Tag Archives: SEO Dallas Fort Worth

How to Rank for “Attorney in Dallas” on Google (2020 Update)

Rank for Attorney in Dallas Blog Cover

Being an attorney means that you have a lot of competition in your particular geographic area. If you are an attorney in Dallas, TX, for instance, there are likely quite a few different competitors that are all vying for the same client pool.

For this reason, it is important to be able to rank on Google for your local area. When you can do this, it allows you to get in front of your target audience for relevant keywords on a consistent basis, creating more leads that eventually lead to the conversions that keep a business going strong.

So, how can you rank for “attorney in Dallas” on Google and keep your firm going strong in your geographic area? Here are a few helpful tips.

Create a Google My Business Listing

One of the most essential resources out there for any kind of business is the Google My Business listing. Business listings are essential in all formats as they allow those leads to find out more about your business and see how it ranks when compared to others.

With Google My Business, it is essential to provide all the relevant information pertaining to your business. All too often, businesses claim their Google My Business listing and then fail to list all of their essential information.

This can not only frustrate potential customers that are trying to find out information about your business, but it also ranks poorly with Google. Google and other search engines will punish those listings that have incomplete information. Don’t fall into that trap.

Once you have set up your Google My Business listing, there are a few things that you should add. Try adding a long, unique description with proper formatting. Definitely add your local phone number and choose all the relevant categories.

Photos are also a huge thing for Google My Business. It shoes your business in a more realistic light and makes it feel more personable than webpages with those stock photos that we have all seen before. If you want to rank for “attorney in Dallas”, this is one of the most important places to start.

Acquire Customer Reviews

There might not be a more essential aspect to both your business and ranking for search engines than acquiring positive reviews. Reviews are the quickest way to verify the reliability of a business as it has been used by others out there who want to give their opinion.

Having a page with a ton of positive reviews will do wonders for your search engine ranking. Positive reviews are treated with the utmost importance as engines like Google want to provide the best and most trustworthy results possible.

It is also worth noting that having a couple of negative reviews is not the end of the world. As a matter of fact, they can be quite positive. Having negative reviews can give your business a sense of realism that 100% positive reviews can’t.

Not only that, having negative reviews gives you a chance to respond. If you can respond in a timely and professional manner, it shows that you are willing to go above and beyond to create a positive experience for those who may not have had one to start.

Ranking for “attorney in Dallas” won’t be possible without having as many positive reviews as you possibly can.

Optimize for On-Page SEO

SEO is one of the most effective marketing strategies that there is. With a great location-targeted SEO strategy, you can have effective marketing at a fraction of the cost that others spend on their marketing budgets to achieve the same results.

There is a large weighting when it comes to on-page content for local search listings. This is why it is so important that, wherever possible, you get the most out of your content. There are a few important things to cover like adding your city and region plus a relevant keyword within your page title, page H1, page URL, landing page content, and within your ALT image attributes.

If you can achieve these in an organic way, your local on-page SEO will stand out in a positive way, garnering the results that you are looking for when trying to bolster your local SEO rankings and ranking for “attorney in Dallas.”

Produce High-Quality Content

One of the biggest factors for a strong SEO ranking is ensuring that you have relevant, quality content throughout your website. This is where having something like a blog can really come in handy for creating that kind of content.

The best strategy to take here is to look into what users are searching for within your given industry and then answer those with relevant and comprehensive content. This is to make your website the authority on the topic. When you do this, your website becomes appointment viewing and gives those on the fence about using your service the incentive to make that leap.

You don’t need to create daily content to have a strong content presence in your local SEO. But the fact is that you need to create relevant, interesting content that hits all of the on-page SEO factors. This will help you to rank highly for your local keyword searches and give you the leg up on the competition.

Ranking for “attorney in Dallas” can be difficult given the competition in the field and the size of a city like Dallas. That means making certain that your SEO game is as strong as it possibly can be so that you can be near the top of the rankings in your relevant keywords.

Without a strong local SEO game, it will be difficult to rank near the top of relevant keywords in your area. This means that your marketing strategy will face an uphill battle and that you will have to dedicate more time and resources to reaching your target audience.

Take the extra steps to enhance your local SEO game and you will see substantial strides when developing leads and finding new clients. Ranking for local SEO is the best thing that you can do for your business.

Posted: | Updated: May 14, 2020 | Categories: SEO

How to Fight Google’s Zero-Click Search Trend in 2020

Google Zero-Click Search Cover

The zero-click search trend is one that continues to grow. There is a litany of terms – things like currency conversions, word definitions, time zones, and how-to questions – where no one is clicking through.

This is because now more than ever, Google is implementing featured snippets. These featured snippets allow users to type in a keyword and get their answer in a short blurb at the top of the search. It makes for quicker, more efficient searches that don’t require clicking through to find the answer.

It is also because many new SERP features like media elements and paid ads have taken over the top spots in those keyword searches. They make clicking on certain types of search results completely unnecessary for the end-user.

For SEO professionals out there, this can create a real issue. After all, the point of SEO is to get the user to click through to your website. But with featured snippets, what is an SEO expert to do to draw that click through to their site?

Here is a little bit of a breakdown on the zero-click search and how you can combat it.

What is a Zero Click Search?

Though we touched on it a bit above, a zero-click search is one where the answer is displayed right at the top of that Google search result. Whereas old search algorithms from Google would produce the most relevant results, it now gives you the answer directly.

The intent of the user is completely satisfied without the user having to click on any actual search result links. The zero-click search is most common for voice and mobile searches because more users than ever are using these formats to find practical, short answers to their specific questions.

A zero-click search can include database-style searches that center around time, date, time zone, currency conversions, names and ages of products and people, and so on.  There are also dictionary searches looking for definitions or “what if” searches. And lastly are direction-style searches that center around queries with “near me” and the like.

A whopping 34.4 percent of all desktop searches are of the zero-click search variety. And on mobile, that number nearly doubles, jumping up to 62.5 percent for zero-click search results. To say that they have risen in prevalence would be putting it lightly.

How to Boost Click-Through’s

Because the zero-click search has dominated SERPs thanks to these zero-click features, SEO professionals, as well as content creators, need to make adaptations by using different tactics in order to get the click-through results that they desire.

The main goal of SEO is very much the same: to take up as much of that prime page 1 real estate as possible in order to win the top positions. Those top positions are where users go for nearly all of their information and anything less than page 1 is a failure for SEO experts.

Factor in CTR

The vast array of SEO tools will offer a click-through-rate (CTR) metric. This shows search volumes with clicks against searches without click using what is known as clicks per search (CPS) metric. CPS is one of the core metrics that SEO experts will use to identify those target keywords that provide the highest traffic return on investment.

CPS should remain one of the most valuable metrics available to SEO experts when they make the decision on which keywords to pursue. This will also account for things like keyword difficulty, current rankings, and search volume as well.

Optimizing for Featured Snippets

Those featured snippets are perhaps the most important real estate to conquer for SERPs in the world of zero-click searching. They are important to win because they will allow you to gain more organic traffic without having to create new content or backlinks.

Generally speaking, featured snippets are won by the pages that are already ranking on page 1 of the Google search results for that keyword. This means improving your previous ranking success is as important as it ever was before.

Those featured snippets are actually more important than ever because Google now displays those featured snippets for a massive 12 percent of all of their search queries. Getting into those snippets means a lot of eyeballs.

The key to ranking for featured snippets is to identify the high-potential opportunities available to you and then create a step-by-step plan in order to update those relevant pages so that you can win them in the featured snippet space.

In order to find those quality opportunities, there are three steps to follow:

  • Pull a ranking report in order to find those relevant keywords
  • Filter those keywords that are currently ranking in the top 10 positions
  • Filter by those keywords that currently display those featured snippets

It is, of course, a good idea to double-check those findings by typing them into Google and seeing what is generated. The first position is the page that Google thinks is the most relevant to that keyword search. And because of their importance in SEO, most rank tracking tools will track SERP features.

The good thing to keep in mind is that featured snippets are not quite as volatile as they might sometimes seem. If you follow optimization strategies that are available, you can feature in those SERPs and hold that spot for weeks or months at a time.

As user behavior changes, mobile browsing becomes more prevalent over desktops, and voice searching becoming more mainstream, Google will continue to adapt to whatever the new search reality is and SEO professionals will have to adapt with it.

Implementing changes to rank for featured snippet content can result in huge shifts in organic traffic for your website. To say that those top spots on page 1 are important is putting it lightly; it could make or break your business.

Implement the changes necessary to get your business into those coveted spots and you will have a leg up on the competition.

Posted: | Updated: Feb 5, 2020 | Categories: SEO

How Medical SEO is Helping Doctors in Dallas & Fort Worth

Medical SEO Dallas Fort Worth

The beauty of the internet is that it can help businesses in any industry and market. The largest companies in the world and the smallest in your community can all generate the leads that they need to sustain their business and keep it growing. That’s where medical SEO comes in.

Doctors and other healthcare professionals can generate leads to bring in new patients for their Forth Worth practice, keeping it healthy and thriving. And the fact of the matter is that every business needs that kind of help unless they are the biggest on the globe. Fort Worth SEO is your best chance.

There is one thing that you might be thinking: “just use SEO practices.” And while that isn’t very far off base, there is more to it than that.

What is Medical SEO?

Medical SEO is meant to increase your medical website’s search engine rankings. This makes you more visible on search engines that generate billions of searches each day, allowing your physicians and treatment centers to reach a larger audience.

Being able to reach a larger audience means that you can grow the patient list for your practice. Bringing in new patients each year is something that any practice has to do to stay alive. Having the right medical SEO can make all the difference in the world.

Why Invest in Medical SEO?

Regardless of how you feel about technology, there is little denying the impact that it has had on nearly every facet of life. Marketing has felt a tremendous impact due to technology and only continues to develop.

SEO is at the heart of this technological movement. Being able to properly optimize your website for search engines gives any business a fighting chance of showing up on the top page of searches for relevant keywords in their location.

And with most people now having a mobile device, being able to rank organically is more important than ever. The times, they are a-changin’. Or so the song goes.

So, how can you make the most of medical SEO to help your practice generate more leads for patients? Here are a few helpful tips.

Your Website Has to Have it All

There are three aspects that any website needs to have these days: it has to be secure, it has to be fast, and it has to be mobile-friendly. If your website doesn’t meet those criteria, there is a good chance that it will be hindering you more than anything.

Having a fast website is maybe the most important thing. Users have little to no patience for slow-loading websites these days. If your web page does not load within three seconds, it is likely that the user will have moved on to another website. Get your website moving at lightning speeds and you’ll have met one of the most important criteria.

Security, especially in the medical profession, is of the utmost importance as well. If a user feels like their personal information could be compromised while using your website, they will click away faster than you can blink.

And being mobile-friendly is becoming more important each day. That’s because more and more people are switching to mobile platforms to do their web surfing. If your website isn’t optimized for mobile, you are missing out on a massive portion of the audience that will likely not even give you the time of day.

Quality Content

It does not matter what industry you are in, having quality content is no longer an option, it is a necessity. If you don’t have quality content on your website, you are missing an important aspect that separates the best of the bunch.

For the medical profession, having a blog is a great idea. You can have informative content that answers all the relevant questions that your audience may have. Because when you can provide that informative content, your website becomes an authority and appointment clicking.

Think about it: a potential patient is on the fence about using your practice. They’ve seen everything that your website says about your practice but they still aren’t certain. Then they come to your blog.

They read an informative post after an informative post, showcasing your authority on all matters medical. This makes them feel confident that you can care for their needs, instilling a level of trust in your authority. Now you have brand awareness and a new patient.

You don’t need to have daily content to accomplish this so long as you post on a semi-regular basis. You can capture those patients that are on the fence and become an authority within the industry. This can even lead to other businesses within the industry referring back to you as that authority. That is a huge aspect of any successful website.

Google My Business

Online business listings are becoming more and more essential for a lot of reasons. Having a Google My Business page is perhaps one of the most important things that your business should have if it hopes to rank highly in relevant search results.

One common mistake is that businesses take out a GMB listing but don’t put in enough relevant information. That incomplete information not only results in issues with their SEO ranking, it also causes frustration among customers who want to find information out about your business but can’t.

When opening a Google My Business listing, it is imperative that you include all relevant information. This includes the name of your business, the address, and the phone number (NAP) as those are three of the most important pieces of information for any business.

Another great use of a Google My Business listing is posting pictures of your practice. Post real pictures of your staff and offices. This allows users to see your practice as it actually is, allowing them to feel like they know your practice on a personal level. Don’t forget to track your clicks to gauge performance.

Implement Video

One of the fastest-growing mediums on the web is video. Video allows a business to provide information in a new and interesting way. Best of all? Shooting informative videos is easier than ever before. It can even be done on a smartphone.

Being able to shoot quick, cheap, high-quality videos is an asset to any business on the web and is growing daily as a viable option for delivering content. Optimizing your content is fine and well, but attention spans are shorter than ever. Getting people to read anything, let alone posts on a website, can be a difficult endeavor.

Make the most of the video capabilities. Film posts related to specific health topics and even perform live Q&A sessions. This is a great way to drive interaction with your audience, drawing unique clicks to your website.

Video can also be incorporated through platforms like Instagram and Facebook Live. Creating these live, streaming posts creates a sense of appointment viewing. Your audience will feel compelled to join because of a fear of missing out.

They have to click to see what it is you are talking about and those clicks could be the one that converts someone who is on the fence about your practice. Reaching your audience is fine and well, but really reaching your target audience is essential if you want to convert more of those leads.

Local and Medical SEO are Changing Everything

Local SEO, in particular, has changed the game. Before, everyone on the web was competing for the same digital real estate, fighting for relevance on a limited number of keywords. But local SEO has refined that approach.

Local SEO is the method of refining those keywords down to a geographic location. And the vast majority of businesses only serve a certain geographic location anyway. Why would your Forth Worth area business want to compete for clicks from someone located in New York? The short answer is that you wouldn’t.

Local SEO allows you to rank for keywords that are refined to your service area. So instead of competing with everyone on the web, you would only have to compete with other relevant businesses in the Forth Worth area.

That ability to refine down the competition and reach your target audience more easily provides a game-changer for small, localized businesses.  This is the same case for Medical SEO: it allows practices in a given area to find their target audience and reach them in a far easier manner.

If you want to keep your medical practice growing, finding new patients that are the lifeblood of any medical practice, then implementing medical SEO is a must. Technology has made marketing in the digital world a necessity regardless of your industry; the medical field is no different.

There are plenty of other things that you can do to up your medical SEO game, but these tips will give you a head start on appealing to your target audience in new and unique ways. Patients in your area will be able to find your practice easier than ever before and your bottom line will be thankful for all of those technological progressions.

Posted: | Updated: Jan 13, 2020 | Categories: SEO

7 SEO Tips for Fort Worth Dentists

Fort Worth Dental SEO

Oral health is becoming more important to us all these days. As a matter of fact, a recent study conducted revealed that 95% of Americans believe that their oral health is extremely essential to their overall health.

This is one of the main reasons that charcoal powders and teeth whitening kits are so popular right now. But the fact of the matter is that no product can replace the dentist. And now that more people are looking to spend to get that “million-dollar smile”, they are looking for the right dentist for them.

The fact of the matter is that if you own a dental practice, one of the needs that constantly face your business is getting more patients and clients to use your practice. The best way to achieve this is by making certain that your website is fully optimized to the latest SEO standards.

This method is the best option for dental clinics because 90% of people will use a search engine to find a local business that is in their area and 93% of online experiences start with a search engine like Google. That means a massive number of potential clients out there that you might not be reaching.

Being able to properly optimize your website is the key to getting more clients into your practice so that you can continue to grow your business and expand on your client list. But what SEO techniques should you be implementing?

1) Keyword Research

It does not matter if people are typing their queries or saying them via voice search, keywords are the way that people find what they want on search engines. That is why having a narrowed focus on the right keywords can greatly benefit a dentistry practice.

Keyword research goes a long way towards finding the right keywords for your business. Think about what a client might search if they were looking for a dentist’s office. It would be things like “dentist”, “dentist + location”, “dental surgeon + location”, “orthodontist”, and the like.

There are, of course, a ton of different variations that you could implement. Use research tools to validate or eliminate the keywords you select. Details that you can get from keywords that will tell you why to target them are things like competition, search volume, paid difficulty, SEO difficulty, and more.

Knowing what keywords to target and why is a great place to start.

2) User Intent Optimization

In the early days of SEO, you could just spam keywords to get a higher search ranking. Google has made changes since then and now you can actually get in trouble for doing that.

For this reason, it is essential to understand the intent of the user when they search. There are typically four types of user intent keywords: navigational searches, informational searches, commercial searches, and transactional searches.

Understanding the difference between each of these and how they influence the intent behind a search can help you better understand why a user is searching for the keywords related to your practice. Not only that, it helps you to refocus your keywords so that they are more frequently triggered by those potential clients implementing the search.

User intent is still a developing practice. The more we learn about it, the better we can target the keywords that help our particular business.

3) Website / URL Structure

Your website is the key to your business. It is more often than not the first exposure that a potential client has to your business. What they see in that first visit will dictate their opinion of your business going forward.

That said, understanding what users want in a search is imperative to know. There are four main aspects to building a good website structure: making your website easier to navigate, improving speed, optimizing for mobile, and including internal links.

Speed and mobile are particularly important. Now, more than ever, users are impatient. They simply will not tolerate a website that takes more than a handful of seconds to load before moving on to the next choice. If your website drags, it will drag those potential leads down with it.

Mobile, meanwhile, continues to grow. The number of users that perform their web-related activities on their phones has sky-rocketed. Simply put more and more users are beginning their searches on their smartphones and websites that are not properly equipped will lose out on potential leads.

These are just a few of the factors that contribute to your overall SEO ranking but they are two of the most important practices in SEO right now. If you don’t have a fast, mobile-friendly website, you need to remedy that immediately.

4) Local SEO

One of the biggest changes to Google’s search algorithm is that it has narrowed the scope of searches. Before, you would compete with everyone else across the web for a particular keyword. This gave the advantage to those websites with bigger budgets, making it next to impossible to get onto the first page of search results.

But Google has changed the landscape by implementing local search functions. This narrows those keywords down to a geographic location. So, if you search for a dentist, you aren’t going to get every dentist ever, you will get the ones that are within your designated geographic area.

This helps users to find more relevant results that are in their area and allows businesses to carve out a more important chunk of real estate in search results. If you aren’t optimizing for local results, you are doing your business a great disservice.

Start with a Google My Business page. This is akin to what a phonebook listing used to be. It has all of your important information and can greatly affect your SEO score for local searching. If you are missing essential information, you can be hurting your website in the overall rankings.

5) Content Value

Perhaps now more than ever, websites need to focus on quality content. This is because Google has placed more value than ever in that quality content. They want to provide users with the most authoritative and informative websites in their search results.

To achieve this, your website should absolutely have a blog. Your blog can be the spot where you provide content on relevant industry topics. Perhaps a user is looking for more information on root canals; your blog can be that authoritative and informative destination that they choose to get their information from.

Having an FAQ is a great idea as well. Here, you can answer a lot of the relevant questions that your target audience may have. When you make your website the destination for users seeking information, you become appointment surfing.

6) Inbound Link Building

Backlinking is still as relevant to SEO score as it has ever been. The reason for this is that, if a website wants to link back to you, it means you are seen as being a relevant website to the topic at hand. Building credible and relevant links will only strengthen this.

This can be achieved a number of different ways. Partnerships with relevant websites around the net can be a particularly good way to do this. Sharing links can grow your authority within the industry and help to strengthen each other’s SEO scores.

Another great way to achieve this is through guest blogging. You can encourage guest bloggers to help you reach a new audience and also increase your authority as an expert within the industry.

You can also achieve link sharing by answering in forums. When people have questions, they want answers from the experts. And who better than an expert on the industry to answer their questions?

When you establish your credibility and authority this way, you can add backlinks to your website, thus strengthening your overall SEO authority.

7) Measurement & Analytics

Implementing all of these measures is all fine and well, but if you aren’t keeping track of what is having the most impact and what needs work, then you are wasting your time. You have advanced statistics at your disposal and you should absolutely be using them.

Checking your visibility is an important statistic to follow. This allows you to know how many of your keywords that your website is ranking for. Even if you aren’t seeing traffic yet from search engines, you can tweak your keywords to rank higher for more keywords.

Organic traffic is also important. This is the number of visitors that are coming through your website through search engines. You can accomplish this in Google Analytics by adding a segment. This will show you the number of visitors that are coming to your website through those search engines.

These are all important steps to implement so that your website is attracting new eyes. This can come from standard traditional searches as well as growing your organic search rankings. Whatever you implement, you need to make your website as strong as possible because it is the lifeblood of your business as a whole.

Optimize Locally in Fort Worth

SEO for dentists in Fort Worth can help grow your clinic. When you appear on the Local 3 Pack and organic results, you are going to get more clicks. Local optimization like Fort Worth SEO is more logical than national optimization because it can get you seen by consumers within your proximity.

Posted: | Updated: Dec 18, 2019 | Categories: SEO

Search Engine Optimization – Dallas Fort Worth, TX

Search Engine Optimization in Dallas / Fort Worth

If you are looking for the Best SEO in Dallas / Fort Worth then you have come to the right website. We are Domination experts that focus on getting your website to organically optimize for 100’s of keywords not just a few. If you are going to make an impact online an make money then you need a Domination Campaign from Dallas Fort Worth SEO.

Posted: | Updated: Nov 18, 2014 | Categories: Uncategorized