The goal of a website is to keep the attention of the user, and eventually lead them to a call-to-action. The most common hindrance to achieving this goal is a slow-loading website. Pages that fail to load in a timely manner increase bounce rates, which can negatively influence your ranking on search results. Maintaining a fast website is key to a successful online presence. Website speed can impact the following metrics:
- Bounce Rate: An estimated 40% of users will exit a website that takes more than 3 seconds to load
- Conversion Rate: A delay of 1 second for loading web pages can decrease your conversion rate by 7%
- User Experience: Google collects data that measures the user experience of your website
Understanding the direct correlation between site speed and revenue moves your priorities in order. Using Google’s PageSpeed Insights tool, website owners should test their site speed, and determine a baseline from which they can build. If your results are dire, creating a brand new website might be the next logical step. If the results are manageable, several actions can be taken to improve speed. Call 800.231.4871 for site speed optimization.
How To Increase Site Speed
If Google’s PageSpeed Insights shows that your website is slow, there are several steps one can take to improve site speed. Each aspect of your site that is causing slower loading times can be corrected and improve upon. If you are a D/FW business owner with a slow loading website, you have come to the right place. Among the website qualities that we most often correct for speed purposes include:
- Flash: Not only does flash not work on mobile devices, but it can add unnecessary loading time to your desktop presentation
- Hosting: If your hosting service is considered “shared hosting” the speed of your website can be bogged down by other host users
- Image Compression: Failure to optimize images for web use is one of the most common causes of slow web pages
Every second matters for site speed optimization. In fact, Google has released an Impact Calculator tool to show you how much money you are gaining or losing with each second gained or lost. Needless to say this is critical to small business owners in Dallas – Fort Worth because the main objective of your website is to increase revenue stream. If it turns out your website is actually costing you money, improvements must be made ASAP.
Mobile Site Speed Optimization
More searches are performed on mobile devices, than on desktops. Still, an estimated 51% of mobile users claim they have visited a website that didn’t load at all. That number is much too high in the current market. Google has invested massive resources into their mobile speed initiative, most recently releasing two new tools designed for winning on mobile. We previously outlined the Impact Calculator which is accompanied by a Mobile Speed Scorecard.
The web design team at DFW SEO is constantly looking for ways to improve our services. We offer SEO, PPC, website design, social media management, and more. Each of our clients’ websites is designed with mobile display in mind, attempting to stay ahead of the curve and offer a superior user experience to consumers. If your website is failing to load as fast as you’d like, call DFW SEO at 800.231.4871 for site speed optimization.