To optimize your website for search engine web crawlers, you must implement SEO sitemaps and page structures. Informing Google what your website is about, helps them interpret your content, and better market it to interested users. To discuss SEO sitemaps and page structures, call 800.231.4871. Page structure accounts for the following components:
- Link Structure: Your internal link structure should invite users to easily navigate between child/silo pages and parent pages
- Page Hierarchy: Your website should have main pages, parent pages, and child/silo pages, each of which makes logical sense to the user
- URL Structure: Your URLs should follow your page hierarchy, with child/silo URLs being subsets of main URLs
The more Google knows about your content, the more effective it can market it on search results. While it’s true that every site has a default structure, developing a page hierarchy, and uploading a sitemap, are steps that will optimize your website for Google SERPs and create relevant traffic with conversion potential.
The Purpose of a Sitemap
A sitemap is a file, usually in XML format, that lists the pages of your site, and informs search engines about how your content is organized. Call 800.231.4871 now to discuss SEO sitemaps and page structures for companies in Dallas, TX. Some of the advantages to uploading a sitemap include:
- Adaptability: Sitemaps alert Google to content changes, which are necessary as time passes
- Crawlability: Sitemaps make it simple for Googlebots to crawl your website, and accurately index and market your information to users
- Organization: Pages, and the content within them, should be organized in a way that enhances user experience
- Visibility: Informing search engines about your content helps them market you efficiently, and contributes to the ultimate goals of online presence and lead generation
In addition to informing search engines about an organization, sitemaps present metadata for each listed page, so that Google and others, can determine the relative importance of specific pages, in comparison to one another. Sitemaps also educate website owners about their visitors, through sitemap reports.
How to Structure Web Pages
Put yourself in the place of the user. How would you like to perceive information and content? Generally speaking, your page structure should follow a logical pattern. In other words, a main service/product page would represent a parent page, while a subset of that service/product, would represent a silo or child page. The objective is to create a structure that users can easily navigate, and will “feel” right to them.
DFW SEO designs websites for local businesses in the Dallas / Fort Worth area. We offer full-service SEO, and do everything possible to help your company climb the Google rankings. Each of our websites incorporates sitemaps and page structure, and both follows and adapts to Google’s constantly evolving algorithms. To further discuss SEO sitemaps and page structures, call us now at 800.231.4871