Dallas, TX businesses likely know the importance of blogging as part of a digital marketing campaign. Some probably have even written engaging and informative posts that cater to user experience. If you’ve done those things and still can’t find your post on the first page of Google SERPs for the targeted keyword, you are probably overlooking some important aspects of SEO. As much as Google waxes poetic about rewarding great content, they still have some improvements to make in their algorithms.
Tip #1: Focus on Long Tail Keywords
If you are trying to rank for a keyword like “bathroom remodeling tips” good luck. Without the proper resources (corporate support and connections), Hemingway couldn’t pull it off. So how can you amend that keyword to reach a more niche audience but actually rank on the first page of Google SERPs? Consider the process below as we expand our keyword to make it long tail:
- Version 1: Bathroom remodeling tips
- Version 2: Tips for bathroom remodels in City,ST
As you can see the second version is longer and more specific. You’ll want to use keyword research tools like Google Keyword Planner, SEMRush, or MOZ Keyword Explorer to analyze metrics like search volume, keyword difficulty, and other insightful measurements. You shouldn’t focus on more than two long tail keywords per post.
Tip #2: Disperse Keywords Throughout Your Post
Choosing the right keyword is a good start but if you don’t know how to implement it into the post, it won’t matter. Often times bloggers make the mistake of “stuffing” their posts with keywords. This is considered black hat SEO and will not give you the best chance to rank on page one of Google SERPs. Instead, you should place keywords sporadically throughout:
- Body Content: The cream of the crop of your blog post
- Header Tags: The H1, H2, and H3 of your post
- Meta Description: The description that appears under links on SERPs
- Title Tag: The title of your blog post
You should really only use the keyword once or twice in each instance. For example, once in the title tag, once in the H1 tag, once in the meta description, and possibly twice in the body content. That’s all you’ll really need to include, even in long blog posts that are over 1000 words. Using MOZ On Page Grader, you’ll find that posts with minimal uses of keywords will outrank pages that are stuffed with them.
Tip #3: Use Internal Links Throughout Your Post
One major advantage to websites that use WordPress is the internal blog feature. Basically, with WordPress, your blog is an extension of your website. This makes it incredibly easy to link text on your blog post to pages on your website. It can all be done within WordPress’s incredibly intuitive text editor. When creating links within your blog post, make sure they are:
- Intentional: Each internal link should be intended to enhance user experience, as opposed to randomly inserting links
- Navigable: You want your entire website experience to cater to user experience and navigation
- Relevant: Use exact match keywords if possible (i.e. the text tile roof repair links directly to the page named tile roof repair)
- Selective: You don’t want a ton of internal links, so only choose text that really corresponds to helpful links
Internal blogging also helps SEO by producing fresh content for your website. Google crawls and indexes new blog posts as if they were pages on your website providing you with better representation on Google SERPs. It also keeps your website current as you can blog about trends going on within your industry and how your company can evaluate them.
Tip #4: Syndicate Your Blog Posts
A blog post can rank on its own accord, but it has a better chance if it is syndicated through multiple channels. Not only does that create new indexing opportunities, but it diversifies the avenues through which the post can be accessed. The goal is to distribute the post to as many relevant users as possible. Possible syndication channels include:
- Facebook: Link posts on your business page
- LinkedIn: Engage other professionals by linking posts on LinkedIn
- Reddit: Share your posts on appropriate reddit channels
- Twitter: Share your blog posts with Twitter followers
By putting your blog post in front of more eyes, you increase your pool of potential customers who will navigate from your post to other parts of your website. That’s why relevant blog posts are imperative because they attract visitors who have potential interest in your services. It’s also important that your posts are shared in an effective way. Use hashtags and tags to increase social media visibility.
Blogging for DFW Businesses
We understand that small businesses in Dallas / Fort Worth don’t always have the time or resources to produce consistent blog posts. DFW SEO offers blogging services for businesses just like yours. We post blogs regularly on your main website so that Google can continually crawl and index your domain. Our staff of content writers produce unique content that is optimized for search engines.
A blog is a medium to engage with customers in a different light. While main website pages are more serious in nature, blog posts can be less formal and open up new avenues through which to reach prospective customers. DFW SEO has a team of content writers and SEO experts who will help get your website on the first page of Google results for relevant keywords. If you are interested in blogging services, give us a call at 800.231.4871.