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7 Social Media Stats For DFW Small Business Owners


Social Media Statistics Cover

Social media usage has evolved over the past decade, and these online behavioral trends are impacting small business owners in Dallas-Fort Worth and beyond.

Most SMBs have embraced social media as an essential component of a modern marketing campaign.

However, confusion remains about the best methods and platforms for reaching local customers through social media.

The following statistics provide insights on which social media platforms are best suited for small businesses and how business owners can craft high-engagement campaigns to yield more customers.


Social Media Statistics


  1. 1) 93% of 18-29-year-olds use YouTube, making it the most popular platform for young adults.
  2. 2) 60% of 65+ year-olds use YouTube, showing its expanded reach among age groups.
  3. 3) 75% of 30-49-year-olds use Facebook, showcasing its popularity for middle-aged users.
  4. 4) 58% of 65+ year-olds use Facebook, making it the second most used platform for that age group.
  5. 5) 40% of 30-49-year-olds use LinkedIn, making it an important platform for business networking.
  6. 6) 44% of 18-29-year-olds use Reddit, which speaks to its current popularity in Google search results.
  7. 7) 78% of 18-29-year-olds use Instagram, indicating its high usage among younger target customers.

Pew Research Data Social Media Usage Graph

Source: Pew Research Center


Best Social Media Platforms for DFW Small Businesses

Based on the statistics above, it’s clear that the following social media platforms are best suited for Dallas-Fort Worth small businesses in 2024:


  • YouTube
  • Facebook
  • LinkedIn
  • Instagram

Final Thoughts on Social Media for DFW Business Owners

Social media marketing can be an overwhelming endeavor for small businesses. You can simplify the process by focusing on the most used platforms like YouTube, Facebook, LinkedIn and Instagram.

From there, your success comes down to building a brand and reflecting your values through creative social media campaigns.


Posted: | Updated: Feb 15, 2024 | Categories: Social Media