The medical aesthetic industry is booming. Today, it is estimated to be worth more than $86.2 billion. However, you may find that your medical aesthetic clinic is in a slump. If so, you must ask yourself one question: are you investing in SEO?
Suppose you are not keeping up with how your customers are searching for medical aesthetic clinics. In that case, it doesn’t matter how lucrative the business is.
SEO for medical aesthetic clinics is your ticket to landing new patients and, more importantly, keeping up with the times. SEO is the practice of optimizing your website and your online content so that people who search for your services online will be able to find you.
And make no mistake about it; most consumers in 2022 are taking to the internet to find goods and services.
You need to be visible where your customers are. So if you are in the medical aesthetics field and would like more customers, you need to seriously consider SEO.
In the following guide, Dallas Fort Worth SEO takes you through essential and advanced SEO practices you can put into practice to make your clinic more visible online.
What is SEO for Medical Aesthetic Clinics?
SEO stands for Search Engine Optimization. It’s a form of digital marketing that focuses on search engines like Google, Bing, and Yahoo (mainly Google, though). The main goal of SEO is to drive more traffic to your website. But, of course, the more traffic to your site you get, the better the odds are that you will land a new customer.
So how does SEO drive website traffic? Think back to the last Google search you did. Did you scroll all the way down to the bottom of the page? Did you click on the second page of search results? Or maybe the 3rd? We’d be willing to guess that you didn’t. That’s because we know that less than 1% of people ever click on the 2nd page of search results.
This holds true whether someone is searching for medical aesthetic clinics or a local bakery. So why is this important? People don’t even see your website if it ranks on the 2nd page of Search Engine Results Pages (SERPs. As a result, they have no chance to visit your website. If they don’t see your website, you have no chance of converting.
SEO will help you show up on the first page of SERPs and get you as high as possible on that first page. So now that you know what SEO does and why it’s important, let’s take a look at some of the most effective strategies.
Medical Aesthetic SEO Elements
Keyword Research
You can use any number of online tools to help you with your research. The Google Keyword Planner would be a good place to start because you don’t have to be an experienced marketer to figure it out and make use of it. Plus, it’s free, and that always helps.
Start by entering the medical procedures you offer to your patients. Next, you will see a list of keywords related to the service and how many times it is searched a month. Keep in mind that the higher the search volume, the more competitive it will be to rank for that keyword.
Competition shouldn’t deter you, but Google Keyword Planner also gives you a list of alternative keywords you can use for some short-term wins. Other factors like link equity, and branded authority, determine how quickly you can rank for more competitive keywords.
In the meantime, choose the most relevant keywords and start building your on-page content around them. Don’t overuse or “stuff” keywords into your content unnaturally. This will hurt your SEO rankings. Instead, use them organically in the content and remember to include them in your content’s meta titles, page titles, and headings.
Google My Business
If your clinic isn’t already on Google My Business, stop reading and sign up right now. If you are on Google My Business, there are specific ways you can optimize it to drive more traffic. Here are some tips:
- Include Pictures: Google loves pictures. Be sure there are high-quality, relevant photos on your Google My Business Page.
- Accurate NAP: Make doubly sure that your clinic’s Name, Address, and Phone Number are listed correctly on your Google My Business page. Inaccurate or inconsistent NAP info is the quickest way to get docked in the rankings.
- Update Regularly: Google also loves fresh content. That’s why it’s a good SEO practice to update your GMB page regularly. We aren’t talking about significant overhauls – just minor tweaks here and there. Maybe updated hours, COVID policies, new services, new photos, or updated business descriptions.
Content Marketing
Google and other search engines may take into account how long people spend on your website. This is an example of an advanced SEO tactic because it appears to only affect the rankings of the top search results.
However, having quality content on your site is essential no matter what. It will draw new users to your site and keep them on your site for more extended periods. Whether that’s a ranking factor or not, it’s always good for business because the longer a person stays on your site, the more likely it will be that they schedule an appointment.
So what kind of quality content are we talking about? Blog content is an excellent start. Offer your potential patients valuable insight into the cosmetic surgery and medical aesthetics process. Maybe even knock up a welcoming video for new patients.
Create engaging social media posts that will get people interested in medical aesthetics. Before and after photos are also effective content focal points in the medical aesthetics field.
Reputation Management
In the world of medical aesthetics, patient reviews can make you or break you. If your clinic is still in business and you are reading this post now, we’re willing to bet that you have at least a few good patient reviews. It’s time to leverage those reviews to draw in more patients. Here are a few tips on how you can do that:
- Reply to Reviews: People love when you reply to their reviews, whether good or bad. Potential patients will see your replies and get the sense that you care about the patient experience.
- Use Good Reviews: You can use the reviews you already have in your website’s on-page content to attract new patients. You can also use them in structured data for more visibility.
- Use Google Reviews: Use Google review links to get more reviews. Get a Google Review link and share it in your emails and text correspondence with patients.
This is really only the tip of the iceberg. For a more in-depth insight into SEO for medical aesthetic clinics and to earn new patients, reach out to us here at Dallas Fort Worth SEO.
Medical Aesthetic SEO Services
Looking for SEO services for your medical aesthetics clinic? Dallas Fort Worth SEO provides full-service SEO including content marketing, reputation management, local SEO, and on-page SEO. Start improving your online presence with our suite of automated SEO tools that ensure keyword targeting for every procedure your clinic provides. Contact Us today to learn more about our pricing and discounts.
