A strong user interface (UI) can improve website performance and increase search rankings. Users who can easily navigate a website are likely to consume more of its content, and stay on its pages for a longer period of time. As a result, bounce rates decrease, and conversions increase, prompting the cited performance improvement. As a representation of your business, a website should facilitate a positive user experience. An effective UI has the following traits:
- Communicativity: Conveys its message to users
- Familiarity: Uses common elements to appeal to the user’s second nature
- Purpose: Deliberately organized as opposed to randomly assembled
- Simplicity: Refrains from unnecessary or excessive features
A UI’s effectiveness can be gauged by its noticeability. If users don’t notice the interface, it is serving its purpose. If they do notice it, you’ve added at least one element too many. When people notice UI it’s usually because their experience has been disturbed in some manner. Their interpretation of your UI becomes an active part of their thought process, rather than a more desirable passive part. Call 800.231.4871 for user interface design services.
Components of a Website’s UI
An effective UI anticipates the user’s need and facilitates its fulfillment. That’s why its elements should be simple and accessible to the average user. Constructing an interface for your website is not an easy task, but it is critical nonetheless. To avoid the usage of stock templates, and their subsequent stock UI’s, knowledge of web design and HTML code is strongly recommended. At Dallas – Fort Worth SEO, we design custom websites with attractive user interfaces. Components of UI include:
- Controls: Buttons, boxes, text fields, etc.
- Information: Icons, notifications, messages, etc.
- Navigation: Menus, pagination, breadcrumbs, etc.
The average internet user has become accustomed to particular UI elements, and attempting to veer away from them is dangerous. When we think about website design, we might think of innovation and boldness. The truth of the matter is, UI is better served to incorporate predictability and consistency. Disturbances in the user’s experience, even for valid reasons, is not worth the impact it has on website performance, and ultimately; lead generation. Finding a balance between visual appeal and usability is a job for a professional.
The #1 Web Design Company in DFW
For a website designed with attractive visual elements, optimized HTML code, and a seamless user interface, partner with the experts at Dallas – Fort Worth SEO. We work with companies both large and small to create a one of a kind website that appeals to your target audience. We refrain from the usage of stock templates to avoid the redundancy found in many of today’s websites. As an internet marketing company, we know what Google looks for in a high ranking website, and has the personnel to incorporate those elements flawlessly.
If you run a business in the Dallas – Fort Worth area, and are looking for a high performance website that appeals to your consumer base, DFW SEO is the perfect solution for you. As the #1 web design company in the Metroplex, we value measurable results. Our agreements are short-term so that we’re constantly held accountable for our performance. If you find our services unsatisfactory, you simply leave without any significant financial burden. You’ll never want to leave however, once you experience the benefits of working with our company. Call 800.231.4871 for DFW SEO.