All Things Google

Optimizing for Google

google iconAlthough there are a wide variety of search engines across the web, Google is inarguably the biggest player around. In fact, Google is not only the biggest search engine on the internet today, they are also the rule makers for optimization. That is why we handle all things Google. Dallas / Fort Worth businesses will benefit from our services that aid in optimizing for Google. We always abide by Google’s guidelines, which means the results you see with us are long lasting. You never have to fear your website will be penalized when you work with us.

The Initial Set Up

To begin your web presence properly, you have to focus on setting up everything Google wants to see. When you build trust with Google, you will garner higher rankings for countless keyword combinations. We set up all of the following important components of all things Google:

  • Webmaster verification
  • Gmail Account
  • Google Places / Plus verification
  • Google publisher
  • Google page listing (name, address, phone number and business hours)
  • Google Maps Listing
  • Google Circle
  • Google Analytics

If you have already set up any of these accounts we will properly optimize them and ensure you have consistent business listings across all accounts. By doing this you will build trust with Google and you can begin optimizing for Google.

Continued Optimization

Setting up your accounts is only the beginning. If you want your site to show up on the first page of Google’s results page, you have to attend to a myriad of SEO details. Our team works tirelessly to provide you all the proper SEO services you need to comply with all things Google. The following are all important factors in how your site will rank:

In Relation to Content

  • The quality of the content
  • The amount of time a reader stays on your page
  • How often the site is updated with new content
  • How easy the content is to read
  • If your content is unique and custom written for your site
  • Free of keyword stuffingold typewriter

In Relation to the HTML, Domain & Architecture

  • The proper use of headings, meta descriptions & titles
  • The use of structured data
  • The correct HTML to text ratio
  • Up to date with current HTML standards
  • Well structured
  • Free of code stuffing
  • Text / content displayed in HTML (not Flash or Javascript)
  • Easy to search by bot crawl
  • Concise and precise URLs
  • Fast load time
  • Responsive web design
  • Non-template design

If you are ready for your website to begin optimizing for Google in Dallas / Fort Worth, talk to our expert team today. We are well versed in all things Google and we will help your site rise above the rest.