Author Archives: Dallas / Fort Worth SEO

Instagram Branding Opportunity for DFW Companies

If you have been in business long enough you have seen the profound change in the way customers consume media. 20-30 years ago it was through print and TV advertisements. Today it is primarily through online channels, namely social media. The job of the modern business is to reach their target audience at the destination they prefer.

Many small business in DFW use Facebook for their social media marketing. A few more use Twitter, LinkedIn, and YouTube. All of these are valuable marketing assets in their own right, but Dallas companies could be missing out on a golden marketing platform; Instagram. The graphic below shows the discrepancy in marketers who use Facebook vs those who use Instagram.

Instagram Brand Opportunity

Why Instagram Branding Matters

Instagram is trending upwards, and because of its lack of marketing usage in comparison to Facebook, there is a current window of opportunity to spread your brand awareness quickly. This window won’t stay open forever but long enough for you to take advantage if you start today. Instagram enhances branding in the following ways:

  • Filtering: Instagram allows you to put multiple filters on uploaded photos
  • Simplicity: IG is easier to scroll through and navigate than Facebook
  • Stories: IG allows you to share realtime stories of what is going on for your daily business
  • Visual Engagement: IG is a completely visual medium, unlike Facebook

When an opportunity like this comes along, those who most quickly take advantage of it reap the greatest rewards. Instagram is a growing entity. Facebook, in contrast, has become over-saturated. With so many users sharing text based statuses and annoying memes and polls, users have begun to look elsewhere for a more aesthetically pleasing experience. Instagram accomplishes that and more.

Instagram Marketing for DFW Businesses

As marketers ourselves, it is our duty to find unique ways to market your services. Social media is certainly among the most innovative ways do that with its combination of reach and engagement. Of course, like with anything else, it’s only worth doing if it’s done right.

If you run a business anywhere in the Dallas / Fort Worth Metroplex, DFW SEO can help you take advantage of this branding opportunity. We will launch your Instagram account and cease the market inefficiency that currently exists in regards to marketing. The goal is to generate as many leads as possible, and at DFW SEO, that is our specialty. To speak with a social media marketing expert, give us a call at 800.231.4871.

Drupal vs WordPress

Drupal vs WordPress

Each CMS Has Unique Traits That Suit Your Company

If you are unfamiliar with a content management system, it is a web software application that assists the creation and editing of content on websites. The two major players in the CMS industry are WordPress and Drupal. There is quite a bit of dissent about which CMS is in fact the best, but the following information will help you decide for yourself on Drupal vs WordPress.

Convenience

I think for most website managers, ease of use is the most important factor. Since content is constantly being created and modified, the rate and efficiency at which it can be done is quite probably the ultimate factor in deciding between the two platforms.

Advantage: WordPress

WordPress is unarguably the easiest CMS to use. Web managers can create, edit, alter, amend, and perform any other synonym you can think of to their content. And it’s all extremely simple. The dashboard of WP makes much of the content editing process self-explanatory, and the amount of tutorials online are almost endless.

Customization

One quality that separates websites is customization. With that in mind, which CMS allows for the most options to customize content and other features? The best way to create custom content is through plugins and themes. While both CMS’s offer variations of these, there is one clear winner.

Advantage: WordPress

The plugin library for WordPress seems unlimited. The amount of web developers working daily to provide amazing plugins to use with your website is astonishing. While Drupal does have its own ways to enhance your website, it does not have the level of community involvement that WP offers to its users. Much like is said about “apps” on smartphones, WordPress has a plugin for almost anything these days.

Price

The great part about both Drupal and WordPress is that they are both free. While they have in-software purchases that you can make, the actual software is free to install on your website. As far as hiring someone to create either a WP or Drupal website, WP will probably be less expensive, only because there is a higher supply. With that said, the price difference isn’t anything to get excited about since they are both technically free.

Advantage: Draw

Like we stated, they are free. There is no reason to indicate one free CMS being better than the other in regards to price. As far as premium plugins are concerned, Drupal’s are quite a bit more expensive, and as mentioned earlier, there is less of them. WP has many plugins available, and the price range ranges from very high to quite low. You should always research plugins before buying them. Some of them have major bug issues or are glorified scams. Be careful and read reviews.

Security

Nobody wants their website hacked. So which CMS provides better protection against site breaching? While WP plugins are seen as an advantage in regards to convenience, customization, and price, one downside is their security vulnerability. Drupal plugins are believed to be much harder to breach than WP.

Advantage: Drupal

Since there are less plugins, less hackers have developed ways to infiltrate them. To Drupal’s credit, most of their plugins are extremely well designed and provide the security that conservative web managers are hoping for. In fact, Drupal’s security is so highly regarded, that many Government institutions are documented to use it.

Overall

So which is better overall? The term “better” is really too simple for smart business investors. You should look at the strengths and weaknesses of each CMS and decide which suits your company the best. At DFW SEO, our personal choice is WordPress but we understand that Drupal offers its own set of great qualities.

Simplifying the SEO Process

The Dallas SEO Process

Confusing Terminology, Manipulative Practices, and Empty Promises, Will Never Beat Proven and Consistent Techniques

When local business in the Dallas / Fort Worth Metroplex type Dallas SEO, or Fort Worth SEO into Google Search, they are exposed to a wide array of information sources, services, and other helpful tutorials. While all of this information can be valuable, the phrase “paralysis by analysis” can hold true in this instance. There is such thing as over-optimization, and thinking too much about subsidiary SEO ideas, when you should be putting your resources into proven foundational search optimization tactics. Google has made it abundantly clear that it can’t and won’t be tricked. Everything they do from this point forward will make it less advantageous to try to manipulate search results and more advantageous to follow consistent protocol that takes effort and attention to detail. At Dallas / Fort Worth SEO, we believe in these foundational SEO principles.

Content Quality

Our first and foremost focus is content quality. Regardless of which business you are in, content will be the difference between a sales conversion and another missed opportunity. Marketing is ultimately about communication, and the content that best communicates their services, and its advantages to the consumer, will win the sales conversion. Quality content should be:

  • Conversational: Automated writing doesn’t work because people can tell it’s (at least partially) a robot, they would rather feel like they are hearing from a real person
  • Deliberate: Your content should have a defined objective, in most cases this will be to best communicate your services to prospective customers
  • Formatted: The consumption of content is not strictly about the words themselves, but also how they are presented — consider using bullet points, bold lettering, and italic lettering
  • Optimized: Keyword stuffing is a horrible practice, but that doesn’t mean you shouldn’t strategically and ethically place keywords that assist the user in finding their need

URL Structure

Everything from your domain name to your URL hierarchy should be planned BEFORE your website is launched. No SEO tactic on the planet will mean a thing without a pre-planned URL structure. You should have an idea about your parent and child pages. For example Services would be a parent page and then Business Consulting would be a child page underneath that. In general, URL’s should be:

  • Branded: Make sure your domain URL is branded with your company name or abbreviation
  • Concise: Keep them as short as possible for crawlability reasons
  • Robot.txt: Make sure your robot.txt file notifies Google about which pages to not follow
  • Structured: Ensure your URL has structure and makes cognitive sense to the user

Website Design

Before content, SEO, PPC, or any other aspect of internet marketing, you need a foundation. That foundation is your website. Unfortunately today, many companies rely on quick-design websites that don’t require professional web designers. What these services don’t mention is that it will hurt your SEO in the long-term and depreciate the value of your website as a business asset. Instead, DFW businesses should look for web design that is:

  • Affordable: Yes we want quality, but we still must be practical, negotiate a fair price that will create ROI
  • Customized: Stock websites destroy your SEO potential and damage your brand, choose a custom design
  • Mobile Friendly: Any website that will succeed in 2018 and beyond must prioritize its mobile display
  • WordPress: Most SEO-friendly websites use WP CMS which is open source and fully customizable

The Dallas SEO Advantage

For business owners in Dallas, DFW SEO is the perfect match for you. We handle all aspects of your internet marketing so you can focus on what you do best, running your business. We look forward to speaking directly with you to discuss all of your marketing needs. Like we’ve stated, we simplify the SEO process so that you know exactly what you are working towards and how it can be sustained over a long period of time. To speak with a Dallas SEO expert today, call DFW SEO at 800.231.4871.

The SEO Impact of Web Design

Web Designers Implement SEOSearch Engine Optimization (SEO) is bigger than keywords. While just a decade ago, most SEO research focused on keyword volume and implementation, Google has evolved to become much more sophisticated with their ranking criteria. Web design, in particular, is a vital part of any optimization strategy. While design has always been important, for a multitude of reasons, the ascendance of mobile internet usage has made it more critical than ever before. Business owners in Dallas / Fort Worth should take the following steps to design a site worthy of Google page one rankings:

Content Management System

Most web developers today design their website with a Content Management System (CMS). Some of the options include Drupal, Joomla, and WordPress. In the case of DFW SEO, we use WordPress for all our clients websites. The design flexibility and open source nature, allows our designers to have full control of how each website is displayed. In addition to flexibility, WordPress CMS offers the following SEO benefits:

  • Crawlability: WP design and content management make it simple for Google bots to crawl a site
  • Clean Code: WP sites are designed with clean code providing great appeal to search engines
  • Ease of Use: Key optimization practices like meta, title, and header tag placement are all extremely simple to implement via WordPress
  • Internal Blogging: Through WP CMS, each website contains an internal blog which facilitates fresh information circulation as well as indexing

WordPress is not the only CMS on the market, but it is the most effective for optimization. It is for that reason that our designers use it for every client website. Search optimization benefits aside, WP is impressive from a visual and UX standpoint as well. There is really no downside to using this CMS which is why you should invest in your WordPress website today. Call 800.231.4871 for website design in D/FW.

HTML Coding

What users see when they visit a website is a presentation of HTML code. This code that is implemented behind the scenes has a true impact on site optimization and search engine ranking position. One factor is the cleanliness of code. Avoiding intrusive code blocks such as Flash and unnecessary JavaScript, can set a solid foundation for the website. From there, you will want to implement HTML elements, including:

  • Header Tags: The H1, H2, or H3, which signifies the beginning of a new section within content
  • Meta Description: A description of the page’s contents, which should fit within 160 characters
  • Title Tags: The name of each page, an element search engines take very much into account
  • Structured Data: Marked up data to more effectively market certain service categories to Google

To properly code a website from scratch, professional web design is the only effective option. Though many website factories exist, like Weebly, Squarespace, and Wix, none of them offer the full level of control that a from-scratch design provides. Think of SEO as a long-term business asset. As a company, you want that asset to be owned and controlled by your company, and not a 3rd party website.

Responsive Design

Google has gone on record to say that it recommends responsive design. This design method allows websites to display seamlessly across multiple device types including mobile, tablet, and desktop. With so many variations of design and brand between all 3 major device categories, making a site present well on all of them is key to market reach. Some of the ways in which RD contributes to SEO include:

  • Flexibility: Shared URLs can be more easily shared on social media and text message when the corresponding website will display optimally across devices
  • Google Algorithm: Presenting well across devices decreases bounce rates and more effectively satisfies Google’s ranking algorithm
  • Presentation: From an aesthetic standpoint, simple navigation and legible text are important on every device
  • User Experience: This is the main one and since a variety of users will use different and unique devices, catering to all of them is the only way to create the best experience

The online market has changed significantly, even in the last 5 years. If your website has yet to modernize by adapting to the current marketing landscape, the time is now. Mobile users are now more likely to visit your web page than desktop users. With all this in mind, DFW SEO works with business across the Metroplex to most efficiently market their services via web design and SEO. Call 800.231.4871 for website design in D/FW.

Elements of a Strong Blog Post

Assorted Office Writing ToolsA blog post as an informal way to reach a wider audience, while encouraging Google to re-crawl your website for new content. But just because the delivery is informal, does not mean the optimization should be any less complete. Often times, websites with internal blogs will fail to properly optimize their posts in the way they do their pages. This prevents posts from reaching their full SEO potential, and by consequence, does the same for your overall website. Every blog post made on a website, should present the following:

Call To Action

As a small business in DFW, you may have been very deliberate in embedding calls to action within your web page content. But the same should be true for your posts. The informality of a blog does not extend to its purpose of customer acquisition. While the call to action doesn’t have to be blatant, it should encourage the reader to take further steps in the conversion process. Blogs can serve as an additional checkpoint in your conversion funnel, and therefore contribute to CRO.

Images / Videos

Images and / or videos are important on all web pages, but perhaps even more so on blog posts. To engage readers, visual representation of your overall point is a must. Nobody is going to stick around to read a blog post, unless they are immediately engaged. Though a title can help accomplish that, there is nothing like a well placed image or video. Remember to optimize your visual content as well. Name your image file with lowercase letters and dashes. For example: dfw-small-business-office.jpg would be a proper file name. You should also input ALT text on your image as it contributes to search optimization.

Keyword Placement

Keyword research doesn’t just apply to main web pages, but blog posts as well. Businesses can be more creative with keywords for posts. Don’t try to rank for huge volume keywords on a blog, as you likely already have a webpage that is optimized for that word. Instead, go for lower volume, lower competition words that might be a diamond in the rough. This is your chance to take some calculated risks and swing for the fences with keywords.

Link Building

Everybody knows that link building is a primary consideration for SEO. But blog posts, in particular, present an opportunity to link out to authority sites, that may not be appropriate for more formal web pages. Link relevance is still key. Never deceive a reader with an irrelevant link. Still, you might be able to expand your link directory by associating your post with a government website or top industry website. This is a great change to get creative with your links.

Proofread Content

Informal does not mean unedited. Every post should be proofread as if it were a main page on your website. Readers notice typos and associate unprofessionalism with content that displays them. Proofreading can also help locate broken links, accidental keyword stuffing, or even non-optimized images. Make sure you double check each and every aspect of your post before your publish it. After all, the goal is for this content to go viral after sharing it via social media. Call 800.231.4871 to discuss the elements of a strong blog post and inquire about our blogging services.

How Content and SEO Work Together

Meeting To Discuss Content and SEO

While Search Optimization Was Once Known Mostly For Keywords, Google Now Prioritizes Websites With Well-Written Content

About a decade ago, search engine optimization was thought of differently then it is today. Back then, SEO was synonymous with keyword research. Keywords were considered the ultimate tool for traffic generation. As Google developed its algorithm over the years, they began to shift their focus from keyword placement, to content quality. This decision was made for two reasons:

Manipulation Protection

The concept of search engines is self explanatory. However, the early evolution of Google, and how internet marketers were using it to rank higher on results, was beginning to move further and further away from the original concept. Search engines became more about manipulation, than relevant information, and Google had to put a stop to that with their 2011 Panda algorithm update.

User Experience

Aside from Google’s quest to deter search engine manipulation, they also wanted to enhance user experience. After all, search engines exist for the user. With that in mind, Google began to prioritize websites with better content, not only because it’s a more ethical way of determining search results, but because it caters to the user’s experience, who is ultimately, the person who will decide to keep using, or stop using, a particular search engine.

Modern SEO and Its Relationship With Content

Fast forward to 2017, and SEO is no longer simply about keywords. While keyword research is still a valuable activity, it no longer holds the importance it once did. Replacing it’s premier importance, is content quality. If SEO was synonymous with keywords in 2007, it is synonymous with content in 2017. Consider some of the ways content and SEO work together:

  • Engagement: SEO in 2017 is about engagement, and content marketing, when done properly, can capture and keep the attention of internet users
  • Information: Valuable content is informative, and Google prioritizes valuable content
  • Relevance: Spam-like writing, irrelevant to the keyword for which it ranks, will not only receive a Google penalty, but it will damage overall reputation
  • Uniqueness: Scraping content from old websites or information sources does not provide users with fresh new content — Google understands the downside to this, and prioritizes sites that present unique content

If your marketing strategy is still holding on to obsolete concepts, it is time to switch marketing companies. Stop focusing all of your attention on keywords, and start investing in well-written, informative web content. Not only will you more effectively market your services to visitors of your website but your will generate more of them because of Google’s preference for quality content. Call 800.231.4871 to discuss SEO, content, and how to combine the two for the ultimate internet marketing strategy.

Optimizing AdWords Accounts

Computer & Reports to Determine AdWords Optimization

AdWords Account Segmentation Doesn’t Always Work For D/FW Businesses

Dallas / Fort Worth business owners who invest in PPC campaigns should be cognizant of their Google AdWords optimization. Specifically, their account structure. While segmentation is a valuable tool within PPC campaigns, it may not be on the macro level of account management. In fact, often times, a global AdWords account is a better tool than various segmented accounts. Here’s why:

  • Data Aggregation: It’s much easier to analyze data in the aggregate, than attempting to compare it with non-equivalent data
  • Macro Insights: Instead of everything being so segmented, making decisions on a macro level can actually make your job a lot easier
  • Location Aggregation: You might think having separate accounts based on location is a good idea, but AdWords provides geo-targeting capability so you don’t require multiple campaigns
  • Sample Size: For AdWords automation to reach its full potential, it needs a large data sample, and overly segmented campaigns remove that from the equation

This might seem like a radical concept to some advertisers, and it very well may be. But before you dismiss it, you should consider the advantages of macro analysis and how it provides insights that overly segmented accounts cannot. Perhaps, condensing your accounts is a good place to start, and seeing the results for yourself will inspire you to go even further.

In What Cases is AdWords Account Segmentation Required?

The above concept applies primarily to businesses that over-segment their accounts. They segment them by extremely narrow parameters like, “tablet users” or “dallas county customers”. There are, of course, cases in which segmentation makes sense. See some of the below examples to get an idea:

  • Businesses With Multiple Franchises: While over-segmenting by location is often problematic, a case in which a large business owns multiple franchise extensions, calls for account segmentation
  • Companies With Multiple Brands: Brands under one umbrella still need seperate accounts to avoid overlapping data
  • Firms With Multiple Clients: Clearly, managing entirely different companies requires separate accounts

As you can see, the best route for account optimization depends on your business circumstance. Local businesses that operate under one brand name should generally stick to less segmentation and more automation. In contrast, firms with various clients must continue to segment their AdWords accounts to generate an untainted measurement of individual performance. If you have questions about Google AdWords optimization, give us a call at 800.231.4871. We are AdWords PPC experts in Dallas, TX, and Fort Worth, TX.

Producing Social Media Content in 2017

Social Media Content

Facebook Algorithms Make Valuable Social Media Content Appear To More Users

Facebook and Twitter have come along way from when they first launched. What were originally designed as social media networks, have become some of the hottest marketing real estate on the internet. So how exactly can you get seen on social media in 2017? Consider these factors:

  • Local Content: Local means two things in this case, location specific in terms of geography, as well as local in the context of servers — in other words uploading a video directly to Facebook will get you more impressions than sharing a YouTube link of your video on Facebook
  • Valuable Content: Facebook in particular is going the route of Google, where they are prioritizing quality content over clickbait and misleading headlines — after all, this criteria is proven to enhance user experience

By following these two main components, you can increase your impressions on both Facebook and Twitter. Additionally, posting valuable content will increase your conversion rate optimization, as users are more likely to engage with quality content.

Producing Local Content

Do you have photos and videos of your business that you’d like to share on social media? Instead of sharing links from YouTube and Instagram, try uploading videos directly to Facebook and pictures directly to Twitter. Both platforms now have image and video compatibility and can host them on their own server. In addition to uploading directly on the network, consider these enhancement techniques:

  • Hashtags: Twitter and Facebook both support #hashtags as a way for users to follow a specific subject — so tag your images and videos with relevant hashtags that will match them to interested users
  • Resolution: For both images and videos, having a high quality resolution is more likely to yield views and engagements
  • Timeliness: Much of social media success depends on time windows — it is better to post content that is relevant to users at the time it is posted, whether that’s a time of day, time of year, or a unique variable

Local can also mean geographic location. As a business in Dallas / Fort Worth, you want to use local hashtags, and produce content that intrigues local users. After all, social media works together with online directories and review websites to create a brand image and perception for your business.

Producing Valuable Content

So anybody can throw a bunch of hashtags under their image or video. But if the content itself is not valuable, you will only upset the algorithm. Why? Facebook and Twitter will notice that when people find your content, they were either mislead into viewing it, or disappointed after viewing it. In either case, your content will be penalized. Some ideas for producing high quality content include:

  • Informative: Does your content inform interested users about a service you provide, or an event you are hosting or attending?
  • Professional: Does your content look amateur, or like a professional designed or wrote it?
  • Unique: Is your content something that users are bombarded with online, or do you offer a new perspective or idea?

These are just some things to be mindful of when thinking about social media content. The best way to satisfy the algorithms is to post high quality content that will engage users and give them reason to stick around. If you require social media management, DFW SEO is here to help. We offer social media marketing for businesses in Dallas / Fort Worth. Call 800.231.4871 for more information.

Choosing The Right Dallas SEO Company

Dallas SEO Company Working In OfficeWhen deciding on which SEO company to hire, you should first determine what your marketing needs are. Create a list of your most important marketing qualities. Check out the list below to generate some ideas:

  • Audience: Who do I wish to market to, and what are their characteristics?
  • Brand: Ask yourself; what does my company represent? And what do I want it to represent?
  • Scope: On what scale do I wish to market on? A niche audience, or a generalized mass audience?
  • Size: How large is your business, how many employees, offices, brand extensions, etc.?

Answering these questions can give you a better idea of the SEO services you will require. It is important to be realistic when formulating your scope, as you can only reach the amount of customers that your resources will currently allow. With that said, the right SEO expert can help you extend your market reach.

Qualities Of a Dallas SEO Expert

Now that you’ve determined your own marketing goals, you must find an SEO company that is up to the task. But how can you differentiate one, from the other? What makes one SEO analyst an expert, and the other a novice? Below you will find some of the qualities to look for in a true SEO expert:

  • Affordable: Let’s not kid ourselves, with marketing investments, cost is always a factor, and SEO companies should be priced reasonably if they plan to provide an ROI
  • Experienced: The whiz kid fresh out of college can be high reward, but even higher risk, it is better to rely on someone with professional SEO experience
  • Flexible: SEO experts must be willing to adjust to evolving trends and other unforeseen factors
  • Goal Oriented: Every SEO expert should have a clear and defined objective for your marketing campaign, and should consult with you to formulate it
  • Proven: Just like a good SEO campaign has measurable results, so should a successful SEO company, and be willing to provide evidence of previous success

A Dallas SEO company that checks all 5 of these boxes is one worthy of investment. If they have anything less than 3 of these qualities, they become an immediate red flag. Another consideration to be mindful of is transparency. Will you be locked into a long-term commitment, or perhaps piled with hidden fees? These are all things to consider before making a decision.

Dallas / Fort Worth SEO

If you are looking for an SEO marketing company that meets each of the above criteria, look no further than Dallas / Fort Worth SEO. We are the #1 Dallas SEO company, and provide affordable internet marketing services to companies throughout the DFW metroplex. Call 800.231.4871 for a free SEO consultation.

Local Internet Marketing: Managing Multiple Locations

Managing Multiple Locations DFW Online Marketing

Managing multiple DFW locations shouldn’t be a nightmare for business owners

If you are a business owner in Dallas / Fort Worth you should check out our Local SEO Checklist for Small Businesses. This guide covers everything you will need for optimizing your local business throughout every internet channel. But what about businesses with multiple locations? Perhaps you have an office in Dallas, and an office in Fort Worth. In cases such as these, an extension of fundamental local SEO will be required. For Dallas SEO and Fort Worth SEO call 800.231.4871. Consider these factors to effectively manage multiple business locations within your online marketing strategy:

Location Specific PPC Campaigns

So you have two offices but one company. Each office falls under the umbrella of a singular business model, brand, etc. but the only difference is location. When using Google AdWords, Bing Ads, or other PPC campaigns, the solution is as simple as constructing multiple campaigns. In cases like this you should:

A. Create separate campaigns for each location

B. Keep data separate, and adjust each campaign exclusively

C. Use location specific keywords in each campaign

This is a simple way for business owners to manage PPC campaigns from multiple locations. By being specific with your audience targeting, you can maximize the potential of each business location, without giving up any branding leverage that accompanies business growth. To learn more about managing multiple Ads from the same AdWords account, check out this Google Support Page.

Social Media Branding

PPC is a simple fix because it allows for multiple campaigns under one business account. With social media, managing multiple locations is more complex. The goal with social media branding is to keep your advertising consistent, and have a clear message that resonates with customers. This leaves Dallas business owners with a couple choices:

Multiple Social Accounts

Create two Facebook accounts, two Twitter accounts, etc. and simply ensure that the messages are clear throughout. Still, the downside of this method is that it can create confusion among customers, and therefore be a detractor to your brand. There is also the fear of duplicate content being indexed by Google, a circumstance in which your accounts would essentially be competing against each other.

Single Social Account

So if multiple accounts hurts branding, singular accounts would help it, right? Yes, but there is also a downside to this technique as well. How will you communicate location specific content, posts, shares, etc. from one account, if both locations are to be represented? This is a fair question, and does not currently have an easy answer. The most obvious solution is to simply specify the referenced location in each of your social media posts. It’s not a perfect option, but perhaps the best one available.

Website Content

So multiple PPC campaigns — Yes!, and multiple social media accounts — No!, so what about website content and domain names? Online marketers should most likely have one domain, with locations separated by service pages. At Dallas / Fort Worth SEO, we design custom websites that can expand service areas across multiple locations. This provides the following advantages:

  • Brand Awareness: Maintain your brand while extending it to multiple service areas
  • Market Reach: Market services to multiple locations, under one online identity
  • SEO: Have each location optimized for their exclusive areas, as well as contributing to your company’s overall SEO

Managing multiple locations can be a headache for business owners. But it doesn’t have to be. If you do business in the DFW area, perhaps in multiple locations throughout the metroplex, consider investing in SEO services from a trusted local company. Our experience working with small business owners, as well as our knowledge of Google algorithms makes us a great fit for your online marketing needs. Call 800.231.4871 to learn more about managing multiple locations for online marketing.