Google’s popularity has grown so much that it has become a verb. To “Google” something, is to search for it. For this reason, search engine optimization (SEO) is predominantly applied for the purpose of ranking well on Google search results pages (SERPs). Google offers a plethora of SEO tools that every local business should take advantage of. For assistance with Google SEO tools in Dallas / Fort Worth, call us now at 800.231.4871. Among the best Google SEO tools are:
Each of these tools is outstanding for the purposes of analyzing and implementing SEO strategies. Some other Google SEO tools to consider are; Google Tag Manager, Google Trends, and Google Search Console. There are also valuable citation sources like Google My Business and Google Plus. While many other great SEO tools exist throughout the internet, Google is the number one source for search optimization, making their tools especially valuable.
How Does Google Determine Search Engine Rankings?
Google determines search rankings based on algorithms. Dating back to 2011, Google started to emphasize websites that valued content quality over keyword stuffing. As the years have progressed, Google has continued to prioritize user experience over search engine manipulation. Google values the following website characteristics:
- Content Quality
- Keyword Relevance
- Mobile Responsiveness
- Name, Address, Phone Number
- Natural Link Building
- User Friendliness
Each of these qualities has been part of Google’s algorithm updates. These updates known by names like Panda, Penguin, Hummingbird, and Possum, have all given SEO marketers a better understanding of how to optimize their websites. When properly implemented, they can really help Dallas, TX businesses take their website to the next level.
How Long Until Google Recognizes SEO?
While Google doesn’t release its specific timetable for indexing a website, accomplishing a ranking boost via organic SEO can take several months. Several months can sound like a lifetime to local business owners. While patience is key for long term internet marketing success, there are steps that can be taken to expedite the process. They include:
- Internal Blogging: Blogs tend to get indexed faster than web pages, making an internal blog a great way to put your website on the map
- PPC: If you want to bypass the grace period for organic search rankings, you can always set up a Google AdWords account, and pay to advertise at the top of SERPs.
- Sitemap Implementation: You can submit and XML sitemap to Google which lists all of your pages
- Social Media Sharing: You can share your website link on social media profiles and citation sources
- Structured Data Markup: You can implement structured data markup to make your site stand out
At DFW SEO, we know that local businesses want to rank quickly on Google SERPs. While patience is indeed a virtue in the case of SEO, we design our websites to meet the standards of Google and to help your company website rank as quickly as possible. If you are a local business in DFW interested in learning more about Google SEO tools, give us a call at 800.231.4871