personal level. Don’t forget to track your clicks to gauge performance.

Implement Video

One of the fastest-growing mediums on the web is video. Video allows a business to provide information in a new and interesting way. Best of all? Shooting informative videos is easier than ever before. It can even be done on a smartphone.

Being able to shoot quick, cheap,
high-quality videos is an asset to any business on the web and is growing daily
as a viable option for delivering content. Optimizing your content is fine and
well, but attention spans are shorter than ever. Getting people to read
anything, let alone posts on a website, can be a difficult endeavor.

Make the most of the video capabilities. Film posts related to specific health topics and even perform live Q&A sessions. This is a great way to drive interaction with your audience, drawing unique clicks to your website.

Video can also be incorporated
through platforms like Instagram and Facebook Live. Creating these live, streaming
posts creates a sense of appointment viewing. Your audience will feel compelled
to join because of a fear of missing out.

They have to click to see what it
is you are talking about and those clicks could be the one that converts
someone who is on the fence about your practice. Reaching your audience is fine
and well, but really reaching your target audience is essential if you want to
convert more of those leads.

Local and Medical SEO are Changing Everything

Local SEO, in particular, has changed the game. Before, everyone on the web was competing for the same digital real estate, fighting for relevance on a limited number of keywords. But local SEO has refined that approach.

Local SEO is the method of refining
those keywords down to a geographic location. And the vast majority of
businesses only serve a certain geographic location anyway. Why would your
Forth Worth area business want to compete for clicks from someone located in
New York? The short answer is that you wouldn’t.

Local SEO allows you to rank for keywords that are refined to your service area. So instead of competing with everyone on the web, you would only have to compete with other relevant businesses in the Forth Worth area.

That ability to refine down the
competition and reach your target audience more easily provides a game-changer
for small, localized businesses.  This is
the same case for Medical SEO: it allows practices in a given area to find
their target audience and reach them in a far easier manner.

If you want to keep your medical
practice growing, finding new patients that are the lifeblood of any medical
practice, then implementing medical SEO is a must. Technology has made
marketing in the digital world a necessity regardless of your industry; the
medical field is no different.

There are plenty of other things
that you can do to up your medical SEO game, but these tips will give you a
head start on appealing to your target audience in new and unique ways.
Patients in your area will be able to find your practice easier than ever
before and your bottom line will be thankful for all of those technological
progressions.

Posted: | Updated: Jan 13, 2020 | Categories: SEO

7 SEO Tips for Fort Worth Dentists

Fort Worth Dental SEO

Oral health is becoming more important to us all these days. As a matter of fact, a recent study conducted revealed that 95% of Americans believe that their oral health is extremely essential to their overall health.

This is one of the main reasons that charcoal powders and teeth whitening kits are so popular right now. But the fact of the matter is that no product can replace the dentist. And now that more people are looking to spend to get that “million-dollar smile”, they are looking for the right dentist for them.

The fact of the matter is that if you own a dental practice, one of the needs that constantly face your business is getting more patients and clients to use your practice. The best way to achieve this is by making certain that your website is fully optimized to the latest SEO standards.

This method is the best option for dental clinics because
90% of people will use a search engine to find a local business that is in
their area and 93% of online experiences start with a search engine like Google.
That means a massive number of potential clients out there that you might not
be reaching.

Being able to properly optimize your website is the key to getting more clients into your practice so that you can continue to grow your business and expand on your client list. But what SEO techniques should you be implementing?

1) Keyword Research

It does not matter if people are typing their queries or
saying them via voice search, keywords are the way that people find what they
want on search engines. That is why having a narrowed focus on the right
keywords can greatly benefit a dentistry practice.

Keyword research goes a long way towards finding the right
keywords for your business. Think about what a client might search if they were
looking for a dentist’s office. It would be things like “dentist”, “dentist +
location”, “dental surgeon + location”, “orthodontist”, and the like.

There are, of course, a ton of different variations that you
could implement. Use research tools to validate or eliminate the keywords you
select. Details that you can get from keywords that will tell you why to target
them are things like competition, search volume, paid difficulty, SEO
difficulty, and more.

Knowing what keywords to target and why is a great place to
start.

2) User Intent Optimization

In the early days of SEO, you could just spam keywords to
get a higher search ranking. Google has made changes since then and now you can
actually get in trouble for doing that.

For this reason, it is essential to understand the intent of
the user when they search. There are typically four types of user intent
keywords: navigational searches, informational searches, commercial searches,
and transactional searches.

Understanding the difference between each of these and how
they influence the intent behind a search can help you better understand why a
user is searching for the keywords related to your practice. Not only that, it
helps you to refocus your keywords so that they are more frequently triggered
by those potential clients implementing the search.

User intent is still a developing practice. The more we
learn about it, the better we can target the keywords that help our particular
business.

3) Website / URL Structure

Your website is the key to your business. It is more often
than not the first exposure that a potential client has to your business. What
they see in that first visit will dictate their opinion of your business going
forward.

That said, understanding what users want in a search is imperative to know. There are four main aspects to building a good website structure: making your website easier to navigate, improving speed, optimizing for mobile, and including internal links.

Speed and mobile are particularly important. Now, more than
ever, users are impatient. They simply will not tolerate a website that takes
more than a handful of seconds to load before moving on to the next choice. If
your website drags, it will drag those potential leads down with it.

Mobile, meanwhile, continues to grow. The number of users that perform their web-related activities on their phones has sky-rocketed. Simply put more and more users are beginning their searches on their smartphones and websites that are not properly equipped will lose out on potential leads.

These are just a few of the factors that contribute to your
overall SEO ranking but they are two of the most important practices in SEO
right now. If you don’t have a fast, mobile-friendly website, you need to
remedy that immediately.

4) Local SEO

One of the biggest changes to Google’s search algorithm is
that it has narrowed the scope of searches. Before, you would compete with
everyone else across the web for a particular keyword. This gave the advantage
to those websites with bigger budgets, making it next to impossible to get onto
the first page of search results.

But Google has changed the landscape by implementing local
search functions. This narrows those keywords down to a geographic location.
So, if you search for a dentist, you aren’t going to get every dentist ever,
you will get the ones that are within your designated geographic area.

This helps users to find more relevant results that are in their area and allows businesses to carve out a more important chunk of real estate in search results. If you aren’t optimizing for local results, you are doing your business a great disservice.

Start with a Google My Business page. This is akin to what a
phonebook listing used to be. It has all of your important information and can
greatly affect your SEO score for local searching. If you are missing essential
information, you can be hurting your website in the overall rankings.

5) Content Value

Perhaps now more than ever, websites need to focus on
quality content. This is because Google has placed more value than ever in that
quality content. They want to provide users with the most authoritative and
informative websites in their search results.

To achieve this, your website should absolutely have a blog.
Your blog can be the spot where you provide content on relevant industry
topics. Perhaps a user is looking for more information on root canals; your
blog can be that authoritative and informative destination that they choose to
get their information from.

Having an FAQ is a great idea as well. Here, you can answer
a lot of the relevant questions that your target audience may have. When you
make your website the destination for users seeking information, you become
appointment surfing.

6) Inbound Link Building

Backlinking is still as relevant to SEO score as it has ever been. The reason for this is that, if a website wants to link back to you, it means you are seen as being a relevant website to the topic at hand. Building credible and relevant links will only strengthen this.

This can be achieved a number of different ways.
Partnerships with relevant websites around the net can be a particularly good
way to do this. Sharing links can grow your authority within the industry and
help to strengthen each other’s SEO scores.

Another great way to achieve this is through guest blogging.
You can encourage guest bloggers to help you reach a new audience and also
increase your authority as an expert within the industry.

You can also achieve link sharing by answering in forums.
When people have questions, they want answers from the experts. And who better
than an expert on the industry to answer their questions?

When you establish your credibility and authority this way,
you can add backlinks to your website, thus strengthening your overall SEO
authority.

7) Measurement & Analytics

Implementing all of these measures is all fine and well, but if you aren’t keeping track of what is having the most impact and what needs work, then you are wasting your time. You have advanced statistics at your disposal and you should absolutely be using them.

Checking your visibility is an important statistic to
follow. This allows you to know how many of your keywords that your website is
ranking for. Even if you aren’t seeing traffic yet from search engines, you can
tweak your keywords to rank higher for more keywords.

Organic traffic is also important. This is the number of
visitors that are coming through your website through search engines. You can
accomplish this in Google Analytics by adding a segment. This will show you the
number of visitors that are coming to your website through those search
engines.

These are all important steps to implement so that your website is attracting new eyes. This can come from standard traditional searches as well as growing your organic search rankings. Whatever you implement, you need to make your website as strong as possible because it is the lifeblood of your business as a whole.

Optimize Locally in Fort Worth

SEO for dentists in Fort Worth can help grow your clinic. When you appear on the Local 3 Pack and organic results, you are going to get more clicks. Local optimization like Fort Worth SEO is more logical than national optimization because it can get you seen by consumers within your proximity.

Posted: | Updated: Dec 18, 2019 | Categories: SEO

How To Check SEO Stats With Google Analytics & Other Tools

Check SEO Stats Blog Banner

If you have a website of any kind in 2019, there is a good chance that you have heard something about the analytics aspect of having a web presence. But the key is knowing just what kind of things you can find out through these analytics.

Even more important than obtaining the information through
analytics is knowing just what can be done with that information. After all,
having the information is all fine and well but if you do not know what to do
with it, none of that really matters, does it?

That is why most web services now offer built-in analytics tools for each owner to use. Things like Google Analytics and Yoast SEO provide real-time statistics that will show you detailed information about your website that you can use to improve the way it runs.

But what exactly is available through these statistics packages?
Here is a bit of an overview.

Understanding your analytics packages can mean all the difference in the world.
Understanding your analytics packages can mean all the difference in the world.

Overviews

This is where you can view the basics: things like page
views, unique users that clicked on your website, how long each user’s session
time was, and so on. This is a brief overview of how well your website is doing
on the whole, though it isn’t granular enough to give you much else.

This aspect of your analytics package is great for a 30,000-foot
view of how your website is doing, but if you want to implement any kind of corrective
action, you need to dig deeper into the numbers and overall performance of your
website using other tools.

Overall SEO analysis

Easily accessible through the dashboard of most analytics packages is an overall SEO “health” check. What this means is that it shows you any potential errors that you have with your SEO as well as recommendations on how to accurately correct these issues.

Even the most knowledgeable of us make errors when using SEO and these built-in correction tools help to keep things as tight as they possibly can be. They will even offer specific analyses like pointing out what pages might have a low word count and the kind of impact that it will have on your SEO.

Having this general checker at your disposal is great if you
are more familiar with the inner workings of SEO and only need a gentle push in
the right direction to get those critical errors corrected. Making these corrections
will go a long way towards the overall health of your website and making it a
more viable search option.

Specific Stats

One of the great things about these analytics tools is that
they will offer you comprehensive statistics regarding not only the overall
traffic of your page but things like backlinks, your click-through rate, individual
page traffic numbers, and a whole slew of other stats that can really be
helpful if you know how to use them.

The easiest way to do this, if you are not particularly SEO
inclined, is to take a look at where your website is strongest and where it is
weakest. In the areas that you are strongest, this is easy as you can just keep
going forward with the same strategy and perhaps even put a further emphasis on
it.

For instance, if your social media is great at driving traffic
to your home page, this is something that you will want to keep implementing.
Or perhaps your website has a page where you house all of your offers and
discounts and that does particularly well; you wouldn’t want to change these
things and you might want to make a little bigger of an emphasis on these to
help make up for the weaker aspects of your page.

These analytics tools are also great for helping you find a
weakness in your website and giving you the tools needed to improve them. This
goes back to the overall SEO analysis that will offer tips on areas where you
are weakest – low word count, too few internal links, etc. – and offering you
suggestions on how to best correct them.

Having these tools at your disposal gives you a more detailed look at just what is working and what is not for your website and how to best institute corrective action. Simple traffic numbers are great, but they don’t tell you much about the story. With these detailed breakdowns, you get a much better picture of what works and why.

SEO Statistics
SEO Statistics Can Reveal Valuable Insights About Your Fort Worth Business

Audit Reports

This ties in somewhat with the first portion of this piece, but there are SEO Audit Reports available through some of these analytics packages that will not only show you where there are issues but include step-by-step instructions on how to best fix those issues.

Depending on the service you use, this can also include
video tutorials on how to best correct these issues. This allows you to get
really granular in your analysis and corrections, helping your website to run
as refined as possible.

In some sense, this can be a bit of overkill but the way to
grow and build your business’ online presence is to make your website run as
smoothly as possible and to make it as easily identifiable to search engines as
possible.

And that’s the key, isn’t it? Your website could be the most
informative and helpful that there is on the internet but if no one can find
it, it’s not good for much. That is the whole point of SEO: to make your
website as optimized as it can be so that search engines can more accurately
find it when associated keywords and locations are implemented.

Your analytics packages are there for a reason and they can be extremely powerful tools in making your website more optimized for search engines, generating more traffic, and driving users towards sales. At the end of the day, your website is both the first impression that you make to new consumers as well as the vehicle that most consumers will use to both learn more about your business as well as purchase services and products.

Get Started With The Top SEO Agency in Fort Worth

Posted: | Updated: Nov 25, 2019 | Categories: SEO

The 5 Social Media Platforms All Fort Worth Businesses Need

Fort Worth Social Media Blog Cover

If you are a business in the Forth Worth area, regardless of the industry that you are in, you know that it is tough for your company to stand out from the rest of the pack. That is why Fort Worth SEO and digital marketing is so essential to the health of your business in any given area.

It should also go without saying that social media has impacted the way that we do business online. While your website is certainly an imperative place to refer customers to, having an adequate online presence via social media is often the difference between a successful business and one that is in trouble.

The key is
to know which social media platforms that your business should be using and
why. It can be easy to get lost in the social media game, but when you know
which platforms your business should be on and how to make the best use of
them, it can make all the difference in the world.

Social Media Facebook

Facebook

While
Facebook has caught some flack in recent months (and rightfully so) for the way
they have handled personal information of their users, there is one undeniable
truth: they are still a giant in the social media game. They have hundreds of
millions of users that log into their platform each day, meaning the potential audience
for any business is absolutely massive.

Because of
its sheer size, Facebook has a way that your business can establish itself
thanks to the ability to create a business page. This allows you to not only
attempt to increase awareness about your brand, but it gives you the ability to
display your contact information, interact with current and potential clients,
and even get those ever valuable reviews that have become the lifeblood of SEO.

Facebook is an infinitely valuable tool that your business should be making daily use of. If you are utilizing it correctly, Facebook can become a tool that makes a noticeable difference in the number of leads that you build and, eventually, turn those leads into sales.

Twitter

While
Twitter is more known for being able to post your thoughts to a potential
audience of likeminded individuals, it is becoming a tool that more and more
businesses are utilizing to both reach and interact with their audience.

The true key
to Twitter is that it can help generate that all-important traffic to your
website. Your business can do this by creating relevant content and tweeting
out the link to your audience. They then click that link and go to your website
where they see that relevant content.

Not only
that, it is a great avenue for developing new and unique traffic to your
website. You can do this by offering specials or coupons, with the link leading
back to your website. Customers who may have not been aware of your business
previously may see a link to a deal on your website and take the leap.

Lastly,
Twitter allows for direct interaction with your audience. If they have issues
with your business, you have the issue to take it up with them directly. Being
able to respond to any client or customer concerns can set you apart from
others in the area.

Instagram

Instagram is one of the fastest-growing forms of social media that there is today. It might seem like a pretty simple venture: you share pictures to your account and users can repost them or like them. Doesn’t exactly seem earth-shattering, does it?

But there is
far more to it than you would think. You can establish the credibility of your
company by posting pictures of your work or the services that your business
provides. This way, prospective customers can see just what your business is
all about, developing that all-important trust with your company by simply
posting those pictures.

Additionally,
you can now link to your own website through pictures that you post, meaning
that you can drive additional traffic to your website through this avenue as
well. Being able to have that kind of interaction with your audience while
being able to display your talents to them is a huge tool that not enough
businesses are making use of.

Pinterest

While this might seem like a bit of a niche social media avenue to use, the fact of the matter is that Pinterest has 291 million active users each month. They are predominantly women – 81% or so – so it helps if your business is both creative and appeals to females more than anything else.

Even if it
doesn’t appeal to a female-only audience, being active on Pinterest is still a
good idea for your business. Depending on what your business does and the service
it provides, you can share articles or pictures that can generate successful
searches that can benefit your business as a whole.

This takes a
bit more creativity to pull off, but being able to appeal to that massive
audience can do wonders for the growth of your business.

Social Media Snapchat

Snapchat

This is a
bit similar to Instagram in that it is primarily about sharing videos and
pictures with your audience; some users do this via their Snapchat Story which
can be a collection of videos and pictures. Generally speaking, a Snpachat that
is sent directly to another user can only be viewed once, but if it is on a
story, it is visible for up to 24 hours after it is published.

Snapchat is
a great feature to use if your business targets a younger demographic. With
over 350 million active users each month (and 203 million daily users active),
this is a great avenue to make your business relevant to the younger
demographic that is also more likely to share your content with their peers.

Snapchat
might seem like a more difficult platform to properly use, but if you can make
the right use of it, you can appeal to a whole different demographic and use an
avenue that many businesses are not properly utilizing in today’s social media
climate.

Posted: | Updated: Nov 22, 2019 | Categories: Social Media