Name, address, and phone number (NAP) listings, are one the most significant elements of local SEO. Because this contact information is dispersed around multiple online directories, both the accuracy and consistency of your NAP citations are imperative. Citation sources are a known factor in Google’s ranking algorithm. Moz’s 2017 local search ranking factors, lists citation sources as part of the top 5 most significant ranking signals for local searches. If you require SEO NAP citations management in D/FW, call us today at 800.231.4871. Here are some qualities of an optimized NAP citation:
Accurate: Exact NAP information is crucial to maximizing your lead generation potential
Branded: Each listing should be branded with your company logo, and “about me”, or “biography”
Consistent: Google monitors citation inconsistencies, so make sure your contact info is uniform
Keyword Optimized: “About me” sections should include industry keywords, much like your website
DFW businesses should also be mindful of database websites that collect and distribute business information. Websites like InfoGroup disperse your NAP information to online directories, creating a sort of business ecosystem, where NAP info is shared by multiple sources. For this reason, a good place to start auditing your citation sources are on distribution sites like InfoGroup, Axicom, and Nuestar Localeze. By ensuring accuracy on these, smaller online directories will inherit that information.
Best Directories for NAP Citations
Just like with link building, the quality of SEO NAP citation sources determines the effect it can have on your local business. High-quality online directories help establish companies as reputable, trustworthy, and visible. To discuss SEO NAP citations management, call us at 800.231.4871. Here are some of the best directories for NAP citations:
- Angie’s List
- Better Business Bureau (BBB)
- Google My Business
Directories like Angie’s List and HomeAdvisor, specifically cater to service companies. Depending on the industry of your local business, the significance of these listings will increase or decrease. Google My Business, however, is an absolute must have, regardless of the business industry. In addition, Yelp is considered the most popular website for reviews, making an accurate citation listing important to online success.
Cleaning Your Local NAP Citations
If you think your business has inconsistent data dispersed throughout the web, there are several steps you can take to review, and correct this information. A good place to start is by visiting your BBB citation. The Better Business Bureau (BBB) lists “additional” business names, addresses, and phone numbers in their directory. If you notice multiple variations, it is a clear sign that citation cleanup is required.
Since so many directories exist throughout the internet, NAP citation cleanup can be a daunting task. Luckily, DFW SEO offers NAP citations management. The best way to optimize your business for local search, is to account for known Google ranking factors, like citation consistency. For SEO NAP citations management in Dallas / Fort Worth, give us a call at 800.231.4871