Rich snippets are enhancements to search engine results page (SERP) listings, on search engines like Google, Bing, and Yahoo. Each rich snippet consists of relevant information, that better informs search engine users about your website. If you are a DFW business owner who would like to implement SEO rich snippets on your website, call us today at 800.231.4871. Here are some of the primary benefits:
- Description: Rich snippets better describe websites to searchers, enticing more people to click
- Engagement: Rich snippets are visually pleasing to search engine users, engaging them immediately
- Relevance: Because of enhanced description, rich snippets help your website attract relevant traffic
- Visibility: Rich snippets can rank first for specific search queries
Failing to display rich snippets from your website, costs you an opportunity to increase visibility. While the absence of rich snippets does not directly impact SEO, falling behind competitors, is never a good thing. The way users perceive search engine results is constantly evolving, and companies that best market their services, will reap the benefits of the changing landscape.
Do Rich Snippets Affect Google Rankings?
Rich snippets do not directly affect Google rankings. What does that mean? It means that rich snippets are not a signal that Google directly accounts for. Still, the subsidiary effects, can and will contribute to Google’s ranking signals. For SEO rich snippets services in D/FW, call 800.231.4871. Below are some of the effects:
- Bounce Rate: Fewer users will exit immediately upon entering, because they were more accurately informed of what your website is about
- External Click Through Rate: Rich snippets market your content before users ever enter your website, enticing more of them to click on your search result
- Internal Click Through Rate: Once pre-qualified users are on your website, the chances of them clicking internal links, increases exponentially
- User Experience: Users who are informed about your website, are more likely to have a positive experience, and stay on the site longer
As Google continues to prioritize the experience of its users, Dallas / Fort Worth businesses must best market their services to potential customers. Rich snippets allow local companies to engage with users, before they ever visit your website. By presenting relevant information, directly on Google SERPs, your website has a better chance to attract potential customers.
Gaining Traffic Relevance with Rich Snippets
If rich snippets do nothing else, they will heighten the relevance of your website traffic. By informing search engine users, more accurately, about the content of your site, you are enticing a larger number of interested users to click, and dissuading irrelevant users that would only spike up your bounce rate, to pass you up. In this case, the results are mutually beneficial, as Google will notice that users who visit your site, have had a positive experience.
At DFW SEO, we know that many local businesses don’t have the resources to markup structured data and display rich snippets. We offer full SEO services to companies in the Dallas, TX area. Rich snippets can help businesses stand out on SERPs, and attract users who can be converted into customers. If you have any questions regarding our SEO rich snippets services in Dallas / Fort Worth, give us a call at 800.231.4871