A Content Management System (CMS) is a software application that organizes digital content for websites. Most modern sites utilize a CMS in some capacity, and the vast majority of them are free. Content marketing is an important part of business growth in 2018, and having functional software to create and manage that content, is imperative. Some of the most notable CMS’s include:
Which software you choose depends on your marketing company’s preference, your specific business needs, and other unforeseen variables. At Dallas / Fort Worth SEO, we design each of our clients’ websites using WordPress CMS. We strongly believe that WordPress is the premier management system with the simplest user interface and greatest SEO potential. Call 800.231.4871 to discuss content management systems for your business website.
CMS Features for Websites
Without a functional CMS, managing web content would be a nightmare. Think about all the places on your website where content is present. Whether it be your home page, your service pages, blog posts, etc. In each of these cases, the proper implementation of content can make or break the performance of the page, and consequently determine the fate of your business and its digital marketing campaign. Most CMS’s share a few common features, which include:
- Formatting: The composition and arrangement of both your text and graphical content
- Indexing: The URL and content indexing of your pages and posts
- Publishing: The distribution of content once it’s ready for public consumption
- Revising: The alteration of content to correct or improve previous publications
Some of these things might be taken for granted to those unfamiliar with website design and management. Without a CMS like WordPress, all on page content would have to be created through HTML. That means basic functions like bold text would require complicated coding tags. Not only would content take ages to create, but it would be a nightmare to edit, adjust, and manage. CMS’s alleviate all of these concerns for business owners.
CMS and SEO
As a Dallas – Fort Worth business owner, you want to know WHY you are doing something before you invest time and / or money into it. The ultimate goal of internet marketing is to produce leads for your business. One of the most efficient ways to accomplish that is through search engine optimization. CMS’s and SEO are closely related, as management systems allow for SEO actions to be easily performed. For example, WordPress makes editing title tags, header tags, and meta descriptions an extremely user-friendly process, simplifying SEO exponentially.
Another undervalued function of CMS’s are their ability to construct website hierarchies and URL structures. Google prefers websites with comprehensive site structures, along with clean and concise URL slugs. Again, WordPress makes each of these devices simple to implement with their incredibly user-friendly interface, and massive database of 3rd party plugins. To learn more about content management systems for your Dallas / Fort Worth business website, give us a call today at 800.231.4871.