Finding a Dallas SEO company that can be trusted to produce measurable results is not as easy as it should be. Because Google continues to evolve with each algorithm update, business owners in the Dallas area can have trouble gaining and sustaining search rankings for high volume terms. Hiring the most credible SEO agency in the Dallas Fort Worth Metroplex is the best way to allocate your marketing resources. Our team of 20 specialists will perform every task necessary to maximize your ranking position on SERPs. We work with clients who belong to a variety of industries and have offices in areas throughout the Metroplex. Give us a call today.
A Trusted Dallas Marketing Agency
What is Dallas SEO?
SEO is the process of achieving visibility on Google for relevant search queries. When defined in a local context (Dallas SEO), its application is geo-specific. The goal for Dallas search engine optimization is to establish prominent search rankings for search queries related to the Dallas, TX area. DFW businesses that apply SEO do so with the goal of generating local clicks.
5 Reasons Dallas Businesses Need SEO
- 1. SEO is a for more affordable investment than Pay Per Click
- 2. The majority of internet users click on organic results instead of Ads
- 3. Optimization is an ongoing lead generator that will pay for itself long-term
- 4. Local businesses generate most of their leads through Google
- 5. Search results vary based on the user’s location, making local SEO critical
The Dallas SEO Process
SEO cannot be learned overnight nor can it be applied in such a short duration. The process developed at Dallas Fort Worth SEO has taken more than a decade to master. Each week, we refined our process, even more, to keep pace with Google’s most recent changes. We are one of the few marketing agencies in Dallas that are constantly testing Google’s changes, even ones that go unreported to the public. Below is our detailed guideline for how we optimize Dallas clients and help them dominate local search.
Our first step is to design a custom website for your Dallas-area business. Our design team crafts visually appealing websites with custom codebase so that they can be easily crawled by Google while also appealing to consumers and converting them at an exemplary rate. A well-designed site not only looks crisp on the front-end but is clean and easy to parcel on the back-end.
DFW SEO’s web developers built websites that are SEO-friendly. With over a decade of experience managing SEO campaigns for clients throughout DFW, we understand what Google looks for in a website both from a visual display point of view and codebase. Do-it-yourself website templates might look nice, but they don’t provide the same SEO potential as custom code does.
Most website visitors in 2020 will be accessing a page via a mobile device. With this in mind, websites must be fully optimized for mobile display and usability. This can be accomplished through professional web design that focuses on mobile dimensions. Responsive design is typically the best kind of format to utilize since it ensures that your website displays normally on all devices.
Speed and navigation are the two greatest considerations for a mobile user. A site that takes more than 3 seconds to load is likely to be exited before the user ever sees the page content. Similarly, a mobile page that discourages simple navigation (i.e. clunky, obtrusive, distorted) is going to be exited at a high rate and thus signal to Google that users are less than enthused about its usability.
Site Speed Optimization
In an increasingly distracted society, speed matters more than ever for websites. We noted that mobile users will leave websites that don’t load within 3 seconds at a considerably high rate. Even desktop users have an expectation for expedience in today’s internet landscape. After all, everything is available at our fingertips with WiFi connectivity and 24/7 access.
Google offers two free tools to test your website’s current site speed. One is PageSpeed Insights which is a broader look at how fast your site will load on any device. The second tool is Test My Mobile Speed which specifically measures how a site loads on a mobile device and even suggests improvements to web developers for increasing their mobile speed.
Every successful SEO campaign is driven by keywords. Tools like MOZ, SEMRush & Ubersuggest are used by agencies like ours to identify the highest opportunity keywords in the DFW area. These terms and phrases will vary by industry and niche but will always have local context. What constitutes an opportunity? Where search volume and search competition intersect.
The best keywords to target have a relatively high search volume and a relatively low competition level. This means that a considerable number of users are searching for the term but not many websites are explicitly targeting it, or at least doing so successfully. In cases like these, a well-optimized page can rank quickly and pull in a nice share of valuable traffic.
Dallas Fort Worth SEO
We are the number one Dallas SEO company in the Metroplex. As a team of dedicated marketing experts with diverse skills, we help small business owners improve their web presence and generate more leads. In today’s highly competitive online marketing landscape, successful business owners devote considerable resources to establishing and maintaining a credible digital presence. Typical clients see increases in the following areas:
- Search Engine Rankings
- Website Traffic
DFW SEO has worked with industries of all types and welcomes business owners of any service trade. By providing the full spectrum of internet marketing services, no aspects of your presence are neglected or left unattended. The result is a robust online standing that helps your business rank toward the top of SERPs for relevant queries and ultimately generate more leads and revenue.
How We Improve SEO for Dallas Business Owners
Some companies mistakenly believe SEO is a singular and tangible object which can be executed in a linear progression. Wrong. SEO or search engine optimization, is a process that involves a variety of tasks and techniques, each of which should be implemented cohesively for best results. When potential customers ask us for a single service like blogging or web design, we explain that these services have no exclusive value. To succeed online, SEO services must encompass all the following:
- Content Marketing
- Keyword Placement
- On-Page Optimization
- Off-Site Optimization
- Schema Markup
- URL Structuring
- Website Design
The Dallas Fort Worth SEO team includes in-house experts in each of the components listed above. We don’t outsource content or web design to 3rd party companies, but instead, handle all of it under a single roof. This way, when customers request changes or explanations, we can provide them with clarity and definition. Sure, we could perform a single task on your company’s behalf, but we’d opt against it for ethical reasons. Providing a service like blog posts only, would only hurt your overall internet presence and limit our ability to improve your standing.
Statistics and Measurement
Oftentimes marketing firms seem like they’re performing well, when their true impact is virtually non-existent. To understand whether your marketer is doing excellent work, you must know which metrics indicate performance. KPI’s or key performance indicators are metrics that illustrate the level of competence of the analyzed party. For example, conversions increasing by 175% within 6 months is an encouraging sign. Conversely, an increase in traffic without leads is a sign of what many call “empty numbers” which means they might be attributed to the marketer, but have no true value to the client. Consider the following KPI’s for SEO marketing:
- Conversions: The most decisive indicator of performance
- Leads: Indicative of a well-designed conversion funnel
- Ranking: When associated with relevant keywords, improved rankings are a quality indicator
- Traffic: Only meaningful in context, when traffic sources are revealed
By signing on with DFW SEO, your progress will be well documented so that you never have to guess how your website is performing. We provide intuitive statistics to help clients accurately gauge our performance along with their own. Some aspects of SEO fall on the shoulders of the client. For example, generating reviews for your business by asking for them from customers is something a marketer cannot do for you. What we can do, however, is make it easier for consumers to leave feedback. We follow this very creed through website review integration which prompts website visitors to leave a review via Google or Facebook, directly from your website. This saves many customers the hassle of finding your review page and increases the probability of a documented testimonial.