SEO Schema.org

Schema Markup

Schema.org is a collaborative effort between Google, Bing, and Yahoo

Schema.org is a project developed by top search engines; Google, Bing, and Yahoo, to create a group of consensus microdata definitions. If that description seems like a foreign language to you, you are not alone. In fact, schema.org is a language, one that communicates your website to top search engines. To discuss SEO schema.org, and what it can mean for your DFW business, call us at 800.231.4871. Schema.org asks websites to break down their content into specific categories. Some of those include:

  • Art/Creative Work
  • Events/Affairs
  • Organization/Company
  • Person/Individual
  • Place/Location
  • Products/Services

There is some confusion about what schema.org is, and what it actually does to help local businesses. The term schema is sometimes used interchangeably with schema.org. In both cases, they refer to structured data markup, implemented using the aforementioned microdata definitions, agreed upon by Google, Bing, and Yahoo. The goal is to help search engines better understand websites, and therefore, to more appropriately market those websites to users.

Schema.org vs Structured Data?

Schema Data Markup

Schema.org is actually a version of structured data, and the two are not competing against one another

In talking with local business owners in the Dallas, TX area, many of them want to know the difference between schema.org and structured data. Schema.org is in fact, a subset, of structured data. Structured data, in of itself, is the organization of information. In contrast, schema.org is a more narrow branch of structured data, specifically designed to best communicate website content to Google, and others. To implement SEO schema.org into your website, call 800.231.4871Some of the ways in which schema.org differentiates from structured data include:

  • Consensus: There is no ambiguity with schema.org, as following their microdata structure will better communicate your website to major search engines
  • Defined: Schema.org is not abstract, but a concrete definition of microdata structure
  • Proven: The schema.org method of data structure is proven to enhance search engines understanding of your website

The goal of every local business, is to generate more leads. Most companies understand that Google rankings directly correlate to their goal of lead generation, which makes the Google recommended schema.org microdata, a requirement for successful websites. At DFW SEO, we design each of our websites with schema.org microdata, and do everything within our power to help your website ascend on the search engine rankings.

How to Generate Schema.org

Schema CodeWhile the implementation of structured data generally requires a professional web designer, Google offers a Structured Data Markup Helper to assist individuals and small businesses in adding the microdata to their website’s HTML. This step by step process generates code which can be implemented into your website. In addition, Google offers a Structured Data Testing Tool, to ensure that your data was properly implemented.

At DFW SEO, we understand that local companies are focused on running a successful business, and don’t necessarily have the resources, or time, to efficiently implement schema.org structured microdata within their HTML code. If you would like to further discuss SEO schema.org, and what it could mean to your Dallas / Fort Worth company, give us a call at 800.231.4871