If you are familiar with search engine optimization (SEO), you may have heard about structured data markup. This refers to the addition of microdata within your website’s HTML code that helps present your website better on search engine results pages (SERPs). Implementing structured data is one of the most efficient ways to create relevant traffic towards your website. By organizing your content, you are attracting more interested users.
There are many different types content that you can choose to markup. Depending on your industry, you might want to markup services, brands, categories, etc. A great way to get started with SEO structured data markup is to use Google’s Structured Data Markup Helper. This tool guides businesses towards effective microdata code. After inputting your information, Google will generate code that can then be embedded into your website. If you are interested in structured data markup services in D/FW, give us a call at 800.231.4871
How Structured Data Markup Improves Internet Marketing
Structured data can really make a difference to the marketability of your website. When users decide which link to visit from SERPs, they generally target ones that spark their interest with rich snippets. Rich snippets are small previews of a website’s content that appear underneath the link on SERPs. Here are some of the ways structured data improves your marketing:
- Bounce Rate Decrease: Structured data eliminates the guessing game, so that uninterested users won’t click on your link and then immediately exit
- Click Through Rate Increase: By the same token, users who may not have clicked your site before will now click on it because they better understand what it has to offer
- Immediate Engagement: Rich snippets allow you to market to the user before they even click, which is an invaluable marketing opportunity
- Relevant Traffic: Because of the effects on the bounce rate and click-through-rate, more relevant traffic will begin to flow towards your site
As you can see, the benefits to structured data markup are quite significant. Not only will these advantages contribute on their own merit, but together they can improve your ranking on search results. While Google has not explicitly stated a correlation between rankings and structured data markup, they have recommended its implementation. Additionally, the indirect results of structured data markup are known factors in Google’s ranking algorithms.
Schema for Search Engine Optimization
In 2011, Google, Bing, and Yahoo partnered to create a consensus HTML code set that can and should be implemented on all websites. The initiative is known as schema.org. Schema refers to microdata which can be embedded in websites to allow search engine crawlers to better comprehend them. By creating a clearer understanding, search engines can then, more efficiently, market appropriate sites to users.
If you are a local business owner looking for SEO structured data markup services, DFW SEO is a perfect match. Our team of web designers applies schema and structured data markup to all of our websites. We can design one specifically for your business and its vision. For SEO structured data markup services in Dallas/Fort Worth, call us today at 800.231.4871