15 Local SEO Stats for 2019 (And How To Apply Them)

Local SEO Stats 2019 Blog Cover

1.) 80% of consumers lose trust in businesses with inaccurate online info

  • Source: Social Media Today
  • How to Apply: Audit every NAP citation for your business and ensure accuracy & uniformity
  • Tools to Help: You can use MOZ Local, Yext, or hire a digital marketing agency for citation cleanup

2.) 87% of smartphone owners use Google once per day (at least)

  • Source: HubSpot
  • How to Apply: Optimize your website for mobile devices, which prompt local-based search results
  • Tools to Help: Test your mobile speed with Think With Google’s free online tool

3.) 75% of users never make it to the 2nd page of search results

  • Source: Main Street ROI
  • How To Apply: Optimize your web pages for the highest possible rankings
  • Tools to Help: SEO agencies who specialize in on-page SEO & Google rankings

4.) “Near Me” type searches grew by an estimated 900% over a 2 year span

  • Source: Chat Meter
  • How to Apply: Invest in local on-page SEO which can prompt these kind of queries
  • Tools to Help: Check out Yoast SEO plugin for WordPress

5.) Google My Business influences local map pack results by more than 25%

  • Source: MOZ
  • How to Apply: Claim & optimize your Google My Business listing
  • Tools to Help: Perform a branded search of your company name and assess the results

6.) 72% of consumers point to positive reviews a trust indicator for a business

  • Source: Search Engine Journal
  • How to Apply: Ask for reviews from customers & monitor them as they are published
  • Tools to Help: Righteous Reviews widget from Dallas Fort Worth SEO (Call to Learn More)

7.) An estimated 50% of searches will be voice queries by 2020

  • Source: SEO Tribunal
  • How to Apply: Make content clear, concise, & conversational
  • Tools to Help: Try searching for your company on Amazon Echo or Google Assistant

8.) 50% of users would rather use a mobile browser than a mobile app

  • Source: Alps Net
  • How to Apply: Invest in local SEO & mobile optimization over App development
  • Tools to Use: Any & everything, MOZ, SEMRush, Yoast, Think With Google, etc.

9.) 50% of mobile searchers look for business identification, like an address

  • Source: HubSpot
  • How to Apply: Ensure your address is listed on the footer of your website
  • Tools to Help: Your left & right eyes

10.) 81% of consumers search online before making a big purchase decision

  • Source: Junto
  • How to Apply: Establish a strong online presence through your website & other profiles
  • Tools to Help: SEO literature, agencies, & software

11.) 70% of North Americans use social media daily

  • Source: Social Media Today
  • How to Apply: Create business pages/profiles on Facebook, Instagram, & other platforms
  • Tools to Help: HootSuite, SproutSocial

12.) Review signals have a more than 15% influence over local Maps rankings

  • Source: MOZ
  • How to Apply: Generate as many customer reviews as possible
  • Tools to Help: Righteous Reviews (Sends automatic text & email alerts to recent customers)

13.) The #1 local rankings receive 24.46% of clicks

  • Source: Chatmeter
  • How to Apply: Do as much SEO work as possible
  • Tools to Help: The aforementioned; MOZ, SEMRush, Yoast, etc.

14.) Google has 80.5% of the search engine market share

  • Source: Junto
  • How to Apply: Ignore Bing & Yahoo, since Google SEO will help rank you on them anyway
  • Tools to Help: Google Analytics, Google Webmaster Tools

15.) 61% of of smartphone users prefers Ads customized to their local area

  • Source: Rev Local
  • How to Apply: Utilize Google Ads (Formerly AdWords) to run a local Ad campaign
  • Tools to Help: Google Ads (formerly AdWords) & certified campaign managers
Posted: | Updated: Jan 8, 2019 | Categories: SEO |
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