Google My Business (GMB) is the most critical citation listing for your local business. As a result, every Fort Worth-area business owner should claim their listing via postcard verification. Additionally, DFW SEO offers Google My Business management services to companies throughout the Dallas – Fort Worth Metroplex.
A well-optimized GMB listing has a great chance to appear in several spots on a search engine results page (SERP). The local three-pack shows maps of business listings. At the same time, the knowledge graph pulls information and images directly from your Google Business Profile.
A Google My Business listing drives local leads to your company through Maps
Does Google My Business Impact Local Search?
GMB directly influences local search results. Since most local searches are performed via mobile devices, appearing on mobile SERPs is crucial. Google My Business’ ranking algorithm considers three ranking factors:
- Proximity: Your map pin location vs. the user’s search location
- Relevance: Your topical relevance to the user’s query based on your profile, business name, and user reviews
- Prominence: Your authority in your industry and service areas based on tenure, website backlink profile, and branded search volume
GMB represents the gold standard of online directories and will have the most direct influence over search visibility and lead generation. Therefore, every DFW-area business should invest resources in GMB management and optimization to maximize their local lead generation in 2022.
Other Google Business Profile Factors
Fully optimizing your Google Business Profile requires attention to detail. However, once you claim your business through postcard verification, you can begin to refind your listing to stand out against competitors. Take a look at some of the things we can do to enhance your profile further.
Your GMB ranking will depend partially on how many reviews you earn from customers. We help you acquire more reviews by setting up review automation with DataPins. Still, you should ask for reviews in-person and respond to every review that comes across your Google Business Profile.
You might think of your company website as a separate entity from your GMB listing. However, your website authority directly influences your GMB ranking. When you list the URL in the website field, Google transfers the link authority from your website URL to your Google Business Profile.
You can post social media directly on your GMB listing through Google Posts. These posts are similar to tweets or Instagram posts as they are concise promotions of your company. In addition, each post can include one CTA like learn more, sign up, or buy now.
Some businesses make the mistake of leaving their Google My Business listing bare without any photos. A lack of photos dissuades consumers from contacting your business. As a result, they can’t make a personal connection or invest trust in your brand. Similarly, stock photos cause the same issue. Instead, you should upload unique images of your team and staff.
Have DFW SEO Manage your GMB Listing
Contact us today if you would like Dallas Fort Worth SEO to manage your Google My Business listing. We offer Local SEO services that include Google Business Profile management so that you can rank in the Local Map 3-Pack for local queries. In addition, to GMB management, we also provide reputation management, citations, and city page content.