Tag Archives: SEO

How to Rank for “Attorney in Dallas” on Google (2020 Update)

Rank for Attorney in Dallas Blog Cover

Being an attorney means that you have a lot of competition in your particular geographic area. If you are an attorney in Dallas, TX, for instance, there are likely quite a few different competitors that are all vying for the same client pool.

For this reason, it is important to be able to rank on Google for your local area. When you can do this, it allows you to get in front of your target audience for relevant keywords on a consistent basis, creating more leads that eventually lead to the conversions that keep a business going strong.

So, how can you rank for “attorney in Dallas” on Google and keep your firm going strong in your geographic area? Here are a few helpful tips.

Create a Google My Business Listing

One of the most essential resources out there for any kind of business is the Google My Business listing. Business listings are essential in all formats as they allow those leads to find out more about your business and see how it ranks when compared to others.

With Google My Business, it is essential to provide all the relevant information pertaining to your business. All too often, businesses claim their Google My Business listing and then fail to list all of their essential information.

This can not only frustrate potential customers that are trying to find out information about your business, but it also ranks poorly with Google. Google and other search engines will punish those listings that have incomplete information. Don’t fall into that trap.

Once you have set up your Google My Business listing, there are a few things that you should add. Try adding a long, unique description with proper formatting. Definitely add your local phone number and choose all the relevant categories.

Photos are also a huge thing for Google My Business. It shoes your business in a more realistic light and makes it feel more personable than webpages with those stock photos that we have all seen before. If you want to rank for “attorney in Dallas”, this is one of the most important places to start.

Acquire Customer Reviews

There might not be a more essential aspect to both your business and ranking for search engines than acquiring positive reviews. Reviews are the quickest way to verify the reliability of a business as it has been used by others out there who want to give their opinion.

Having a page with a ton of positive reviews will do wonders for your search engine ranking. Positive reviews are treated with the utmost importance as engines like Google want to provide the best and most trustworthy results possible.

It is also worth noting that having a couple of negative reviews is not the end of the world. As a matter of fact, they can be quite positive. Having negative reviews can give your business a sense of realism that 100% positive reviews can’t.

Not only that, having negative reviews gives you a chance to respond. If you can respond in a timely and professional manner, it shows that you are willing to go above and beyond to create a positive experience for those who may not have had one to start.

Ranking for “attorney in Dallas” won’t be possible without having as many positive reviews as you possibly can.

Optimize for On-Page SEO

SEO is one of the most effective marketing strategies that there is. With a great location-targeted SEO strategy, you can have effective marketing at a fraction of the cost that others spend on their marketing budgets to achieve the same results.

There is a large weighting when it comes to on-page content for local search listings. This is why it is so important that, wherever possible, you get the most out of your content. There are a few important things to cover like adding your city and region plus a relevant keyword within your page title, page H1, page URL, landing page content, and within your ALT image attributes.

If you can achieve these in an organic way, your local on-page SEO will stand out in a positive way, garnering the results that you are looking for when trying to bolster your local SEO rankings and ranking for “attorney in Dallas.”

Produce High-Quality Content

One of the biggest factors for a strong SEO ranking is ensuring that you have relevant, quality content throughout your website. This is where having something like a blog can really come in handy for creating that kind of content.

The best strategy to take here is to look into what users are searching for within your given industry and then answer those with relevant and comprehensive content. This is to make your website the authority on the topic. When you do this, your website becomes appointment viewing and gives those on the fence about using your service the incentive to make that leap.

You don’t need to create daily content to have a strong content presence in your local SEO. But the fact is that you need to create relevant, interesting content that hits all of the on-page SEO factors. This will help you to rank highly for your local keyword searches and give you the leg up on the competition.

Ranking for “attorney in Dallas” can be difficult given the competition in the field and the size of a city like Dallas. That means making certain that your SEO game is as strong as it possibly can be so that you can be near the top of the rankings in your relevant keywords.

Without a strong local SEO game, it will be difficult to rank near the top of relevant keywords in your area. This means that your marketing strategy will face an uphill battle and that you will have to dedicate more time and resources to reaching your target audience.

Take the extra steps to enhance your local SEO game and you will see substantial strides when developing leads and finding new clients. Ranking for local SEO is the best thing that you can do for your business.

Posted: | Updated: May 14, 2020 | Categories: SEO

How to Fight Google’s Zero-Click Search Trend in 2020

Google Zero-Click Search Cover

The zero-click search trend is one that continues to grow. There is a litany of terms – things like currency conversions, word definitions, time zones, and how-to questions – where no one is clicking through.

This is because now more than ever, Google is implementing featured snippets. These featured snippets allow users to type in a keyword and get their answer in a short blurb at the top of the search. It makes for quicker, more efficient searches that don’t require clicking through to find the answer.

It is also because many new SERP features like media elements and paid ads have taken over the top spots in those keyword searches. They make clicking on certain types of search results completely unnecessary for the end-user.

For SEO professionals out there, this can create a real issue. After all, the point of SEO is to get the user to click through to your website. But with featured snippets, what is an SEO expert to do to draw that click through to their site?

Here is a little bit of a breakdown on the zero-click search and how you can combat it.

What is a Zero Click Search?

Though we touched on it a bit above, a zero-click search is one where the answer is displayed right at the top of that Google search result. Whereas old search algorithms from Google would produce the most relevant results, it now gives you the answer directly.

The intent of the user is completely satisfied without the user having to click on any actual search result links. The zero-click search is most common for voice and mobile searches because more users than ever are using these formats to find practical, short answers to their specific questions.

A zero-click search can include database-style searches that center around time, date, time zone, currency conversions, names and ages of products and people, and so on.  There are also dictionary searches looking for definitions or “what if” searches. And lastly are direction-style searches that center around queries with “near me” and the like.

A whopping 34.4 percent of all desktop searches are of the zero-click search variety. And on mobile, that number nearly doubles, jumping up to 62.5 percent for zero-click search results. To say that they have risen in prevalence would be putting it lightly.

How to Boost Click-Through’s

Because the zero-click search has dominated SERPs thanks to these zero-click features, SEO professionals, as well as content creators, need to make adaptations by using different tactics in order to get the click-through results that they desire.

The main goal of SEO is very much the same: to take up as much of that prime page 1 real estate as possible in order to win the top positions. Those top positions are where users go for nearly all of their information and anything less than page 1 is a failure for SEO experts.

Factor in CTR

The vast array of SEO tools will offer a click-through-rate (CTR) metric. This shows search volumes with clicks against searches without click using what is known as clicks per search (CPS) metric. CPS is one of the core metrics that SEO experts will use to identify those target keywords that provide the highest traffic return on investment.

CPS should remain one of the most valuable metrics available to SEO experts when they make the decision on which keywords to pursue. This will also account for things like keyword difficulty, current rankings, and search volume as well.

Optimizing for Featured Snippets

Those featured snippets are perhaps the most important real estate to conquer for SERPs in the world of zero-click searching. They are important to win because they will allow you to gain more organic traffic without having to create new content or backlinks.

Generally speaking, featured snippets are won by the pages that are already ranking on page 1 of the Google search results for that keyword. This means improving your previous ranking success is as important as it ever was before.

Those featured snippets are actually more important than ever because Google now displays those featured snippets for a massive 12 percent of all of their search queries. Getting into those snippets means a lot of eyeballs.

The key to ranking for featured snippets is to identify the high-potential opportunities available to you and then create a step-by-step plan in order to update those relevant pages so that you can win them in the featured snippet space.

In order to find those quality opportunities, there are three steps to follow:

  • Pull a ranking report in order to find those relevant keywords
  • Filter those keywords that are currently ranking in the top 10 positions
  • Filter by those keywords that currently display those featured snippets

It is, of course, a good idea to double-check those findings by typing them into Google and seeing what is generated. The first position is the page that Google thinks is the most relevant to that keyword search. And because of their importance in SEO, most rank tracking tools will track SERP features.

The good thing to keep in mind is that featured snippets are not quite as volatile as they might sometimes seem. If you follow optimization strategies that are available, you can feature in those SERPs and hold that spot for weeks or months at a time.

As user behavior changes, mobile browsing becomes more prevalent over desktops, and voice searching becoming more mainstream, Google will continue to adapt to whatever the new search reality is and SEO professionals will have to adapt with it.

Implementing changes to rank for featured snippet content can result in huge shifts in organic traffic for your website. To say that those top spots on page 1 are important is putting it lightly; it could make or break your business.

Implement the changes necessary to get your business into those coveted spots and you will have a leg up on the competition.

Posted: | Updated: Feb 5, 2020 | Categories: SEO

How To Check SEO Stats With Google Analytics & Other Tools

Check SEO Stats Blog Banner

If you have a website of any kind in 2019, there is a good chance that you have heard something about the analytics aspect of having a web presence. But the key is knowing just what kind of things you can find out through these analytics.

Even more important than obtaining the information through analytics is knowing just what can be done with that information. After all, having the information is all fine and well but if you do not know what to do with it, none of that really matters, does it?

That is why most web services now offer built-in analytics tools for each owner to use. Things like Google Analytics and Yoast SEO provide real-time statistics that will show you detailed information about your website that you can use to improve the way it runs.

But what exactly is available through these statistics packages? Here is a bit of an overview.

Understanding your analytics packages can mean all the difference in the world.
Understanding your analytics packages can mean all the difference in the world.

Overviews

This is where you can view the basics: things like page views, unique users that clicked on your website, how long each user’s session time was, and so on. This is a brief overview of how well your website is doing on the whole, though it isn’t granular enough to give you much else.

This aspect of your analytics package is great for a 30,000-foot view of how your website is doing, but if you want to implement any kind of corrective action, you need to dig deeper into the numbers and overall performance of your website using other tools.

Overall SEO analysis

Easily accessible through the dashboard of most analytics packages is an overall SEO “health” check. What this means is that it shows you any potential errors that you have with your SEO as well as recommendations on how to accurately correct these issues.

Even the most knowledgeable of us make errors when using SEO and these built-in correction tools help to keep things as tight as they possibly can be. They will even offer specific analyses like pointing out what pages might have a low word count and the kind of impact that it will have on your SEO.

Having this general checker at your disposal is great if you are more familiar with the inner workings of SEO and only need a gentle push in the right direction to get those critical errors corrected. Making these corrections will go a long way towards the overall health of your website and making it a more viable search option.

Specific Stats

One of the great things about these analytics tools is that they will offer you comprehensive statistics regarding not only the overall traffic of your page but things like backlinks, your click-through rate, individual page traffic numbers, and a whole slew of other stats that can really be helpful if you know how to use them.

The easiest way to do this, if you are not particularly SEO inclined, is to take a look at where your website is strongest and where it is weakest. In the areas that you are strongest, this is easy as you can just keep going forward with the same strategy and perhaps even put a further emphasis on it.

For instance, if your social media is great at driving traffic to your home page, this is something that you will want to keep implementing. Or perhaps your website has a page where you house all of your offers and discounts and that does particularly well; you wouldn’t want to change these things and you might want to make a little bigger of an emphasis on these to help make up for the weaker aspects of your page.

These analytics tools are also great for helping you find a weakness in your website and giving you the tools needed to improve them. This goes back to the overall SEO analysis that will offer tips on areas where you are weakest – low word count, too few internal links, etc. – and offering you suggestions on how to best correct them.

Having these tools at your disposal gives you a more detailed look at just what is working and what is not for your website and how to best institute corrective action. Simple traffic numbers are great, but they don’t tell you much about the story. With these detailed breakdowns, you get a much better picture of what works and why.

SEO Statistics
SEO Statistics Can Reveal Valuable Insights About Your Fort Worth Business

Audit Reports

This ties in somewhat with the first portion of this piece, but there are SEO Audit Reports available through some of these analytics packages that will not only show you where there are issues but include step-by-step instructions on how to best fix those issues.

Depending on the service you use, this can also include video tutorials on how to best correct these issues. This allows you to get really granular in your analysis and corrections, helping your website to run as refined as possible.

In some sense, this can be a bit of overkill but the way to grow and build your business’ online presence is to make your website run as smoothly as possible and to make it as easily identifiable to search engines as possible.

And that’s the key, isn’t it? Your website could be the most informative and helpful that there is on the internet but if no one can find it, it’s not good for much. That is the whole point of SEO: to make your website as optimized as it can be so that search engines can more accurately find it when associated keywords and locations are implemented.

Your analytics packages are there for a reason and they can be extremely powerful tools in making your website more optimized for search engines, generating more traffic, and driving users towards sales. At the end of the day, your website is both the first impression that you make to new consumers as well as the vehicle that most consumers will use to both learn more about your business as well as purchase services and products.

Get Started With The Top SEO Agency in Fort Worth

Posted: | Updated: Nov 25, 2019 | Categories: SEO