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SEO 101: Write for the Consumer; Leave Clues For Google

Seo writers should focus on the consumers

SEO Writers: Consumers Care About Content! Write For The Consumer!

SEO writing is an essential part of any website’s success in organic search results. How can you expect to get to the top of Google’s search engine results when you don’t know how to cater to the algorithms that power it? The short answer is, you can’t. For the best results, businesses hire SEO writers, or SEO companies to lead the way. However, we at Dallas Fort Worth SEO, along with other professionals in the industry, are urging SEO writers everywhere to stop making a particularly critical mistake.

SEO Writers: We Read Your Content!

Many website owners often skip out on SEO services because they believe their content doesn’t matter, nobody reads it, and that traffic from their external advertising will drive business. As SEO professionals, we know that isn’t true. However, some SEO writers seem to believe the same, or at least a portion of it.

At some point, SEO writers begin to think Google is the only one reading the content they write. However, studies show that a majority of website visitors are very interested in content. That means consumers WANT to read your content, but they WON’T if you only wrote it to appeal to Google’s algorithms. If you want to drive success, you need to please your consumers, because Google looks at that too!

SEO is a form of marketing

Who are you selling to? Google? Or the consumer?

Writing For Your Audience

well-written SEO Content gets read

Consumers want to read well-written content!

As SEO writers, we need to appeal to Google. Simple fact. However, we are meant to be writing to our consumers. Google has said for years that writing just to please the algorithms isn’t enough. Good content is what your business needs. Good content involves writing to please your main audience, the consumer, but leaving important key elements that help Google rank your site where you want it to.

It is easy to get into the rut of believing that consumers won’t read your content, but it is important to remember that consumers love to read well-written content. So continue your SEO writing with Google’s algorithms in mind, but keep the consumer in the forefront of your goals.

REMEMBER: If you appeal to your consumers, and leave SEO clues for Google to trace, your content will succeed.

For professional SEO writers who can improve your visibility by implementing organic SEO techniques, putting your consumers first, and overall website optimization, call DFW SEO at 800.231.4871. We are passionate about SEO, and we always get results. Ask about our current summer specials!

4 Reasons SEO Is Important To Your Business

A lot of people talk about how SEO is not important, but it is very vital to businesses. Not only can it bring exposure to your business, the importance of SEO goes way beyond that. Here are four reason SEO is important to your business.

Importance of SEO Marketing

Attracts Customers

The importance of SEO starts with customers. In order to gain customers, you need to talk about what you do and your products. SEO helps you do that! When a customer searches for a term or keyword that is related to your service, they will be able to find you.

User Friendly

We all want services that are user-friendly and SEO services can provide that. SEO is a fast and convenient way to find a service that you are looking for, making it incredibly user-friendly.

Connect to More People

When people type in their search engine for a particular service, they usually pick the first business that comes up on google. With SEO, you can increase your ranking in google.

Your Competitors Are Using SEO

People are starting to realize the importance and benefits of using SEO to help their business. It puts them ahead of their competitors and gives them a leg up in search engines.

Better ROI (Return On Investment)

The importance of SEO works for your ROI. You could pay for ads that will increase your sales, but SEO can give your greater ROI, increasing your sales and even saving you money.

If you are interested in SEO services in the Dallas/Fort Worth area, give the experts at Dallas Fort Worth SEO a call at 800.231.4871 today!

 

 

 

Keywords and the Role They Play

You’ve heard the term before, but what are keywords, really? When people need information, they go to their preferred search engine and search for what they need. The specific terminology used to perform that search is the keyword. To provide an example: say you are putting on a party and want to really decorate your home, but you don’t know the closest party decor store. You turn to Google and type in “party decorations” in the search bar. These two words, “party decorations” become your keyword for your search. 

The Role of Keywords

keywordsIn building the content for a website, keywords play a huge role. When used carefully and placed within the content, it can tell Google and other search engines what your website is all about and that you are available to help with client’s needs. However,  a keyword should not be laced repeatedly throughout the content. This is called keyword stuffing. When Google sees repetitive content, it is less likely to call your information up for potential clients.

Using keywords for your service area means that you will be able to reach the people you want to reach. Keywords can continue to work for you after your website goes live and even on your blog posts. Blog posts allow for frequent updates to your websites content, information, and keywords. This means both your online presence and ranking grow continuously. 

At Dallas Fort Worth SEO, we provide expert SEO services for the DFW metroplex. Want to get started on your company’s new website? Give us a call today at 800.231.4871 for more information. 

SEO Myths You Should Know

11936577 - seo - search engine optimization - with an arrow pointing up.

There are so many SEO stories that are floating around that it can sometimes be tough to tell the difference between what’s true and what has been fabricated. But luckily, the pros at Dallas Fort Worth SEO are here to shine some light on a few of the many SEO myths you should know about.

Adwords gives my ranking a boost: Although Adwords puts you on the top page helping to increase your site traffic, it has absolutely no ties with your Search Engine Optimization (SEO). Adwords was made to help your site get more exposure, therefore gaining your company more potential revenue, but it does nothing for your organic ranking.

All your need is solid content: Yes, great content is at the base of any website, but it cannot gain the necessary attention of Google to get you to the ranking that you desire.

Guaranteed organic top spot: There are many SEO companies that reach out to people promising that they can and will get them a top spot on the reality is that no one can guarantee that top ranked spot. There are certain algorithms that Google has in place that no one knows and cannot be predicted.

There is no shortcut to gaining a good search ranking organically, no matter what anyone says. There’s a certain amount of expertise that goes into promoting your website with premium SEO which the professionals Dallas Fort Worth SEO have. So be sure to give us a call today at 800.231.4871.

Why You Should Hire An SEO Company

Online searches are critical and building a solid web presence is not as simple as it used to be. With constant changes and more and more people utilizing online marketing every day, it’s easy to get lost. If you want real results for your business, here are a few reasons why you should hire an SEO company.

Consistency

SEO companyUpdating your website and social media accounts can easily fall to the wayside when you have a business to run. Posting every month to your blog or tweaking your website become low priorities. With a professional SEO company, you don’t have to worry about missing a beat! When you need changes made or new photos uploaded, just give us a call. Consistency is key in any business, and it’s especially important for maintaining a good online presence.

Efficiency

Small business owners have a lot to juggle. With all your responsibilities, do you have time to stay updated daily on changes to Google’s algorithms, or how to code your website? Probably not. By hiring an SEO company, you can devote the time you need to your business and let us do the dirty work. We’ll work behind the scenes to keep your website functioning properly, your social accounts updated, and more.

Results

Improving your search rankings doesn’t happen overnight, but you can get fast, concrete results with an SEO company. Our experts know what helps search engines move your site up in ranking. With original content, responsive design, proper mapping and more, an SEO company provides a team of professionals to help your business perform well. Trying to do this yourself is time consuming and requires a wide variety of skill sets. Make web marketing simple with a trusted SEO company!

Interested in improving your website’s ranking? Call Dallas Fort Worth SEO today for a local SEO company with proven results: 800.231.4871.

The Importance Of Proper Web Design

Photo of Importance Of proper web designWith all of the things needed to have a successful website, web design can feel like one aspect that can be left to the wayside. After all, there are plenty of pre-made templates on the internet, right? While true, using templates for your website is a bad idea. The importance of proper web design goes far past just how your company’s website looks and affects everything from how the content is received to how easily your customers can find information they need.

Why Is Proper Web Design So Important?

  • Content – While content is created by content copywriters, the web design team plays a big role in how the information is read. A well coded and constructed website will draw your readers attention, pulling them into the website itself and making the content more accessible.
  • Responsiveness – Your customers are no longer just on PCs or Macs. Now, they can access the internet and research their needs from anywhere all due to the use of smartphones. This means proper web design must be responsive, or adaptable across browsing mediums. Without a responsive design, your potential customers may be unable to view or read your website, pushing them away.
  • Structured For Customers – Your website needs to have a logical flow that customers will read and understand when searching for information.  Proper web design creates a natural draw to the eye, allowing the reader to follow your website.
  • User Friendly Navigation – When using the web, potential customers want their information when they request or search it. Having a website that will easily take them to the information or services they need.
  • Your Brand – A unique web design creates a sense of unity within your marketing campaigns. Incorporating your logo, colors and other aspects of your company within the website allows for instant recognition and comprehension for your customers.

These are only some of the reasons why having a unique and properly coded web design is important for your company website. Let our team of SEO experts and web designers show you how proper web design can help your website today. Call us at 800.231.4871 to improve your internet marketing with SEO and  proper web design today!

Is Blogging Important To My Business?

So first thing’s first…to answer the question, “Is blogging important to my business?” The answer is a resounding YES! But why?

  • Blogging creates a two way conversation with current and prospective customers. It helps to open that line of communication with feedback and interaction. This allows you to be more accessible to your customers.
  • Blogs helps to drive sales and relationships. Your customers will have confidence in your company as being a reliable source of information on the subject matter, in turn coming to you for said service.
  • It provides a voice for your company. Blogging creates a platform to discuss new products, techniques, and discussions on new trends or topics. It also gives more of a personality to your business which is something that many customers can appreciate.
  • Your blog content promotes SEO (Search Engine Optimization} for your site. Search engines, such as Google or Bing absolutely love priceless and unique content and ultimately rewards you in the end.

These are just some of the many reasons why blogging is important to your business. If you are looking to generate more traffic for your site, call us! More traffic means more customers. The more customers means more money. More money results in a growing business and that’s the ultimate goal for us business owners, right?

So what are you waiting for? Contact Dallas Forth Worth SEO now. we are everything from your webmasters to your social media specialists. Pick up your phone and dial 1-800-231-4871 or contact us online.

Why Content Counts

When shared an update a while back highlighting the latest version of Google’s Panda Content in Sharp Focusalgorithm. This was key to share because it brought into sharp focus just how important content — quality content, to be exact — is when it comes to seeing results in search rankings. And while it’s common sense to most that there has to be some content included on a professional website, we still see a plethora of sites with very little depth. These sites also fail to utilize content to their advantage, and either opt for the “more of anything is better” approach or lean on the old practice of randomly stuffing a page with keywords and back-links.

Here’s why this matters: Google and other major search engines are increasingly working to move away from the days of clunky site pages that tailor to search engine spiders while forsaking the consumer/viewer. The desires of each are now aligned so that the things a potential customer would want to see — such as authoritative, quality content that pertains to the business and services offered — are the same things that the search engines want to see. In fact, falling back on antiquated methods for getting attention when it comes to SEO are now cause for lower ranking and can actually hurt a site.

Strong Content Leads to Strong Rankings

So what does this mean for you? If your business website is consistently struggling to move up in the search rankings, consider the content that you’re offering to both potential customers and to the search engines. If one of those two parties is not benefiting from the copy you have on your site, the other won’t either, and ultimately you’ll lose new business and top spots in the search results.

At Dallas / Fort Worth SEO, we specialize in organic SEO, which means we’re all about the content. We employ a team of professional web writers who craft unique, premium content for all of our customers. Every page is structured so that search engines know what information is being communicated, and the text reinforces that, so we’re presenting a strong front from all angles. If you’re ready to upgrade your website and bolster your online marketing strategy to better position your business in the search rankings, call us today at 800.231.4871 and let our writers and web designers get to work for you!

3 Ways Social Media Can Grow Your Business

A motivated small business owner is always looking for opportunities to grow their business. Social media provides a great opportunity to share your business with others. In fact, it has become noteworthy if a small business doesn’t have a social media presence. But is it worth the time commitment? The answer is a resounding yes! Here are three ways you can use social media to grow your small business.

1. Get Your Share(s)

Sharing is the number one benefit social media has over a traditional web site. If you share useful, engaging content with your social media followers, they will share it with their followers, and so forth. That is the kind of exponential growth you can’t get by simply giving someone a business card with your web address on it. Social media makes sharing simple. It just takes one or two clicks, and your content will be seen by a whole new audience.

2. Create Exciting Interactions

an illustration of social media icons encircling the worldInteractivity is another important part of social media. Your audience isn’t content just to sit and watch a conversation take place. They want to jump in and share their opinions as well. You can keep them interested by responding to their comments and letting them know you value their input. You can also Live Tweet to promote an event like a big sale, or share short videos on Instagram.

3. Cross-Promote

There are two ways to cross-promote your business. First, link your social media accounts so that you can easily promote your business across platforms. Another way to cross-promote is to find a business related, but not identical, to yours. Get in touch with them and see if they would be interested in doing a cross promotion. For example, the two of you could swap coupon codes, and followers could get discounts while both businesses get more visibility.

How We Will Help Your Business Succeed

Social media requires skill and lots of time. Why not hire social media specialists to do the job for you? We will make sure your content is always fresh and informative, and your business will get maximum exposure while you spend your time on other aspects of your business. Let’s get started! Give us a call today.

Year End Special

Call 1.800.231.4871 Today!

dfw year end special

Are you tired of seeing your competitors win online? Do you want to garner new leads by simply being found through search engines? Then we are the team to call! We provide a full array of web services, from design, to content, to map listings and more, we will handle it all!

We put in the hours of labor it takes to ensure your website reaches the first page of Google for important keywords and stays there! Right now you can take advantage of our Year End Special! We are providing for a limited time zero setup fees and we are slashing our $1500 activation fee!

Included in our services is:

  • Design
  • Content
  • Mapping
  • Social Media
  • and General Webmaster services

We start from scratch and build you a unique site with original content. Everything we provide is tailored for your needs, your location and your market.

Call today to get started and dominate online! Hurry before this limited time offer expires!