1.) 80% of consumers lose trust in businesses with inaccurate online info
- Source: Social Media Today
- How to Apply: Audit every NAP citation for your business and ensure accuracy & uniformity
- Tools to Help: You can use MOZ Local, Yext, or hire a digital marketing agency for citation cleanup
2.) 87% of smartphone owners use Google once per day (at least)
- Source: HubSpot
- How to Apply: Optimize your website for mobile devices, which prompt local-based search results
- Tools to Help: Test your mobile speed with Think With Google’s free online tool
3.) 75% of users never make it to the 2nd page of search results
- Source: Main Street ROI
- How To Apply: Optimize your web pages for the highest possible rankings
- Tools to Help: SEO agencies who specialize in on-page SEO & Google rankings
4.) “Near Me” type searches grew by an estimated 900% over a 2 year span
- Source: Chat Meter
- How to Apply: Invest in local on-page SEO which can prompt these kind of queries
- Tools to Help: Check out Yoast SEO plugin for WordPress
5.) Google My Business influences local map pack results by more than 25%
- Source: MOZ
- How to Apply: Claim & optimize your Google My Business listing
- Tools to Help: Perform a branded search of your company name and assess the results
6.) 72% of consumers point to positive reviews a trust indicator for a business
- Source: Search Engine Journal
- How to Apply: Ask for reviews from customers & monitor them as they are published
- Tools to Help: Righteous Reviews widget from Dallas Fort Worth SEO (Call to Learn More)
7.) An estimated 50% of searches will be voice queries by 2020
- Source: SEO Tribunal
- How to Apply: Make content clear, concise, & conversational
- Tools to Help: Try searching for your company on Amazon Echo or Google Assistant
8.) 50% of users would rather use a mobile browser than a mobile app
- Source: Alps Net
- How to Apply: Invest in local SEO & mobile optimization over App development
- Tools to Use: Any & everything, MOZ, SEMRush, Yoast, Think With Google, etc.
9.) 50% of mobile searchers look for business identification, like an address
- Source: HubSpot
- How to Apply: Ensure your address is listed on the footer of your website
- Tools to Help: Your left & right eyes
10.) 81% of consumers search online before making a big purchase decision
- Source: Junto
- How to Apply: Establish a strong online presence through your website & other profiles
- Tools to Help: SEO literature, agencies, & software
11.) 70% of North Americans use social media daily
- Source: Social Media Today
- How to Apply: Create business pages/profiles on Facebook, Instagram, & other platforms
- Tools to Help: HootSuite, SproutSocial
12.) Review signals have a more than 15% influence over local Maps rankings
- Source: MOZ
- How to Apply: Generate as many customer reviews as possible
- Tools to Help: Righteous Reviews (Sends automatic text & email alerts to recent customers)
13.) The #1 local rankings receive 24.46% of clicks
- Source: Chatmeter
- How to Apply: Do as much SEO work as possible
- Tools to Help: The aforementioned; MOZ, SEMRush, Yoast, etc.
14.) Google has 80.5% of the search engine market share
- Source: Junto
- How to Apply: Ignore Bing & Yahoo, since Google SEO will help rank you on them anyway
- Tools to Help: Google Analytics, Google Webmaster Tools
15.) 61% of of smartphone users prefers Ads customized to their local area
- Source: Rev Local
- How to Apply: Utilize Google Ads (Formerly AdWords) to run a local Ad campaign
- Tools to Help: Google Ads (formerly AdWords) & certified campaign managers
