There is a saying in the internet marketing industry; content is king. Most search engine users have a question, a concern, or some type of information they are seeking, and it is your job to provide them with what they are looking for. At DFW SEO, we manage content for all of our clients to ensure that their website is presented as an informative source that users will value. For SEO content management in DFW, call us at 800.231.4871
Search engines were initially designed to provide internet users with relevant information at their fingertips. Unfortunately, many websites began to exploit the basic search algorithms with manipulative tactics like keyword stuffing and link schemes. Before long, search engines were becoming less and less user-friendly. Luckily, Google figured out a way to combat that by evolving into a more comprehensive mechanism. Since 2011, Google has really prioritized websites with great content and their users have reaped the benefits.
How Google Interprets Content
Google uses “Google bots” to crawl your website’s content. They have gotten so intuitive that they can scan entire sites for signs of manipulative tactics. If the bots generate a lot of red flags, the value of the website will decrease, and in some cases incur penalties. So that’s how it recognizes bad content, but what about good content? Google has released detailed guidelines for what they consider to be a high-quality page:
- Engaging: Spark the interest of users with high-quality content
- Trustworthy: Are you using any shady tactics, or are you following Google standards?
- Unique: Does your website offer information that isn’t already oversaturated on the web?
- User-Friendly: Is your website really for the user, or for the search engines?
- Valuable: Does your website possess inherent value through quality content?
The guidelines go on to explain exactly what you shouldn’t do enhance your content quality. These delve back into the manipulative tactics that have really been targeted by Google. If you are using a tactic that you wouldn’t want to mention to a Google employee, then there is a pretty good chance they are going to penalize you for it. The best thing you can do is to envision the user experience while generating content, rather than how to trick Google.
How to Market Content for Search Engine Optimization
So now that you know that Google expects quality content, how exactly is that content generated, and then marketed? At DFW SEO, our team of writers creates high-quality content for your website. That content is then marketed for search engine optimization (SEO) and lead generation. Google prioritizes websites that provide a quality user experience, which is why our content is always made with the user in mind.
If you are a business in D/FW and your website is not generating enough leads, it could be due to lack of good content. If you have put your trust in the wrong services, content management may be what’s holding you back from marketing success. At DFW SEO we provide content that will help your website rank well on Google searches. For SEO content management in Dallas / Fort Worth, call us now at 800.231.4871