Local SEO is important to DFW businesses. One way to improve your rankings on local search results is through keyword research. By optimizing your page for SEO local keyword ranking, you are attracting local customers to your website. At DFW SEO we optimize websites for local keyword ranking. A great way to develop keyword ideas is through one of Google’s SEO tools; Keyword Planner. If you are a business in D/FW looking to rank on local search results, call us at 800.231.4871
The most effective local keywords are long tail keywords. The competition level for general keywords is extremely high, so long tail keywords combine multiple keywords or qualifiers. For example; Affordable + Dallas / Fort Worth + Business Type would combine 3 keywords to create 1 long tail keyword. Our years of experience ranking Dallas businesses for local keywords gives us an advantage over other internet marketing companies.
How Does Google Determine Local Keyword Ranking?
Google has increased its transparency in recent years. In order to educate local businesses on how to rank in search results, Google released an updated version of its Google My Business help page, which explicitly states how they determine local ranking. Here are the ranking factors:
- Distance: Using location data, Google is able to determine the distance of your business from the searcher
- Prominence: Prominence is based on offline factors like brand recognition, along with online factors like internet presence and visibility
- Relevance: By adding detailed contact information including name, address, and phone number (NAP), you help Google determine your relevance to specific searches
Having this information straight from the source is invaluable for local businesses. At DFW SEO we develop websites for SEO local keyword ranking. We increase your online presence by making sure your company is properly listed throughout online directories, with each listing containing consistent and accurate NAP information.
How Mobile Design Affects Local Keyword Ranking
Optimizing your website for local keyword ranking doesn’t matter unless you have a mobile friendly design. Since most local searches are done on mobile devices, a responsive design with easy navigation is imperative to your success. At DFW SEO, we design every website with responsive design, making them presentable on desktop, mobile, and tablet devices. When combined with local keyword research, businesses have an outstanding chance of ranking for local keywords.
Reaching potential customers at their fingertips is the best way to generate leads. Mobile searches continue to dominate the SEO landscape, and companies have an opportunity to take advantage. DFW SEO will ensure that your website is optimized for local search. We implement local keyword research, responsive design, and local mapping, all to give businesses the best chance of online success. For SEO local keyword ranking in Dallas / Fort Worth, give us a call at 800.231.4871