Understanding SEO and Content Marketing
If you are a small business owner and you are searching for a company to help you with your internet marketing you likely have encountered a sea of confusing terms and concepts that are often at best poorly explained. SEO and content marketing are two popular phrases that are often used in such a way that they either come across like synonyms or they seem completely unrelated.
Often a company will present themselves as providing only one or the other. So the question remains, what is the difference between SEO and content marketing? Are they related? And ultimately what does your business need? Read on to gain a better understanding of SEO and content marketing and how they impact your business.
What is the difference?
SEO and content marketing are two separate but interrelated concepts. SEO stands for Search Engine Optimization and refers to the broader array of requirements laid out by search engines for your site to dominate online. For example, SEO demands a unique website design. So SEO services would include that design. SEO includes all of the following:
- Website design
- Proper coding
- Unique content
- Social media presence
- Blog posts
- and more!
There too many components of SEO to list, but it encompasses the idea of all things that boost your websites rankings.
Content marketing refers instead to everything content related. This for example would include:
- Onsite content
- Blog content
- Social media posts
- Alt tags
- Title tags
- Meta descriptions
- and more
Are these two things related?
As you can see from the above lists, content marketing and SEO overlap. You cannot really employ one without the other. Just having in-depth unique content will get you nowhere if you do not pair it with all the other proper components of SEO such as a unique, properly coded design.
So what does my company need?
In order to succeed online, you need a combination of SEO and content marketing. At Dallas Fort Worth SEO we implement all of these important components to create a complete web presence. This is what enables your company to rise to the first page of Google’s results page.
Talk to us today about content marketing and SEO for your business.