Inbound marketing is a method of promotion that attracts customers through organic content and interaction. Unlike other forms of marketing, which attempt to secure customers through manipulative behaviors, inbound marketing focuses on organic reach, in which new customers will present themselves organically based on the quality and value of the content or interaction. Some examples include:
- Blogging: Draw the attention of users through topical blog posts
- Organic SEO: Optimize your website with relevant keywords, images, etc.
- Social Media: Engage users organically through social media networks
These are elements of marketing that every company should promote. The customer retention rate for inbound marketing is predictably high, seeing that new customers find the content on their own, and therefore do not feel as if they were “forced” into a service transaction. For inbound marketing in D/FW, call 800.231.4871.
Inbound vs Outbound Marketing
If inbound marketing attracts customers organically, what constitutes outbound marketing? Outbound marketing relies on going to the customer, whether that’s through in person contact, or media advertising. The approach is deliberate, the goal is defined; convert the customer. Examples of outbound marketing include:
- Email Marketing: Also known as “e-mail blasts” — this outbound marketing tries to directly connect with the consumer
- Print Advertising: A relatively obsolete method, which has a deliberate agenda of converting sales
- Telemarketing: Also known as “cold-calling” — this marketing method tries to convert customers via telephone
Outbound marketing is more expensive than inbound. Why? Because outbound relies on traditional methods of advertising that target a mass audience with a deliberate objective. Outbound has also lost much of its effectiveness as the consumer has gotten smarter. People are now more privy to the manipulation tactics of traditional advertising, and can avoid them more easily.
Marketing Services in Dallas / Fort Worth
What is the marketing solution for Dallas, TX business owners? The answer is DFW SEO. We offer internet marketing services for local companies. Not only do we create and design a custom website, but we optimize it for SEO and post regular blogs to generate fresh content. In addition, we manage social media accounts like Facebook, Twitter, and LinkedIn.
If you are tired of settling for traditional marketing methods, the time is now to switch to Dallas / Fort Worth SEO. The success rate of inbound continues to grow, and Dallas / Fort Worth SEO is the #1 inbound marketing company in the metroplex. We cater to clients just like you, and look forward to consulting with you about marketing goals. Call 800.231.4871 for inbound marketing in DFW.