The digital marketing landscape has shifted significantly in the last 5 years. The trend that has established itself, and figures to continue its ascendance in subsequent years is mobile usage. Most people who access your website today in 2018 will be doing so on mobile devices. The somewhat alarming part is that by 2021, 52.3 of internet users are expected to be mobile-only, meaning they will NEVER use desktop to access the internet. If you haven’t already invested in mobile web design, the time is now. DFW SEO focuses on the following aspects of mobile design:
- Navigation: Create an optimal user experience with simple mobile navigation
- Presentation: Account for the viewport and smaller screen size of smartphones
- Flexibility: Present optimally on all smartphone brands, types, etc. with responsive design
- Speed: Optimize your mobile website to load instantaneously
Responsive design (RWD) ensures that your website displays optimally on mobile as well as desktop devices. With that said, we design each of our clients’ websites with a mobile-first methodology. RWD accounts for the minority of users who will access your site via desktop, but it is a secondary consideration in comparison to mobile-friendliness. We cited the projections above for 2021, and we expect Google to reward websites that begin to recognize and adapt to this growing trend. Call 800.231.4871 for mobile website design services in Dallas, TX.
Google and Mobile Design
With the numbers glaring in front of them, Google has launched several initiatives to encourage the design of better and faster mobile websites. The Mobile Speed Test has long been a barometer for the performance of mobile sites. Similarly, the Accelerated Mobile Pages initiative prompted the alteration of many websites. Most recently, Google has introduced two new tools for winning on mobile. They are:
- Impact Calculator: Measure the revenue you are gaining or losing because of your site speed or lack thereof
- Speed Scorecard: Compare and contrast your mobile site’s speed against competitors
The most widely used search engine across the globe has not been reserved about its increased commitment to mobile usability. In recognizing the trend of its users migrating to smartphones for their internet usage, accounting for the shift is simply good business for Google. Dallas – Fort Worth businesses that begin their website evolution alongside Google will reap the benefits in the near future, if not sooner. DFW SEO has the web design team to help you mobilize your website today.
Mobile Calls To Action
Internet marketing on mobile does not come without its challenges, but it also provides advantages and opportunities that would not be present on desktop. One prime example of this is click-to-call functionality. Since users are surfing the web on their smartphones, buttons or links to phone numbers can connect the user to your office phone line in one click. The ease with which this creates connections of consumers to providers is extremely valuable and has a chance to increase conversion rates across the board.
Dallas – Fort Worth SEO is the best mobile web design team in the DFW Metroplex. We help business owners throughout the area by helping them improve their website performance, particularly for mobile users. Remember, mobile website visitors will make up the majority of your prospective customers, so being ready to convert them into that customer is vital to your overall business success in 2018. As we cited earlier, the mobile trend is expected to continue its ascendancy, so now is the time to join the revolution. Call 800.231.4871 for mobile web design in Dallas – Fort Worth, TX.