Brand development refers to the process of improving the recognition and reputation of a given company. This can pertain to the public awareness of the company and/or the public opinion. MOZ’s 2017 Local Ranking Factors presents several aspects of brand development that should be implemented into local businesses. They include:
- Citation Sources: Business listings on internet directories like Google My Business and Better Business Bureau promote brand awareness
- Review Generation: Review generation on sites like Yelp also contribute to brand awareness and reputation
- Social Media: A presence on Facebook, Twitter, and LinkedIn also promotes brand awareness
- Website Optimization: Using branded keywords in title tags, meta descriptions, and page content, help extend brand awareness and recognition
Each of these components not only promotes brand development as exclusive entities, but they combine to improve rankings on local SERPs. Pay special attention to Google My Business, as it is perhaps the most significant factor in local search rankings. Call 800.231.4871 for local brand development.
Qualities Of Successful Brands
Though there is no magic button to convert a local business into a state renowned brand, there are characteristics that every successful brand shares with one another. DFW business owners looking to establish their company, should be mindful of the following qualities:
- Consistency: Well known brands display consistency, in logo’s, philosophies, content, and more
- Definition: A successful brand knows their audience, and defines them before moving forward
- Exposure: All brands must find a way to be seen by their target audience
- Uniqueness: Successful brands are distinguishable and possess unique qualities that are exclusive to them
A good exercise for small businesses is to review each one of these qualities. Ask yourself; does my company meet all, some, or none of this criteria? By recognizing your strengths and weaknesses, you can begin to improve your branding strategy, and develop a more impactful brand moving forward.
Investing in Branding Services
Business owners in Dallas, TX may not have the time or resources to develop a high quality brand. Dallas / Fort Worth SEO provides the ultimate solution for branding development. Our team of web designers, content writers, and SEO analysts will expand the recognition of your local business and improve its online reputation.
If you are tired of existing in relative anonymity, the time is now to invest in branding services from DFW SEO. Our expertise is working with companies just like yours, to improve reputation, recognition, and awareness. We offer month-to-month services so you are never locked into a long-term contract. Call 800.231.4871 for local brand development.