Local search marketing, or local SEM, is an internet promotional technique which markets services and / or products to local consumers. Local SEM operates via popular marketing methods like SEO and PPC, but incorporates geotargeting in addition, to more directly reach a target audience. Unlike national marketing campaigns, local marketing focuses on a defined geographical area. Examples of local SEM include:
- Location-Based PPC Campaigns: Target location specific keywords, and run ads exclusively to the desired location
- Local Keyword Research: Extend keyword research beyond “industry keywords” and include “local keywords” as a qualifier
- Local SEO: This method includes optimizing titles, meta descriptions, and content with location keywords, and presenting descriptive NAP information in the footer of the website
In local marketing of any kind, you will often hear the term “niche” audience. This refers to a condensed group of users, targeted based on the probability of them utilizing your services. For local businesses in DFW, targeting a specific area, whether it’s a county, city, state, or district, can produce a more efficient marketing campaign for your company. Instead of wasting dollars on irrelevant traffic, you’ll be maximizing your spending. Call 800.231.4871 for local SEM.
Advantages of Location Targeting
Efficiency should be the goal of every marketing campaign, and location targeting maximizes efficiency. Once your realize that spending money on people who have no use for your services is money down the drain, you will begin to realize the advantage to local SEM. The proper allocation of resources is what separates the mediocre from the elite in today’s marketing landscape. Advantages to location targeting include:
- Cost Efficiency: It costs less to market to a specific location because there’s less people to reach
- Conversion Rate Optimization: Generating traffic is nice, but it becomes irrelevant if they can’t be converted into sales — relevant traffic turns into a higher CRO
- Traffic Relevance: Local SEO draws more appropriate traffic to your website and traffic that can be converted into sales
When you consider the advantages above, it’s difficult not to have interest in location targeting, and local SEM overall. Every business enjoys making money and spending less of it, so the appeal of local search marketing is perfectly rational. The only hurdle is finding a company you trust enough to execute an effective strategy that fits your marketing vision. Based on our documented results, DFW SEO is the team for the job.
Local Search Marketing Services
If you have decided to invest in local search marketing services, place your trust in the #1 search marketing company in all of DFW. Dallas / Fort Worth SEO is the premier internet marketing company in the Metroplex. We specialize in local search engine optimization, as well as PPC advertising. Our goal is to turn your company into a recognizable brand within your service area, and to rank it as high as possible on Google SERPs.
We know. You’ve tried internet marketing before and it came back to haunt you. You’ve heard every sales pitch, and know every trick in the book. DFW SEO is different in that we offer month-to-month agreements. You are not locked into a long-term contract which keeps us 100% accountable. We are so confident in our services that we eagerly offer monthly agreements with an expectation that you’ll never want to leave. Call 800.231.4871 for local search marketing services.