Local SEO Checklist for Small Businesses

Local SEO Checklist

Local SEO is not as complicated as some marketing companies make it seem

How can Dallas / Fort Worth businesses increase online visibility? The answer lies in the concept of local search engine optimization (SEO). Too many marketing companies overcomplicate the process of local search optimization. By following our SEO Checklist for Small Businesses, you can earn your company a highly coveted spot on local search engine results pages (SERPs). Call 800.231.4871 for SEO services in D/FW.

Step 1: Website Design

Local optimization requires a strong foundation. The first place local businesses should start, is website design. To truly optimize your company for Google search, an original design with professional coding is recommended. Consequently, free website factories like Wix, Weebly, and SquareSpace should be avoided. These websites provide templates that look presentable to the untrained eye, but offer no sustainable SEO benefit. You should instead look for the following qualities of website design:

  • Content Management System: A CMS like WordPress, Drupal, and Joomla to add page content
  • Graphic/Layout Design: A mapped out layout, including logo placement, menu placement, and graphical elements
  • Page/URL Structure: A hierarchical page and URL structure, pre-developed and agreed upon
  • Navigation: Easy navigation on mobile devices, as well as desktop
  • Speed Efficiency: Clean code and compressed graphics, that ensure efficient speed on both mobile and desktop

The web designer of your choice should check each of these boxes before being hired to design your site. Remember, design will set the foundation for local SEO, and everything that follows it. Each of these elements allows Google to more easily crawl and index on page content, and effectively market your local business to relevant users. Call 800.231.4871 for SEO web design in DFW.

Step 2: On Page SEO

After hiring a designer for your custom website, the next step is to fill your pages with valuable content. Google’s content guidelines give businesses a general idea about what type of content they should be adding. In addition to quality content, your web pages should have the following SEO qualities:

  • Call to Action: Click call functionality allows for phone number links within text, directed straight to your company line
  • Internal Blogging: WordPress offers internal blogging, which keeps fresh content circulating on your website
  • Keyword Placement: Optimize titles, headers, content, and meta descriptions with strategic placement of primary and secondary keywords
  • Link Building: Link internally to enhance user experience, and link externally to authority websites that can build your reputation
  • Meta Description: Optimize meta descriptions with calls to action and keyword placement

On page SEO will attract organic traffic from locals in your community. If you have a wide ranging service area, and wish to optimize individual pages for each region, call DFW SEO at 800.231.4871. Organic search will be the lifeblood of your internet marketing campaign, and generate most of your online leads. Without it, traffic will be scarce, and your local company won’t expand its online presence.

Step 3: NAP Citation Sources

Your website is done, and your content is written. The next step for local businesses is to extend visibility through NAP citation sources. Name, address, and phone number, or NAP, references business contact information that is available throughout the internet. Online directories like Yelp, HomeAdvisor, Angie’s List, and Better Business Bureau (BBB), serve as a modern day versions of Yellow Pages. Your online citations should represent the following:

  • Accurate: Name, address, phone number, and website links, should all be error-free
  • Authoritative: Build citation sources with authoritative sites like BBB, to enhance reputation
  • Consistent: Make sure NAP information is exactly the same on each listing directory
  • Informative: Fill out “description” and “about us” sections on online directories

Manual citation building takes time and resources. In contrast, automated citation building services like those from Yext and Moz, are quicker, but less effective ways to build your local brand. When you outsource your online listings, you lose control of the citations; which are important company assets. Instead, you should target listing aggregators like Infogroup, Localeze, and Acxiom, which feed business information to online directories. Ensuring accurate information at the source, ensures that distributed contact info is valid.

Step 4: Social Media

Next, businesses should focus on social media platforms. Every company should have a Facebook and Twitter profile. Facebook offers “business pages” for local companies to expand their brand recognition. Twitter however, does not have specific pages for businesses, but does offer profile verification. Other social media networks to consider are LinkedIn, Google Plus, and Instagram. Depending on your area of expertise, these may or may not be necessary. In each case, social media profiles serve the following purposes:

  • Branding: Spread your logo, mission statement, and content style throughout social media networks
  • Customer Interaction: Tend to customer questions, concerns, and complaints via social media platforms
  • Promotion: Run contests, giveaways, and discount promotions through social media websites
  • Social Sharing: Share blog content, or informal industry musings , via social media networks

Regular social media activity will pay off for local business owners. Not only do you build a following within social networks, but Google can begin to index your social media content on SERPs. Diversifying your content distribution sources, allows you to own more “real estate” on search results. In addition, social media is constantly evolving, so your company must evolve with it.

Step 5: Reviews and Reputation Management

Reviews and reputation management is the fifth and final step in DFW SEO’s Local SEO Checklist for Small Businesses. While the first four steps will establish your company as a local factor, bad reviews and a poor reputation can eliminate the good work you’ve done to get to this point. Reviews on online citations like Yelp and Google My Business can significantly impact your local reputation. For this reason, local businesses should take the following approach to reviews:

  • Accumulation: Generate reviews by asking in person, or placing direct review links in your email signature, and website footer area
  • Diversification: Accumulate reviews on multiple websites, and pay extra attention to niche sites for your specific industry
  • Optimization: Reference “Step 3” to ensure accuracy on your directory listings, so that interested companies can easily review your services
  • Response: Respond to negative reviews in a calm and professional manner, and attempt to resolve the dispute, amicably
  • Sustainability: Maintain a consistent flow of reviews in order to sustain your reputation

Negative reviews are unavoidable, in any business industry. It is important to establish a number of good reviews, so that a few negative ones will not make a serious impact. Responding to bad reviews actually presents a marketing opportunity to local companies. By responding in a calm and professional manner, you are projecting a “customer first” attitude, which is likely to end up helping your company more than hurting it.

Dallas / Fort Worth SEO Services

Local business owners who wish to follow this checklist, but don’t possess the time or resources to fully invest in it, should consider calling on DFW SEO for assistance. We help local businesses, just like yours, create and sustain an online presence, that will serve as a valuable company asset, both now, and into the future. Call 800.231.4871 for local SEO services in D/FW.

Adaptive vs Responsive Design

As mobile devices continue to dominate local search numbers, Dallas, TX businesses are scrambling to optimize their websites for the necessary platforms. DFW SEO offers responsive web design, along with internet marketing services. If you are a business owner in the Dallas / Fort Worth area, you can call us today at 800.231.4871. There are two primary options when optimizing a website for mobile devices:

Adaptive Design

Mobile Phone and Tablet

Responsive design offers flexibility for websites

Web designers who implement adaptive design, essentially create separate landscapes for each device. These landscapes are stored on reserve and are only accessed when an irregular device is recognized. For example, the desktop design would be the default display, but when the website is accessed via tablet, one of the reserve designs would be activated. Some of the disadvantages of this design method include:

  • Less Range: Even with a team of web designers, creating a layout for every single device is probably unrealistic, making some devices suffer from a decrease in user experience
  • Slower Speed: By storing a bunch of separate layouts, your website is forced to load additional data
  • Time Consuming: Creating all these layouts takes time, and even then, you haven’t been able to create all of them

These sites can take a while to load because they are forced to load an assortment of possible layouts, most of which must stay on reserve while contributing nothing to the current site display. With the variety of devices available on the electronics market, someone is bound to access your website and see a display unfit for their screen size.

Responsive Design

In contrast to adaptive design, responsive design only stores a single layout to display on all devices. The difference is that it relies on CSS code to respond based on the device in which it is accessed on. Responsive design reacts to any device and will display the appropriate screen, regardless of the platform. Some of the benefits of responsive design include:

  • Flexibility: The display will adjust to every device type, including; mobile, tablet, and desktop
  • Google Recommended: Google recommends responsive design to web designers
  • Navigation: Responsive sites are easy to navigate across different device platforms

This method of design can be difficult to implement, even for experienced web designers. Still, the flexibility it offers, along with the maintenance of site speed optimization, makes responsive design the best option for D/FW websites.

Web Design Services in Dallas / Fort Worth

DFW SEO will optimize your website and local business for search engine rankings. We implement responsive design into all our client websites, making each of them accessible across all kinds of devices. To further discuss adaptive vs responsive design and the implications of each, give us a call at 800.231.4871

SEO 101: Write for the Consumer; Leave Clues For Google

Seo writers should focus on the consumers

SEO Writers: Consumers Care About Content! Write For The Consumer!

SEO writing is an essential part of any website’s success in organic search results. How can you expect to get to the top of Google’s search engine results when you don’t know how to cater to the algorithms that power it? The short answer is, you can’t. For the best results, businesses hire SEO writers, or SEO companies to lead the way. However, we at Dallas Fort Worth SEO, along with other professionals in the industry, are urging SEO writers everywhere to stop making a particularly critical mistake.

SEO Writers: We Read Your Content!

Many website owners often skip out on SEO services because they believe their content doesn’t matter, nobody reads it, and that traffic from their external advertising will drive business. As SEO professionals, we know that isn’t true. However, some SEO writers seem to believe the same, or at least a portion of it.

At some point, SEO writers begin to think Google is the only one reading the content they write. However, studies show that a majority of website visitors are very interested in content. That means consumers WANT to read your content, but they WON’T if you only wrote it to appeal to Google’s algorithms. If you want to drive success, you need to please your consumers, because Google looks at that too!

SEO is a form of marketing

Who are you selling to? Google? Or the consumer?

Writing For Your Audience

well-written SEO Content gets read

Consumers want to read well-written content!

As SEO writers, we need to appeal to Google. Simple fact. However, we are meant to be writing to our consumers. Google has said for years that writing just to please the algorithms isn’t enough. Good content is what your business needs. Good content involves writing to please your main audience, the consumer, but leaving important key elements that help Google rank your site where you want it to.

It is easy to get into the rut of believing that consumers won’t read your content, but it is important to remember that consumers love to read well-written content. So continue your SEO writing with Google’s algorithms in mind, but keep the consumer in the forefront of your goals.

REMEMBER: If you appeal to your consumers, and leave SEO clues for Google to trace, your content will succeed.

For professional SEO writers who can improve your visibility by implementing organic SEO techniques, putting your consumers first, and overall website optimization, call DFW SEO at 800.231.4871. We are passionate about SEO, and we always get results. Ask about our current summer specials!

4 Reasons SEO Is Important To Your Business

A lot of people talk about how SEO is not important, but it is very vital to businesses. Not only can it bring exposure to your business, the importance of SEO goes way beyond that. Here are four reason SEO is important to your business.

Importance of SEO Marketing

Attracts Customers

The importance of SEO starts with customers. In order to gain customers, you need to talk about what you do and your products. SEO helps you do that! When a customer searches for a term or keyword that is related to your service, they will be able to find you.

User Friendly

We all want services that are user-friendly and SEO services can provide that. SEO is a fast and convenient way to find a service that you are looking for, making it incredibly user-friendly.

Connect to More People

When people type in their search engine for a particular service, they usually pick the first business that comes up on google. With SEO, you can increase your ranking in google.

Your Competitors Are Using SEO

People are starting to realize the importance and benefits of using SEO to help their business. It puts them ahead of their competitors and gives them a leg up in search engines.

Better ROI (Return On Investment)

The importance of SEO works for your ROI. You could pay for ads that will increase your sales, but SEO can give your greater ROI, increasing your sales and even saving you money.

If you are interested in SEO services in the Dallas/Fort Worth area, give the experts at Dallas Fort Worth SEO a call at 800.231.4871 today!




Keywords and the Role They Play

You’ve heard the term before, but what are keywords, really? When people need information, they go to their preferred search engine and search for what they need. The specific terminology used to perform that search is the keyword. To provide an example: say you are putting on a party and want to really decorate your home, but you don’t know the closest party decor store. You turn to Google and type in “party decorations” in the search bar. These two words, “party decorations” become your keyword for your search. 

The Role of Keywords

keywordsIn building the content for a website, keywords play a huge role. When used carefully and placed within the content, it can tell Google and other search engines what your website is all about and that you are available to help with client’s needs. However,  a keyword should not be laced repeatedly throughout the content. This is called keyword stuffing. When Google sees repetitive content, it is less likely to call your information up for potential clients.

Using keywords for your service area means that you will be able to reach the people you want to reach. Keywords can continue to work for you after your website goes live and even on your blog posts. Blog posts allow for frequent updates to your websites content, information, and keywords. This means both your online presence and ranking grow continuously. 

At Dallas Fort Worth SEO, we provide expert SEO services for the DFW metroplex. Want to get started on your company’s new website? Give us a call today at 800.231.4871 for more information. 

SEO Myths You Should Know

11936577 - seo - search engine optimization - with an arrow pointing up.

There are so many SEO stories that are floating around that it can sometimes be tough to tell the difference between what’s true and what has been fabricated. But luckily, the pros at Dallas Fort Worth SEO are here to shine some light on a few of the many SEO myths you should know about.

Adwords gives my ranking a boost: Although Adwords puts you on the top page helping to increase your site traffic, it has absolutely no ties with your Search Engine Optimization (SEO). Adwords was made to help your site get more exposure, therefore gaining your company more potential revenue, but it does nothing for your organic ranking.

All your need is solid content: Yes, great content is at the base of any website, but it cannot gain the necessary attention of Google to get you to the ranking that you desire.

Guaranteed organic top spot: There are many SEO companies that reach out to people promising that they can and will get them a top spot on the reality is that no one can guarantee that top ranked spot. There are certain algorithms that Google has in place that no one knows and cannot be predicted.

There is no shortcut to gaining a good search ranking organically, no matter what anyone says. There’s a certain amount of expertise that goes into promoting your website with premium SEO which the professionals Dallas Fort Worth SEO have. So be sure to give us a call today at 800.231.4871.

Why You Should Hire An SEO Company

Online searches are critical and building a solid web presence is not as simple as it used to be. With constant changes and more and more people utilizing online marketing every day, it’s easy to get lost. If you want real results for your business, here are a few reasons why you should hire an SEO company.


SEO companyUpdating your website and social media accounts can easily fall to the wayside when you have a business to run. Posting every month to your blog or tweaking your website become low priorities. With a professional SEO company, you don’t have to worry about missing a beat! When you need changes made or new photos uploaded, just give us a call. Consistency is key in any business, and it’s especially important for maintaining a good online presence.


Small business owners have a lot to juggle. With all your responsibilities, do you have time to stay updated daily on changes to Google’s algorithms, or how to code your website? Probably not. By hiring an SEO company, you can devote the time you need to your business and let us do the dirty work. We’ll work behind the scenes to keep your website functioning properly, your social accounts updated, and more.


Improving your search rankings doesn’t happen overnight, but you can get fast, concrete results with an SEO company. Our experts know what helps search engines move your site up in ranking. With original content, responsive design, proper mapping and more, an SEO company provides a team of professionals to help your business perform well. Trying to do this yourself is time consuming and requires a wide variety of skill sets. Make web marketing simple with a trusted SEO company!

Interested in improving your website’s ranking? Call Dallas Fort Worth SEO today for a local SEO company with proven results: 800.231.4871.

The Importance Of Proper Web Design

Photo of Importance Of proper web designWith all of the things needed to have a successful website, web design can feel like one aspect that can be left to the wayside. After all, there are plenty of pre-made templates on the internet, right? While true, using templates for your website is a bad idea. The importance of proper web design goes far past just how your company’s website looks and affects everything from how the content is received to how easily your customers can find information they need.

Why Is Proper Web Design So Important?

  • Content – While content is created by content copywriters, the web design team plays a big role in how the information is read. A well coded and constructed website will draw your readers attention, pulling them into the website itself and making the content more accessible.
  • Responsiveness – Your customers are no longer just on PCs or Macs. Now, they can access the internet and research their needs from anywhere all due to the use of smartphones. This means proper web design must be responsive, or adaptable across browsing mediums. Without a responsive design, your potential customers may be unable to view or read your website, pushing them away.
  • Structured For Customers – Your website needs to have a logical flow that customers will read and understand when searching for information.  Proper web design creates a natural draw to the eye, allowing the reader to follow your website.
  • User Friendly Navigation – When using the web, potential customers want their information when they request or search it. Having a website that will easily take them to the information or services they need.
  • Your Brand – A unique web design creates a sense of unity within your marketing campaigns. Incorporating your logo, colors and other aspects of your company within the website allows for instant recognition and comprehension for your customers.

These are only some of the reasons why having a unique and properly coded web design is important for your company website. Let our team of SEO experts and web designers show you how proper web design can help your website today. Call us at 800.231.4871 to improve your internet marketing with SEO and  proper web design today!

Is Blogging Important To My Business?

So first thing’s first…to answer the question, “Is blogging important to my business?” The answer is a resounding YES! But why?

  • Blogging creates a two way conversation with current and prospective customers. It helps to open that line of communication with feedback and interaction. This allows you to be more accessible to your customers.
  • Blogs helps to drive sales and relationships. Your customers will have confidence in your company as being a reliable source of information on the subject matter, in turn coming to you for said service.
  • It provides a voice for your company. Blogging creates a platform to discuss new products, techniques, and discussions on new trends or topics. It also gives more of a personality to your business which is something that many customers can appreciate.
  • Your blog content promotes SEO (Search Engine Optimization} for your site. Search engines, such as Google or Bing absolutely love priceless and unique content and ultimately rewards you in the end.

These are just some of the many reasons why blogging is important to your business. If you are looking to generate more traffic for your site, call us! More traffic means more customers. The more customers means more money. More money results in a growing business and that’s the ultimate goal for us business owners, right?

So what are you waiting for? Contact Dallas Forth Worth SEO now. we are everything from your webmasters to your social media specialists. Pick up your phone and dial 1-800-231-4871 or contact us online.

Why Content Counts

When shared an update a while back highlighting the latest version of Google’s Panda Content in Sharp Focusalgorithm. This was key to share because it brought into sharp focus just how important content — quality content, to be exact — is when it comes to seeing results in search rankings. And while it’s common sense to most that there has to be some content included on a professional website, we still see a plethora of sites with very little depth. These sites also fail to utilize content to their advantage, and either opt for the “more of anything is better” approach or lean on the old practice of randomly stuffing a page with keywords and back-links.

Here’s why this matters: Google and other major search engines are increasingly working to move away from the days of clunky site pages that tailor to search engine spiders while forsaking the consumer/viewer. The desires of each are now aligned so that the things a potential customer would want to see — such as authoritative, quality content that pertains to the business and services offered — are the same things that the search engines want to see. In fact, falling back on antiquated methods for getting attention when it comes to SEO are now cause for lower ranking and can actually hurt a site.

Strong Content Leads to Strong Rankings

So what does this mean for you? If your business website is consistently struggling to move up in the search rankings, consider the content that you’re offering to both potential customers and to the search engines. If one of those two parties is not benefiting from the copy you have on your site, the other won’t either, and ultimately you’ll lose new business and top spots in the search results.

At Dallas / Fort Worth SEO, we specialize in organic SEO, which means we’re all about the content. We employ a team of professional web writers who craft unique, premium content for all of our customers. Every page is structured so that search engines know what information is being communicated, and the text reinforces that, so we’re presenting a strong front from all angles. If you’re ready to upgrade your website and bolster your online marketing strategy to better position your business in the search rankings, call us today at 800.231.4871 and let our writers and web designers get to work for you!