Instagram is the fastest growing social media platform on the web with over 500 million people using it every day. But how can small businesses in Dallas / Fort Worth take advantage of this social media trend? DFW SEO offers Instagram marketing services. Some advantages of IG marketing include:
- Accessibility: IG stories allow customers and inside look at your daily operation
- Branding: IG is a great platform to establish a brand presence
- Engagement: IG is a useful medium to engage users visually
- Networking: IG is a platform to connect with customers and other businesses
With millions of stories, videos, and images posted daily, standing out from the masses is imperative to your marketing success. That’s why you need a professional Instagram marketing service to assist your social media endeavors. Call DFW SEO at 800.231.4871 for Instagram marketing services.
Instagram Profile Optimization
Content will be the lifeblood of your social media strategy. But before you can effectively market content, you must establish a well optimized Instagram profile. There are several steps in the optimization process. See below:
- Step 1: Brand Description – Clear, concise, and informative are the elements of an effective description
- Step 2: Profile Picture: A high resolution image of your logo, cropped to fit within the IG parameters
- Step 3: Website Link: IG doesn’t allow links within posts, but they do within profiles
- Step 4: Social Networking: Follow 5 to 10 reputable profiles to affiliate yourself with authority
Once your profile is optimized, you can begin adding content that will engage your followers, and attract new ones. A well optimized profile serves as the basis for this content to reach as many people as possible. It also establishes your brand on a popular social media platform.
Instagram Content Creation
IG is a visual platform so your content will be in the form of images and videos. But what specifically should a small business from Dallas, TX share on Instagram? There are several options. Behind the scenes looks at your day to day activities can really engage users. Similarly, customer stories, and employee highlights can generate clicks on your profile.
If the idea of Instagram marketing seems overwhelming to your business, have no worries. Dallas / Fort Worth SEO is here to alleviate your marketing stress in 2018. Not only will we handle your Instagram marketing, but we will cross promote content on Facebook, Twitter, and other social media profiles. For Instagram marketing services, give us a call at 800.231.4871.