Rich snippets are enhancements made to search results listings on Google and other search engines. These enhanced snippets present relevant information to the user and better informs them about the subject of their query and the contents of your website. DFW SEO offers rich snippet markup services do businesses throughout the Dallas – Fort Worth Metroplex. Advantages to enhanced search results include:
- Description: Better describe websites to searchers, enticing more people to click
- Engagement: Appeal visually to search engine users, engaging them immediately
- Relevance: Attract more relevant traffic
- Visibility: Improve rankings for specific search queries
A failure to enhance your search result is a lost opportunity to improve search visibility and generate leads. Though the absence of snippet markup does not serve as an SEO hindrance, if your competitors opt to include it, they earn an immediate advantage over you. Google has gotten more sophisticated in providing their users with results that most appropriately match their query’s intent. Call 800.231.4871 for rich snippets markup services from DFW SEO.
Do Rich Snippets Affect Google Rankings?
Rich snippets are not considered a Google ranking factor. Still, the subsidiary effects of the markup can and will contribute to a website’s ranking position. Without a healthy link profile, organic search engine optimization, and clean website design, it will all be moot, but to establish those things and not include snippets markup is to flush customers down the drain. Rich snippets can influence search in the following aspects:
- Bounce Rate: Fewer users will exit immediately upon entering
- External Click Through Rate: More of them will be enticed to click your result
- Internal Click Through Rate: Pre-qualified users are more likely to click internal links
- User Experience: Informed users are more likely to have a positive website experience
Google’s definitive mission is to create an optimal experience for its users. With this knowledge, we can project that every improvement Google makes to its algorithm is designed with the user in-mind. Enhancing your search result through snippet markup provides important information to searchers and helps them decide if your website is the most appropriate destination before they enter it. This helps attract the most relevant users who in turn will decrease bounce rates and increase conversions.
Gaining Traffic Relevance with Rich Snippets
Relevance is an important part of search marketing. All the traffic in the world is pointless if it can’t be converted into meaningful, paying customers. What separates empty traffic from valuable traffic is relevance. Rich snippets help attract the most relevant users by previewing website content before they actually enter. This prevents users who have no interest from ever entering in the first place. Needless to say, this directly impacts metrics that instruct Google about where to rank websites.
Dallas – Fort Worth SEO is not naive enough to believe that every business owner has the resources on-hand to implement structured data markup. For this reason, we offer complete SEO services at an affordable rate. In addition to rich snippets markup, we offer search engine optimization, pay per click advertising, and social media management. Our goal is to promote your local business to the most relevant users and create profitable conversions. Call 800.231.4871 for rich snippets markup services in Dallas – Fort Worth, TX.