ACT Home Energy Specialists | DFW SEO Case Study


ACT Home Energy Specialists signed on with Dallas Fort Worth SEO in May 2019, when their organic website traffic was limited to about two monthly visits.

Roughly two years later, the same website’s organic traffic hit 475 monthly visits, a stunning achievement in a relatively short timeframe.

This 23,650% increase is a testament to the efficacy of local SEO services with DataPins when properly implemented.


ACT Traffic Increase Statistic

Key Results:

  • 23,650% traffic increase
  • 50+ #1 Google Organic Rankings
  • 50+ Top 3 Google Maps Rankings

Case Study Cover for ACT Home Energy

Custom Website Design

For Dallas Fort Worth SEO, a custom website design is the foundation of client success. SEO relies on sound website design and Google-friendly site architecture to encourage crawling, indexing, and ranking.

In addition to the front-end design that incorporates branding, color schemes, logos, and navigation menus, the codebase and structure of the website are equally vital to SEO success.


You can take a look at ACT Home Energy Specialists’s website home page below:


ACT Custom Website Design

Google Organic Rankings

The emergence of Google AI Overviews has made some question the value of traditional organic rankings. However, AI Overviews is trained on top organic rankings, meaning these positions remain fundamental to SEO success in Fort Worth, Texas.


ACT Energy Audit Organic Ranking on Google

In addition, users still trust organic rankings more than Google Search Ads and Google AI Overviews, increasing the conversion rates of these clicks.


ACT Home Energy Specialists ranks organically for the following keywords:


Attic Ventilation Fort Worth
Attic Vent Fans Fort Worth
Roof Ventilation Fort Worth
Proper Attic Ventilation Fort Worth
Blower Door Testing Fort Worth
Home Air Leak Test Fort Worth
Energy Efficiency Testing Fort Worth
House Airtightness Test Fort Worth
Duct Leak Testing Fort Worth
HVAC Leak Detection Fort Worth
Air Duct Leak Test Fort Worth
Ductwork Inspection Fort Worth
HVAC Duct Replacement Fort Worth
Ductwork Replacement Fort Worth
Air Duct Installation Fort Worth
New HVAC Ducts Fort Worth
HVAC Duct Sealing Fort Worth
Air Duct Sealing Fort Worth
Ductwork Sealing Fort Worth
Leaky Duct Repair Fort Worth
Whole House Air Sealing Fort Worth
Home Air Sealing Fort Worth
Energy Sealing Fort Worth
House Insulation Sealing Fort Worth
Home Performance Testing Fort Worth
Energy Audit Fort Worth
Home Energy Assessment Fort Worth
Whole Home Efficiency Test Fort Worth
Radiant Barrier Fort Worth
Attic Radiant Barrier Fort Worth
Radiant Heat Barrier Fort Worth
Reflective Insulation Fort Worth
Benefits of a Radiant Barrier in Fort Worth
Why Use a Radiant Barrier in Fort Worth
Radiant Barrier Energy Savings Fort Worth
Is a Radiant Barrier Worth It?
How Does a Radiant Barrier Work?
Radiant Barrier Explanation Fort Worth
Radiant Barrier Science Fort Worth
How Radiant Barriers Reduce Heat
How is a Radiant Barrier Installed?
Radiant Barrier Installation Fort Worth
Best Way to Install a Radiant Barrier
DIY Radiant Barrier Install
Roll-on Foil Barrier Fort Worth
Liquid Foil Radiant Barrier Fort Worth
Spray-on Radiant Barrier Fort Worth
Foil Insulation Fort Worth
What is a Radiant Barrier?
Radiant Barrier Definition
Radiant Barrier vs Insulation Fort Worth
Radiant Heat Blocking Technology Fort Worth
Residential Energy Testing Fort Worth
Home Energy Efficiency Testing Fort Worth
Energy Performance Testing Fort Worth
Residential HVAC Energy Audit Fort Worth

Featured Snippets

Featured snippets are the prized position for Google organic rankings as the search engine results highlight this result and display it prominently on the top of the SERP.

Through DFW SEO’s services and software, ACT Home Energy Specialists earned this featured snippet:


ACT Featured Snippet Result on Google

Google Maps Rankings

Google Maps rankings are even more valuable than traditional organic results because they are accompanied by verified customer reviews associated with your Google Business Profile.

ACT Home Energy Specialists did their part by securing 150+ Google Reviews, increasing conversations for users who find their business on Google Maps.


ACT Google Maps Ranking

ACT Home Energy Specialists ranks on Google Maps for many of the same keywords, including:


  • Blower Door Testing Fort Worth
  • Energy Efficiency Testing Fort Worth
  • House Airtightness Test Fort Worth
  • Energy Sealing Fort Worth
  • House Insulation Sealing Fort Worth
  • Residential Energy Testing Fort Worth
  • Home Energy Efficiency Testing Fort Worth
  • Energy Performance Testing Fort Worth
  • Residential HVAC Energy Audit Fort Worth

Knowledge Panel

When a knowledge panel appears on the SERP for a specific keyword, it is the best-case scenario for Google Maps rankings.

Most SERPs feature a Google Maps 3-Pack that shows three businesses that meet the user’s search intent criteria.

However, when Google displays a knowledge panel in this scenario, they sing out a specific business as the preeminent solution to the users’ needs.


ACT Knowledge Panel Appearing on Google SERP

Google Map 3-Pack

Ranking in the 3-pack is still valuable SERP real estate, though not quite as dominant as a knowledge panel appearance.

ACT Home Energy Specialists has also secured dozens of Google Map 3-Pack rankings in Fort Worth.


ACT Google Map 3-Pack Ranking

DataPins

They say there is no “secret sauce” to successful SEO, and while that is partially true, those skeptics haven’t used DataPins.

Each Dallas Fort Wroth SEO client receives the DataPins app as part of their services, and ACT Home Energy Specialists has taken full advantage.

By dropping 500+ pins – which are concluded SEO signals based on real jobs, they’ve boosted their digital brand, resulting in the rankings you’ve seen above.


ACT Check-ins (AKA Pins) on Website

DataPins works best with a full-service SEO campaign, including custom website design, SEO structure, and high-quality content.

This combination has worked wonders for ACT Home Energy Specialists.


Projecting Future SEO Success

ACT Home Energy Specialists has already surpassed the most ambitious SEO projections from when they first started, as evidenced by their insane 23,650% traffic increase.

That said, the DFW SEO campaign strategy is sustainable and ever-expanding, meaning this website will continue to gain more organic rankings through the consistent use of DataPins.


Because DataPins sends fresh SEO signals to Google, the site never goes dormant, and new services, equipment, parts, and locations are introduced to Google and its users.

This exciting growth opportunity has set ACT Home Energy Specialists up for SEO domination heading into 2026 and 2027.