When we think about content marketing, most of us picture formatted text and images on a desktop monitor. But in 2018, mobile users are projected to make up more than 75% of the internet. With this in mind, we must start crafting content for mobile devices — since 3 out of every 4 potential customers will consume your website in that manner. DFW SEO offers mobile content marketing, which offers the following advantages:
- Engagement: Keep mobile users engaged
- Click-to-Call: Implement mobile-specific features like click-to-call
- Locality: Craft content that appeals to local users on-the-go
- Micro-Moments: Meet Google’s criteria for mobile micro-moments
Humans resist change by nature, so the transition from desktop-first content marketing will not be without it’s difficulty. With that said, any road bumps are worth the reward of making it to the other side. Simplifying our goals helps us make the best decisions. Let us not forget the very reason we have a website to begin with. It’s to generate leads. If those leads are coming from smartphones, it’s time we start appealing specifically to those devices. Call 800.231.4871 for mobile content marketing services in Dallas – Fort Worth, TX.
Taking Advantage of Micro-Moments
As a Dallas / Fort Worth business, it is your website’s function to meet consumer needs. With the evolution of mobile internet, in both usage and usability, those needs have transformed in many ways. Google defines pivotal consumer decisions in the mobile age as “micro-moments” and they are broken down into four major categories, as defined by the popular search engine:
- I Want To Know: Research
- I Want To Go: Directions
- I Want To Do: Task
- I Want To Buy: Purchase
Depending on your industry, the importance of these moments will fluctuate. For example, as a home service company, I Want To Buy moments will have the greatest value, since your website’s function is to generate leads. In contrast, if you are a restaurant, I Want To Go Moments would have the greatest impact, as meeting that consumers need will yield an impending sales conversion. Regardless of your industry, you should be conscious of each of the micro-moments above.
Elements Of Strong Mobile Content
It’s not hard to envision what good content looks like on a desktop monitor. After all, we’ve been browsing the internet since the before 2000. But what about mobile content? We’ve been consuming information from smartphones for a shorter period of time, and we’ve yet to fully understand the best methods to consume information. Mobile content should closely parallel mobile design, as the two will complement each other, if properly utilized. Strong mobile content is:
- Condensed: Says a lot with a little
- Interactive: Promotes personal connections
- Navigable: Can be scrolled through seamlessly
- Visual: Uses graphics, images, video, etc.
Seeing content from the perspective of your visitors is an ideal method of brainstorming. How would this content look on an iPhone? Web designers crafting content on desktop can even preview how it looks on a mobile device by utilizing Google Chrome’s developer tools. This empowers web developers to create the most visually appealing website for its visitors. For assistance with mobile content for your Dallas – Fort Worth business website, call DFW SEO at 800.231.4871.