Author Archives: Dallas / Fort Worth SEO

Elements of a Strong Blog Post

Assorted Office Writing ToolsA blog post as an informal way to reach a wider audience, while encouraging Google to re-crawl your website for new content. But just because the delivery is informal, does not mean the optimization should be any less complete. Often times, websites with internal blogs will fail to properly optimize their posts in the way they do their pages. This prevents posts from reaching their full SEO potential, and by consequence, does the same for your overall website. Every blog post made on a website, should present the following:

Call To Action

As a small business in DFW, you may have been very deliberate in embedding calls to action within your web page content. But the same should be true for your posts. The informality of a blog does not extend to its purpose of customer acquisition. While the call to action doesn’t have to be blatant, it should encourage the reader to take further steps in the conversion process. Blogs can serve as an additional checkpoint in your conversion funnel, and therefore contribute to CRO.

Images / Videos

Images and / or videos are important on all web pages, but perhaps even more so on blog posts. To engage readers, visual representation of your overall point is a must. Nobody is going to stick around to read a blog post, unless they are immediately engaged. Though a title can help accomplish that, there is nothing like a well placed image or video. Remember to optimize your visual content as well. Name your image file with lowercase letters and dashes. For example: dfw-small-business-office.jpg would be a proper file name. You should also input ALT text on your image as it contributes to search optimization.

Keyword Placement

Keyword research doesn’t just apply to main web pages, but blog posts as well. Businesses can be more creative with keywords for posts. Don’t try to rank for huge volume keywords on a blog, as you likely already have a webpage that is optimized for that word. Instead, go for lower volume, lower competition words that might be a diamond in the rough. This is your chance to take some calculated risks and swing for the fences with keywords.

Link Building

Everybody knows that link building is a primary consideration for SEO. But blog posts, in particular, present an opportunity to link out to authority sites, that may not be appropriate for more formal web pages. Link relevance is still key. Never deceive a reader with an irrelevant link. Still, you might be able to expand your link directory by associating your post with a government website or top industry website. This is a great change to get creative with your links.

Proofread Content

Informal does not mean unedited. Every post should be proofread as if it were a main page on your website. Readers notice typos and associate unprofessionalism with content that displays them. Proofreading can also help locate broken links, accidental keyword stuffing, or even non-optimized images. Make sure you double check each and every aspect of your post before your publish it. After all, the goal is for this content to go viral after sharing it via social media. Call 800.231.4871 to discuss the elements of a strong blog post and inquire about our blogging services.

How Content and SEO Work Together

Meeting To Discuss Content and SEO

While Search Optimization Was Once Known Mostly For Keywords, Google Now Prioritizes Websites With Well-Written Content

About a decade ago, search engine optimization was thought of differently then it is today. Back then, SEO was synonymous with keyword research. Keywords were considered the ultimate tool for traffic generation. As Google developed its algorithm over the years, they began to shift their focus from keyword placement, to content quality. This decision was made for two reasons:

Manipulation Protection

The concept of search engines is self explanatory. However, the early evolution of Google, and how internet marketers were using it to rank higher on results, was beginning to move further and further away from the original concept. Search engines became more about manipulation, than relevant information, and Google had to put a stop to that with their 2011 Panda algorithm update.

User Experience

Aside from Google’s quest to deter search engine manipulation, they also wanted to enhance user experience. After all, search engines exist for the user. With that in mind, Google began to prioritize websites with better content, not only because it’s a more ethical way of determining search results, but because it caters to the user’s experience, who is ultimately, the person who will decide to keep using, or stop using, a particular search engine.

Modern SEO and Its Relationship With Content

Fast forward to 2017, and SEO is no longer simply about keywords. While keyword research is still a valuable activity, it no longer holds the importance it once did. Replacing it’s premier importance, is content quality. If SEO was synonymous with keywords in 2007, it is synonymous with content in 2017. Consider some of the ways content and SEO work together:

  • Engagement: SEO in 2017 is about engagement, and content marketing, when done properly, can capture and keep the attention of internet users
  • Information: Valuable content is informative, and Google prioritizes valuable content
  • Relevance: Spam-like writing, irrelevant to the keyword for which it ranks, will not only receive a Google penalty, but it will damage overall reputation
  • Uniqueness: Scraping content from old websites or information sources does not provide users with fresh new content — Google understands the downside to this, and prioritizes sites that present unique content

If your marketing strategy is still holding on to obsolete concepts, it is time to switch marketing companies. Stop focusing all of your attention on keywords, and start investing in well-written, informative web content. Not only will you more effectively market your services to visitors of your website but your will generate more of them because of Google’s preference for quality content. Call 800.231.4871 to discuss SEO, content, and how to combine the two for the ultimate internet marketing strategy.

Optimizing AdWords Accounts

Computer & Reports to Determine AdWords Optimization

AdWords Account Segmentation Doesn’t Always Work For D/FW Businesses

Dallas / Fort Worth business owners who invest in PPC campaigns should be cognizant of their Google AdWords optimization. Specifically, their account structure. While segmentation is a valuable tool within PPC campaigns, it may not be on the macro level of account management. In fact, often times, a global AdWords account is a better tool than various segmented accounts. Here’s why:

  • Data Aggregation: It’s much easier to analyze data in the aggregate, than attempting to compare it with non-equivalent data
  • Macro Insights: Instead of everything being so segmented, making decisions on a macro level can actually make your job a lot easier
  • Location Aggregation: You might think having separate accounts based on location is a good idea, but AdWords provides geo-targeting capability so you don’t require multiple campaigns
  • Sample Size: For AdWords automation to reach its full potential, it needs a large data sample, and overly segmented campaigns remove that from the equation

This might seem like a radical concept to some advertisers, and it very well may be. But before you dismiss it, you should consider the advantages of macro analysis and how it provides insights that overly segmented accounts cannot. Perhaps, condensing your accounts is a good place to start, and seeing the results for yourself will inspire you to go even further.

In What Cases is AdWords Account Segmentation Required?

The above concept applies primarily to businesses that over-segment their accounts. They segment them by extremely narrow parameters like, “tablet users” or “dallas county customers”. There are, of course, cases in which segmentation makes sense. See some of the below examples to get an idea:

  • Businesses With Multiple Franchises: While over-segmenting by location is often problematic, a case in which a large business owns multiple franchise extensions, calls for account segmentation
  • Companies With Multiple Brands: Brands under one umbrella still need seperate accounts to avoid overlapping data
  • Firms With Multiple Clients: Clearly, managing entirely different companies requires separate accounts

As you can see, the best route for account optimization depends on your business circumstance. Local businesses that operate under one brand name should generally stick to less segmentation and more automation. In contrast, firms with various clients must continue to segment their AdWords accounts to generate an untainted measurement of individual performance. If you have questions about Google AdWords optimization, give us a call at 800.231.4871. We are AdWords PPC experts in Dallas, TX, and Fort Worth, TX.

Producing Social Media Content in 2017

Social Media Content

Facebook Algorithms Make Valuable Social Media Content Appear To More Users

Facebook and Twitter have come along way from when they first launched. What were originally designed as social media networks, have become some of the hottest marketing real estate on the internet. So how exactly can you get seen on social media in 2017? Consider these factors:

  • Local Content: Local means two things in this case, location specific in terms of geography, as well as local in the context of servers — in other words uploading a video directly to Facebook will get you more impressions than sharing a YouTube link of your video on Facebook
  • Valuable Content: Facebook in particular is going the route of Google, where they are prioritizing quality content over clickbait and misleading headlines — after all, this criteria is proven to enhance user experience

By following these two main components, you can increase your impressions on both Facebook and Twitter. Additionally, posting valuable content will increase your conversion rate optimization, as users are more likely to engage with quality content.

Producing Local Content

Do you have photos and videos of your business that you’d like to share on social media? Instead of sharing links from YouTube and Instagram, try uploading videos directly to Facebook and pictures directly to Twitter. Both platforms now have image and video compatibility and can host them on their own server. In addition to uploading directly on the network, consider these enhancement techniques:

  • Hashtags: Twitter and Facebook both support #hashtags as a way for users to follow a specific subject — so tag your images and videos with relevant hashtags that will match them to interested users
  • Resolution: For both images and videos, having a high quality resolution is more likely to yield views and engagements
  • Timeliness: Much of social media success depends on time windows — it is better to post content that is relevant to users at the time it is posted, whether that’s a time of day, time of year, or a unique variable

Local can also mean geographic location. As a business in Dallas / Fort Worth, you want to use local hashtags, and produce content that intrigues local users. After all, social media works together with online directories and review websites to create a brand image and perception for your business.

Producing Valuable Content

So anybody can throw a bunch of hashtags under their image or video. But if the content itself is not valuable, you will only upset the algorithm. Why? Facebook and Twitter will notice that when people find your content, they were either mislead into viewing it, or disappointed after viewing it. In either case, your content will be penalized. Some ideas for producing high quality content include:

  • Informative: Does your content inform interested users about a service you provide, or an event you are hosting or attending?
  • Professional: Does your content look amateur, or like a professional designed or wrote it?
  • Unique: Is your content something that users are bombarded with online, or do you offer a new perspective or idea?

These are just some things to be mindful of when thinking about social media content. The best way to satisfy the algorithms is to post high quality content that will engage users and give them reason to stick around. If you require social media management, DFW SEO is here to help. We offer social media marketing for businesses in Dallas / Fort Worth. Call 800.231.4871 for more information.

Choosing The Right Dallas SEO Company

Dallas SEO Company Working In OfficeWhen deciding on which SEO company to hire, you should first determine what your marketing needs are. Create a list of your most important marketing qualities. Check out the list below to generate some ideas:

  • Audience: Who do I wish to market to, and what are their characteristics?
  • Brand: Ask yourself; what does my company represent? And what do I want it to represent?
  • Scope: On what scale do I wish to market on? A niche audience, or a generalized mass audience?
  • Size: How large is your business, how many employees, offices, brand extensions, etc.?

Answering these questions can give you a better idea of the SEO services you will require. It is important to be realistic when formulating your scope, as you can only reach the amount of customers that your resources will currently allow. With that said, the right SEO expert can help you extend your market reach.

Qualities Of a Dallas SEO Expert

Now that you’ve determined your own marketing goals, you must find an SEO company that is up to the task. But how can you differentiate one, from the other? What makes one SEO analyst an expert, and the other a novice? Below you will find some of the qualities to look for in a true SEO expert:

  • Affordable: Let’s not kid ourselves, with marketing investments, cost is always a factor, and SEO companies should be priced reasonably if they plan to provide an ROI
  • Experienced: The whiz kid fresh out of college can be high reward, but even higher risk, it is better to rely on someone with professional SEO experience
  • Flexible: SEO experts must be willing to adjust to evolving trends and other unforeseen factors
  • Goal Oriented: Every SEO expert should have a clear and defined objective for your marketing campaign, and should consult with you to formulate it
  • Proven: Just like a good SEO campaign has measurable results, so should a successful SEO company, and be willing to provide evidence of previous success

A Dallas SEO company that checks all 5 of these boxes is one worthy of investment. If they have anything less than 3 of these qualities, they become an immediate red flag. Another consideration to be mindful of is transparency. Will you be locked into a long-term commitment, or perhaps piled with hidden fees? These are all things to consider before making a decision.

Dallas / Fort Worth SEO

If you are looking for an SEO marketing company that meets each of the above criteria, look no further than Dallas / Fort Worth SEO. We are the #1 Dallas SEO company, and provide affordable internet marketing services to companies throughout the DFW metroplex. Call 800.231.4871 for a free SEO consultation.

Local Internet Marketing: Managing Multiple Locations

Managing Multiple Locations DFW Online Marketing

Managing multiple DFW locations shouldn’t be a nightmare for business owners

If you are a business owner in Dallas / Fort Worth you should check out our Local SEO Checklist for Small Businesses. This guide covers everything you will need for optimizing your local business throughout every internet channel. But what about businesses with multiple locations? Perhaps you have an office in Dallas, and an office in Fort Worth. In cases such as these, an extension of fundamental local SEO will be required. For Dallas SEO and Fort Worth SEO call 800.231.4871. Consider these factors to effectively manage multiple business locations within your online marketing strategy:

Location Specific PPC Campaigns

So you have two offices but one company. Each office falls under the umbrella of a singular business model, brand, etc. but the only difference is location. When using Google AdWords, Bing Ads, or other PPC campaigns, the solution is as simple as constructing multiple campaigns. In cases like this you should:

A. Create separate campaigns for each location

B. Keep data separate, and adjust each campaign exclusively

C. Use location specific keywords in each campaign

This is a simple way for business owners to manage PPC campaigns from multiple locations. By being specific with your audience targeting, you can maximize the potential of each business location, without giving up any branding leverage that accompanies business growth. To learn more about managing multiple Ads from the same AdWords account, check out this Google Support Page.

Social Media Branding

PPC is a simple fix because it allows for multiple campaigns under one business account. With social media, managing multiple locations is more complex. The goal with social media branding is to keep your advertising consistent, and have a clear message that resonates with customers. This leaves Dallas business owners with a couple choices:

Multiple Social Accounts

Create two Facebook accounts, two Twitter accounts, etc. and simply ensure that the messages are clear throughout. Still, the downside of this method is that it can create confusion among customers, and therefore be a detractor to your brand. There is also the fear of duplicate content being indexed by Google, a circumstance in which your accounts would essentially be competing against each other.

Single Social Account

So if multiple accounts hurts branding, singular accounts would help it, right? Yes, but there is also a downside to this technique as well. How will you communicate location specific content, posts, shares, etc. from one account, if both locations are to be represented? This is a fair question, and does not currently have an easy answer. The most obvious solution is to simply specify the referenced location in each of your social media posts. It’s not a perfect option, but perhaps the best one available.

Website Content

So multiple PPC campaigns — Yes!, and multiple social media accounts — No!, so what about website content and domain names? Online marketers should most likely have one domain, with locations separated by service pages. At Dallas / Fort Worth SEO, we design custom websites that can expand service areas across multiple locations. This provides the following advantages:

  • Brand Awareness: Maintain your brand while extending it to multiple service areas
  • Market Reach: Market services to multiple locations, under one online identity
  • SEO: Have each location optimized for their exclusive areas, as well as contributing to your company’s overall SEO

Managing multiple locations can be a headache for business owners. But it doesn’t have to be. If you do business in the DFW area, perhaps in multiple locations throughout the metroplex, consider investing in SEO services from a trusted local company. Our experience working with small business owners, as well as our knowledge of Google algorithms makes us a great fit for your online marketing needs. Call 800.231.4871 to learn more about managing multiple locations for online marketing.

Dallas SEO Company: WordPress 101

What is WordPress?

SEO WordPress Design

WordPress is the consensus choice for Dallas / Fort Worth business owners looking to build a new website for SEO and customer lead generation

WordPress is a content management system through which companies, or individuals, can build a highly functional and user friendly website. If you have any experience with blogs or websites, you have probably heard WordPress mentioned in passing, or perhaps you have more hands on experience with the powerful platform. Call 800.231.4871 to discuss SEO WordPress design and our customized websites for local businesses in DFW. Some of the main components to WordPress include:

  • Accessibility: WordPress is an optimal foundation for responsive web design, which will allow your website to maintain flawless presentation on both desktop and mobile devices
  • Content: Adding new content on WordPress is extremely intuitive and easily accessible, allowing website managers to keep fresh material circulating on the web
  • Design: WordPress offers flexibility through design, allowing D/FW businesses to construct a website that best represents their company
  • Security: WordPress has the capacity to protect against malicious web spam, viruses, malware, and spyware

While other content management systems exist, like Drupal, Joomla, and SilverStripe, WordPress is the consensus choice for small business owners who want to develop their online presence. The ease in which content can be added, edited, and managed, makes WordPress a popular option for website managers of all experience levels.

WordPress.com vs WordPress.org

People sometimes confuse WordPress.com with WordPress.org. The content management system that we refer to in this post, is WordPress.org. In contrast, WordPress.com is a blogging platform, created exclusively to provide individuals and companies with an easily accessible blogging platform. Your main website should not be designed on WordPress.com, as you won’t have full control over hosting, or search optimization. Here are the differences between the two:

WordPress.Org
– Content Management System
– Controlled Hosting, Through Host Websites Like GoDaddy, HostGator, etc.
– Customized Design, Themes, and More Overall Flexibility

WordPress.com
– Blogging Platform
– Free Hosting, But Not Controlled
– Default Domain That Includes WordPress.com

While WordPress.com is considered a blogging platform, that does not preclude users of WordPress.org from including a blog on their website. In fact, internal blogs on WordPress.org powered sites can actually have a very positive effect on SEO. Overall, WordPress.org provides the most flexibility, customization, and overall potential for Dallas, TX businesses.

SEO Services Dallas

SEO Company DallasDFW SEO offers the full range of internet marketing services to local businesses just like yours. Our experience working with small companies gives us a significant advantage over bigger, and more expensive, marketing firms. We pride ourselves in customer satisfaction, and work on behalf of each client, to pursue the best possible marketing results. If you are interested in Dallas SEO services, give us a call at [nw_data field=phone] and speak with one of our marketing experts.

Local SEO Checklist for Small Businesses

Local SEO Checklist

Local SEO is not as complicated as some marketing companies make it seem

How can Dallas / Fort Worth businesses increase online visibility? The answer lies in the concept of local search engine optimization (SEO). Too many marketing companies overcomplicate the process of local search optimization. By following our SEO Checklist for Small Businesses, you can earn your company a highly coveted spot on local search engine results pages (SERPs). Call 800.231.4871 for SEO services in D/FW.

Step 1: Website Design

Local optimization requires a strong foundation. The first place local businesses should start, is website design. To truly optimize your company for Google search, an original design with professional coding is recommended. Consequently, free website factories like Wix, Weebly, and SquareSpace should be avoided. These websites provide templates that look presentable to the untrained eye, but offer no sustainable SEO benefit. You should instead look for the following qualities of website design:

  • Content Management System: A CMS like WordPress, Drupal, and Joomla to add page content
  • Graphic/Layout Design: A mapped out layout, including logo placement, menu placement, and graphical elements
  • Page/URL Structure: A hierarchical page and URL structure, pre-developed and agreed upon
  • Navigation: Easy navigation on mobile devices, as well as desktop
  • Speed Efficiency: Clean code and compressed graphics, that ensure efficient speed on both mobile and desktop

The web designer of your choice should check each of these boxes before being hired to design your site. Remember, design will set the foundation for local SEO, and everything that follows it. Each of these elements allows Google to more easily crawl and index on page content, and effectively market your local business to relevant users. Call 800.231.4871 for SEO web design in DFW.

Step 2: On Page SEO

After hiring a designer for your custom website, the next step is to fill your pages with valuable content. Google’s content guidelines give businesses a general idea about what type of content they should be adding. In addition to quality content, your web pages should have the following SEO qualities:

  • Call to Action: Click call functionality allows for phone number links within text, directed straight to your company line
  • Internal Blogging: WordPress offers internal blogging, which keeps fresh content circulating on your website
  • Keyword Placement: Optimize titles, headers, content, and meta descriptions with strategic placement of primary and secondary keywords
  • Link Building: Link internally to enhance user experience, and link externally to authority websites that can build your reputation
  • Meta Description: Optimize meta descriptions with calls to action and keyword placement

On page SEO will attract organic traffic from locals in your community. If you have a wide ranging service area, and wish to optimize individual pages for each region, call DFW SEO at 800.231.4871. Organic search will be the lifeblood of your internet marketing campaign, and generate most of your online leads. Without it, traffic will be scarce, and your local company won’t expand its online presence.

Step 3: NAP Citation Sources

Your website is done, and your content is written. The next step for local businesses is to extend visibility through NAP citation sources. Name, address, and phone number, or NAP, references business contact information that is available throughout the internet. Online directories like Yelp, HomeAdvisor, Angie’s List, and Better Business Bureau (BBB), serve as a modern day versions of Yellow Pages. Your online citations should represent the following:

  • Accurate: Name, address, phone number, and website links, should all be error-free
  • Authoritative: Build citation sources with authoritative sites like BBB, to enhance reputation
  • Consistent: Make sure NAP information is exactly the same on each listing directory
  • Informative: Fill out “description” and “about us” sections on online directories

Manual citation building takes time and resources. In contrast, automated citation building services like those from Yext and Moz, are quicker, but less effective ways to build your local brand. When you outsource your online listings, you lose control of the citations; which are important company assets. Instead, you should target listing aggregators like Infogroup, Localeze, and Acxiom, which feed business information to online directories. Ensuring accurate information at the source, ensures that distributed contact info is valid.

Step 4: Social Media

Next, businesses should focus on social media platforms. Every company should have a Facebook and Twitter profile. Facebook offers “business pages” for local companies to expand their brand recognition. Twitter however, does not have specific pages for businesses, but does offer profile verification. Other social media networks to consider are LinkedIn, Google Plus, and Instagram. Depending on your area of expertise, these may or may not be necessary. In each case, social media profiles serve the following purposes:

  • Branding: Spread your logo, mission statement, and content style throughout social media networks
  • Customer Interaction: Tend to customer questions, concerns, and complaints via social media platforms
  • Promotion: Run contests, giveaways, and discount promotions through social media websites
  • Social Sharing: Share blog content, or informal industry musings , via social media networks

Regular social media activity will pay off for local business owners. Not only do you build a following within social networks, but Google can begin to index your social media content on SERPs. Diversifying your content distribution sources, allows you to own more “real estate” on search results. In addition, social media is constantly evolving, so your company must evolve with it.

Step 5: Reviews and Reputation Management

Reviews and reputation management is the fifth and final step in DFW SEO’s Local SEO Checklist for Small Businesses. While the first four steps will establish your company as a local factor, bad reviews and a poor reputation can eliminate the good work you’ve done to get to this point. Reviews on online citations like Yelp and Google My Business can significantly impact your local reputation. For this reason, local businesses should take the following approach to reviews:

  • Accumulation: Generate reviews by asking in person, or placing direct review links in your email signature, and website footer area
  • Diversification: Accumulate reviews on multiple websites, and pay extra attention to niche sites for your specific industry
  • Optimization: Reference “Step 3” to ensure accuracy on your directory listings, so that interested companies can easily review your services
  • Response: Respond to negative reviews in a calm and professional manner, and attempt to resolve the dispute, amicably
  • Sustainability: Maintain a consistent flow of reviews in order to sustain your reputation

Negative reviews are unavoidable, in any business industry. It is important to establish a number of good reviews, so that a few negative ones will not make a serious impact. Responding to bad reviews actually presents a marketing opportunity to local companies. By responding in a calm and professional manner, you are projecting a “customer first” attitude, which is likely to end up helping your company more than hurting it.

Dallas / Fort Worth SEO Services

Local business owners who wish to follow this checklist, but don’t possess the time or resources to fully invest in it, should consider calling on DFW SEO for assistance. We help local businesses, just like yours, create and sustain an online presence, that will serve as a valuable company asset, both now, and into the future. Call 800.231.4871 for local SEO services in D/FW.

Adaptive vs Responsive Design

As mobile devices continue to dominate local search numbers, Dallas, TX businesses are scrambling to optimize their websites for the necessary platforms. DFW SEO offers responsive web design, along with internet marketing services. If you are a business owner in the Dallas / Fort Worth area, you can call us today at 800.231.4871. There are two primary options when optimizing a website for mobile devices:

Adaptive Design

Mobile Phone and Tablet

Responsive design offers flexibility for websites

Web designers who implement adaptive design, essentially create separate landscapes for each device. These landscapes are stored on reserve and are only accessed when an irregular device is recognized. For example, the desktop design would be the default display, but when the website is accessed via tablet, one of the reserve designs would be activated. Some of the disadvantages of this design method include:

  • Less Range: Even with a team of web designers, creating a layout for every single device is probably unrealistic, making some devices suffer from a decrease in user experience
  • Slower Speed: By storing a bunch of separate layouts, your website is forced to load additional data
  • Time Consuming: Creating all these layouts takes time, and even then, you haven’t been able to create all of them

These sites can take a while to load because they are forced to load an assortment of possible layouts, most of which must stay on reserve while contributing nothing to the current site display. With the variety of devices available on the electronics market, someone is bound to access your website and see a display unfit for their screen size.

Responsive Design

In contrast to adaptive design, responsive design only stores a single layout to display on all devices. The difference is that it relies on CSS code to respond based on the device in which it is accessed on. Responsive design reacts to any device and will display the appropriate screen, regardless of the platform. Some of the benefits of responsive design include:

  • Flexibility: The display will adjust to every device type, including; mobile, tablet, and desktop
  • Google Recommended: Google recommends responsive design to web designers
  • Navigation: Responsive sites are easy to navigate across different device platforms

This method of design can be difficult to implement, even for experienced web designers. Still, the flexibility it offers, along with the maintenance of site speed optimization, makes responsive design the best option for D/FW websites.

Web Design Services in Dallas / Fort Worth

DFW SEO will optimize your website and local business for search engine rankings. We implement responsive design into all our client websites, making each of them accessible across all kinds of devices. To further discuss adaptive vs responsive design and the implications of each, give us a call at 800.231.4871

SEO 101: Write for the Consumer; Leave Clues For Google

Seo writers should focus on the consumers

SEO Writers: Consumers Care About Content! Write For The Consumer!

SEO writing is an essential part of any website’s success in organic search results. How can you expect to get to the top of Google’s search engine results when you don’t know how to cater to the algorithms that power it? The short answer is, you can’t. For the best results, businesses hire SEO writers, or SEO companies to lead the way. However, we at Dallas Fort Worth SEO, along with other professionals in the industry, are urging SEO writers everywhere to stop making a particularly critical mistake.

SEO Writers: We Read Your Content!

Many website owners often skip out on SEO services because they believe their content doesn’t matter, nobody reads it, and that traffic from their external advertising will drive business. As SEO professionals, we know that isn’t true. However, some SEO writers seem to believe the same, or at least a portion of it.

At some point, SEO writers begin to think Google is the only one reading the content they write. However, studies show that a majority of website visitors are very interested in content. That means consumers WANT to read your content, but they WON’T if you only wrote it to appeal to Google’s algorithms. If you want to drive success, you need to please your consumers, because Google looks at that too!

SEO is a form of marketing

Who are you selling to? Google? Or the consumer?

Writing For Your Audience

well-written SEO Content gets read

Consumers want to read well-written content!

As SEO writers, we need to appeal to Google. Simple fact. However, we are meant to be writing to our consumers. Google has said for years that writing just to please the algorithms isn’t enough. Good content is what your business needs. Good content involves writing to please your main audience, the consumer, but leaving important key elements that help Google rank your site where you want it to.

It is easy to get into the rut of believing that consumers won’t read your content, but it is important to remember that consumers love to read well-written content. So continue your SEO writing with Google’s algorithms in mind, but keep the consumer in the forefront of your goals.

REMEMBER: If you appeal to your consumers, and leave SEO clues for Google to trace, your content will succeed.

For professional SEO writers who can improve your visibility by implementing organic SEO techniques, putting your consumers first, and overall website optimization, call DFW SEO at 800.231.4871. We are passionate about SEO, and we always get results. Ask about our current summer specials!