On page SEO references optimization that takes place directly on a primary website. Examples include, page content, title tags, header tags, and meta descriptions. In contrast, off site SEO refers to optimization that occurs away from a primary website, such as backlink generation, NAP citations, social media activity, etc. When people reference search engine optimization, they are typically referring to on page SEO, as it serves as the foundation for other online ventures. On page SEO helps local businesses through the following:
- Conversion Rate: Traffic generated from on page SEO, is more likely to complete a call to action
- CTR/Bounce Rate: Good SEO attracts more users, and keeps them longer
- Long Term Value: Local SEO doesn’t go away, it is a long term asset
- Search Engine Rankings: On page SEO directly influences your ranking on Google SERPs
On page optimization is a business asset and should be treated as such. As is the case with other company assets, on page SEO has a chance to grow and expand over time. As Google continues to prioritize websites that create an optimal user experience, local companies must follow suit and allocate resources to help Google facilitate this process. To learn more about on page optimization, or to inquire about our internet marketing services, give us a call at 800.231.4871.
Examples of On Page SEO
What does On page SEO actually look like? Well, it can be presented in a variety of ways, but the common theme is that it appears on a primary website. A simple look at your main site, or the site of a competitor for that matter, will reveal several examples of on page optimization, both good and bad. A good example would be a H1 tag with an appropriate heading and naturally placed keyword. A bad example would be an image with no alt text and an irrelevant file name. Other examples of on page SEO include:
- Content: The lifeblood of your SEO is quality content that both informs and engages the user
- Header Tags: H1s, H2s, and H3s, should each include primary or secondary keywords, without stuffing
- Structured Data Markup: Implementing schema.org microdata to markup your services, helps search engines more effectively market your website
- Title Tags: Each page title should contain a primary keyword
- Meta Descriptions: Descriptions should contain multiple keywords, as well as a call to action
Upon seeing the list above, you should gain a better understanding of how optimization looks on a primary website. Bear in mind that on page optimization is not the only ranking factor. Off site SEO such as backlink generation, social media activity, and NAP citations are also taken into consideration when ranking a page on Google. At DFW SEO, we will handle each task on your behalf, so you have a full online presence.
What Meta Descriptions Mean for On Page SEO
Meta descriptions are page summaries that appear beneath the website link on Google SERPs. These descriptions provide users with a preview of sorts, of what they can expect by clicking on the link. For optimization purposes, meta descriptions should be accurate, engaging, and relevant. Because website traffic is only as valuable as its relevance, misleading users with deceptive summaries only attracts “empty” traffic and hurts your SEO.
The experts at Dallas / Fort Worth SEO create each and every page with complete and engaging meta descriptions. As a call-to-action, we include your phone number within the description so that users can easily call your office straight from their mobile device. While we do implement keywords where appropriate, they are never done so at the expense of readability. Call 800.231.4871 for on page SEO services in Dallas – Fort Worth.